SEO for Lawyers
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How to Promote Your Blog Content: 40+ Experts Share Marketing Tips

How to Promote Your Blog Content: 40+ Experts Share Marketing Tips | SEO for Lawyers | Scoop.it
One challenge that content marketers face is getting traffic to their posts. Over 40 top bloggers and marketing experts share tips to promote content.

Via Neil Ferree
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How to Promote Your Blog Content: 40+ Experts Share Marketing Tips

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Neil Ferree's curator insight, March 6, 2014 10:11 AM

Once you have identified your target audience, you should also target a few important influencers (i.e., the individuals that heavily influence your audience) and reach out to them.


It’s much easier to promote content when you have your audience’s influencers amplifying your promotional efforts in your area of expertise like Content Marketing Best Practices



Marianne Lalonde's curator insight, March 9, 2014 5:03 PM

40 Experts share a few tips on how to get traffic to your blog. You're bound to pick something up here..

Nevermore Sithole's curator insight, March 10, 2014 11:43 AM

How to Promote Your Blog Content: 40+ Experts Share Marketing Tips

SEO for Lawyers
Search engine optimization tips for lawyers
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SEO Plugins that Make Easy SEO for Lawyers - Halt.org

SEO Plugins that Make Easy SEO for Lawyers - Halt.org | SEO for Lawyers | Scoop.it
Figuring the best plugins to use for SEO on your wordpress website as an lawyer can be frustrating. Instead of guessing which plugins to deploy, here is a list of the top 5 SEO plugins that make easy SEO for lawyers.
Rankings.io's insight:

There’s no question that lawyers need to optimize their sites for search.  That process can be more or less complicated depending on how a website is built.  

WordPress is a content management system that makes building and maintaining a website extremely easy.  

There are also a ton of great plugins (software pieces that can be added to a WordPress site) that make performing specific SEO for lawyers tasks very easy.  

This post will outline some of the must-have SEO plugins for WordPress and their primary benefits.

Disclosure: you must have a WordPress self-hosted site in order to leverage these plugins, otherwise this post won’t make much sense.  

Why Attorneys Need an SEO Plugin?

Technically, attorneys don’t need to install an SEO plugin at all.  Wordpress already has some pretty good optimization features without having a plugin.  

That being said, you’ll either have to do a lot of extra work to get your site optimized properly or miss out on some really basic SEO configuration options without the use of a plugin.  And since they are free and easy to use, there is not excuse not to just install one.

The key thing that is lacking when you don’t use a plugin are clear guidelines for how certain onsite elements can be configured along with important integrations to SEO tools like Search Console and Google Analytics.  

These are features that leading plugins bring to the table to make WordPress even better for SEO.  

Many of the leading SEO plugins are also used by millions of people and are updated regularly by developers who are cognizant of best practices for ranking lawyers well in search.  

All of that translates to lawyers not really having to think so hard when they want to make a site that ranks well in search. 

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5 Advanced Blogging Tips for More Traffic, Emails and Revenue

5 Advanced Blogging Tips for More Traffic, Emails and Revenue | SEO for Lawyers | Scoop.it
5 blogging tips that will show you how to increase organic traffic 402% in 30 days, 7x your homepage signups and monetize your email list on autopilot.
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5 Advanced Blogging Tips for More Traffic, Emails and Revenue

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Latest SEO Tips & Tricks for 2017: Insights of 35 Experts

Latest SEO Tips & Tricks for 2017: Insights of 35 Experts | SEO for Lawyers | Scoop.it
We have asked 35 SEO experts one simple question: Which 3 SEO tips do you recommend for 2017? Click here to read their answers!
Rankings.io's insight:

Honored to be included in "SEO Tips for 2017 by Industry Experts"

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Onsite SEO: The Attorney's Guide to Onsite Search Engine Optimization

Onsite SEO: The Attorney's Guide to Onsite Search Engine Optimization | SEO for Lawyers | Scoop.it
Onsite SEO refers to optimization of the elements on a website that allow search engines to crawl, analyze, index and return relevant results for users. These optimization tasks are performed on the website itself as opposed to tasks performed elsewhere on the internet to influence a site’s ranking. Examples of onsite SEO include: The optimization of …
Rankings.io's insight:

Onsite SEO is the foundation of any search engine optimization campaign. The Attorney's Guide to Onsite SEO talks specifically to those trying to improve their law firm search engine rankings. 

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8 Marketing Experts Discuss the Role and Future of Blogging

8 Marketing Experts Discuss the Role and Future of Blogging | SEO for Lawyers | Scoop.it
There’s no doubt that blogging has exploded since ‘web blogs’ first started
appearing on the internet. Blogging has changed the way that many companies
do business. But how exactly is blogging being used by the professionals
and what does the future hold? Eight blogging and marketing experts share
their answers
Rankings.io's insight:

Honored to be mentioned in this discussion on the future of blogging. - Chris Dreyer

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Penguin is Now a Real-Time Component of Google’s Core Algorithm - Search Engine Journal

Penguin is Now a Real-Time Component of Google’s Core Algorithm - Search Engine Journal | SEO for Lawyers | Scoop.it
Penguin is now running in real-time as a part of Google’s core algorithm. The update goes into effect today in all languages.
Rankings.io's insight:

"Adversity causes some to break...others to break records"

 

 

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Onsite SEO for Lawyers: User Experience for SEO

Onsite SEO for Lawyers: User Experience for SEO | SEO for Lawyers | Scoop.it

What is UX (user experience) for Design? UX is shorthand for user experience or the experience that people have when using

Rankings.io's insight:

Usability is a very nebulous concept with a lot of moving parts and is very important for SEO.

