Links sobre Marketing, SEO y Social Media
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Links sobre Marketing, SEO y Social Media
Trucos, consejos y opiniones sobre marketing, seo y social media.
Curated by Carlos Bisbal
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5 Easy Email Marketing Tips From CIO White Papers

5 Easy Email Marketing Tips From CIO White Papers | Links sobre Marketing, SEO y Social Media | Scoop.it

 

From tweets to posts and even likes, this webinar covers the basics of social media marketing. Learn how your peers are leveraging social media in their practices and hear what works - and what doesn't.

Marty Note

Martin (Marty) Smith's insight:

Received an email I can't show you other than the graphic from CIO White Papers that points to  some easy things to change to make your email marketing more effective.

The link on this post goes to the "landing page" presented after clicking on the Call To Action (Click Here To Read This Report Now) button on the email.

The landing page is confusing. I couldn't figure out how to either share my information or get the report and who has the time to figure out YOUR landing page? A: No One!

Tip #1: Make your FORM easy to fill out and only ask for things you REALLY need (name, email).

I can't share the email because there is no social share widgets and there isn't a "Can't see this email, see it on the web" option. Always include social share widgets above the fold and include a server based email URL since that is what most publishers will share.

Tip #2: Always include a server URL and social share widgets.

 

I love the size of the Call-to-Action (CTA), but blue copy on orange wouldn't be my first choice since it makes the button hard to read.

Tip #3: Big CTAs with clearly contrasting colors.

The email, the one I can't show you because there is no URL, goes on and on and on. Never do that. Never share more than a single idea in an email. No one reads your emails the way you do. People have LIVES and when you put 8 things in an email with a long scroll you look out of touch with real people. Not a good thing.

Tip #4: Never market more than one thing in an email.

The subject line lives within my 7 word rule "

Saavy Social Media: From Facebook to Twitter

Not a bad subject line except for the spelling. Ouch! Little things undercut credibility. Little things like a site called CIO White Papers misspelling savvy.

Tip #5: Check Your Spelling before you mail 50,000 people.


Via Martin (Marty) Smith
Carlos Bisbal's insight:

5 Consejos fáciles para mejorar tu Email Marketing.

 

Consejos que ayudarán a tu email marketing a romper la barrera cada vez más artificial entre el social media marketing y el email marketing.

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Guía de Pinterest para bloggers: Datos, consejos y herramientas.

Guía de Pinterest para bloggers: Datos, consejos y herramientas. | Links sobre Marketing, SEO y Social Media | Scoop.it
El hecho de que Pinterest sea muy visual no impide que al día se publiquen más de 5 millones de artículos en ella. ¿Y tú?¿publicas tus posts en Pinterest?
Carlos Bisbal's insight:

Antonio Villa, que ya nos dejó en su día esta "Guia básica de marketing en Instagram"  http://sco.lt/6q6Cfp

hoy nos deleita con su "Guía de Pinterest para bloggers: Datos, consejos y herramientas" para que no tengamos reparos en utilizar la conocida red social para lograr mayor alcance con nuestro blog.

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7 Elements Of A Successful Social Business - InformationWeek

7 Elements Of A Successful Social Business - InformationWeek | Links sobre Marketing, SEO y Social Media | Scoop.it
Social software and tools have made cross-functional collaboration easier than ever before, but beware cultural and philosophical barriers.
Carlos Bisbal's insight:

Los 7 elementos para el éxito de una "Empresa Social"

 

Este excelente artículo, advierte que convertirse en una "empresa social" y cosechar las recompensas de hacerlo no es una tarea fácil, aquí se proporcionará una lista, un chequeo, en siete pasos, para aquellos que estén dispuestos a recorrer el camino hacia un mayor éxito comercial.

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Marketing for Sales: 7 Fixes to Help You Close the Deal

Marketing for Sales: 7 Fixes to Help You Close the Deal | Links sobre Marketing, SEO y Social Media | Scoop.it
Carlos Bisbal's insight:

Marketing de Ventas: 7 consejos que te ayudarán a cerrar un trato

 

Si quiere cerrar un trato y animar a tus clientes a comprar, empieza por comprobar lo que estás haciendo en estas siete áreas.

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Attribution, Linking and Plagiarism Prevention Tips for Online Journalists


Via Robin Good
Carlos Bisbal's insight:

Presentación en Slide publicada hace unos días por Steve Buttry que enumera todas las situaciones en las que es posible correr el riesgo de ser acusado de plagio.

La presentación es un resumen de consejos para periodistas online que tienen que lidiar a diario con la adición de enlaces de referencia, la concesión de créditos y la atribución de autoría y evitar ser acusados de plagio.

Un buen consejo que no debe tomarse a la ligera

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Rob Schneider's curator insight, October 8, 2013 4:34 AM

Sharing because it's so important. I realized how important it was after forgetting to attribute a source to a photo. Plagiarism just plain sucks on all levels, but overlooking source attribution is bad manners at best.

FrancoisMagnan's curator insight, October 8, 2013 5:32 AM

Des conseils pour éviter le plagiat destinés aus journalistes comme à tous ceux qui écrivent régulièrement en ligne. Un rappel de bonnes pratiques.

Janet Vasil's curator insight, October 8, 2013 1:34 PM

How to properly credit others for their work.   Good primer.

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Low Hanging Fruit of Content Marketing: 10 Quick Changes That Will Bring Big Results

Low Hanging Fruit of Content Marketing: 10 Quick Changes That Will Bring Big Results | Links sobre Marketing, SEO y Social Media | Scoop.it
Carlos Bisbal's insight:

Content Marketing: 10 cambios rápidos que te darán grandes resultados.

 

El marketing de contenidos no solo tiene que ver con el contenido. Con algunos pequeños ajustes, como la distribución de tus contenidos o cómo y cuándo twitteas, puedes obtener más tráfico.

Muchos de nosotros nos olvidamos de lo básico. Si vas a emplear todo el tiempo en crear contenido, no tendrás tiempo para maximizar la cantidad de tráfico que podrías generar con el.

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The Party Guide to Social Media Management in 20 Tips - Business 2 Community

The Party Guide to Social Media Management in 20 Tips - Business 2 Community | Links sobre Marketing, SEO y Social Media | Scoop.it
Carlos Bisbal's insight:

20 Consejos para la Gestión de los Social media.

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The Real Reason Why Your Twitter Marketing Isn’t Working

The Real Reason Why Your Twitter Marketing Isn’t Working | Links sobre Marketing, SEO y Social Media | Scoop.it
Simply put, the real reason why your Twitter marketing isn't working is because it lacks balance.
Carlos Bisbal's insight:

La verdadera razón por la que tu marketing en Twitter no está funcionando.

 

 

Ha llegado el momento de poner a punto tu Twitter. Este es un buen post para encontrar consejos que te ayudarán a sacarle mas provecho a Twitter.

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5 Easy Ways to Promote Your Blog Posts in Social Media | Social Media Today

5 Easy Ways to Promote Your Blog Posts in Social Media | Social Media Today | Links sobre Marketing, SEO y Social Media | Scoop.it
Carlos Bisbal's insight:

5 formas fáciles de promover tu blog en los social media

 

Dirige tráfico hacia tu blog, mediante la promoción de tus posts en las redes sociales, usando estos cinco simples consejos.

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