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Rescooped by Valentina Turchetti from Web Writing & Content Strategy
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#ContentStrategy: Related Content Boosts Pageviews

#ContentStrategy: Related Content Boosts Pageviews | SEO Buzz | Scoop.it
7 guidelines for creating discoverable related links that follow up on the user’s current interest to encourage site exploration and reduce bounce rates.

Via Alessandra Solito
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Rescooped by Valentina Turchetti from Web & Social Media Writing
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5. Ricerca di idee per i contenuti | Penna Blu

5. Ricerca di idee per i contenuti | Penna Blu | SEO Buzz | Scoop.it
"Come scrivere i contenuti di un sito", quinto articolo

Pianificare i contenuti è un lavoro di organizzazione, studiare la concorrenza per conoscere come si comporta online ci permette di capire come agire per superarla, definire un proprio obiettivo definisce noi stessi. Il lavoro più arduo è però sapere cosa scrivere.
Alcuni metodi per trovare idee per scrivere contenuti.


Penna blu di Daniele Imperi
Via Silvia Pellacani ✍
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Rescooped by Valentina Turchetti from Web & Social Media Writing
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Guida spericolata alla scrittura per il web | Penna Blu

Guida spericolata alla scrittura per il web | Penna Blu | SEO Buzz | Scoop.it

I. La teoria: cosa scrivere

- Ricerca e documentazione

- Mappe mentali e scaletta

 

II. La pratica: come scrivere

- Argomento del testo e linguaggio

- Rendere partecipe il lettore

- Post brevi o lunghi?

 

III. Confezionare il testo: impaginare i post

- Titolo, sottotitoli e paragrafi

- Elenchi puntati e numerati, grassetti e corsivi

 

IV. Il funzionamento della scrittura online

- Descrizione della pagina (description)

- Indirizzo delle pagine web e link interni

- Tag e parole chiave

 

Penna blu di Daniele Imperi


Via Silvia Pellacani ✍
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Rescooped by Valentina Turchetti from Social Media, SEO, Mobile, Digital Marketing
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5 Social Media Tools That Will Free up Time For Your Business

5 Social Media Tools That Will Free up Time For Your Business | SEO Buzz | Scoop.it
There are 5 tools that will help save you some much needed time. From automation to extra hands you can achieve your social media goals.

Via Kamal Bennani
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Scooped by Valentina Turchetti
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 MBSummit 2016

A circa 1 mese dalla prima edizione del Marketing Business Summit, un refresh per prepararci alla seconda edizione.
Valentina Turchetti's insight:
Ricordando il Marketing Business Summit
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Rescooped by Valentina Turchetti from Blogging Effectively
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How to Create User Engaging Content for Your Brand - Huffington Post

How to Create User Engaging Content for Your Brand - Huffington Post | SEO Buzz | Scoop.it
How to Create User Engaging Content for Your Brand
Huffington Post
Instead of just cranking out blog posts, include some infographics, videos, and images to give the content marketing some diversity.

Via Steven Healey
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Rescooped by Valentina Turchetti from Social Media and Healthcare
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Another glimpse at the potential behind social media, patient engagement and HIE

Another glimpse at the potential behind social media, patient engagement and HIE | SEO Buzz | Scoop.it

EHR software is not the only technology leap healthcare is making. More frequently than ever, social media is playing a role in healthcare. Doctors are Facebook messaging with patients, physicians have taken to Tweeting and MHADegree.org – a research group aimed at providing free data to students and healthcare professionals looking for degrees in health administration – has even compiled a list of the top 50 most social media friendly hospitals in the U.S.

 

In conversation with Healthcare IT News, Bethanny Parker, the editor of MHADegree.org and the author of the top 50 list, explained some of the benefits social media has to offer healthcare facilities.

 

• Spreads awareness
Social media is great for individuals who want to share pictures, life updates or random thoughts and photos of their lunches. But as Parker observed, there is no reason this mass-messaging and very public tool could not be used to share critical healthcare information. Social media’s viral nature helps news spread fast.

 

• Providing answers
The news source cited a statistic from a recent Journal of Medical Internet Research study. It said that approximately 60 percent of Internet users say they use the web to do basic research on health information. Rather than having patients rely solely on user-generated online wikis, doctors could become that resource – and be far more reliable.

 

• Eliminating ‘white coat syndrome’
Most people do not enjoy visiting the doctor – they find it to be a source of extreme stress. White coat syndrome can sometimes keep patients from taking the first step toward treatment, as Parker noted. But social media offers a far less threatening and more “neutral” ground on which to relay information. That being said, it should not take the place of regular physicals or serious diagnoses.

