SEO and traffic
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All you need to know about SEO and the internet
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Social Media vs. SEO – Which Is More Important

Social Media vs. SEO – Which Is More Important | SEO and traffic | Scoop.it

Two of the most important factors for any growing online business are SEO and social media marketing. But is one more important than the other? Should you put more time and energy into one and not the other? Which can make a bigger difference on your bottom line? Let’s explore some of these questions, shall we?


=> SEO Is More Important for Raw Traffic
SEO will get you more traffic up front than social media will. Though social media is gaining more and more traction every day, they still don’t come close to what a number one ranking can do for your site in terms of raw traffic. On the other hand, top search rankings are hard to achieve. They can often take months, even years. They take a lot of time investment and often a lot of monetary investment as well. SEO is a longer-term strategy than social media. You might get more traffic overall than social media, but it takes more effort and has a randomness factor as well. You don’t know if it’ll actually work, unless you hire a guru or an SEO company – and even then, there’s no guarantee WHEN it will happen or how long you’ll stay at #1.


=> Social Media is More Important for Reputation
On the other hand, social media is free. It’s easy to manage and doesn’t take months before you see results. That said, you won’t see the same kind of traffic that you’d get from a number one ranking search listing. Social media has a lot of side benefits that go beyond the raw traffic stats. Prominent social media figures build a strong reputation in a space, which often increases their conversion rates because of their reputation. Likewise, they’re more likely to get invited to speaking engagements, where many profitable business deals can be made. The key to good social media marketing is to provide something (content, information, etc.) your users want, consistently. If that’s a weekly how-to video, then make sure you provide that video every week, without fail.


=> The Real Answer: The Two Are Merging
Most SEO experts agree that search engines are taking many social media factors into account when ranking pages. In other words, instead of just looking at backlinks and PageRank, the search engines now look at your Facebook likes and reposts as well to help determine rankings. This means that using social media IS pretty important – and in the short run, can get you SOME traffic while you work on the SEO.
When it comes down to it, the secret to successful SEO and social media are really the same. Provide good content, consistently. It’s what people tend to share with one another and it’s what the search engines are looking for. One may be more or less effective for specific businesses, but if you focus 90% of your efforts on creating a great user experience and 10% on marketing techniques, you’ll have a great chance of succeeding with both. Is one more important than the other? “Yes,” in the sense that one may work better than the other for your business in the short term. “No,” in the sense that in the long run, they’re more or less the same.

 

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Google's Top SEO Tips for Startups

Google's Top SEO Tips for Startups | SEO and traffic | Scoop.it

As SEO credibility goes, it doesn't get much better than Google's Developer Programs Tech Lead Maile Ohye. In a 10-minute video, she adopts the role of a consultant to deliver all the advice she'd give to a startup whose website has no more than 50 pages of primary content, and a desire to rank for a handful of keywords.


Here are a few highlights of Ohye's tutorial. If your startup business seeks to quickly rank, consider taking these steps:

Decide if you want visitors to see the www or non-www version of your domain. Major companies like Google and Facebook tend to use the former, but it's up to you. Verify ownership of your site in Webmaster Tools. Also sign up for email forwarding, so Google can alert you to potential problems. Perform a background check on your domain. If spammers previously owned your domain, it won't rank well. Include analytics code. Whether you use Google Analytics or another provider, it's good to start collecting data, even if you're not ready to use it. Use strategy in your site design. You'll get different types of visitors—customers, investors, press. Your site should offer an excellent experience to each persona. Define your conversion. Make a relevant conversion possible on every page; don't force users to make extra clicks. Be smart about your copy. Use keywords in your text that people normally use to find information about your product or service. Check on your ranking. Ideally, you'll rank number one for your company name. But also examine how you rank for other terms. Play to authentic strengths. If your CEO likes to tweet, if an engineer is on Google+, or if a salesperson enjoys Facebook—encourage their ongoing activity.


The Po!nt: Go to the source. If you want your startup's website to rank well on Google, why not start with Google's own advice?

 

 

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Introduction to Cohort Analysis for Startups

Introduction to Cohort Analysis for Startups | SEO and traffic | Scoop.it
Sometimes, when you’re buried in data, statistics, graphs and reports, analytics work can feel a tad dry. Personally, I tolerate creating reports (generally by automating them) but find analysis (i...
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Get Started On Pinterest With These 9 Brand-Building Tips

Get Started On Pinterest With These 9 Brand-Building Tips | SEO and traffic | Scoop.it
If your target audience is using Pinterest as a resource to share their content, then you can connect by following, commenting and linking to their pins.
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Create Backlinks - How to Create Backlinks

Create Backlinks - How to Create Backlinks | SEO and traffic | Scoop.it
You MUST create backlinks slowly but surely and especially to create backlinks that are related to your niche or product. I see these type of comments and questions on affiliate forums so often. I want tons of traffic!
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LinkedIn is the Best Social Network for Improving SEO | Pamorama

LinkedIn is the Best Social Network for Improving SEO | Pamorama | SEO and traffic | Scoop.it
Fewer links are shared on LinkedIn than on Twitter and Facebook, but there’s a much higher positive correlation of shares to inbound links.

 

When it comes to sharing links, Facebook and Twitter immediately come to mind as the social networks of choice. Dan Zarrella, HubSpot social media scientist, recently conducted a study of link sharing and SERP (search engine results page) correlation on the top three social media platforms – Facebook, Twitter, and LinkedIn — to determine which platform improves search engine results the most. Surprise, it’s LinkedIn!

 

This is important because receiving more shares creates a snowball effect. Each time your content is seen and shared, you receive an inbound link. The more links your article has, the higher the authority rank it is given by search engines. This results in higher search engine placement and, along with it, more site traffic.

 

According to an article on the SEOmoz blog, Zarrella compiled a database of 25,000+ URLs that had been shared at least once on Facebook, Twitter, and LinkedIn. The URLs were all at least one month old and had a minimum of one incoming link. The study found that, while Facebook and Twitter users share the most links to content, the number of links directed at that content is higher per share via LinkedIn.

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Diverse Link Building Strategy is the Key to Success | SEO Journalist - SEO Tutorials and Articles For Webmasters

Diverse Link Building Strategy is the Key to Success | SEO Journalist - SEO Tutorials and Articles For Webmasters | SEO and traffic | Scoop.it
Any experienced webmaster will tell you how an important element in building quality links is and ensuring that the links look as natural as possible.
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10 Alternatives To Delicious.com Bookmarking

10 Alternatives To Delicious.com Bookmarking | SEO and traffic | Scoop.it
It looks like your (and my) personal search engine of interesting web pages is about to go away. Yahoo hasn’t formally confirmed, but all signs point to the impending demise of delicious.com. What are we going to do with all of our bookmarks?
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Top 50 Article Directories

Top 50 Article Directories | SEO and traffic | Scoop.it
Article directories are a dime a dozen. If you are going to do it the hard
way, meaning you would prefer to submit one article at a time then focus on
submitting your articles to the top article directories below that I have ranked
by the...
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5 Rules Every SEO Should Live By

5 Rules Every SEO Should Live By | SEO and traffic | Scoop.it
Tweet Tweet You might have noticed in the last year a lot of talk about SEO algorithms, the responsibility of the SEO and how that role has changed over the years due to constant change in search algorithms.
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