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The Bulletin is your one-stop source for creative content marketing strategies. Follow our content marketing blog for news, trends, and advice on the world of content marketing.

The Bulletin is your one-stop source for creative content marketing strategies. Follow our content marketing blog for news, trends, and advice on the world of content marketing. | SEO by Hone | Scoop.it
The Bulletin is your one-stop source for creative content marketing strategies. Follow our content marketing blog for news, trends, and advice on the world of content marketing.
Hone's insight:
Here's How to Solve the 'Native Advertising Problem'
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INFOGRAPHIE. Google étend encore sa galaxie

INFOGRAPHIE. Google étend encore sa galaxie | SEO by Hone | Scoop.it
Projet de lentilles de contact pour personnes diabétiques, rachat de Nestlab, société spécialisée en domotique, alliance avec des constructeurs automobiles pour équiper les véhicules du système Android...
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Google in 2014: The World Is (Almost) Its Oyster

Google in 2014: The World Is (Almost) Its Oyster | SEO by Hone | Scoop.it
When I interviewed Larry Page and Sergey Brin for their first ever Time magazine story, the then 27-year-old Google founders started talking up a grandiose mission: to organize ...
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4 Post-Penguin Link Building Tactics Every Company Should Be Doing - Search Engine Journal

4 Post-Penguin Link Building Tactics Every Company Should Be Doing - Search Engine Journal | SEO by Hone | Scoop.it
In the first article in this series, “6 Dead Link Building Tactics You Should Avoid,” I talked about the types of links you should avoid and why some busin
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The Author Rank Building Machine Infographic by Vertical Measures

The Author Rank Building Machine Infographic by Vertical Measures | SEO by Hone | Scoop.it
Build your author rank by producing great content, attracting authoritative links, and building your reputation on social media outlets.
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Pagination for SEO – A Guide to Consolidating your Content - Ayima

Pagination for SEO – A Guide to Consolidating your Content - Ayima | SEO by Hone | Scoop.it
A topic sure to make any SEO neophyte’s head spin, approaching and handling pagination can seem a daunting prospect at first. Pagination is a wily shapeshi
Hone's insight:

Un sujet aussi sensible que technique en SEO

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The Truth About Marissa Mayer: An Unauthorized Biography

The Truth About Marissa Mayer: An Unauthorized Biography | SEO by Hone | Scoop.it
On the morning of Thursday, July 12, 2012...
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Google propose une FAQ sur l'authorship - Actualité Abondance

Google propose une FAQ sur l'authorship - Actualité Abondance | SEO by Hone | Scoop.it
22 août 2013 - Google vient de publier une FAQ hélas très incomplète sur l'authorship. Une bonne raison pour essayer de la compléter avec vos propres questions... par Actualité Abondance
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The Complete Guide to Mastering Duplicate Content Issues - Search Engine Journal

The Complete Guide to Mastering Duplicate Content Issues - Search Engine Journal | SEO by Hone | Scoop.it
There is little doubt that duplicate content on a site can be one of the biggest battles an SEO has to fight against. Too many content management systems a
Hone's insight:

L'enfer du contenu dupliqué...

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Get Started with the Locals: Yahoo Local, Yelp, Google+ Local

Get Started with the Locals: Yahoo Local, Yelp, Google+ Local | SEO by Hone | Scoop.it
Keeping the different local online options straight can get confusing, but having a presence on each is important. Learn how to mange it all here!
Hone's insight:

Stratégie de visibilité locale dans Yahoo, Yelp et Google +

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Google Glass, l'avenir de la mobilité ?

Google Glass, l'avenir de la mobilité ? | SEO by Hone | Scoop.it
Google vient de réaliser une vidéo sur le fonctionnement de Google Glass, des lunettes présentées par Google comme le futur du mobile.
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Comment se préparer à l'Author Rank

Comment se préparer  à l'Author Rank | SEO by Hone | Scoop.it
If you're like me and you have your finger on Google’s pulse on a daily basis, you’ve undoubtedly heard of Author Rank.
Hone's insight:

L'Author Rank, un point qui s'annonce crucial dans les stratégies référencement

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The Holy Grail Of Internet Marketing: Owning The Whole SERP

