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Discovering your true point of differentiation

Discovering your true point of differentiation | Self-Publishing, Writing, Content Curators | Scoop.it
Many companies can't describe their point of differentiation. Why should somebody buy from you instead of a competitor? Until you can identify that, you don't have a marketing strategy.
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108 of the Best Online Marketing Blogs to Follow in 2018

108 of the Best Online Marketing Blogs to Follow in 2018 | Self-Publishing, Writing, Content Curators | Scoop.it
Looking for some new online marketing blogs to read this year? We’ve got a big ol’ list to help you out! It’s broken up into a few rough categories to keep it somewhat organized: Blogging, copywriting, social media, graphics and UI and web design, analytics, SEO, WordPress, branding, affiliate marketing and eCommerce, email marketing, hiring and staff, videos and photography, and sales. When you read these blogs you’ll get ideas and inspiration, and sometimes just a little bit of research on a new blog can change your whole career for the better. That’s our hope with this collection. Please consider giving it a share if you enjoy it! The best online marketing blogs to follow in 2018 Putting together one of these lists is both time consuming and confusing because you need to first find the blogs and then have a reason or a system for why you include them. With that in mind, the blogs mentioned below are hopefully a good mix of authority and freshness in no particular order. I didn’t want you to just see a list of popular sites that you already know – but some will definitely be in there. If you know of any newer blogs that are doing great things please drop a note in the comment and I’ll consider adding it to the post. I’m always on the lookout for something great! Blogging Blogs that help you get the most out of your own blogging. Matthew Barby Matthew has worked in marketing for a long time and shares content about growth strategies, SEO and content marketing. Detailed.com Incredible content from Glen Allsopp that gives detailed case studies in to content marketing and SEO success stories. Blog Herald The Blog Herald blog cover blogging related news, interviews, and publishes content that is related to all parts of blogging. The Branded Solopreneur This blog is run by Dre, who shares her tips related to branding and visual content. She also writes about WordPress and content creation in her own unique style. Michelle Shaeffer Michelle’s content is more inclined towards individuals who wish to start a career in blogging, or turn it into a business. A Branch of Holly Holly teaches about blogging, but she has her own style of expression through stories and helping other bloggers who are struggling. Unamo Social media, SEO and conversions are the three main subjects the Unamo blog covers in a detailed way. Its content considers various business cases, and suggests solutions for them. Digital Uncovered The Digital Uncovered team consistently publishes terrific content, and discusses different topics in thoughtful ways. Authority Hacker The long-form articles on the Authority Hacker blog are phenomenal, and capable of solving your doubts all at once. Their content is based on what their experience has been working on the internet for years. Audience Bloom Jayson DeMers provides marketing related services, and has some good knowledge about what works and what doesn’t. He shares his advice on his blog occasionally. Be a Better Blogger Kevin Duncan’s blog has a lot of valuable content related to blogging. You can spend a lot of time just clicking through his archives. ShoutMeLoud The ShoutMeLoud blog by Harsh Agrawal is a great place to find how-tos and tutorials related to various blogging tools and platforms. How to Make My Blog Marko Saric shares a lot of worthy content that provides answers to many questions all bloggers have. It’s all well-structured and easy to digest. Upwork Upwork is a platform to hire freelancers or remote workers. The Upwork blog covers several subjects such as hiring, business, productivity and almost every topic that bloggers need to get content about. Oktopost The Oktopost blog is for businesses, and shares tips for teams to make the best use of blogging, content marketing, and blogging to achieve their goals. Content writing and copywriting If you do any writing online you’ll need some good copywriting lessons. Enchanting Marketing A blog run by Henneke, who is an expert at copywriting. She shares writing advice for small businesses, without any fluff or pretension. The Writer’s Academy This blog is run by Penguin Random House, and is specifically focused on polishing the skills of writers, and simplifying the overall process for them. Lauren Sapala Lauren doesn’t just write, but shares stories that touch you. She inspires you to have the courage to go on as a writer, and creates posts that most writers can relate themselves to. Copywrite Matters An incredibly well written blog that gives you regular tips about how to be a better online writer. Goins, Writer A good friend of this blog, Jeff is a master writer and his blog gives you practical insights for making writing financially viable as well as fulfilling. Kate Toon An Australian-based copywriter that helps you write persuasive copy to ensure that your clients stay engaged and interested Social media Blogs to help you make the