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Real Talk: How Social Media Drives Holiday Sales

Real Talk: How Social Media Drives Holiday Sales | SEO and Digital Marketing | Scoop.it

A recent eMarketer article reported that according to the National Retail Federation (NRF) and Prosper Insights & Analytics “Thanksgiving Weekend Spending Survey” overall shopper traffic was down this year while Black Friday online sales were up 20.6% year over year.


Via Kamal Bennani
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2DiFore Marketing Solutions's curator insight, December 8, 2014 7:38 AM

Great way to start the week with these 20 quick tips to help drive awareness of your product or services this #holiday season!

Gina Tucker's curator insight, December 9, 2014 2:13 PM

Social media is a time to SELL! FInd your audience on social media. They are looking to buy. 

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5 Reasons Brand Strategy & #SocialMedia Should Work Together

5 Reasons Brand Strategy & #SocialMedia Should Work Together | SEO and Digital Marketing | Scoop.it

Via Eric_Determined / Eric Silverstein
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Striving for Triangulation: Social media, search marketing and PR

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Eric_Determined / Eric Silverstein's curator insight, March 25, 2014 3:00 AM

With everyone focused on leveraging technology, connecting with their customers, you can understand the challenge when every 24hours 2 million blog posts are published.


You need to review your data and offer customized experiences to your targeted audience.


How do you stand out in this noisy environment?

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68 Best Blogging Tips: Bloggers Ultimate Checklist 2014

68 Best Blogging Tips: Bloggers Ultimate Checklist 2014 | SEO and Digital Marketing | Scoop.it
Here's your ultimate blogging checklist! Follow these blogging tips to learn the do's and don'ts in blogging, how to implement SEO the right way, optimize your layout and make your content interesting.

Via Dan Kirsch, Well Connected Mom
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Great tips! 

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Gust MEES's curator insight, December 21, 2014 2:43 PM
Here's your ultimate blogging checklist! Follow these blogging tips to learn the do's and don'ts in blogging, how to implement SEO the right way, optimize your layout and make your content interesting.


Learn more:


https://gustmees.wordpress.com/2013/06/01/what-you-should-know-about-blogging/


Well Connected Mom's curator insight, December 27, 2014 1:03 AM

s

Starting

2015 gives you a great time to focus on blog basics.

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What SEO Used to Be Versus What SEO Is Now

What SEO Used to Be Versus What SEO Is Now | SEO and Digital Marketing | Scoop.it
With Panda, Penguin and all the other Google updates, SEO has changed over the years. What used to work doesn’t anymore. So, how do you know what you shoul
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The Top 7 Social Media Marketing Trends That Will Dominate 2015

The Top 7 Social Media Marketing Trends That Will Dominate 2015 | SEO and Digital Marketing | Scoop.it
It’s that time again: When I look ahead to 2015 to predict social media marketing trends we can expect over the coming year. If you want to see what I predicted for 2014 (and whether those predictions came true), you can do so here: The Top 7 Social Media Trends That [...]
Professional Search Engine Optimization's insight:

Hello Ello, Twitter Ads, LinkedIn, Social Media Marketing and Instagram. Buh-bye Google+ and Facebook Ads. 

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Social Media: Your Business Can't Thrive Without It

Social Media: Your Business Can't Thrive Without It | SEO and Digital Marketing | Scoop.it

Social media is the real-time pulse of what we like, love, and loath. Search engines want to measure this in order to make rankings more relevant.


Via Kamal Bennani
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Jeff Guzzo's curator insight, November 23, 2014 5:18 PM

The article "Social Media: Your Business Can't Thrive Without It" is written by Stoney G deGeyter. The article is about achieving top search engine rankings through social media. The question in this article is if businesses SEO can thrive without using social media. The short answer is "no". The answer to why the answer is no is explained throughout the article. The author explains that using links used to be the main way to achieve top search engine rankings. But today, social media must also be used, as well as content, site usability, and conversions. The summary of the story is: it is difficult to achieve top search engine rankings without SEO and social media; and an SEO won't thrive if social media isn't used.

