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11 Ways To Increase Traffic to Your Small E-commerce Website

11 Ways To Increase Traffic to Your Small E-commerce Website | Marketing & Branding | Scoop.it
Its important as an E-commerce website owner, big or small, to know the best ways of your customers finding you online. See our 11 most effective tips on boosting traffic.
Red Alien's insight:
You may not have lots of competitors, or you may sell an extremely niche product, but it remains important to be found by your customers and even small e-commerce websites can gain valuable converting traffic.
 
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Understanding Intent to Increase SEO Performance and Ranking

Understanding Intent to Increase SEO Performance and Ranking | Marketing & Branding | Scoop.it
Your website should be appealing to humans, not just SEO tactics for search robots, it’s essential that you understand the intent of the audience searching
Red Alien's insight:
In order to ensure your website is appealing to humans and not robots, it’s essential that you understand exactly what your audience is searching for, and how you can offer the answer on a plate to their query. Because that is what Google is truly here for, to help us with our questions, providing fast and accurate information.
 
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What Event Planners Want From Your Venue

What Event Planners Want From Your Venue | Marketing & Branding | Scoop.it
Hosting an event can enable your premises to increase footfall, build awareness of your company and boost profits. In fact, it’s one of the best ways to open up your doors to more business. Features like luxury, comfortable stacking chairs can enhance the experience and make room changes both quick and easy.
Red Alien's insight:
Whether you’re a hotel, school or community hall, the space you can provide event planners can bring an entirely new revenue stream.  Find out how you can add value to your business
 
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10 Social Media Trends That Will Shape 2018 - The Experts' Voice

10 Social Media Trends That Will Shape 2018 - The Experts' Voice | Marketing & Branding | Scoop.it
We reveal the 10 social media trends every digital leader needs to know in 2018 based on conversations with experts from around the world.
Via Brian Yanish - MarketingHits.com, Red Alien
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How to Increase Hotel Revenue with Events and Conferences

How to Increase Hotel Revenue with Events and Conferences | Marketing & Branding | Scoop.it
If you’re struggling to increase footfall and bookings, take note of these ideas and utilise them to help propel your profits and enable your hotel to be busy all year round.
Red Alien's insight:
Securing bookings out of those peak seasons can be hard when your hotel is located in an area that isn’t a tourism hive. However, by creating event space within your hotel you can drive revenue in the business without having to worry about those quieter months.
 
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10 Social Media Trends That Will Shape 2018 - The Experts' Voice

10 Social Media Trends That Will Shape 2018 - The Experts' Voice | Marketing & Branding | Scoop.it
We reveal the 10 social media trends every digital leader needs to know in 2018 based on conversations with experts from around the world.
Via Brian Yanish - MarketingHits.com
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11 Popular Web Design Trends –

11 Popular Web Design Trends – | Marketing & Branding | Scoop.it
DBI guides you through the overwhelming process of building a digital brand via education, events and consulting for individuals and organizations.

Via Skip Boykin
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10 Customer Retention Strategies That Keep Customers Coming Back

10 Customer Retention Strategies That Keep Customers Coming Back | Marketing & Branding | Scoop.it
Fact: returning shoppers spend more. Learn how to strengthen your customer retention strategies with these 10 innovative techniques.
Via Brian Yanish - MarketingHits.com
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Marketers can rest easy, AI is not about to make them redundant

Marketers can rest easy, AI is not about to make them redundant | Marketing & Branding | Scoop.it
How do you measure chatbot success?
Red Alien's insight:
Marketers, are you watching your backs for the AI invasion?
 
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Are you ready to become a Google Tag Manager Superhero?

Are you ready to become a Google Tag Manager Superhero? | Marketing & Branding | Scoop.it
Whether you’re a marketer or a developer, becoming familiar with Google Tag Manager is a worthwhile investment for now and the future.
Red Alien's insight:
Who is your Google Tag Manager Superhero?
 
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Don't let your 404 pages drive visitors away

Don't let your 404 pages drive visitors away | Marketing & Branding | Scoop.it
404 pages are often an afterthought, but these days user experience demands something a little more engaging. So, here’s how to handle your 404 web pages.
Red Alien's insight:
It's no longer acceptable to have a 404 page that sends visitors packing.  You can take advantage of these pages to keep visitors onboard and engaged.  See examples in this post.
 
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How to increase your digital presence when competing against other digital businesses

We look at how your business can take the lead in a complex digital world and become a rock star amongst all the digital noise.
Red Alien's insight:
Become a Rock Star in amongst all the digital noise
 
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Go Eat That Frog - 9 Steps To New Recruitment Business - 8LEGS Blog

Go Eat That Frog - 9 Steps To New Recruitment Business - 8LEGS Blog | Marketing & Branding | Scoop.it
Had one of ‘those’ days recently? When you review your progress against your goals and find that you’re short of your target by three placements? The problem is a longstanding client you relied on for a chunk of your billings just announced a hiring freeze and your latest new hire went AWOL on their first …
Red Alien's insight:
Route to recruitment agency ownership
 
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6 Unique Events You Can Host at Your Hotel

6 Unique Events You Can Host at Your Hotel | Marketing & Branding | Scoop.it
If you’re looking to boost the bottom line of your hotel revenue then events can become a rich source of income.
Red Alien's insight:
Not only do events help the hotel become used more by locals in the area, but it also makes new customers aware of the hotel and what it can offer.
 
