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Rescooped by Arnika Verma from Best Practices For Email Marketing And Affiliate Marketing
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Google: Two-Day Post-Earnings Slide Tops 10%; Analysts Split - Forbes

Google: Two-Day Post-Earnings Slide Tops 10%; Analysts Split - Forbes | SEM Latest | Scoop.it
Google shares are down sharply for the second straight day in the wake of the company's disappointing Q3 earnings report.

Via Manish Dhane
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Rescooped by Arnika Verma from Social Media and Internet Marketing
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Google Plans to Combine Mobile & Desktop Ads

Google Plans to Combine Mobile & Desktop Ads | SEM Latest | Scoop.it
Google plans to combine desktop ads and the less profitable mobile ads into one offering, according to CEO Larry Page. In the Q3 earnings call, Google’s top exec explained that users don’t actually want different mobile and desktop experiences.

Via Manish Dhane
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Rescooped by Arnika Verma from Best Practices For Email Marketing And Affiliate Marketing
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The Convergence of Social & Search

The Convergence of Social & Search | SEM Latest | Scoop.it

"In this session at PubCon Las Vegas, I speak about how one can impact their overall search visibility utilizing social media. The two are becoming more inter-twinned each and every day. While search marketing used to consist of good on-page SEO (title tags, meta data, etc.), now there are links and social signals that are also needed for one to experience good organic search visibility.

So, where are we currently at with regard to effective search/social media marketing strategies"?

Read More At: http://www.searchenginejournal.com/the-convergence-of-social-search/50204/


Via Antonino Militello, Manish Dhane
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Rescooped by Arnika Verma from Best Practices For Email Marketing And Affiliate Marketing
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Why Content Marketing is the New SEO

Why Content Marketing is the New SEO | SEM Latest | Scoop.it

SEO isn’t the same as what it used to be. You can’t just popup an ugly website, throw up mediocre content, and build a few links and expect to rank well. These days you actually have to build a good website, write high quality content that solves peoples’ problems, build thousands of links, and get thousands of social shares.

 

Building thousands of high quality links manually is really expensive and even if you have the money, it will take months if not years to build those links. And if you don’t have anything worth sharing on the social web, you won’t get social shares unless you buy them from spammy accounts.

 

Find Out More: http://www.quicksprout.com/2012/10/22/why-content-marketing-is-the-new-seo/

 


Via Antonino Militello, Manish Dhane
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