 

I thought this article was a great read. It put the importance of social media into perspective and provided useful insight regarding the topic. It is true that social media plays a large role on many factors in business. Businesses should definitely utilize social media to keep up in today's world. 

 

-Jeff G.

Nick Lobasso's curator insight, November 23, 2014 9:31 PM

            Search Engine Optimization will no longer be possible or thrive without the use of social media.  Social media has changed the SEO landscape forever by becoming the new backlink.  Using social media pages is a much better way to measure our likes and dislikes in real-time.  Search engines are then able to improve the rankings to make it more pertinent to people searching the Internet for those specific things.  Now businesses can get better rankings in other ways besides just SEO and links based on social, content, usability and conversions.  Back in 1999 SEO was based just on-page factor rankings and then Goggle introduced using links to make their searches more relevant than other search engines.  Social media may not directly increase SEO but it definitely helps it increase the rankings on searches. 

Elizabeth Dickey's curator insight, November 24, 2014 11:56 AM

This article explains how important social media is for SEO (search engine optimization). This is because search engines are looking for ways to incorporate socials signals into their ranking algorithms in order to provide more relevant search results. Social media can be used to increase rankings in search results. Rankings have always incorporated SEO and links, but today social and content weigh in more than before. This is so search results are more valuable.  If your content gets shared, then your rankings will improve. 

 

I agree with this article when it explains that social media does not directly increase rankings, but it does increase ranking opportunities. Social media is an engagement platform, not a promotion platform. In class, we learn about the fifth P, participation. It is the main purpose of social media to engage with your social network. Promotion is just a small part of it because sharing content can feed into a self-promotional aspect. 

 

The article asks, “…would you continue to do what you do on social media if no one engaged, followed, or commented back?” My answer is no, of course not. The main reason I use social media is to engage with my friends and others within my social network. I post things in order for people to comment back or like what I shared. Overall, engaging in social media has both a site-wide and a page specific effect that can translate into ranking opportunities.

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5 Things You Need to Know About Social Media & SEO

5 Things You Need to Know About Social Media & SEO | SEO and Digital Marketing | Scoop.it
For this article I decided to dive deeper into what Cutts’ statement meant for the relationship between social and SEO and learn how SEO-focused marketers are thinking about social media now that social signals are out of the picture, at least for now.

Via malek
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malek's curator insight, November 18, 2014 7:24 PM

Building relationships with content creators, sharing content with them specifically. This is the core of PR

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Google’s Upcoming Mobile Change: What You Need to Know

Google’s Upcoming Mobile Change: What You Need to Know | SEO and Digital Marketing | Scoop.it
If you’re still wondering whether or not you need a mobile SEO strategy, here’s what you need to know about Google’s upcoming mobile ranking change.

Via Shannon K. Steffen, donhornsby
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Shannon K. Steffen's curator insight, March 16, 2015 9:08 AM

Google's mobile algorithm change is right around the corner. Don't miss these tips to prepare your website now!

donhornsby's curator insight, March 16, 2015 9:16 AM

(From the article): Having a mobile-friendly website is not only good for SEO but it’s also good for your visitors.

 

Around 80% of all Internet usage is mobile devices and, of that, 60% are mobile-searching in their own homes.

 

If your potential customers and target market have a smartphone, then your website MUST be mobile-friendly… because I’m sure your competitor’s website will be!

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Real Talk: How Social Media Drives Holiday Sales

Real Talk: How Social Media Drives Holiday Sales | SEO and Digital Marketing | Scoop.it

A recent eMarketer article reported that according to the National Retail Federation (NRF) and Prosper Insights & Analytics “Thanksgiving Weekend Spending Survey” overall shopper traffic was down this year while Black Friday online sales were up 20.6% year over year.


Via Kamal Bennani
more...
2DiFore Marketing Solutions's curator insight, December 8, 2014 7:38 AM

Great way to start the week with these 20 quick tips to help drive awareness of your product or services this #holiday season!

