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Achieve Visual Storytelling (and Sales) Success With Whiteboards

Achieve Visual Storytelling (and Sales) Success With Whiteboards | Selling SaaS | Scoop.it

Whiteboards are an essential visual storytelling tool that you as a marketer can help create for salespeople to differentiate your company from the competition—and get customers and prospects to choose your company.

If you want to implement whiteboards throughout your organization, here are three essential steps to help you get there.

1. Develop
As a marketer, you need to work with salespeople to create solid messaging, and you also have to know what objective you're working to accomplish. One whiteboard does not fit all. The key to a great whiteboard is that it needs to be simple, yet powerful. You also need to show contrast in order to move prospects toward a decision.

2. Deploy
Whiteboard deployments need to be easily adoptable and usable for salespeople, so marketers need to package whiteboards into a toolkit that contains coaching and customer-facing content.

3. Deliver
Here's where the rubber meets the road. Salespeople need to understand both the art and the science of whiteboarding. That means receiving sufficient training on the use of a pen and a writing surface, and getting comfortable with the approach of having a conversation versus giving a presentation. It also means understanding the principles behind why the story needs to be told the way it's been developed, including storytelling models that target the old brain, and the objective for each whiteboard.


Via CYDigital, Sean Goldie
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CYDigital's curator insight, December 16, 2012 9:56 AM

See the full article at www.marketingprofs.com.


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Sean Goldie's curator insight, September 5, 2014 1:01 AM

#3 this is all about the sales rep!

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Outsourcing is the key to CEO time management in business

Outsourcing is the key to CEO time management in business | Selling SaaS | Scoop.it
Outsourcing is the key to CEO time management in business http://t.co/Frs9Sp8BG8 #ROC
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Clear away the tactical work that prevents you from being strategic with your business goals. 

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Rescooped by Caleb Coke from Daily Magazine
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3 Books That Will Help Change The Way You Think About Sales

3 Books That Will Help Change The Way You Think About Sales | Selling SaaS | Scoop.it
Even if the word makes you cringe, entrepreneurship and sales are intertwined. Learn to see sales differently with these three great reads.

Via THE OFFICIAL ANDREASCY
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THE OFFICIAL ANDREASCY's curator insight, August 10, 2014 1:12 AM

You're always selling yourself and your business, so better to improve this skill than avoid it.

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5 'cheats' to improve your hotel stay anywhere in the world - A Luxury Travel Blog

5 'cheats' to improve your hotel stay anywhere in the world - A Luxury Travel Blog | Selling SaaS | Scoop.it
A holiday should be the best two weeks of the year. You’ve saved, planned, and as you walk out of the office the excitement kicks in.
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Nonprofit Procurement To Payment - Expense Reports - ERP ...

Nonprofit Procurement To Payment - Expense Reports - ERP ... | Selling SaaS | Scoop.it
Expense Reports Nearly four out of 10 respondents use an expense reporting software and 33% of them use Concur. Other expense reporting software used by respondents includes PN3, Solomon Business Portal an ...
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How to Gamify Innovation - Forbes

How to Gamify Innovation - Forbes | Selling SaaS | Scoop.it
How to Gamify Innovation
Forbes
Rather, companies today need to tap into the wisdom and diversity of the crowd to enable breakthrough innovation. But tapping the crowd for ideas is as old as the suggestion box, and that has led to scattered results.
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Get Super Productive - The "Productivity Pyramid"

To get more of my very best trainings, go to: http://www.ebenpagan.com. - Draw a pyramid, label levels from top: High Lifetime Value, High $ per hour, Low $ ...
Caleb Coke's insight:

Got a lot of stuff to finish next week, try this new approach to take it all on successfully.

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Rescooped by Caleb Coke from Business Brainpower with the Human Touch
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Teamwork Takes Work: 7 Ways to Play Nice With Others

Teamwork Takes Work: 7 Ways to Play Nice With Others | Selling SaaS | Scoop.it

Remember your kindergarten report card, when you were evaluated on things like your ability to follow directions, name the colors, and sing the alphabet? It also included an early assessment of a skill that would influence your success for the rest of your life: the ability to "play well with others." The criteria were pretty basic at the time: share, wait your turn, don't hit or yell, help when someone is struggling. As you grow up, many of the same basic principles apply, but situations can be much more complicated for adults to play well together and still achieve desired results.

 

Context and personal needs often create internal conflict when trying to weigh the needs of the few against the good of the whole. And as a leader, sometimes you have to make a conscious choice to make others unhappy. Still, with a little finesse, you can meet objectives and still all play in a happy sandbox. You may not satisfy everyone all of the time, but then working together to resolve conflicts, rather than just being pleasant all of the time, can make a team stronger.


Via The Learning Factor
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The Learning Factor's curator insight, August 19, 2014 7:35 PM

The workplace is basically an adult sandbox. There are those that play together well, those who are aloof and of course there are bullies. These tips will help you manage them all.

Rescooped by Caleb Coke from Business Strategy
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What are the Business Benefits of Cloud Computing, IaaS, PaaS and SaaS?

What is Cloud Computing? What is IaaS? What is SaaS? What is PaaS? Our video explains the technology behind Cloud Computing, Infrastructure as a Service (Iaa...

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How Do You Expensify: Forming Habits with Expense Reporting ...

How Do You Expensify: Forming Habits with Expense Reporting ... | Selling SaaS | Scoop.it
Whether you work at a startup, a large corporation, or something in between, the end of the month always means one thing: it's time to get those expense reports in! People often consider expense reporting to be a pain in the ...
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Email Tracking is the New Expense Report Tracking - The Funnelholic

Email Tracking is the New Expense Report Tracking - The Funnelholic | Selling SaaS | Scoop.it
The first is the edict from the VP Sales that says that if your expense reports were too low, you weren't doing your job. The theory here is that the more money the salesperson spends on travel, meals and entertainment for ...
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UPDATE: Bank Of America Reiterates On Concur Technologies On ...

UPDATE: Bank Of America Reiterates On Concur Technologies On ... | Selling SaaS | Scoop.it
In a report published Tuesday, Bank of America analyst Kash Rangan reiterated an Underperform rating on Concur Technologies (NASDAQ: CNQR), but lowered the ...
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