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3 Ways to Find Great Link Building Opportunities in Boring Industries

3 Ways to Find Great Link Building Opportunities in Boring Industries | SEO content | Scoop.it
Boring is in the eye of the beholder. Any industry, no matter how boring on the surface, has interesting stories just waiting to be exploited by a creative link builder. Here's how to find opportunities for tremendous coverage and editorial links.
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Don't Let Your Agency Fall into the T-Shaped Black Hole

Don't Let Your Agency Fall into the T-Shaped Black Hole | SEO content | Scoop.it
Type "t shape employee" into Google and you'll see phrases like "employees of the digital age" and "the key to success". But this employment structure can turn into a mess. Keep these points in mind if you want your teed-up employees to thrive.
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4 Ways to Create a Better Website Experience for Users & Search Engines

4 Ways to Create a Better Website Experience for Users & Search Engines | SEO content | Scoop.it
Whether your website exists to convert, inform, portray a brand or message, or facilitate a user, you have to work for the traffic you get. Don’t give them an excuse to run once they walk in the door.
stefano oldrati's insight:
never enough of these advice, website experience has still a lot to give to improve customers experience
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5 ways to create content your customers actually want | Articles | Home

5 ways to create content your customers actually want | Articles | Home | SEO content | Scoop.it
People will read the blogs and tweets that brands write, and they'll look at the pictures and infographics they share, if the people producing this content give consumers what they desire.
stefano oldrati's insight:

Well done through an high attention getting short video loop

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What Types of Video Marketing Content Work Best for Pinterest?

What Types of Video Marketing Content Work Best for Pinterest? | SEO content | Scoop.it
Pinterest can be a valuable video marketing channel for B2B companies – but not all types of content make sense. (Are you marketing the right types of content on your Pinterest page?
stefano oldrati's insight:

Good to get deeper into a useful pinterest planning

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4 B2C Examples of Great Visual Content for Storytelling & Customer Engagement

4 B2C Examples of Great Visual Content for Storytelling & Customer Engagement | SEO content | Scoop.it
As the online landscape becomes increasingly more competitive, marketers are finding that great content isn't just about what you say, but how content is
stefano oldrati's insight:

A lot to learn from

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5 easy ways to boost your email marketing | Copy Break

5 easy ways to boost your email marketing | Copy Break | SEO content | Scoop.it
Email marketing is a fantastic way to share your knowledge with thousands. Follow these simple content techniques to improve your opening rate and your bottom line.
stefano oldrati's insight:

I would see the be relevant point more on how to make customers make feel relevant… then your service / brands will have gained the relevancy automatically and with a lot of permission by the customers hence the service / brands could aim to a solid customer relationship and finally to loyalty: so happy ending for customers well served and in long terms and for the industry a extremely appreciable ROI hence GOOD profits, instead of the more common BAD profits

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How to create a Content Marketing Plan

How to create a Content Marketing Plan | SEO content | Scoop.it
Creating a content marketing plan - One of the most hated tasks when it comes to marketing online is content creation. I have a solution! (How to Create a Content Marketing Plan and Fall in Love with your Business Again!
stefano oldrati's insight:

Very good article and full of useful hints

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SEO is dead. Long live social media optimisation

SEO is dead. Long live social media optimisation | SEO content | Scoop.it
As Google search results throw up more and more ads, using SEO to reach your audience is becoming increasingly futile. Could social media optimisation be the answer?
stefano oldrati's insight:

Organization that are still struggling with SEO concept, they will have to quickly change mind, focus and vocabulary to keep up with the change suggested by this article and the related one by Dan Graziano

Thanks to sandrineszabo via paper.li

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5 Reasons Why People Hate International Search Marketing

5 Reasons Why People Hate International Search Marketing | SEO content | Scoop.it
Many people hate international search marketing because of the numerous, time-consuming challenges surrounding it. Topping the list: inaccurate translations, a lack of specialists, color and image concerns, multiple currencies, and technical issues.
stefano oldrati's insight:

Just for the title... that's a great hook to read it

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Marketing Infographic of the Week: Mobile Momentum

Marketing Infographic of the Week: Mobile Momentum | SEO content | Scoop.it
Did you know that mobile Web traffic is expected to surpass desktop traffic? Still not convinced mobile marketing is worth your time and money?

Via Alexander Bakoulis
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A framework for content marketing strategy - Smart Insights Digital Marketing Advice

A framework for content marketing strategy - Smart Insights Digital Marketing Advice | SEO content | Scoop.it
Defining the four pillars of successful content Many digital marketers are talking about 2013 being the year when Content Marketing becomes a priority. T. Marketing topic(s):Content marketing strategy.
stefano oldrati's insight:

frameworks are always very welcome platform on which to create a needed tailor made one

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stefano oldrati's curator insight, February 1, 2013 5:56 AM

Great attntion getting video loop

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Content marketing is on every lips, but setting up a strategy is no easy task. Here is a selection of 19 useful tools:
http://www.marketing-more-effective.com/en/2013/02/01/content-tools-2-2-2...

Content marketing is on every lips, but setting up a strategy is no easy task. Here is a selection of 19 useful tools: <br/>http://www.marketing-more-effective.com/en/2013/02/01/content-tools-2-2-2... | SEO content | Scoop.it
Content marketing is on every lips. Setting up a content marketing strategy is no easy task. Here is a selection of 19 tools from Econsultancy for that. This story was published by Kelvin Newman, SiteVisibility’s Creative...
stefano oldrati's insight:

A very good selection of tools to keep the content strategy on tracks

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Infographic - The Gold Standard Of Content Marketing

Infographic - The Gold Standard Of Content Marketing | SEO content | Scoop.it
The Gold Standard of Content Marketing infographic likens content strategy and production to gold mining. Accompanies True Value of Content Marketing white paper.
stefano oldrati's insight:

Good infoGraphic

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Content marketing strategy: an A-Z guide to success

Content marketing strategy: an A-Z guide to success | SEO content | Scoop.it
Content marketing is currently battling ‘big data’ and ‘responsive design’ for the hottest digital marketing phrase of the year.
stefano oldrati's insight:

Excellent

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Are you giving your online customers enough support?

Are you giving your online customers enough support? | SEO content | Scoop.it
RT @newsreach: Retail websites have become an invaluable tool for shoppers http://t.co/qgb3eVh2
stefano oldrati's insight:

It is true for online as it is for offline, there is still a lot fro a lot of industries to improve their customer services... in fact it should be linked to personal attitude towards being altruist before doing customer service just looking to increase ROI hence profit.

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