most of your hours on social networking sites. Robert Katai Robert has a stunning website with a focus on social media, content marketing and visual marketing. With beautiful, long-form articles, this is definitely a blogger to watch. Dustin W. Stout Dustin shares some specific, practical advice that you can actually carry out. The content on his blog is insightful, and can help you regardless of which stage you’re stuck at. SBZ Sue helps businesses with their social media strategies and has a particularly good focus on Instagram. Peg Fitzpatrick Peg shares some extraordinary, yet easy social media advice. She stresses on using visual content the right way to achieve success with social media. Jon Loomer Jon’s focus is clear. He only talks about Facebook and nothing else. So if Facebook is where your target audience usually hangs out, follow Jon to discover what else you can do. Sprout Social The Sprout Social effectively combines the use of social media and SEO, and presents content that is up-to-date and useful for most businesses. digimind The digimind blog is mostly about social media and analytics. They not only talk about creating content or sharing it, but also about measuring and getting the right outcomes. Social Media Explorer While it’s not a new blog, The Social Media Explorer blog is updated regularly with new posts that explain everything from a broader perspective, and shares advice that works for different platforms. Graphics, UI and website design Sites to help your blog be more beautiful and easy to use. fifteen The fifteen team constantly comes up with new design content, and talks about interesting subjects. They have a nice way of explaining everything, in a casual, friendly tone. Canva Design School The Canva blog is a beautiful resource. It has a stack of well-crafted and relevant content that can help anyone become great at design skills, and also covers topics most audience can relate to. Creative Bloq This blog contains content from all aspects of design, such as typography and illustration, and is a nice place to explore more about design elements. TDB Also called as The Design Blog, it isn’t a typical blog featuring tutorials or design tips. Rather, it posts design examples from places to inspire creativity in others. Smashing Magazine Smashing Magazine’s blog is much like a school because they cover everything design-related through their in-depth articles. It’s a nice place to learn new skills. Format magazine Format magazine is some fun and lightweight content that inspires designer to explore fresh topics and see what others are doing. 99designs Creative design for entrepreneurs is their tagline, and their content reflects the same. 99designs posts are about the budding artists, and designers with an entrepreneurial spirit. Wed Designer Depot As the name suggests, it’s primarily about web design, but not limited to it. The articles posted on the Web Designer Depot blog are for anyone involved in working on the internet, with websites. How Design This blog covers a bunch of topics ranging from design news, design career, along with some business related stuff. Add them to your reading list if you wish to know about how the design industry works. 99u The 99u blog by Adobe Systems is about encouraging creativity in work. The bold and provoking content tells the same story through the opinions of thought leaders, and through some unconventional ways. onextrapixel Onextrapixel (OXP) is a tips and tools kind of blog for web designers, and talks about all things design. They keep sharing useful resources occasionally. Analytics Blogs to help you look at data and make more sense of it. The Signal mixpanel has a business-oriented blog called The Signal that teaches you to make insightful use of data. It prompts you to critically analyze data and use it in the best way possible. online-behavior This blog has a simple objective of understanding how the online customers behave. It posts studies related to data and interprets them so you can properly decide your website and UX. Jeffalytics Jeff Sauer posts outstanding content to measure the growth and success of your blog using analytics. He presents some great points to show how you can use existing data to develop new insights. Loves Data Benjamin Mangold really loves data. He talks a lot about Google Analytics as his main aim is to help people make better use of their own data. OnlineMetrics A blog by Paul Koks where he primarily discusses uses of Google Analytics and Digital Analytics. Follow his blog if you wish to polish your analytics related knowledge. Occamís Razor This blog by Avinash Kaushik is still relevant and is regularly full of insightful ideas that can give you new things to work on with your own analytics. SEO Blog that will show you how to rank higher on Google and stay up to date. Ahrefs Ahrefs is undoubtedly one of the most powerful tools. The Ahrefs blog is equally useful where the contributors share a lot of SEO related practical advice and tips. Webris A content marketing and SEO blog with some really amazing case studies that have pretty incredible results. Lots of practical tips here. Portent Although the Portent blog covers some other topics as well, their SEO related content is strong and useful. It’s a fantastic place to learn more. Backlinko The Backlinko blog by Brian Dean is exceptional. It’s suitable for all kinds of audience and explains technical nuances in an easily understandable manner, while often