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SMX Advanced Keynote: Gurdeep Singh Pall #2KEY

SMX Advanced Keynote: Gurdeep Singh Pall #2KEY | seo and social media marketing stuff | Scoop.it
Bing Corporate VP Gurdeep Singh Pall shares insights on the future of Bing, as the search engine looks to natural interaction as the future of search.
johnnybogs's insight:

Everyone forgets about BING... Almost everyone...

 

Just tested PPC account vs organic vs Bing Vs Google ...

 

Bing conversted 3X better then google search....

 

GO figure :-)

 

 

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Here Are The Most Hilarious, Unfortunate Online Ad Placements Ever

Here Are The Most Hilarious, Unfortunate Online Ad Placements Ever | seo and social media marketing stuff | Scoop.it
UPS, AT&T, and McDonald's must be cringing.
johnnybogs's insight:


Sometimes truth is stranger then fiction. Makes you wonder who's running the ad campaigns and if they really understand what they are doing.

 

In many cases it's not their fault.

 

I'd wager these were done by an outside agency that had their eye on the fee they were charging and less on the clients best interest.

 

Altho' to be fair maybe it was simply the luck of the draw.

 

Another words our friends at Google still need to tweek their algo a bit to not just focus on theme related kw's and pages but advert intent too.

 

Probably to much to ask and very low on their agenda.

 

Either way, it makes for a good chuckle on a Wednesday afternoon wouldn't you agree?

 

Personally I love the beer advert placement :-)

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How URLs Impact SEO - NBC Chicago (blog)

How URLs Impact SEO - NBC Chicago (blog) | seo and social media marketing stuff | Scoop.it
NBC Chicago (blog)
How URLs Impact SEO
NBC Chicago (blog)
Search engines are also looking for over-optimization in URLs, so cramming more keywords into a URL may actually hurt your SEO rather than help it.
johnnybogs's insight:

Not long ago having keywords in your URL was instant page 1 ranking....

 

Pure "magic" when it came to ranking your site on Google. Those times have changed and changed dramatically.
 

HOWEVER.....
 

If your site content is extensive, spot on and structured properly the Big G will reward you regardless of your "keyword stuffed" URL.
 

Going forward these URL's will still be incredibly important but from a marketing perspective not from a game the system perspective.

Think about that for a second...

 

Unless you have a solid well known brand, keyword stuffed URL's will be a short cut (to the desion process) that humans will consistently use.
 

People will choose a keyword stuffed URL that is more appropriate to their search intention over other little know (unrecognizable) URL choices in the SERPS.
 

So what do you do?

 

The challenge is to offer up good, solid content that search engines like and Google deems appropriate... And it's easier then you think....
 

Googles advanced search operators make researching your prospects pain points easier then it's ever been before.

 

Remember the goals is to build out a site based on what your prospects REALLY want and Google will reward you with high ranking and authority status.

 

If you need help understanding your prospects pain and how to position your products and your company as a resource just drop me a note.

 

One more thing. It's not your fault.

 

Identifying and serving up the appropriate content for your market has been difficult and expensive.

 

Thankfully tho' with the advent of tools like Google Analytics (I'm certified) making better decisions, leveraging your sucess and limiting your failures has never been easier.

 

For more info on Googles search operators have a look here

 

http://www.google.ca/advanced_search

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Mountain View (Global HQ) - Google Jobs

Mountain View (Global HQ) - Google Jobs | seo and social media marketing stuff | Scoop.it
johnnybogs's insight:
Getting rewarded is great

I'm eligible to win a trip to Googles headquarters in California for an exclusive training event. Usually I'm in their NYC or their Boston office a coupla' times a year. Nice but not the same as the Google Plex... Let's see how the luck of the draw goes.

 

Wish me luck!

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What is seo really?

What is seo really? | seo and social media marketing stuff | Scoop.it
SEO a clear easy to understand description of what SEO really means to you, the search engines and your business.
johnnybogs's insight:

This is a very common question that we get a lot .....

 

My take at it.

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Using Pinterest To Help Your Search Engine Rankings (SEO - Zillow

Using Pinterest To Help Your Search Engine Rankings (SEO - Zillow | seo and social media marketing stuff | Scoop.it
Pinterest can be very effective with your real estate SEO efforts; this video will show you how to optimize your Pinterest profile to get better results for your main real estate website. First, let me apologize that this video is a little ...
johnnybogs's insight:

Pinterest is driving both men and women.

It's rapidly becoming the online version of window shopping!

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