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Google Penguin 2.0 Biggest Change in the Algorithm

Google Penguin 2.0 Biggest Change in the Algorithm | SEO | Scoop.it
The Google Penguin 2.0 was conceived to gauge websites that are involved in wide range of Webspamming, link buying, keyword stuffing, guest blogging abuse.
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Rescooped by John Vergel Evans from Google Plus and Social SEO
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Semantic SEO: The Guide For Small Business ~ Web Marketing Dude

Semantic SEO: The Guide For Small Business ~ Web Marketing Dude | SEO | Scoop.it

Via Neil Ferree
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Neil Ferree's curator insight, May 30, 2013 9:53 PM

Is Semantic SEO the new Onpage Optimization SEO?


https://www.youtube.com/results?search_query=Onpage+Optimization

Dave Roberts's curator insight, May 31, 2013 7:42 AM

Semantics is coming to the Web!

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Penguin 2.0 or Penguin 4: The New SEO Cornerstone for 2013

Penguin 2.0 or Penguin 4: The New SEO Cornerstone for 2013 | SEO | Scoop.it
After all the speculations about Penguin 2.0 and its release, has come to its full form. It would be a good start to refresh the concepts of the new SEO.
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Rescooped by John Vergel Evans from Public Relations & Social Marketing Insight
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Google Penguin 2.0 Casualties: Why Sites Got Hit

Google Penguin 2.0 Casualties: Why Sites Got Hit | SEO | Scoop.it

It's now been one week since Google Penguin 2.0 went live. Google's Distinguished Engineer Matt Cutts promised the new generation of Penguin would go deeper, and it seems to have lived up to that promise. Here are some early findings from sites hit by Penguin....


Via Jeff Domansky
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Jeff Domansky's curator insight, May 30, 2013 1:54 PM

Useful examples of how Penguin 2.0 has impacted some websites and tips on how to respond.

Rescooped by John Vergel Evans from SEO Tips, Advice, Help
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Google's Cutts: Nofollow Links In Advertorials Or Else!

Google's Cutts: Nofollow Links In Advertorials Or Else! | SEO | Scoop.it
Yesterday, Google's head of search spam, Matt Cutts posted a video on Google's stance on using advertorials in a way to manipulate Google's search results.As you can imagine, if you use advertorials a...

Via Bonnie Burns
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Bonnie Burns's curator insight, May 30, 2013 12:00 PM

As you can imagine, if you use advertorials and those advertorials have links to your web site - you must nofollow them or Google can take action against your web site.

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The Simplicity and Complexity of Today's Search Engine Optimization | SmartSEOExperts

The Simplicity and Complexity of Today's Search Engine Optimization | SmartSEOExperts | SEO | Scoop.it
Smart SEO Experts is a team that offers excellent SEO service to clients and start-up businesses, helping them increase their rankings and page visibility.
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Webmasters' Update: Matt Cutts Insights on Advertorials

Webmasters' Update: Matt Cutts Insights on Advertorials | SEO | Scoop.it
Just recently, the Google anti-spam team has featured a story of the famous UK floral company was penalized due to the use of advertorials as a means to boost their search engine rankings through artificial way.
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Rescooped by John Vergel Evans from Public Relations & Social Marketing Insight
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The Truth About Content Marketing & SEO

The Truth About Content Marketing & SEO | SEO | Scoop.it

SEO and content marketing extremes help no one but consultants. An integrated approach helps brands attract, engage and convert more business than SEO or content alone.... Content Marketing Strategy has to factor in all digital channels as well as offline where appropriate because the focus isn’t solely on a search engine. It’s on the customer. Customers don’t just use search for finding solutions. Search is hugely important during the customer journey, of course. But it’s not the only touchpoint. The only thing worse than no SEO at all, is ALL SEO. Ignoring the contribution of search for attracting visitors that are actively looking for your information is a huge mistake. At the same time, ignoring content marketing simply defined as “more content” and focusing only on SEO is also a mistake. Search engines don’t buy products, people do. Market to the people!...


Via Jeff Domansky
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Adam Donkus's curator insight, May 31, 2013 8:42 AM

Content marketing is essential and very effective for geographically targeted SEO(local seo)

Jeff Domansky's curator insight, May 31, 2013 3:03 PM

Integrating search and content marketing always gets better results!