delving in to amazing detail. Search Engine Watch The SEW blog posts about analysis of search engine industry to increase the discoverability of websites. So the content revolves around ranking better and getting found by new audiences. Ranking By SEO This blog covers a broad range of SEO related topics such as keyword research, optimization, and technical SEO. It’s much like an all-in-one kind of blog. WooRank WooRank blog tries to simplify SEO and digital marketing in order to increase traffic, promote user engagement, and improve conversions. CognitiveSEO The CognitiveSEO blog is about monitoring and improving your search engine rankings. They share workable tips related to the same on their blog. Moz Still the world’s premier SEO blog in our opinion, this is the blog to follow if you want up to date advice on how to make sure you’re getting your Google SEO right. WordPress Helping you to get the most out of the world’s most popular platform. WP Superstars The WP Superstars blog has a motto of simplifying WordPress. Its content includes a lot about plugins, themes, tutorials and hosting. Overall, it helps you resolve your WordPress related problems. WPKube It contains thorough articles to educate you about WordPress, and deal with any issues you’re facing. It’s regularly updated with new resources and easy hacks. WPLift An ideal blog for basic WordPress users who don’t want to deal with code, and need easier solutions for WordPress. The content is useful and new. WPExplorer The WPExplorer blog covers some frequent WordPress issues in a clear and simple way. It provides direct solutions and excludes any unnecessary chaff. WPAll.club This blog shows you the latest tools, deals, or themes, and also covers the problems WordPress users need to deal with on a regular basis. DeveloperDrive The DeveloperDrive team shares a lot of technical details and tutorials about WordPress. It’s focused on making WordPress better for you. It’s ideal for you if you’re a developer yourself. Remi Corson Remi’s blog is all about WooCommerce and related stuff. It can be especially helpful for those seeking a single place to learn all about this eCommerce platform. Branding Blogs to help you build a brand, not just another website. Motto The Motto blog talks about all beautiful things ranging from creativity, design and entrepreneurship, while keeping branding at its heart. Kaye Putnam Kaye explain some definite ways to assist you in growing your brand, and presents some relevant examples from her work. DBD International David Brier’s blog presents some sincere ways to end brand-related confusion. His blog posts have specificity which help give practical insights to common questions. Affiliate Marketing and eCommerce Blogs to help you get better at selling things online. Smart Passive Income Pat Flynn is one of the Internet’s genuinely good human beings. An absolute powerhouse of a website that covers all aspects of online business from blogging to podcasting and digital courses. Mobile Moxie An excellent blog that teaches you how to make sure your mobile user experience and strategy is converting to sales and leads. Inbound Ascension A fantastic blog by Daniel Daines-Hutt that gives actionable tips and case studies for how you can make everything online convert better. eCommerceLift John creates content keeping the eCommerce industry at center, and doesn’t post general content. He only publishes what holds potential for eCommerce businesses, along with some case studies. A Better Lemonade Stand The team dives into various parts and stages of running an eCommerce business such as platforms, apps, branding, or strategy. Overall, the have a stack of high-quality content that’s gold. Bootstrapping Ecommerce If you’re starting an eCommerce business on a small budget, this blog can guide you. They have advice related to starting and growing your business, even you aren’t a big deal. Demac Media The Demac blog comes up with ideas to help commerce businesses prosper in a competitive environment. It informs you with updates about how you can seize various opportunities. BigCommerce This blog features in-depth articles covering various subjects in the eCommerce scene. It shares content that can be useful to eCommerce business owners with a broad range of subjects covered. Acquire Convert Giles Thomas shares some tips to grow your business. He covers all facets or running an eCommerce business and making it successful. Luke PeerFly If you’re aiming to make affiliate marketing a main source of income with your blog then Luke’s blog may help. He shares his experience with various methods and related advice. PartnerCentric The PartnerCentric blog provides some thoughtful answers to affiliate marketing related doubts, and explains new ways to earn using the same. Email marketing Blogs to help you make your email marketing more effective and useful. Phrasee The Phrasee blog breaks down all elements of successful emails, and teaches you how to craft your emails the right way. Litmus The Litmus blog explains all ins and outs related to using subject lines, email analytics and other parts of email marketing. They’ve also got a podcast. Benchmark Benchmark blog is simple, without any flashy elements. But their content is strong enough to help you better your email marketing efforts. Campaign Monitor Along with its blog, Campaign Monitor offers a set of tools, guides and webinars. You would find most of resources you need to enhance your email