SEO News & Updates
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SEO News & Updates
Latest SEO news, updates, and strategies
Curated by Diane Tira
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6 Changes Your 2015 SEO Strategy Must Focus On

6 Changes Your 2015 SEO Strategy Must Focus On | SEO News & Updates | Scoop.it
Strategies are always evolving, so get a head start on next year by diving into these shifts.
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7 Reports in Google Analytics to Help with SEO - State of Digital

7 Reports in Google Analytics to Help with SEO - State of Digital | SEO News & Updates | Scoop.it
Do you find it hard to know what reports to create for SEO? Find out some of the best reports to show the revenue and traffic generated from SEO.
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How to Make Your Website Source Code Optimized for SEO

How to Make Your Website Source Code Optimized for SEO | SEO News & Updates | Scoop.it
Discusses why the tags on a website source code are important and the implications they have fro SEO. Also provides a link to a webinar recording for more info
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Finding Local Search Success, Post-Pigeon and Penguin 3.0

Finding Local Search Success, Post-Pigeon and Penguin 3.0 | SEO News & Updates | Scoop.it
In the constantly shifting local search landscape, where it can feel like the targets are forever on the move, what's a marketer to do?
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7 Advanced Ways to Improve Your Site's SEO

7 Advanced Ways to Improve Your Site's SEO | SEO News & Updates | Scoop.it
Eliminate ineffective practices and replace them with strategic, content-focused tactics. Readers will appreciate these.
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Your SEO Insider: HTTPS Details, Local Still on the Move, 25 Free SEO Tools

Your SEO Insider: HTTPS Details, Local Still on the Move, 25 Free SEO Tools | SEO News & Updates | Scoop.it
All the search engine and SEO news and announcements from the week of August 16th - August 22nd, 2014.
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Google AdWords Removes Advertisers’ Ability To Match Only Exact Keywords | TechCrunch

Google AdWords Removes Advertisers’ Ability To Match Only Exact Keywords | TechCrunch | SEO News & Updates | Scoop.it
Google's AdWords is about to get a small but important update in September, the company announced today. Until now, advertisers had two options when it came..
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How to Avoid Over-Optimizing Your Website

How to Avoid Over-Optimizing Your Website | SEO News & Updates | Scoop.it
Too much of a good thing is a bad thing. This is true in life, and in SEO. SEO is awesome, but too much SEO can cause over-optimization.
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9 Huge SEO Mistakes You Don’t Want to Make

9 Huge SEO Mistakes You Don’t Want to Make | SEO News & Updates | Scoop.it
SEO Mistakes can be costly. Here are 9 that you want to be sure to avoid.
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What Makes Content Shareable & Why It Matters for SEO

What Makes Content Shareable & Why It Matters for SEO | SEO News & Updates | Scoop.it
Not all content marketing practices yield equal results. In today's landscape of SEO and social media, shareability is one of the most important qualities for a content marketing campaign. So what makes content shareable and why does it matter?
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How to Please Google in a Post-Hummingbird World

How to Please Google in a Post-Hummingbird World | SEO News & Updates | Scoop.it
SEO today is more nuanced than ever -- click here to learn how to create content in a post-Hummingbird world.
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How to Split Your Time Between Technical SEO and Content Marketing

How to Split Your Time Between Technical SEO and Content Marketing | SEO News & Updates | Scoop.it
Which one should you invest most of your time in? With a limited amount of time, where do you spend it?
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SEO Website Audits: Everything You Need to Know Part II

SEO Website Audits: Everything You Need to Know Part II | SEO News & Updates | Scoop.it
An in-depth look at everything you need to know about an SEO website audit.
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Incredibly Useful, Illustrated Guide to On-page Topic Targeting for SEO

Incredibly Useful, Illustrated Guide to On-page Topic Targeting for SEO | SEO News & Updates | Scoop.it
The truth is, you can create optimized pages that rank well without understanding complex algorithms. This post provides a simple framework for on-page topic targeting in a way that makes optimizing easy and scalable while improving the chances for higher rankings.
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7 Reports in Google Analytics to Help with SEO - State of Digital

Do you find it hard to know what reports to create for SEO? Find out some of the best reports to show the revenue and traffic generated from SEO.
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Three Reasons Your Rankings are Plummeting | SEJ

If you notice that your keyword rankings are consistently low, you might be missing something.
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6 Things Innovative Search Engine Marketers are Doing Right Now

6 Things Innovative Search Engine Marketers are Doing Right Now | SEO News & Updates | Scoop.it
A few years ago, your average search expert could be found creating hundreds of backlinks or stuffing a page with keywords. Today, the role calls for so much more.
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How Google Pigeon Impacted Local Queries, and What You Can Do

How Google Pigeon Impacted Local Queries, and What You Can Do | SEO News & Updates | Scoop.it
Since Google's local algorithm update, "Pigeon," took effect in July, local businesses have been scrambling to adjust.
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How to Prepare Yourself for the Next Penguin Update

How to Prepare Yourself for the Next Penguin Update | SEO News & Updates | Scoop.it
Just recently, Google revealed the latest Panda 4.0 update, and now there is a buzz about the next update brewing on the horizon: Penguin 3.0.
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How to Measure SEO: KPI of Organic Search - Positionly Blog

How to Measure SEO: KPI of Organic Search - Positionly Blog | SEO News & Updates | Scoop.it
SEO is by its nature a job that never ends. Rules change, competitors come and go and all of this and much more require marketers to monitor campaigns on an ongoing basis to identify areas which can be improved upon. KPIs (Key Performance Indicators) are of course a large part of this and can be... Read more »
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HTTPS Sites Secure Ranking Boosts in Google

HTTPS Sites Secure Ranking Boosts in Google | SEO News & Updates | Scoop.it
Google announced HTTPS would be used as a signal in its search ranking algorithm. Starting it as a "lightweight" signal, affecting fewer than 1 percent of global queries to give sites "time to switch," Google said the signal may strengthen over time.
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How to Create a Site Structure That Will Enhance SEO

How to Create a Site Structure That Will Enhance SEO | SEO News & Updates | Scoop.it
In this article, I share some of the best advice on creating a powerful site structure. The tips below will help you create a site that appeals to users, gets crawled and indexed by spiders, and delivers the best SERP listings and rankings possible.
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Real-World Panda Optimization - Whiteboard Friday

Real-World Panda Optimization - Whiteboard Friday | SEO News & Updates | Scoop.it
From the originality of your content to top-heavy posts, there's a lot that the Panda algorithm is looking for. In today's Whiteboard Friday, Michael Cottam explains what these things are, and more importantly, what we can do to be sure we get the nod from this particular bear.
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8 Most Important SEO Data Points of Any Website | SEJ

8 Most Important SEO Data Points of Any Website | SEJ | SEO News & Updates | Scoop.it
When you’re finished reading this article, you’ll know the eight data points that will give you an accurate read on your website.
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How To Do SEO Without Even Thinking About It

How To Do SEO Without Even Thinking About It | SEO News & Updates | Scoop.it
So how do you get there? How can you start doing SEO automatically? How can you develop SEO reflexes? What habits and knowledge do you need?
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