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The Top 7 Content Marketing Trends That Will Dominate 2014

The Top 7 Content Marketing Trends That Will Dominate 2014 | Mobile Marketing Insights | Scoop.it
Whether you realize it or not, chances are your business is already using content marketing as part of your overall marketing strategy. With content marketing being arguably the most critical piece of an inbound marketing strategy, and with an estimated 60% of businesses employing some form of inbound in their marketing, [...]
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Forget automated content strategies and focus on genuine content that is interesting and useful to your audience. For mobile, you'll need to condense posts and include strategies that are mobile-friendly.

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Study explains why people write fake negative reviews online

Study explains why people write fake negative reviews online | Mobile Marketing Insights | Scoop.it
It's not just competitors trying to kill a rival business.
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Consumers need to be careful in the making decisions based solely on reviews.

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Marketers, Agencies Locked in a Data Tug of War

Marketers, Agencies Locked in a Data Tug of War | Mobile Marketing Insights | Scoop.it
Ownership issues arise as media shops optimize buys and try to lead strategy.
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Who really owns the data?
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5 Useful Google Authorship Cheatsheets and Infographics - Search Engine Journal

5 Useful Google Authorship Cheatsheets and Infographics - Search Engine Journal | Mobile Marketing Insights | Scoop.it
I've doing a lot of digging into Google Authorship for some time now. It's amazing to watch Google experiment with it! But how does it all work? There a
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This article opens one's eyes to how authorship works on Google and how it impacts general ranking.  Very powerful infographics!

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