marketing. Constant Contact Articles published on Constant Contact are brief and clear. They tell you what you can do, and then suggest practical advice for execution. Freshmail The Freshmail blog constantly come up with new and useful ideas to help you create better email campaigns. They’ve got some helpful resources as well. Hiring and Staff Ideas for hiring staff to help your blogging business grow and expand. FreeUp The FreeUp blog is for companies or businesses finding ways to hire remote workers online. It also shares tips about maintaining a healthy workflow and relationship with your team. Glassdoor Glassdoor’s blog is mainly for recruiters, or those who are seeking better ways to polish their hiring skills. It also teaches you about how you can become a better employer. Officevibe It’s an effective blog about building fantastic teams, and working well together. They also talk about keeping employees happy and being a responsible hirer. Chris Ducker For a long time now, Chris has built a blog that shows you how to hire people online in order to take all the day-to-day tasks off your hands so you can focus on building a company. Videos and photography How to use visual content to make your blog more successful and useful. Digital Photography School DPS by Darren Rowse has been around a long time and is still quality. They teach you how to get the most out of your camera (or cellphone) and become a better photographer. Light Stalking It talks about beautiful photography. They keep sharing thoughts on becoming better photographers, and also have a forum where users can ask for feedback about their work. PetaPixel A blog that posts news, camera reviews, related articles, and also has a podcast. It also keeps the audience updated with newest happenings in the photography world. Outdoor Photographer This blog by Madavor Media features contributors who talk about equipment and techniques for mastering the art of landscape and wildlife photography. Vlog Nation Unlike other blogs which cover videography techniques, Vlog Nation shares tips related to the unconventional but emerging trend of vlogging for YouTube enthusiasts. Photography Life The team constantly comes up with content that’s useful to photographers, and share various tips and tricks for capturing better photographs. No Film School This blog presents serious videography content which is equivalent to some conventional course, and can take you to a pro level. It covers almost all required topics such as direction, screenwriting, editing and others. The Beat A blog that covers topics such as video editing, video production and motion graphics. The posts are regularly updated, with tutorials for various video editing tools as well. Fstoppers Fstoppers mainly aims at educating and inspiring the community of photography and videography enthusiasts. They have enough content for different genres. The Blast A blog by Shutterstock which mostly shares tips and tutorials for after effects, motion design and video editing. Sales Blogs that show you better techniques for selling and all things sales. John Barrows John shares a lot of great sales advice that’s based on his experience and stories. He covers almost all sales-related consequences you’d normally face. LinkedIn Sales LinkedIn’s Sales Solutions blog produces a steady stream of content that’s published by various thought leaders and contributors. It’s got a bundle of useful resources, too. No More Cold Calling Joanne Black talks about building relationships and getting referrals to increase sales, instead of the popular way of cold calling. She shares her views about better sales tactics on her blog. MJ Hoffman Jeff has worked as a sales consultant in the past, and shares his lessons on the blog. His advice is often simple and workable, without any complications. Marc Wayshak Marc is a sales strategist who shares his blog posts combined with his YouTube videos. His advice is sensible and focuses on creating better salespeople. LeadFuze The LeadFuze team publishes content about lead generation and sales skills. Their goal is makes sales easier and less time-consuming. Close.io The Close.io blog covers topics related to almost all sales methods such as emailing, cold calling, reporting or automation. Also, their content is entertaining, but to the point. Attach.io Attach.io blog teaches you to communicate better for sales. They have content to help you at every stage of dealing with prospects. Yesware Yesware blog suggests tips to improve soft skills, increase productivity, and organize tools. The team tries to better the abilities of salespeople. Growbots The content addresses several sales concerns such as emails, customer acquisition, communication techniques and automation tools. Ambition Ambition blog is for the salespeople. Its content is about how to make new hires, drive more revenue, or increase efficiency. Spiro The Sipro blog has a fun and casual way of addressing salespeople’s troubles. They’re capable of suggesting solutions without being serious at the same time. What did you think of these blogs? I’d really love to know what you thought of this list and whether or not there was anything new and interesting there for you. As I mentioned at the top of the post, if there is any other amazing online marketing blog out there that I’ve missed please let me know in the comments. Top photo © Daniel Villeneuve.
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How to Write a Book to Build Your Brand