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SEO and the CMO: Communication and board room metrics that matter

SEO and the CMO: Communication and board room metrics that matter | SEO for Lawyers | Scoop.it
Securing investment for SEO is a tough challenge, especially when CMOs don't fully understand the value of this channel. Columnist Jim Yu explains how SEOs can translate the data they track internally into metrics that matter to the C-suite.
Rankings.io's insight:

SEO is now a digital marketing activity used by 94 percent of marketers, and it’s estimated that companies will spend just over $65 billion on SEO in 2016. Yet despite the increasing usage of and growing investment in this digital marketing channel, measuring the ROI of SEO efforts can still present a considerable challenge for marketers.

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The Law Firm Directory Is Dead, Law Firm Marketing Suite Is Alive

The Law Firm Directory Is Dead, Law Firm Marketing Suite Is Alive | SEO for Lawyers | Scoop.it
Law Firm Directories or lawyer directories have their place but a new breed of law firm directory is a legal marketing suite that works for you.
Rankings.io's insight:

As new law firm or even a well-established firm who wishes to expand and grow, a lot has to be said for the benefits of legal directories. However, what happens after that, what benefit do you really get?

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Join this live Google Hangouts video call

Join this live Google Hangouts video call | SEO for Lawyers | Scoop.it
Click to join now. If the call is over, invite your friends to a new one or start a chat with text, photos and emoji.
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Free Webinar NOW!

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On-Site SEO for Lawyers: 301 Redirects for Law Firm Websites

On-Site SEO for Lawyers: 301 Redirects for Law Firm Websites | SEO for Lawyers | Scoop.it
What are They? As it relates to websites, a redirect is simply sending visits from one page to some other page (either on the same domain or from one domain to another).  These traffic changes often go unnoticed by the user and virtually all websites have at least a couple redirects.  Redirects have codes to …
Rankings.io's insight:

The 301 indicates that the resources at this location have been moved permanently. 301 redirects are the only type that allow PageRank to flow from one page to another.  PageRank is also diminished from a redirect just like it is in a link from one page to another.

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On-Site SEO for Lawyers: Optimized Images for Law Firms

On-Site SEO for Lawyers: Optimized Images for Law Firms | SEO for Lawyers | Scoop.it
What is it? Image SEO1 or image optimization refers to the tasks performed on images that enables them to help a web page in ranking for a particular keyword phrase.  Image optimization is also related to the overall performance of a page in search in terms of its load time and overall weight. Elements of …
Rankings.io's insight:

Image SEO or image optimization refers to the tasks performed on images that enables them to help a web page in ranking for a particular keyword phrase. 

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6 Game-Changing Mid-Year SEO Trends 

6 Game-Changing Mid-Year SEO Trends  | SEO for Lawyers | Scoop.it

By Travis Bliffen, Stellar SEO 

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More than halfway into 2016, it's the perfect time to reflect on the SEO efforts that are helping to maintain first-page position and those that are keeping a site on the dreaded page two and beyond.

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5 Local SEO Hacks for Lawyers | Legal Ink Magazine

5 Local SEO Hacks for Lawyers | Legal Ink Magazine | SEO for Lawyers | Scoop.it
If you’re an attorney, location-based searches are one of the primary ways potential clients are finding you online. Generally, someone seeking an attorney will se
Rankings.io's insight:

Local business owners have the option to claim their Google business profiles. Their businesses will not only appear as one of the first listings in a relevant Google search, and the listing will also include useful information for potential clients.

 

The more robust and comprehensive attorneys can make their Google My Business profiles, the more likely it is they will be listed at the top of Google’s local 3-pack for relevant queries. Claiming the profile is the first step.

 

A business listing on Google is free and can provide information including posts or articles about a business, upcoming events, Q&As, and reviews. If your firm is new and no profile exists, Google will prompt you to answer questions to create a business profile.

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4 SEO predictions for attorneys in 2017 - Lawyernomics by Avvo

4 SEO predictions for attorneys in 2017 - Lawyernomics by Avvo | SEO for Lawyers | Scoop.it
Predicting changes in search can be hit or miss. Google changes its algorithm hundreds of times per year, and the internet in general typically moves at light speed. However, although we know the internet rests on shifting sands, here are our SEO predictions for 2017.
Rankings.io's insight:

Predicting changes in search can be hit or miss. Google changes its algorithm hundreds of times per year, and the internet in general typically moves at light speed. However, although we know the internet rests on shifting sands, here are our SEO predictions for 2017.

