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Search engine optimization (SEO) is the most effective and most common thing to boost your web site. SEO is a technique which helps your site to rank among million other sites in order to response the search query and SEO also helps to generate huge traffic from search engines.
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5 Essential Tips for Creating a High Converting Explainer Video 

5 Essential Tips for Creating a High Converting Explainer Video  | SEO | Scoop.it
When it comes to educating, informing and persuading, nothing drives sales like video. Research shows 81 percent of people were convinced to purchase a product or service after watching a brand’s video. To help you create your own high converting explainer video, we’ve put together 5 essential tips.

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nicholas yearwood's curator insight, March 25, 4:09 PM
a explainer video is different its very good for businesses and people to
Emilymia's comment, March 26, 9:38 AM
shared this scoop on LinkedIn.
Kami Campbell's curator insight, March 29, 1:39 AM
via KAMI CAMPBELL
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Content Marketing and SEO: How to Build Links in 2018

Content Marketing and SEO: How to Build Links in 2018 | SEO | Scoop.it
SEO is a constantly changing industry. However, one thing has remained the same - over the years backlinks remain the most powerful Google ranking factor. If you want to substantially boost your site's SEO and improve your Google rankings, link building is one of the best ways to do it.

Until recently, the goal of link building was to get as many links to your target page as possible. Links from low-quality sites, discussion forums, and comments that you left on other sites were all fair game. Now things have changed and you need links the search engines trust. Getting links Google will trust is much more difficult. Content marketing has helped, more than anything else, redefine link building.

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9 Tips for Ranking in Google's Featured Snippets

9 Tips for Ranking in Google's Featured Snippets | SEO | Scoop.it
Obtaining traffic from Google means that you’ve got to keep up with all of Google’s features all of the time. If you haven’t noticed, Google constantly changes their features. And you’ve got to know exactly how they work so that you can rank for them. You also have to keep an eye on competitors. Google …
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carpetcleaninginRichmondVA's curator insight, November 28, 2017 8:18 AM

Kool Design Maker is banner ad design company in the USA.

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Lead Generation Outsourcing Industry, What's the Chance of Surviving?

Lead Generation Outsourcing Industry, What's the Chance of Surviving? | SEO | Scoop.it
What are the chances that marketing and lead generation companies will sustain?

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Podcast: Why Are Rankings and Listicles So Popular?

Podcast: Why Are Rankings and Listicles So Popular? | SEO | Scoop.it
From “Top 10 Beaches” to “Five Ways to Negotiate a Raise,” the psychology behind effective lists.

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Peg Corwin's curator insight, July 21, 2017 9:59 AM

Content Marketers, learn what this research says about way list posts are so popular.

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The 5 Pillars of a Successful SEO Campaign

The 5 Pillars of a Successful SEO Campaign | SEO | Scoop.it
Search engine optimization becomes more difficult to define every year. As SEO crosses borders with content marketing, web development and various other parts of your marketing strategy, it’s hard…

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SEO in 2017: Proven Content Ideas That Attract Backlinks

SEO in 2017: Proven Content Ideas That Attract Backlinks | SEO | Scoop.it
In this guest post, Glen Allsopp explores SEO in 2017, offering up in-depth content strategy ideas to help you attract backlinks to your site.
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Joshua Corbelli's curator insight, June 6, 2017 11:51 AM
This touches on a larger point: The "Content is King" philosophy only works when content helps actually build authority. Like your financial investments - you want your money to work for you. The same holds true with content.
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How to Set Up an Effective Facebook Ad Campaign 

How to Set Up an Effective Facebook Ad Campaign  | SEO | Scoop.it
Wondering how to set up a successful Facebook ad campaign? This article shares fundamentals to help you avoid mistakes that cost time and money.

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Is There a Link Between Negative Emotions and Disease?

Is There a Link Between Negative Emotions and Disease? | SEO | Scoop.it
Do negative emotions affect your health? Conditions such as depression and anxiety can pave the way for chronic diseases to manifest.

