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6 SEO Mistakes That Are Killing Your Google Rankings - Business 2 Community

6 SEO Mistakes That Are Killing Your Google Rankings - Business 2 Community | SEO | Scoop.it
6 SEO Mistakes That Are Killing Your Google Rankings
Business 2 Community
Search engine optimization is not just about keywords anymore. There is much more ...
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9 Ways the Pros Integrate their Blog with Google+ to Dominate SERPs

9 Ways the Pros Integrate their Blog with Google+ to Dominate SERPs | SEO | Scoop.it
Guest post by Ryan Hanley from Content Warfare.
The Google+ social network is Google’s “Social layer.”
Every action and interaction we make on Google+ is captured and indexed by Google.

Via Thomas Faltin
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Google+ in the SERPs Increasing; Authorship Adoption High [Data] - Search Engine Watch

Google+ in the SERPs Increasing; Authorship Adoption High [Data] - Search Engine Watch | SEO | Scoop.it
A new analysis suggests establishing Google authorship has moved past the early adopter stage and those marketers who have not yet established authorship and who are not regularly sharing content on Google+ would be wise to do so.

 

Digest...

 

A data analysis of the search results for queries containing 500 of the world's top tech writers' names using Conductor's Searchlight enterprise SEO platform (disclosure: I work for Conductor) – shows that Google is surfacing Google+ accounts for personal brand searches with increased frequency. From January 2012 to May 2013 the percentage of writers that have Google+ results appear on page increased from 33 percent to 43 percent.

 

The analysis showed almost 75 percent of authors with a Google+ account had linked their content to their profile and their authorship appeared in the SERPs. This high percentage of authors who have gone through one of the two steps to establish authorship suggests the importance to natural search visibility they (or their publishers) now assign Google authorship.

 


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CYDigital's curator insight, May 22, 2013 8:14 AM

Seriously, do you need further proof? Gettoit!


  • See the article at searchenginewatch.com
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SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates ...

SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates ... | SEO | Scoop.it
Here are some suggestions for companies and SEO professionals that are thinking ahead to 2014 for their digital strategies, including a look at the future of content marketing, social media, Google+, mobile SEO, guest ...
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Designing Analytics Dashboards From Google Webmaster Tools Keyword Data - Search Engine Land

Designing Analytics Dashboards From Google Webmaster Tools Keyword Data - Search Engine Land | SEO | Scoop.it
Designing Analytics Dashboards From Google Webmaster Tools Keyword Data Search Engine Land You can only see your top 2000 terms, your data only goes as far back as 90 days, and the information is related to user interaction with the SERPs rather...
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9 Ways the Pros Integrate their Blog with Google+ to Dominate SERPs — socialmouths | #TheMarketingAutomationAlert

9 Ways the Pros Integrate their Blog with Google+ to Dominate SERPs — socialmouths | #TheMarketingAutomationAlert | SEO | Scoop.it

Intermediate/ Digest...

 

1- Plus One Button

There are many plugins that will create a +1 button including my favorite WPSocialite. If you want to add a +1 in a post like you see above, you can get the code right here.

2- Profile and Community Badges

These badges are easy to customize, look nice on just about any site, are super simple to implement and don’t slow your website down. If you’d like to place a Google+ badge on your website click here.

3- Google Authorship

The secret is out on Google Authorship. You should be adding Authorship to every piece of content you create. Google is efforting to track every piece of content ever created on the web all the way down to the human being that created it. You can learn how to claim Google Authorship here. If you use WordPress there are free plugins which can easily add Authorship to your site. Once you have Authorship setup, you can verify by using the Rich Snippets Testing Tool.

4- Google Share Button (Interactive Posts)

The Google+ share button is similar to “Reshare” feature within Google+. When someone clicks the share button they are NOT giving your article a +1. They are simply sharing your article with their network on Google+.

5- Embedded Posts

Comments, +1′s and reshares all carry the same weight and relevancy. In addition you get an active follow button where visitors can connect with you without leaving your site similar to badges. Learn more about embedded Google+ posts here.

6- Google Sign-In

Google Sign-in is geared more towards application and SAAS developers than traditional bloggers. But if you live in that world then Google Sign-in allows you provide Google+ users with additional value and ease of use. Google Sign-in also gives your application the ability to communicate with their connections.

7- Google+ Comments

You can add Google+ Comments and their functionality via several different WordPress plugins.

The most popular and powerful Google+ Comment plugin is Comments Evolved for WordPress.  If you would like to separate Google+ Comments from Traditional comments then Google+ Comments Box is the plugin for you.

8- Content Recommendations (Mobile)

Add Google+ content recommendations to your mobile website with Google+ Content Recommendations. This tool adds some additional functionality to your mobile visitors. This feature is not going to make or break your success online but does provide more opportunities for engagement on Google+.

9- Hangout Button

The Google Hangout Button provides one-click functionality for web visitors to start a hangout using a web application included inside it. An example of this functionality is Slideshare Hangout Button, which allows you to view Slideshare slides while conducting a Google Hangout.

 

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► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

 


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CYDigital's curator insight, November 21, 2013 8:53 PM

This is one of those articles upon which you need to take immediatley action if your blog is atop the WP platform. Another no brainer today.

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Expanding from Local to National SEO with Google Trends - Search ...

Expanding from Local to National SEO with Google Trends - Search ... | SEO | Scoop.it
Use these tips to take advantage of the regional information that Google Trends is giving you and begin working on multiple local campaigns that will bump you into the desired national rankings you've been vying for.
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SERPS – 7 Ways to Make Your Google Search Result Stand Out

SERPS  – 7 Ways to Make Your Google Search Result Stand Out | SEO | Scoop.it
The competition for search engine real estate is fierce. Don’t be satisfied with a Google listing that doesn’t highlight you from your competitors. Here are a few tips that should help your Google search result attract the most attention.

Via Thomas Faltin
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Mega-SERP: A Visual Guide to Google - Moz

Mega-SERP: A Visual Guide to Google - Moz | SEO | Scoop.it
Have you ever wondered what a Google result would look like if they put all of the SERP features on one page? Wonder no more. I present to you Mega-SERP, sponsored by my obsession with tacos.
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Best Websites For Learning Search Engine Optimization - Pro ...

Best Websites For Learning Search Engine Optimization - Pro ... | SEO | Scoop.it
Do you want to learn Seo? I'll give you the list of top websites where you can learn search engine optimisation.
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