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The SEO Tools I Use: A Resource Page for Attorneys

The SEO Tools I Use: A Resource Page for Attorneys | SEO for Lawyers | Scoop.it
Want to know what tools your web marketing firm uses? I'll tell you! Check out this resource list for lawyers. they're the same tools I use in my everyday work.
Rankings.io's insight:

Hi Everyone, I've updated the SEO tools I use. Hope you find them helpful. Cheers! - Chris Dreyer

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How to Start a Successful Blog - 77 Experts Share Their Best Blog Tips

How to Start a Successful Blog - 77 Experts Share Their Best Blog Tips | SEO for Lawyers | Scoop.it
Starting a blog is easy. However, creating a successful blog is not as easy. Follow these expert tips from bloggers around the world to find blog success.
Rankings.io's insight:

Honored to be mentioned with this great group of bloggers. - Chris D.

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44 Successful Entrepreneurs Share Top Leadership Qualities

44 Successful Entrepreneurs Share Top Leadership Qualities | SEO for Lawyers | Scoop.it

There are some leadership qualities that you must have to become a successful leader. And by successful leader, I mean, successful leader/follower relationships. To find those qualities, I asked 44 successful leaders & entrepreneurs this question:

“What are those 2-3 qualities that make a successful leader?”

The responses were awesome.

Rankings.io's insight:

I am very grateful to be a part of this group with so many successful entrepreneurs. - Chris Dreyer

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Onsite SEO for Lawyers: Meta Descriptions Best Practices for Attorneys

Onsite SEO for Lawyers: Meta Descriptions Best Practices for Attorneys | SEO for Lawyers | Scoop.it
What are meta descriptions? Meta descriptions are brief snippets of text that describe what a web page is about.  They are not seen on the page but they are seen by software programs like search bots and crawlers.  Meta descriptions are used to give users more information about a page in a summarized form before …
Rankings.io's insight:

Meta descriptions are brief snippets of text that describe what a web page is about.  They are not seen on the page but they are seen by software programs like search bots and crawlers.  Meta descriptions are used to give users more information about a page in a summarized form before they click on a link.

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On-Site SEO for Lawyers: Law Firm Bounce Rates & Avg. Time On Site Numbers

On-Site SEO for Lawyers: Law Firm Bounce Rates & Avg. Time On Site Numbers | SEO for Lawyers | Scoop.it
What are these metrics? Time on site refers to the length of time that a visitor spends on your website.  It can be calculated for a website as a whole which would include the time the visitor came to your site and the time they left regardless of how many pages they viewed (unless they …
Rankings.io's insight:

Bounce rate is the percentage of visitors that viewed only one page on a website and then left the site entirely. 

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101 Actionable Link Building Tips

101 Actionable Link Building Tips | SEO for Lawyers | Scoop.it
If you are tired of reading long-form content without any actionable link building tips, then this post is for you.
Rankings.io's insight:

Here are 101 link building tips you can use to promote your business. Check them out. 

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9 things most people don’t understand about SEO

9 things most people don’t understand about SEO | SEO for Lawyers | Scoop.it
New to the world of search engine optimization (SEO)? Columnist John Lincoln explains some things you might not know about this online marketing discipline.
Rankings.io's insight:

SEO is a complicated discipline. There are many components to it, and best practices change from time to time. Add to that the fact that Google updates its algorithm frequently, causing ranking shifts that are known to make digital marketers lose sleep.

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SEO update: changes in 301 redirection rules for lawyers 

SEO update: changes in 301 redirection rules for lawyers  | SEO for Lawyers | Scoop.it
Recently, there have been changes to how Google treats redirects. Here’s a rundown.
Rankings.io's insight:

Without proper redirects, pages with established authority and backlinks lose a tremendous amount of established link equity and authority. This leads to poor SEO and a unsatisfactory experience for the user.

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On-Site SEO for Lawyers: Title Tag Best Practices for Attorneys

On-Site SEO for Lawyers: Title Tag Best Practices for Attorneys | SEO for Lawyers | Scoop.it
What are title tags? Title tags (also called page titles or just titles) are the strings of text that label a web page.  You see them in browser tabs and they also show up in other places like search engine results pages and snippets automatically generated on social media websites.  Titles (when configured correctly) give …
Rankings.io's insight:

Title tags can be a deceivingly simple and inconsequential part of onsite SEO but they are very important.  They are often the first thing a user sees in a search engine results page.  The following best practices ensure that pages are relevant to the a target keyword phrase, have good click through rates in SERPs, and are relevant to users.

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62 Experts Share Their #1 Actionable SEO Technique

62 Experts Share Their #1 Actionable SEO Technique | SEO for Lawyers | Scoop.it
Check out these 62 actionable seo techniques for the best advice on seo. 62 SEO Experts share actionable advice!
Rankings.io's insight:

62 experts were asked the following question:

What is your #1 Actionable SEO Technique?

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Cynthia Pinsonnault's curator insight, August 5, 2016 9:21 AM
Nearly one-third of these suggested actions involve increasing or improving content.