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Rescooped by Ashley Drake Gephart from Marketing Strategy and Business
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Capturing The Value Of Social Media Using Google Analytics | Google Analytics Blog

Capturing The Value Of Social Media Using Google Analytics | Google Analytics Blog | SEO and SMO | Scoop.it

Excerped from the article:

 

"Measuring the value of social media has been a challenge for marketers. And with good reason: it’s hard to understand exactly what is happening in an environment where activity occurs both on and off your website.

 

Since social media is often an upper funnel player in a shopper’s journey, it's not always easy to determine which social channels actually drive value for your business and which tactics are most effective.

 

That’s why we’re releasing a new set of Social reports within Google Analytics. The new reports bridge the gap between social media and the business metrics you care about - allowing you to better measure the full value of the social channel for your business.

 

We wanted to help you with 3 things:
- Identify the full value of traffic coming from social sites and measure how they lead to direct conversions or assist in future conversions;
- Understand social activities happening both on and off of your site to help you optimize user engagement and increase social key performance indicators (KPIs);
- Make better, more efficient data-driven decisions in your social media marketing programs.

 

Here are a couple of the things you can do with our new reports:

 

1) Overview Report: see social performance at a glance and its impact on conversions...

 

2) Conversions Report: which goals are being impacted by social media...

 

3) Social Sources - find out how visitors from different sources behave...

 

4) Social Plugins: find the content that’s good enough to share...

 

5) Activity Stream: what’s happening outside of your website...

 

These new social reports will be available for all users over the next few weeks under the Standard Reporting Tab.

 

read full detailed article here:
http://analytics.blogspot.it/2012/03/capturing-value-of-social-media-using.html


Via Giuseppe Mauriello
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Rescooped by Ashley Drake Gephart from Everything Facebook
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How to Create a Cool Timeline Cover Photo and Profile Picture Combo for your Facebook Page

How to Create a Cool Timeline Cover Photo and Profile Picture Combo for your Facebook Page | SEO and SMO | Scoop.it
Detailed TUTORIAL to create a clever & creative Facebook Timeline Page Cover Photo with integrated Profile Picture using our FREE downloadable Photosh...

Via Genevieve Lachance
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Yahoo hires Zynga’s law firm to sue Facebook – Simply Zesty - Simply Zesty

Yahoo hires Zynga’s law firm to sue Facebook – Simply Zesty - Simply Zesty | SEO and SMO | Scoop.it
If you’re not being sued by someone, you’re probably not doing it right. At least that’s what we can learn by looking to Facebook.
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Make your mark with Social Media Profiles for YOUR Brand

Make your mark with Social Media Profiles for YOUR Brand | SEO and SMO | Scoop.it
Most people think that even if you have a local business, you do not need to market on the internet. That's a big mistake.
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10 Strategies To Find Backlinks Using Social Media

10 Strategies To Find Backlinks Using Social Media | SEO and SMO | Scoop.it
While there are some in the SEO community that restrict themselves to finding backlinks from articles, writing guest posts, and using more traditional methods of acquiring links from trusted authority websites, getting backlinks using social media...
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Why I Just Deleted All My Pinboards From Pinterest - Hint...It's Their Terms Of Use

Why I Just Deleted All My Pinboards From Pinterest - Hint...It's Their Terms Of Use | SEO and SMO | Scoop.it
Have you read the Pinterest terms of use? If not, maybe you should, before you give away all your intellectual property rights to Pinterest.
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Case study: Integrating Pinterest with Facebook sees 32% increase in followers – Simply Zesty

Case study: Integrating Pinterest with Facebook sees 32% increase in followers – Simply Zesty | SEO and SMO | Scoop.it
While Pinterest certainly isn’t struggling itself to attract new users, it seems there is even greater potential in the site when it’s com (Re: Case study: Integrating Pinterest with Facebook sees 32% increase in followers: Yes, you're right ...)...
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