selling skills
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Are You Selling Stories or Widgets?

Are You Selling Stories or Widgets? | selling skills | Scoop.it
I got a call this week from a customer of mine. He was ecstatic. His company had just scooped IBM’s prestigious Business Partner of the Year award; a real

Via Dr. Karen Dietz
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Dr. Karen Dietz's curator insight, July 24, 2013 7:42 PM

What a great article to help any business get clear on what you are really selling (a story) and the growth that can happen as a result.


This isn't about being slick or salesy or feeding people a line. Neither is it about 'I'll tell you a story and you will buy' in return. It is about connecting with people's dreams and desires in authentic, real and engaging ways. It's about making your customers be front and center in your story.


And I love the examples colleague and author Mark Sampson shares with us. It's a great post and makes a lot of useful points. And the examples provided will give you lots of good ideas for the next steps you need to take.


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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Rescooped by Brendan O'Connell from Just Story It
Scoop.it!

Are You Selling Stories or Widgets?

Are You Selling Stories or Widgets? | selling skills | Scoop.it
I got a call this week from a customer of mine. He was ecstatic. His company had just scooped IBM’s prestigious Business Partner of the Year award; a real

Via Dr. Karen Dietz
more...
Dr. Karen Dietz's curator insight, July 24, 2013 7:42 PM

What a great article to help any business get clear on what you are really selling (a story) and the growth that can happen as a result.


This isn't about being slick or salesy or feeding people a line. Neither is it about 'I'll tell you a story and you will buy' in return. It is about connecting with people's dreams and desires in authentic, real and engaging ways. It's about making your customers be front and center in your story.


And I love the examples colleague and author Mark Sampson shares with us. It's a great post and makes a lot of useful points. And the examples provided will give you lots of good ideas for the next steps you need to take.


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it