The Segmentation & Personalisation Collection
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The Segmentation & Personalisation Collection
A collection of views about web personalisation & behavioural targeting
Curated by Ruth Hoskins
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Online marketing solutions » Behavioral Marketing and Email Campaigns

Online marketing solutions » Behavioral Marketing and Email Campaigns | The Segmentation & Personalisation Collection | Scoop.it
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Marketers Flunk the Big Data Test

Marketers Flunk the Big Data Test | The Segmentation & Personalisation Collection | Scoop.it
The big-data explosion is driving a shift away from gut-based decision making. Marketing in particular is feeling the pressure to embrace new data-driven customer intelligence capabilities.
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5 Ways to Improve Your Website's Performance | Business Learning ...

5 Ways to Improve Your Website's Performance | Business Learning ... | The Segmentation & Personalisation Collection | Scoop.it
Similarly, for a service provider, if you can direct someone interested in a very specific service to a landing page featuring that specific service, then you are far more likely to convert that individual into a client than if you sent ...
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The Difference Between 'Good' and 'Great' Campaigns - Business 2 Community

The Difference Between 'Good' and 'Great' Campaigns - Business 2 Community | The Segmentation & Personalisation Collection | Scoop.it
The Difference Between 'Good' and 'Great' CampaignsBusiness 2 CommunityTesting a landing page path against a segmentation path resulted in a conversion boost of over 23%.Although you've probably heard it from us ad nauseum that testing is critical...
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Highest ROI in eCommerce? Email Remarketing + Retargeted Ads ...

Highest ROI in eCommerce? Email Remarketing + Retargeted Ads ... | The Segmentation & Personalisation Collection | Scoop.it

Digital marketers know they must measure and optimize all of their efforts, with the goal of increasing sales. They must also be able to prove a positive return on their investments. That said, digital ...

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Rescooped by Ruth Hoskins from analytics, segmentation and following it through to personalisation
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Measurement: How To Quantify The Quality Of Your Customer Experience

Measurement: How To Quantify The Quality Of Your Customer Experience | The Segmentation & Personalisation Collection | Scoop.it

Measurement: How To Quantify The Quality Of Your Customer Experience1to1 Media (blog)In Forrester's soon-to-publish book, Outside In, Harley Manning and I illustrate the importance of measurement through a case study about JetBlue.


Via julian Brewer
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