 

• New frontiers
Social media keeps evolving, as the news source pointed out. Who knows what new tools and options for disseminating healthcare information may show up in the coming years. Like EHR systems and new digitized workflows for billing and practice management software, the options for social media are only just beginning to be explored.

 

Doctor-to-doctor social networks
A large part of the conversation about social media and healthcare does not relate to Facebook or Twitter. It is instead concerned solely with doctor-to-doctor communications and how social networking components could improve health information exchange (HIE). As EHRIntelligence noted, physicians are sharing patient records with colleagues already through social networks designed to be compliant with the Health Information Portability and Accountability Act (HIPAA). While this is not the large-scale interoperability that the Centers for Medicare and Medicaid Services (CMS) or the Office of the National Coordinator for Health Information Technology (ONC) have promoted as the future of HIE, it is a start.

 

EHRIntelligence noted that social network sharing may be too limited in scope compared to HIE, which has a more solid infrastructure and data standards. But they do present an easy-to-use and attractive way to conduct basic data exchange for now.

 

Social networks have the benefits of slicker interfaces, the news source noted, and most importantly they are equipped with familiar features that many doctors already use in their everyday lives outside the office. Not insignificant either is the fact that social media avoids the logistical hang-ups that HIEs can run into, where legal contracts, participation fees and tech upgrades can cause trouble.

 

While not a replacement, social networks are an excellent stand-in until federal policy gets ironed out and the first stages of nationwide interoperability get off the ground.


Via Plus91
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Rescooped by Valentina Turchetti from Social Media today
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Think You Don’t Need LinkedIn? 10 Reasons Why You Do | Profession Direction, LLC

Think You Don’t Need LinkedIn? 10 Reasons Why You Do | Profession Direction, LLC | SEO Buzz | Scoop.it

Over the past week, I’ve talked to three acquaintances who are actively on the hunt for a job. They all have resumes (whether they’re professionally done, and of sufficient quality, is debatable).


Via Jaye Richards-Hill
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Scooped by Valentina Turchetti
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Quali sono i Trends Social per il 2014? - SEO Buzz

Quali sono i Trends Social per il 2014? - SEO Buzz | SEO Buzz | Scoop.it
Il Social Media Marketing nel 2014: quali tendenze si possono prevedere?
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Rescooped by Valentina Turchetti from Copywriter Freelance
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Why Listening Must Come Before Writing

Why Listening Must Come Before Writing | SEO Buzz | Scoop.it
I had it all figured out. I knew what I was going to write — a simple little eBook I would give away to people who subscribed to my blog. Somewhere between 5000 and and 800 words.

Not only that,...

Via Riccardo Esposito
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Rescooped by Valentina Turchetti from Web Writing & Content Strategy
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The Generational Content Gap: How Different Generations Consume Content Online [INFOGRAPHIC]

The Generational Content Gap: How Different Generations Consume Content Online [INFOGRAPHIC] | SEO Buzz | Scoop.it

As online audiences continue to grow and diversify, it's essential for content marketers to understand what resonates with their customers. One of the most important factors is how different age groups will react to specific types of content. BuzzStream and Fractl surveyed over 1200 people from three generations - Millennials (people who born in between 1981-1997), Generation X (born 1965-1980), and Baby Boomers (born 1946–1964) - to learn how content preferences differ among these groups.Key takeaways:Late Evening, between 08 PM to 11:59 PM, is when most people like to consume content. Try to post content during this time to reach the largest audience.Don't forget to optimize for mobile. More than a quarter of Millennials use mobile as their primary device for viewing content.Don't be too wordly; all generations agree that 300 words is the sweet spot for article length.Generation X uses Twitter as a primary content sharing platform 70.4 percent more than Baby Boomers. Baby Boomers use Google+ as a primary content sharing platform 92 percent more than Millennials.Millennials prefer sharing memes 54.7 percent more than Baby Boomers. Generation X likes sharing slide-shares 49.6 percent more than Millennials. Baby Boomers prefer sharing images and videos the most.


Via Alessandra Solito
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Rescooped by Valentina Turchetti from Web & Social Media Writing
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Email: scrivere per farsi leggere | Palestra della Scrittura

Dal libro "Acrobati di parole" di Alessandro Lucchini (Centopagine Ed., 2011), il capitolo dedicato ai suggerimenti per scrivere una mail efficace: linguaggio, struttura delle informazioni, accorgimenti per far emergere il nostro messaggio dalla mischia, tecniche per salvarsi dal cestino.