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Google, Facebook, and Microsoft Are Remaking Themselves Around AI | #ArtificialIntelligence

Google, Facebook, and Microsoft Are Remaking Themselves Around AI | #ArtificialIntelligence | SEO | Scoop.it

FEI-FEI LI IS a big deal in the world of AI. As the director of the Artificial Intelligence and Vision labs at Stanford University, she oversaw the creation of ImageNet, a vast database of images designed to accelerate the development of AI that can “see.” And, well, it worked, helping to drive the creation of deep learning systems that can recognize objects, animals, people, and even entire scenes in photos—technology that has become commonplace on the world’s biggest photo-sharing sites. Now, Fei-Fei will help run a brand new AI group inside Google, a move that reflects just how aggressively the world’s biggest tech companies are remaking themselves around this breed of artificial intelligence.

Facebook Manages to Squeeze an AI Into Its Mobile App
Alongside a former Stanford researcher—Jia Li, who more recently ran research for the social networking service Snapchat—the China-born Fei-Fei will lead a team inside Google’s cloud computing operation, building online services that any coder or company can use to build their own AI. This new Cloud Machine Learning Group is the latest example of AI not only re-shaping the technology that Google uses, but also changing how the company organizes and operates its business.

 

Learn more / En savoir plus / Mehr erfahren:

 

http://www.scoop.it/t/21st-century-innovative-technologies-and-developments/?tag=AI

 


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Gust MEES's curator insight, November 21, 2016 5:37 PM

FEI-FEI LI IS a big deal in the world of AI. As the director of the Artificial Intelligence and Vision labs at Stanford University, she oversaw the creation of ImageNet, a vast database of images designed to accelerate the development of AI that can “see.” And, well, it worked, helping to drive the creation of deep learning systems that can recognize objects, animals, people, and even entire scenes in photos—technology that has become commonplace on the world’s biggest photo-sharing sites. Now, Fei-Fei will help run a brand new AI group inside Google, a move that reflects just how aggressively the world’s biggest tech companies are remaking themselves around this breed of artificial intelligence.

Facebook Manages to Squeeze an AI Into Its Mobile App
Alongside a former Stanford researcher—Jia Li, who more recently ran research for the social networking service Snapchat—the China-born Fei-Fei will lead a team inside Google’s cloud computing operation, building online services that any coder or company can use to build their own AI. This new Cloud Machine Learning Group is the latest example of AI not only re-shaping the technology that Google uses, but also changing how the company organizes and operates its business.

 

Learn more / En savoir plus / Mehr erfahren:

 

http://www.scoop.it/t/21st-century-innovative-technologies-and-developments/?tag=AI

 

Online Marketing 's curator insight, January 2, 2017 3:37 AM

FEI-FEI LI IS a big deal in the world of AI. As the director of the Artificial Intelligence and Vision labs at Stanford University, she oversaw the creation of ImageNet, a vast database of images designed to accelerate the development of AI that can “see.” And, well, it worked, helping to drive the creation of deep learning systems that can recognize objects, animals, people, and even entire scenes in photos—technology that has become commonplace on the world’s biggest photo-sharing sites. Now, Fei-Fei will help run a brand new AI group inside Google, a move that reflects just how aggressively the world’s biggest tech companies are remaking themselves around this breed of artificial intelligence.

Facebook Manages to Squeeze an AI Into Its Mobile App
Alongside a former Stanford researcher—Jia Li, who more recently ran research for the social networking service Snapchat—the China-born Fei-Fei will lead a team inside Google’s cloud computing operation, building online services that any coder or company can use to build their own AI. This new Cloud Machine Learning Group is the latest example of AI not only re-shaping the technology that Google uses, but also changing how the company organizes and operates its business.

 

Learn more / En savoir plus / Mehr erfahren:

 

http://www.scoop.it/t/21st-century-innovative-technologies-and-developments/?tag=AI

 

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Google Analytics Fastbase To ID Website Visitors?

Google Analytics Fastbase To ID Website Visitors? | SEO | Scoop.it
Here's what you need to know about Google Analytics fastbase, the tool to help you identify your web traffic into real business contacts

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Peg Corwin's curator insight, December 30, 2016 11:55 AM

Are you dying to know the names and emails of people visiting your website?  Check this.  I'm exploring it now.

GPL's curator insight, January 13, 2017 3:17 AM

Le Grow hacking est l’ensemble des moyens mis en place sur un site Internet pour y apporter du trafic et de le transformer en succès, en dépensant davantage sur le produit qu’en publicité payante. C’est, en d’autres termes, l’adaptation du marketing à l’environnement et aux technologies actuelles.

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SEO Trends: What Does SEO in 2017 Look Like?