How to Write a Book to Build Your Brand | Self-Publishing, Writing, Content Curators | Scoop.it
You might have great reasons to write a book, but do you have the capabilities to execute?
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Who isn't writing a book nowadays?
 
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Time Sensitive: How to Get SSL (HTTPS) for Your Blog

Time Sensitive: How to Get SSL (HTTPS) for Your Blog | Self-Publishing, Writing, Content Curators | Scoop.it
If you run a blog or website you’ve probably heard about SSL certificates and the idea of moving your domain from the old http:// to the secure https:// version. It’s a very important topic. In fact, this is something that will affect the security, performance and even the search engine rankings of your blog. Today we’ve got a huge post filled with information about how to get an SSL certificate and HTTPS for your blog, including why people are moving, what Google has been saying about it, and even a detailed checklist on how to get it done. This is a pretty complicated topic and so I’ve gone into lots of detail to try and make it as pain-free as possible. Have a read and jump in the comments if you’re still unsure. Note: You’re going to want to press Control + D on a PC or Command D on a Mac so as to bookmark this article for future reference. What is SSL all about? The first thing we should do is take a quick look at some of the more technical aspects behind this topic in case you are already finding yourself a little bit confused. So, what exactly is SSL? SSL stands for Secure Sockets Layer and is the technology now used to create an encrypted link between a web server and a browser. This allows all the data passed between the web server and the browser to remain private. The idea is that, when you’re shopping or submitting your details into a form on a website, you want to know that the website is secure in the sense that it’s actually the website you think it is and not something else. Without getting overly technical, HTTP (Hypertext Transfer Protocol) is how information gets transmitted and received across the internet and HTTPS is just the secure version of it. It’s a little more tricky than that, but it’s basically all you need. When a site has a secure SSL certificate (and is set up properly) you’ll see a little padlock up in the navigation bar, and the URL will have https:// at the start instead of just http:// without the “s”. But how does the “handshake” work? The technology behind SSL is quite complicated, but to your visitors everything will just look normal and the website will function as it always has, except that now there will be a little padlock up the top. It essentially works in five key stages to establish a secure “SSL handshake” between your web server and the browser (Firefox, Chrome, Safari, etc.) that your visitor is using. To do this, it needs three different types of keys known as the public, private, and the session keys which all talk to each other to establish that secure session we all want. Here’s a quick summary: For those big old geeks in the audience, here is a little bit more detail to explain the basics of how it all works: Your new reader visits your secure https website and their browser asks that the server identify itself. Your server sends a copy of its SSL Certificate which includes the server’s public key. Their browser then checks the certificate against a list of trusted ones and makes sure it’s valid and up to date, etc. If the browser is happy with the certificate, it creates a one-time session key with the public key from above. Your server then decrypts the session key using its private key to allow the secure session to start. Once that session has begun, everything that is transmitted between the browser and the secure server is encrypted meaning that it is generally safe from people who are trying to spy on or steal that data as it gets sent through forms, carts, and so on. But remember, while https is important it will not make your website secure by itself as Tony Perez says in his article:   It will continue to be a critical piece to ensuring information in transit is protected from attackers, but that’s the extent of the secureness it’ll offer your website. We do have to start talking about encryption at rest, in addition to encryption in transit. If we look at the number of data breaches, HTTPS did little to stop the exfiltration of data. Now let’s get into the details on how you can actually implement this on your website or blog, and the resources, tools and different bits and pieces you’ll need to make it happen. Why are people moving to HTTPS secure domains? We should be pretty clear, getting an SSL certificate and moving to an HTTPS domain is not really a beginner task and it can involve some really complicated steps if you have a big or multi-faceted site. And when it comes to important moves like this one, it’s a good idea to know why you are doing it and what the implications will be for you, your visitors, and the Internet landscape in general. While there are larger implications for things like web security, the main reason bloggers have been switching is because Google has indicated that sites without SSL certificates will rank lower on search results if they come up against an equally valuable site which has an SSL certificate. This all heated up to a new level in August 2017 when Google sent out an email to all webmasters saying that Chrome would show a security warning on any pages with forms that aren’t HTTPS enabled. That means any page with an email opt-in form, contact form, shopping cart, etc. will get a warning for any customer on Chrome saying that it might not be secure. Obviously this has huge implications for anyone trying to run a business. How to set up SSL/HTTPS on your website or blog You’re probably wondering about how you can actually go ahead and set this up on your blog. As mentioned, it’s a tricky issue that can have some complications. I reached out to the incredible team from Kick Point (who helped me with Blog Tyrant’s migration) to get their insights on the process and they were kind enough to put together an extensive checklist for bloggers and webmasters to use when they are about to dive in to this process. They’ve broken down the process into three stages starting with the pre-migration stage of things to prepare before you begin: Consider a staging site. This should be the first thing you put into place. Why? A staging site gives you room to try out your changes in a safe environment before you commit to them live. Make a backup. It’s not