Acrobati di parole http://bit.ly/QVlI5X

Palestra della scrittura - Libri
Via Silvia Pellacani ✍
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Rescooped by Valentina Turchetti from Web & Social Media Writing
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Come aumentare la leggibilità di un contenuto per utenti e motori di ricerca

Come aumentare la leggibilità di un contenuto per utenti e motori di ricerca | SEO Buzz | Scoop.it

Nel lontano 1997, Shari Thurow scrisse le 5 Regole Fondamentali del Web Design. Tali regole sono molto semplici, ma essenziali per fornire all’utente una esperienza d’uso positiva. Secondo la Thurow, un sito web dovrebbe essere:

Facile da leggereFacile da navigareFacile da trovareCon un layout e un design chiaro e coerenteVeloce da scaricare

Queste regolette sono ancora valide ed attuali ai giorni nostri.

 

➳ 10 Modi per Rendere un Contenuto Facilmente Leggibile

 

TagliaBlog - Web Marketing @tagliaerbe


Via Silvia Pellacani ✍
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Scooped by Valentina Turchetti
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Marketing Business Summit: i numeri della prima edizione

Marketing Business Summit: i numeri della prima edizione | SEO Buzz | Scoop.it
Il resoconto della prima edizione del Marketing Business Summit, l'evento sul web marketing e marketing digitale tenutosi il 25 e 26 novembre 2016 a Bologna
Valentina Turchetti's insight:
Ricordando il #MBSummit 2016!
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Scooped by Valentina Turchetti
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2014 Social Media Data

2014 Social Media Data | SEO Buzz | Scoop.it
Un pò di analisi non fa mai male, vero?! Ecco, mentre stavo pensando all'importanza dell'aspetto analitico e di osservazione nell'ambito del Social Media Marketing, mi sono imbattuta in un portale editoriale straniero interessante (http://blog.wiwo.de/), in cui si parlava di dati e "fatti" allo stato attuale in merito ai diversi Social Network.
Valentina Turchetti's insight:

Fame di dati sui Social Network? Ecco il post giusto!

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Rescooped by Valentina Turchetti from Business Reputation Marketing (BRM): Tips and News
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The Impact of Google Hummingbird on Online Reputation Management | Business 2 Community

The Impact of Google Hummingbird on Online Reputation Management | Business 2 Community | SEO Buzz | Scoop.it

Via BirdEye
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Rescooped by Valentina Turchetti from Social Media today
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Pouring on social media strategy is essential

Pouring on social media strategy is essential | SEO Buzz | Scoop.it

Susan Bate has been operating her business for 25 years. So it's no surprise her marketing strategies have evolved considerably to reflect the times, says the owner of Coffee Tree Roastery in West Toronto.


Via Jaye Richards-Hill
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Rescooped by Valentina Turchetti from Social Media today
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Social Media: Workplace Distraction? | Social Media Today

Social Media: Workplace Distraction? | Social Media Today | SEO Buzz | Scoop.it

The difference between social media as a waste of time and as a productive action probably is just a matter of intention. (Is Social Media the Biggest Workplace Distraction?


Via Jaye Richards-Hill
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Rescooped by Valentina Turchetti from DV8 Digital Marketing Tips and Insight
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Study: Tablet Users Are More Attentive and Tablet Ads Generate Better Recall [INFOGRAPHIC]

Study: Tablet Users Are More Attentive and Tablet Ads Generate Better Recall [INFOGRAPHIC] | SEO Buzz | Scoop.it

Key takeways

- Tablet users watch videos when they’re relaxing thus lesser distraction and longer time. Hence, better ad recall.
- 65% spend over an hour per day watching videos
- Consumers multitask less when using tablets when compared to others devices
- Tablets are usually used for “me-time”
- After eating, smartphone is the #2 distraction to a tablet user

 Details: http://ijustdid.org/2013/10/advertising-on-tablets/


Via Jonha Richman, Firas Ghunaim
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Rescooped by Valentina Turchetti from Peer2Politics
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Some Obvious Things About Internet Reputation Systems

Some Obvious Things About Internet Reputation Systems | SEO Buzz | Scoop.it

Debates around the “shar­ing econ­omy” have been dri­ven by per­sonal sto­ries and broad claims. In con­trast, this is a fairly dense step-by-step look at the inter­net rep­u­ta­tion sys­tems on which the shar­ing econ­omy claims are based, with some pre­dic­tions about the neolib­eral future of the shar­ing econ­omy. Ref­er­ences, sta­tis­tics, and, yes, some per­sonal sto­ries are rel­e­gated to foot­notes. If you’re really inter­ested you can down­load a PDF.


Via jean lievens
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