Semantic Web
3 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by SubmitPR123
Scoop.it!

California Labor Lawyer

California Labor Lawyer | Semantic Web | Scoop.it
SubmitPR123's insight:

If you believe you have a valid employment related legal claim, and are in need of assistance from a qualified attorney in your area, contact the Keller Grover law firm today for a free consultation about your case.


http://www.cawagehourlaw.com/labor-law/are-you-the-victim-of-wage-theft.html

more...
No comment yet.
Scooped by SubmitPR123
Scoop.it!

Google Hummingbird Update for Small Businesses

Google Hummingbird Update for Small Businesses | Semantic Web | Scoop.it
Google's Hummingbird update is changing how search engine optimization works, so businesses need to rethink how customers are using the Internet.
SubmitPR123's insight:

What Google Wants – Changes that set out our SEO direction!

 

As if the Penguin and the Panda were not confusing us enough. Google brought a halt to the data used by the optimizers. So the “NOT PROVIDED” became the buzz word at the search engine’s office. What should we do now when the Google, as of September this year stops giving in any insight on the user data? Kill SEO could be the call, Ha, may be, but we should not derive any results so fast. The search giant wants us to focus on our SEO strategy more that deploying the tactical tools that we were so familiar with. Grab the keyword, build them into our content and hope for a better rank. The days have gone by and we are into the new era of Hummingbird.

 

Eric Enge’s article on the Search Engine Land titled “6 Major Google Changes Reveal the Future of SEO” is quite interesting and tells us how Google has built the pathway moving the optimizers focus. The major changes that he talked about in his article Google Assets that the search engine deployed in the recent past; let’s take a look at what Eric says:

 

Two things that Google did that left the optimizers blind (a) The search engine encrypted the user data, (b) did not update the Page Rank that it did every 3 months. This means that optimizers do not have access to the keyword data and for those who took some inspiration from Google page rank are left in dark too.

 

Let move on to the other changes.

 

Google+, Indepth Articles & Google Authorship

 

Google properties that have noticeably brought a change in the search horizon and on the visibility of the web entities boosted the debate whether Google want to reinforce its authority on the Web. Well. It has been about Google ever since the search engine appeared on the web and now with major market share, we will see more stringent measures by the search engine. This is not to say, the dominance by the search engine would lead the people by their nose but, to me, the focus of the search giant seems to be the users who got frustrated by defective results that created unhealthy learning environment on the web.

 

The Hummingbird update

 

This is undeniably the biggest overhaul in the search engine’s algorithm. The search engine is returning results to the conversational queries.  The raw keyword is now being less effective. The long tail ends will enforce the intent based search results. More about Hummingbird will be revealed in the coming days.

 

The net effect on the optimizers would be the shift in focus from keyword based to intent based quality content. Those who would now focus on the web visitors and chalk out the intent of their visitor visiting the web could win the game.

 

Eric in one of his concluding paragraphs interprets on what the optimizers should focus on, “The focus now is on understanding your target users, producing great content, establishing your authority and visibility, and providing a great experience for the users of your site. Properly architecting your site so that the search engines can understand it, including using schema and related markup, addressing local search (if that is relevant to you), and work of this

more...
No comment yet.