possible to take too many backups — you never know when you’ll need to roll back a change in a hurry. You should have a current copy of all your key site files and a full export of your database. Crawl your links. This will tell you whether you’ve got broken links (404s) that need fixing, plus any links that redirect (301s). Fix as many of these as you can. Take the Before picture. Use Google Analytics and Google Search Console to generate organic traffic reports for your most recent three months. Check your site files for absolute (hard-coded) links. As soon as you update your site to https, these will become redirects. Fix what you can now, and flag the rest for during launch. If you’re linking to resources like Google Fonts or jQuery, ensure the URLs use https. Check your pages and posts for content from external resources. This information will be in the crawl you did earlier. If the links don’t use https, update that now. Check your redirects. If your site has any 301 redirects set up, prepare them for the URL change. Check your canonical URLs. These show up in a <meta> tag in your site’s header. Check whether these will update automatically when you change to https, and if not, ensure you know how to update them during the migration. Check your robots.txt. Make sure it’s not disallowing anything important, and prepare a copy linking to your sitemap with an https address. Check your sitemap. Depending on your setup, you’ll either have to prepare a copy that uses https yourself, or you’ll be using a plugin that auto-generates the sitemap for you. Check Google Search Console https domains. You should have a Google Search Console property set up for every version of your site’s domain (both www and non-www, plus now http and https). Now you are ready to go and there are some things to watch out for while you are in the migration stage of the process: Take another backup of your site. Take a copy of your database plus all your site files. Don’t be tempted to skip this step, and take as many as you need throughout the process. Request and install your SSL certificate. What this involves will vary based on your hosting situation. Follow the directions in your host’s documentation. You’ll need a certificate (or certificates) that covers all variants of your site’s url. Apply your site changes live. Now is the time to apply any updates you made to your theme files, robots.txt and any other files to your live site. This includes your 301 redirect updates. Set up your https redirect. This will ensure visitors to your site are given the https version of your site no matter what. Test your https redirects. Try out all the versions of your URL (non-www, www, with https, without https, with a / at the end, without a / at the end) and make sure they’re all directing to the same canonical version of the URL. Rewrite your internal URLs. Ensure none of the internal links on your site are using anything other than https:// in the URL. This prevents unnecessary 301 redirects as visitors browse your site. Crawl, crawl, crawl. As with backups, crawl your links throughout the migration process. By the time you’re done, none your site’s internal links should be using http:// in the address. Check the status of your SSL certificate. Plug your site’s address into a service like SSL Test. You’re looking for the test to come back Trusted, and ideally with an A rating. Annotate your migration in Google Analytics. Use the Annotation feature to make note of your migration right on the report graphs. At this point you should be all done, and now we have a final list of step of things to watch out for in the post-migration stage to ensure everything is working well: Make sure all of your pages show the green lock icon. If not, you have a ‘mixed content’ error. Use a service like SSL Check to check your site for anything loading from an insecure URL, and fix these items on all affected pages. Make one more crawl. Verify there are no more insecure internal links, and you don’t have any outstanding 301s or 404s. Update Google Search Console. Make sure the https versions of your URL are verified, their settings match the http versions, and the robots.txt is showing correctly. Submit your sitemap. Update Google Tag Manager. If you’re using tags or triggers, you might have some set up with full URLs. Update all of those to https. Update your ads, affiliates, and any third-party extensions. Point these to your https address going forward. Monitor your site traffic. Watch for big traffic drops. Use Google Analytics’ custom alerts to stay on top of any traffic changes, or set up a rank drop alert in a platform like STAT. Monitor the crawl status of your https URL. Keep an eye on its indexation status, visibility, and watch for any errors on both the http and https site versions. At the end of all this if you’re feeling a little overwhelmed by the process and you have a complicated site, I really would recommend engaging a firm like Kick Point to help you out with it, if your host won’t do it. It’s not cheap, but when it comes to a big business move like this it is a good idea to get it right. Some resources to help you migrate to https I’d like to finish off this post by going through some tips and resources that might help you with the process of migrating your blog or website to a secure domain. Transport Layer Security – Technical details from Wikipedia. Let’s Encrypt – Free SSL certificates. Digicert – Premium SSL certificate authority. HTTPS as a ranking signal – Announcement about SSL from Google. SSL SEO Tips – A list of SSL SEO tips from Moz. Enable HTTPS for Blogger Blogs – A good guide for those on Blogger. SSL for WordPress.com – Information for those on free WordPress. WIRED going SSL – How they tackled a huge migration. HTTPS does not secure your website – A good important summary. In-dept HTTP to HTTPS guide – Massive guide to follow. SSL Server Test – Check how well your secure connection works. Again, this is a pretty big topic and can seem very overwhelming if it’s something you are not familiar with. It is, however, something that we are all going to need to do sooner or later so it’s probably good to start looking at the options. What are your thoughts? Have you moved your blog over to a SSL domain? I’d love to know your experience or any tips that you might have to help people who are about to do it. Alternatively, if you’re thinking about doing it soon, are there any issues you’re worried or confused about? Please leave a comment below and let us know.
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How to Set Up Google Authorship