The Holy Grail Of Internet Marketing: Owning The Whole SERP | SEO by Hone | Scoop.it
In many ways, taking charge of your search engine results page is like answering the age-old philosophical question, “Who am I” — but for your business.
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SEO After Hummingbird, Penguin, and Panda: How Link Building and Content Marketing Are Really Changing

SEO After Hummingbird, Penguin, and Panda: How Link Building and Content Marketing Are Really Changing | SEO by Hone | Scoop.it
At this point, the word “change” is pretty much passé in the SEO community. Every year, we proclaim that SEO is changing. Some of those changes don’t play
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From NMX 2014: 10 Tools for Bloggers to Optimize Social Media and SEO - Search Engine Journal

From NMX 2014: 10 Tools for Bloggers to Optimize Social Media and SEO - Search Engine Journal | SEO by Hone | Scoop.it
Image credit: Shutterstock.com. Used under license. Bloggers, Podcasters and Web TV content creators converged in Las Vegas this past weekend for New Media
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Are Google+ Ripples a Worthwhile Feature?

Are Google+ Ripples a Worthwhile Feature? | SEO by Hone | Scoop.it
Google+ Ripples have been a feature for quite some time, but it's doesn't get much publicity. Learn whether or not it's worthwhile for your company here!
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Google's Matt Cutts: Stitching Content Makes For Bad Quality Content

Google's Matt Cutts: Stitching Content Makes For Bad Quality Content | SEO by Hone | Scoop.it
Google’s head of search spam, Matt Cutts, posted a video today on the topic of “stitching content.” Stitching content is the practice of taking snippets of content from other websites and pasting them on your own site, with citations.
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A 'Look Back' With Jill Whalen

A 'Look Back' With Jill Whalen | SEO by Hone | Scoop.it
Several weeks ago, SEO pioneer, Jill Whalen, rocked the industry with the announcement of her retirement from SEO.
Hone's insight:
"You’re not doing SEO to get rankings. You’re doing SEO to make your site be the best it can be for all concerned" - Jill Whalen
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Mais que fait Yahoo! ?

Mais que fait Yahoo! ? | SEO by Hone | Scoop.it

Acquisitions tout azimut, nouveau logo, résultats triomphants.... Hone décrypte la stratégie de Marissa Meyer, CEO de Yahoo!

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Official Google Webmaster Central Blog: rel=”author” frequently asked (advanced) questions

Official Google Webmaster Central Blog: rel=”author” frequently asked (advanced) questions | SEO by Hone | Scoop.it
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On-page factors become more important for high search rankings in past year: report

On-page factors become more important for high search rankings in past year: report | SEO by Hone | Scoop.it
Quality content and other on-page factors have become increasingly important for SEO in recent years thanks to Google’s various algorithm updates aimed at cracking down on spammers and sites that offer a poor user experience.
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14 Google Tools You Didn't Know Existed

14 Google Tools You Didn't Know Existed | SEO by Hone | Scoop.it
From the Ngram Viewer to Google Dart, check out some of these lesser-known Google applications.
Hone's insight:

Nos préférés : Google Webmasters Tools (indiqpensable), Ngram (passionnant), Google Fonts (fort utile associé à Cufon)..; et touts les autres à exporer et tester

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Faites le ménage dans votre profil LinkedIn | Hone

Faites le ménage dans votre profil LinkedIn | Hone | SEO by Hone | Scoop.it
6 règles essentielles à suivre pour conserver à son profil LinkedIn toute sa souplesse et son brillant…
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L'hyperlien et la plume…

L'hyperlien et la plume… | SEO by Hone | Scoop.it
Les moines copistes balisaient le travail de leurs futurs lecteurs en prévision d'une recherche. a rapprocher de l'optimisation SEO du contenu actuelle
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Les 12 étapes pour un bon référencement d'un Wordpress

Les 12 étapes pour un bon référencement d'un Wordpress | SEO by Hone | Scoop.it
WordPress is fantastic, free, and open source. It can be installed, up and running in a matter of minutes, however, out of the box, WordPress is not as SEO friendly as you'd think. This guide will show you the steps to modify a WordPress site.
Hone's insight:

Un article incontournable, insdispensable même ! 

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