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Instagram is testing feature that allows public accounts to remove followers

Instagram is testing feature that allows public accounts to remove followers | Marketing & Branding | Scoop.it
Instagram users with public accounts are gaining the ability to manually stop people from following them. When you remove someone, they aren’t notified.

Via Brian Yanish - MarketingHits.com
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How to combine PR and SEO

How to combine PR and SEO | Marketing & Branding | Scoop.it
Share our knowledge hub article
Red Alien's insight:
As separate tools, both SEO and PR can achieve great results, but when they are combined, you can set yourself apart from your competition, who may just be concentrating on the SEO side of things and putting all of their eggs in an organic SEO driven strategy.
 
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Why Collaboration Between Developers, Designers and Marketers Is Important

Why Collaboration Between Developers, Designers and Marketers Is Important | Marketing & Branding | Scoop.it
It’s no longer about having a ‘build it and they will come’ attitude. Whether you’re trying to bring together your own departments, or various agencies to work as one, this is why collaboration between developers, designers, and marketers is important.
Red Alien's insight:
Websites are no longer a pretty place to visit, they are the pinnacle of customer acquisition and therefore must engage with the user on every level.  Collaboration as a team and with 3rd parties is crucial to success.
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Website SEO in 2018 - Website Marketing Tips

Website SEO in 2018 - Website Marketing Tips | Marketing & Branding | Scoop.it
In 2018 Google has been further squeezing the space given to organic results. The changes have seen organic referrals drop around 5%. Find out more about SEO in 2018 and see how you can add marketing power to your website.
Red Alien's insight:
As Google tighten its belts with new algorithm updates, it's time to make sure your website SEO strategy is singing the right tune for 2018
 
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Wordpress Still Rocks and Here's Why

Wordpress Still Rocks and Here's Why | Marketing & Branding | Scoop.it

With a share of over 50% of the global CMS market, WordPress runs 28% of the websites you see on the internet. Even large brands such as Mashable, TechCrunch and the Metro use the system. But if this still doesn’t convince you, we’ve listed ten reasons you need to use WordPress.

 
Red Alien's insight:
With a share of over 50% of the global CMS market, WordPress runs 28% of the websites you see on the internet. Even large brands such as Mashable, TechCrunch and the Metro use the system. But if this still doesn’t convince you, we’ve listed ten reasons you need to use WordPress.
 
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What Does GDPR Mean For Your Website?

What Does GDPR Mean For Your Website? | Marketing & Branding | Scoop.it
On the 25th May 2018 the General Data Protection Regulation (GDPR) will be coming into force across the EU. Find out how this will impact your website and what changes you need to make in order to stay compliant from knowing your third parties to updating your privacy policies
Red Alien's insight:
With new GDPR regulations being implemented across the EU, is your website and business going to fall in line or risk penalties?
 
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Are you effectively managing your online reputation?

Are you effectively managing your online reputation? | Marketing & Branding | Scoop.it
Your online reputation can be essential for attracting new website visitors, positive comments can enhance your reputation but how do you manage this?
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10 Tips for Planning your Summer Event

10 Tips for Planning your Summer Event | Marketing & Branding | Scoop.it
If you are planning a Summer event, hiring the right equipment so that everything runs smoothly is critical, these 10 tips from JMPS will help get started.
Red Alien's insight:
We have had wonderful sunshine then hit with a spell of rain over the Summer.  This article tells you how to handle planning an event in all conditions.
 
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Read Mary Meeker’s essential 2017 Internet Trends report

Read Mary Meeker’s essential 2017 Internet Trends report | Marketing & Branding | Scoop.it
This is the best way to get up to speed on everything going on in tech. Kleiner Perkins venture partner Mary Meeker's annual Internet Trends report is..

Via Pedro Da Silva
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B2B Marketers' Love-Hate Relationship With Marketing Technology [Infographic] - MarketingProfs

B2B Marketers' Love-Hate Relationship With Marketing Technology [Infographic] - MarketingProfs | Marketing & Branding | Scoop.it
Marketing technologies are essential to B2B marketers, with B2B firms having adopted 16 technologies on average, and lead generation being the top use for martech. See more from this study.

Via CYDigital
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CYDigital's curator insight, April 23, 2017 3:15 PM

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

#MarTech #DigitalMarketing

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Building product pages that lead to conversions - Ecommerce

Often the most overlooked pages on an e-commerce site are the product pages, using replicated content and a sales strategy lost in the user journey
Red Alien's insight:
How to optimise product pages for conversions
 
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