How to Set Up Google Authorship | Self-Publishing, Writing, Content Curators | Scoop.it

There are plenty of reasons that Google Authorship might be a wise addition to your page template. Setting it up is a process that can appear complicated at first, but it actually consists of several fairly simple steps.

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If you are interested - here are the steps to set up Google Authorship

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10 Visual Steps To Self-Publishing Your Book On Amazon

10 Visual Steps To Self-Publishing Your Book On Amazon | Self-Publishing, Writing, Content Curators | Scoop.it
A step-by-step guide to publishing your work worldwide on Amazon.
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Step-by-step guide - great for beginners!

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Blitz Writing and Its Value towards Bloggers

Blitz Writing and Its Value towards Bloggers | Self-Publishing, Writing, Content Curators | Scoop.it

Do you have any idea what blitz writing is? Blitz writing is something that I and many other internet marketers use on a daily basis and the reason we do is because it works.

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Blitz writing is simply where you take 5 minutes and you write down just about everything that you can think of.

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8 Books You Didn't Know Were Written By Famous Authors - Seattle Post Intelligencer

8 Books You Didn't Know Were Written By Famous Authors - Seattle Post Intelligencer | Self-Publishing, Writing, Content Curators | Scoop.it
Mother Nature Network
8 Books You Didn't Know Were Written By Famous Authors
Seattle Post Intelligencer
The Cuckoos Calling, JK Rowling If you've ever been guilty of reading a book just for the author, you're not alone.
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I didn't know these - did you?  Interesting how the sales shot up when J.K. Rowling was disclosed as the writer.

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Self-Publishing a Book: 7 Things You’ll Need For Your Marketing Plan - BLOG - Stories To Tell Books

Self-Publishing a Book: 7 Things You’ll Need For Your Marketing Plan - BLOG - Stories To Tell Books | Self-Publishing, Writing, Content Curators | Scoop.it
“All writers think of what they do as an art,” said novelist Barry Eisler . &a... ("Self-Publishing a Book: 7 Things You'll Need for Your Marketing Plan" on The Stories To Tell Books Blog...
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“All writers think of what they do as an art,” said novelist Barry Eisler. “Smart writers understand that writing is also a business. Really smart writers see themselves also as entrepreneurs.”

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How to Successfully Self-Publish a Kindle eBook | Michael Hyatt

How to Successfully Self-Publish a Kindle eBook | Michael Hyatt | Self-Publishing, Writing, Content Curators | Scoop.it
If you want to get noticed in the digital age, you have everything you need to start sharing your message today—fingers, keyboard, and the Internet. Why wait?
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Great info on publishing your book on Kindle

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The Academic’s Guide to Self-Publishing

The Academic’s Guide to Self-Publishing | Self-Publishing, Writing, Content Curators | Scoop.it
First published at Open Education Database (oedb.org). You can find the article here.Self-publishing draws as much praise as it does condescension for the exact same reason: democratizing literature.
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Creative writing contest announced - Penticton Western News

Creative writing contest announced - Penticton Western News | Self-Publishing, Writing, Content Curators | Scoop.it

Penticton Writers and Publisher are pleased to announce the details for the 2013 Clem Battye Legacy Award Contest.


Via Charles Tiayon
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Open to emerging writers of short fiction and poetry.