SEO Trends: What Does SEO in 2017 Look Like? | SEO | Scoop.it
The proliferation of bad content on the internet has led marketers to disown many old SEO tactics quicker than you can say ‘grey hat.’ Some bold marketers are even predicting the eventual demise…

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How to Get Better Insights About Your Audience

How to Get Better Insights About Your Audience | SEO | Scoop.it
If you are considering a marketing automation tool, you may be pondering: “If we’re paying for a robust marketing automation tool, why do we need a separate web analytics tracking tool? Doesn’t the marketing automation tool provide all that I need?”

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45 tips to spark your landing page optimization

45 tips to spark your landing page optimization | SEO | Scoop.it
We all know that the websites we work on could be better — way better in fact — but it can be difficult to realize exactly how they could be improved. As an experienced digital marketer and SEO specialist, I  absolutely love A/B testing and conversion rate optimization (CRO) because they are two of the few …

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What is the ROI of website personalization? | Smart Insights

What is the ROI of website personalization? | Smart Insights | SEO | Scoop.it
Chart of the Day: Ecommerce businesses share their ROI from personalization for the Retail, Travel and Financial services sectors

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CYDigital's curator insight, December 12, 2017 11:06 AM

What is the ROI of website personalization? | Smart Insights

 

Your results WILL vary.

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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10 Principles of Customer Strategy ! 

10 Principles of Customer Strategy !  | SEO | Scoop.it
1. Master the art of the possible. Because technological breakthroughs are now common in nearly every industry, customers expect big changes to be a regular occurrence. The most successful companies continually experiment with innovations that make life better for customers. Customers appreciate companies that can do this effectively, time after time. That doesn’t mean asking your customers what they will find indispensable in the future; they can’t tell you.
2. Know your customers at a granular level. Leading companies are moving beyond traditional quantitative segmenting 
3. Link your company’s customer strategy to its overall identity. Every successful company has a strong value proposition that distinguishes it from rivals.
4. Target customers with whom you have the “right to win.” When your company has a strong identity, you don’t need to compete in every marketplace — only in the categories where you are reasonably confident of succeeding.
5. Treat your customers as assets that will grow in value. Not every company cultivates long-term customer relationships in a constructive way. Leading companies do. They continually create better reasons for their customers to identify with the company and its products and services.
6. Leverage your ecosystem. Your company exists in a broad network of relationships that form an ecosystem. These relationships are not just with customers, but also with suppliers, distributors, retailers, industry associations, institutional partners, and government agencies.
7. Ensure a seamless omnichannel experience. We all know the importance of omnichannel experience — a consistent look and feel in all customer touch points, including brick-and-mortar, face-to-face, online, voice phone, and mobile.
8. Excel at delivery. The physical delivery of products and services is critical to keeping your customers happy. Whether or not you compete directly with Amazon, you are affected by its delivery innovations.
9. Reorganize around the customer. Your organization should be “fit for your customer”: that is to say, it should be designed to make it easy to deliver a great customer experience.
10. Match your culture with your customer strategy. A relevant culture is a bigger advantage than ever for customer-facing companies. In our survey and interviews, a majority of executives said that the biggest barriers to a successful customer strategy were finding the right talent and developing the right organizational culture.




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Fouad Bendris's curator insight, October 24, 2017 1:05 PM
It’s no longer enough to target your chosen customers. To stay ahead, you need to create distinctive value and experiences for them.In developing a successful customer strategy, you must provide answers to questions such as these: Who are our customers? Which of their needs can we address? Given our company’s overall value proposition and strategy, what customer experience should we create? What capabilities do we need in order to deliver that experience? How should we organize ourselves accordingly, and what aspects of our culture can help us?
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How to Do SEO for a Tiny Five Page Wordpress Website

How to Do SEO for a Tiny Five Page Wordpress Website | SEO | Scoop.it

Small sites do stand a chance.In my SEO career, I’ve advised for more sites than I can count. I’ve worked with big and small sites on all kinds of budgets.


And I found out that a lot of the SEO principles that apply to larger sites actually apply to smaller sites as well.


As the title of this article suggests, you can do big-scale SEO on a tiny site....


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Jeff Domansky's curator insight, July 21, 2017 2:37 AM

Neil Patel offers small website SEO tips and tools.

Marc Kneepkens's curator insight, July 21, 2017 9:12 AM

Every business started small, it's all about starting out the right way. Neil Patel definitely knows his stuff. Great article.

