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How Data is Transforming the Local Purchase Funnel | Street Fight

How Data is Transforming the Local Purchase Funnel | Street Fight | Funnel | Scoop.it
Purchase Funnel icon Imagine a world of perfect local information. A world in which brick-and-mortar business can find and identify every potential consumer nearby, and shoppers can search, compare and browse the wares ...
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Understanding the In-Store Purchase Funnel | Lighthaus

Understanding the In-Store Purchase Funnel | Lighthaus | Funnel | Scoop.it
Retailers constantly grapple with getting a clear picture of what is happening inside their brick-and-mortar stores and understanding the customer journey to making a purchase. This journey is typically viewed as several ...
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