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Tools to Outline Your Novel: NaNoWriMo Tip #9 - GalleyCat

Tools to Outline Your Novel: NaNoWriMo Tip #9 - GalleyCat | Self-Publishing, Writing, Content Curators | Scoop.it
Tools to Outline Your Novel: NaNoWriMo Tip #9
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No matter what kind of writing you do, a good outline can help you map your work.

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How to Start a WordPress Blog in 5 Minutes: Step by Step

How to Start a WordPress Blog in 5 Minutes: Step by Step | Self-Publishing, Writing, Content Curators | Scoop.it
Here is a step-by-step guide on how to start a WordPress blog in just five minutes that has been used by thousands of people. We have a full walk-through including hosting recommendations, best practices, and even a video you can follow along.
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5 minutes?  I dare you. . .
 
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Content Is King, And The Future Of PR

Content Is King, And The Future Of PR | Self-Publishing, Writing, Content Curators | Scoop.it
How do you get your message out in today’s chaotic media landscape? Here’s one way -- write your own content.
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What do you think?
 
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5 Expert Tips for Giving the Speech of Your Life

5 Expert Tips for Giving the Speech of Your Life | Self-Publishing, Writing, Content Curators | Scoop.it
TEDx talk coming up? Something pivotal to your organization's survival? Crucial communications moments require giving more than just a 'speech.' Here's how to do that.
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6 Million Things That Can Go Wrong With Your WordPress Site

6 Million Things That Can Go Wrong With Your WordPress Site | Self-Publishing, Writing, Content Curators | Scoop.it
“The website isn’t working!”
Four simple words that will send you into a spiral of dread and despair. You go to your website and see something like Internal Server Error or Connection Timed Out.
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Great insights into what is wrong with your WordPress site.  And if you haven't come across these yet - you will. . .

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12 Tips on Creating the G.O.A.T Editorial Calendar - SEO.com

12 Tips on Creating the G.O.A.T Editorial Calendar - SEO.com | Self-Publishing, Writing, Content Curators | Scoop.it
Have you ever done something before and immediately afterwards said to yourself: “NAILED IT!”? Have you ever made a game-winning shot and celebrated before the ball even hits the bottom of the net?
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Great tips on setting up your editorial calendar.

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How To Share Books with Prisoners

How To Share Books with Prisoners | Self-Publishing, Writing, Content Curators | Scoop.it
As you enjoy your summer reading this year, you should take some time to remember all the readers in prison around the country.
To find out more about sharing books with prisoners, we caught up with author and former inmate John Espinosa Nelson.
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If you are interested these are some great sources!

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Indie Publishing Guide on Kickstarter - GalleyCat

Indie Publishing Guide on Kickstarter - GalleyCat | Self-Publishing, Writing, Content Curators | Scoop.it
Indie Publishing Guide on Kickstarter
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Publishing Project of the Week

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Book Club Bloggers Needed - Patch.com

Book Club Bloggers Needed - Patch.com | Self-Publishing, Writing, Content Curators | Scoop.it
Book Club Bloggers Needed
Patch.com
Next Previous Slideshow Download. Are you a potential book club blogger and just don't know it? Here's how to find out. 1. Do you belong to a book club? 2. Do you enjoy sharing book reviews?
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Want to blog about books?  Here's your chance!

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Self Publishing a Book for Almost Free

Self Publishing a Book for Almost Free | Self-Publishing, Writing, Content Curators | Scoop.it
Self publishing a book is easier and cheaper than it's ever been! Learn tips for publishing a book using the Amazon Createspace platform.
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Awesome tips for using Createspace.  I've used it.  It's great!

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What Are You Writing That Readers Are Skipping? - Blogging with Amy

What Are You Writing That Readers Are Skipping? - Blogging with Amy | Self-Publishing, Writing, Content Curators | Scoop.it
I'm making it a personal goal to stop writing the parts of a post I, as a reader, tend to skip. (What Are You Writing That Readers Are Skipping?
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Read this!

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Self-publishing gains bigger share of book market

Self-publishing gains bigger share of book market | Self-Publishing, Writing, Content Curators | Scoop.it
Self-publishing is challenging traditional publishing for market share.
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20 Famous Authors On Their Literary Role Models

20 Famous Authors On Their Literary Role Models | Self-Publishing, Writing, Content Curators | Scoop.it
Good role models are imperative. They give us something to aspire to, and someone to look up to.
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Some motivation!

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