Peter Schmitt's curator insight, July 23, 2017 8:37 AM

Neil Patel offers small website SEO tips and tools.

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8 Powerful Reasons You Need to Use Video Marketing

8 Powerful Reasons You Need to Use Video Marketing | SEO | Scoop.it
Video marketing is now easy. Technology has made animation and other video very fast. Find out how the use of video in your marketing gives you and edge.
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Jeff Domansky's curator insight, July 22, 2017 2:32 PM

Great proof of why video marketing is critical..

demaris stevenson's curator insight, July 23, 2017 9:08 PM

 I would agree with the fact that "Video Marketing" is a great way to go. Especially with music because there are so many advantages to doing so, people gravitate more to visual things oppose to just listening to an audio. Imagery is more appealing especially with all the new affects and advanced this you can do to enhance a viewers experience. These are some great reasons why "Video Marketing" is the next best thing when creating a Marketing Strategy. Take a look and decide for yourself.

Christine Bahu's curator insight, July 25, 2017 12:31 PM

We love the messaging on this image.  Hmmm.  Something to consider!

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7 Simple Low-Cost SEO Tips to Boost Your Business Blog

7 Simple Low-Cost SEO Tips to Boost Your Business Blog | SEO | Scoop.it
It is a truth universally acknowledged that blogging can be extremely advantageous for your business. In fact, there are few reasons not to keep a business blog. A blog can drive traffic to your webs…

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20 Marketing Experts You Should Follow Now – Depositphotos – Medium

20 Marketing Experts You Should Follow Now – Depositphotos – Medium | SEO | Scoop.it
We have gathered a list of upcoming marketing stars from different industries, all of which deserve to be heard, seen and read about in 2017. As the CEO to Optimizely, Dan specializes in optimizing…
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How Do Consumers Really Feel About 2017's Digital Trends? 

How Do Consumers Really Feel About 2017's Digital Trends?  | SEO | Scoop.it

As we approach the year's second quarter, Google is already returning over 46,600 results for “digital trends 2017.” And if you’re in the digital marketing space, there seems to be an unspoken rule that you must always have an opinion on what the key trends will be for the year ahead.

But could it be that we’re all stuck in an industry echo chamber? As it turns out, some new research from Code Computerlove might burst that bubble.
Code Computerlove surveyed 1,000 U.K. adults to find out what they really think about these trend predictions -- things like voice search, virtual reality, and chat-bots. That data was then compared to what’s actually making the most noise online. Some key findings included:

Mobile payments are the most sought-after technology in 2017.9 out of 10 consumers claim to have no interest in using augmented reality in the near future.1 in 5 people surveyed aim to spend less time in front of screens this year....
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Jeff Domansky's curator insight, April 5, 2017 11:19 PM

There's some important research to watch  when it comes to consumers feelings about digital trends.

BinaryTranslator's curator insight, April 6, 2017 2:01 AM
Worth to read it.
 
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How to Craft a Remarkable SEO Strategy for 2017 - Whiteboard Friday

How to Craft a Remarkable SEO Strategy for 2017 - Whiteboard Friday | SEO | Scoop.it
From understanding the big-picture search trends to making sure your SEO goals jive with your CEO's goals, there's a lot to consider when planning for 2017. In this Whiteboard Friday, Rand outlines how to craft a truly remarkable SEO strategy to help you sail through 2017.
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11 Ways to Hack the LinkedIn Pulse Algorithm | Search Engine Watch

11 Ways to Hack the LinkedIn Pulse Algorithm | Search Engine Watch | SEO | Scoop.it
LinkedIn Pulse is LinkedIn's version of a personalized newsfeed. It is also available as a standalone app. Pulse allows users to see the biggest headlines and

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malek's curator insight, January 2, 2017 9:56 AM

how do you make your content go further and make sure lots of people read your stuff?

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More than SEO: 11 ways to increase your organic site traffic

More than SEO: 11 ways to increase your organic site traffic | SEO | Scoop.it
There's more to boosting organic site traffic than SEO and pay-per-click. Start with quality content your audience actually want to read.
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Paid vs. Organic Traffic: Which Generates More (and More Qualified) Leads?

Paid vs. Organic Traffic: Which Generates More (and More Qualified) Leads? | SEO | Scoop.it
Search Engine Marketing - In the debate of paid traffic versus organic traffic, which wins? Is that even the right question to ask? Here are some lessons learned from a recent campaign.
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