Gina Tucker's curator insight, December 9, 2014 2:13 PM

Social media is a time to SELL! FInd your audience on social media. They are looking to buy. 

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Does Your Content Pass the Re-Sharing Test?

Does Your Content Pass the Re-Sharing Test? | SEO and Digital Marketing | Scoop.it
Guy Kawasaki, Chief Evangelist at Canva and author, joins the Social Pros Podcast this week along with Peg Fitzpatrick, Head of Social Strategy at Canva and author, to discuss optimizing your social media profile, how to get your content shared...

Via Jeff Domansky, TritiaPOCCI
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 “The reason NPR can run pledge drives,” they write, “is that it provides such great value. Your goal is to earn the privilege to run your own ‘pledge drive.’ ” Guy Kawasaki

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Jeff Domansky's curator insight, November 21, 2014 11:10 PM

Guy Kawasaki's "resharing test" is a valuable concept to remember.

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3 Common Challenges Facing All SEO Managers

3 Common Challenges Facing All SEO Managers | SEO and Digital Marketing | Scoop.it
Anyone managing an SEO program, either in-house or for a client, knows there are a multitude of challenges. In fact, at SMX East back in October, Mark Munr
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"An SEO program doesn’t touch just one department. You need the web development team, the content team, the lead gen team, the social media team…you get the picture."

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The 6 Step Social Media Marketing Strategy Plan for Your Business.

The 6 Step Social Media Marketing Strategy Plan for Your Business. | SEO and Digital Marketing | Scoop.it

A social media plan includes many of the same elements of a traditional marketing plan. Here is a template for a social media marketing strategy


Via Kamal Bennani
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Morgan Lefkof's curator insight, November 23, 2014 9:25 PM

This article discusses a social media marketing strategy plan for a business. This strategy uses six steps. The first step is to find a social media manager. It is important to have someone in charge of monitoring the platforms and posting content. The second step is to create branded pages. Once the company decides which sites they want to use, it should then create the sites and make sure they all have the same look and feel as the company’s website. The third step is to develop a planning calendar. This will outline the number of posts, time of the posts, and the content in each post. The fourth step is to generate engaging content. The content should include something followers would be willing to share. The fifth step is to monitor responses and track results. There are many outside companies that use social media analytic programs that record feedback. The last step is to use results to understand consumer behavior and reaction to your business. This can help to identify strengths and weaknesses of a company.

            Social media use is continuing to increase at a rapid rate. It is important that companies create a strategy so that their company does not go under. This article gives a list of ways a company could successfully create this strategy. The better the strategy, the better the company will do. 

Leo J. Bogee III's curator insight, November 24, 2014 1:55 AM

Prediction #6: Myspace, Love it or Hate it, Will Grow

Olga Kudriavtseva 's curator insight, November 25, 2014 4:31 AM

G

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20 Social Media Marketing Tips From the Pros

20 Social Media Marketing Tips From the Pros | SEO and Digital Marketing | Scoop.it
20 Social Media Marketing Tips From the Pros

Via Bonnie Burns
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Bonnie Burns's curator insight, November 18, 2014 12:00 PM

To succeed on the Internet today, you have to create content that ignites and engages an audience.

Maura Quigley's curator insight, November 18, 2014 12:36 PM

This is 20 tips for social media marketing from the pros of social media marketing. The tips were very good and ranged from checking data from long ago to data currently being created. Some of the tips I already knew such as adding links and enhancing posts with images. I learned about social media channel plans and how a company can figure out the best channels for their brand. Some of the content was very easy to understand and seemed straightforward such as delivering consistent content. Also, Pinterest cannot be used for all brands, but for others it makes sense and they can be quite successful on that social media channel. I also noticed that not a lot of people use hashtags effectively. It was point number 9 and very important. I don't think a lot of people realize this and don't use them for a purpose. One of the most important points I thought, was to use time effectively.