Search Engine Expertise
4 views | +0 today
Follow
Search Engine Expertise
Let us remove your blindfold as you take a walk through the minefield
Curated by Mike McMonagle
Your new post is loading...
Your new post is loading...
Scooped by Mike McMonagle
Scoop.it!

Social Media Experts know a free and easy PR tool when they see one

Social Media Experts know a free and easy PR tool when they see one | Search Engine Expertise | Scoop.it
Most small businesses are constantly battling to maintain a profit status never mind a concerted PR campaign but many simply overlook Social Media.
more...
No comment yet.
Rescooped by Mike McMonagle from Content marketing automation
Scoop.it!

7 Ways Small Businesses Can Integrate SEO, Social Media & Content Marketing

7 Ways Small Businesses Can Integrate SEO, Social Media & Content Marketing | Search Engine Expertise | Scoop.it
In today's age of ubiquitous connectivity, many small businesses have implemented a variety of online marketing efforts to attract new customers and increase

Via Guillaume Decugis
more...
Guillaume Decugis's curator insight, October 29, 2013 10:34 PM

From blogging to building a resource center to newsletters and social media, Lee Odden has an interesting list of practical tips. One of the things he didn't include though: content curation which helps building the content hub he mentions in #1.

Rescooped by Mike McMonagle from Content marketing automation
Scoop.it!

How Social Media Supports SEO

How Social Media Supports SEO | Search Engine Expertise | Scoop.it

When content marketing, search engine optimization (SEO), and social media optimization (SMO), are working together, amazing things happen to your website traffic, analytics, social media reach, engagement and ultimately your ROI.


Via Antonino Militello, Guillaume Decugis
more...
2DiFore Marketing Solutions's curator insight, November 21, 2013 8:34 AM

When asked "what is the ROI" in implementing a Social Media campaign, this visual is the answer!

Viral Buzz UK's curator insight, January 6, 2014 4:17 PM

Social media drives traffic and helps seo efforts

Bill Gassett's curator insight, January 29, 2014 6:59 PM

How social media and SEO can work together for the best of both worlds.

Rescooped by Mike McMonagle from Content marketing automation
Scoop.it!

Vastly improving Your Content Marketing (With Lean Content Techniques)

Vastly improving Your Content Marketing (With Lean Content Techniques) | Search Engine Expertise | Scoop.it

It is also important that you don’t discount the value of content curation in this situation. You can take valuable content and test it out with your audience without too much effort at all. That doesn’t mean that you don’t have to come up with original content as well. You can share a combination of the two.


Via Guillaume Decugis
more...
Guillaume Decugis's curator insight, November 13, 2013 1:59 PM

It's great to see the idea of Lean Content spread over the Web in general and to content marketers in particular.


Carolyn Cohn lists a number of practices and techniques to iterate on your content strategy and make it lean. Going through cycles of iteration helps identify the valuable stuff, the pain points and the ROI. Among this techniques, she mentions content curation as a good way to get started and we couldn't agree more: before making an investment to create massive amount of content on a certain area, a pragmatic design-to-cost approach can be to curate content and see what resonates with your target audience. 


Guillaume Decugis's curator insight, November 13, 2013 2:06 PM

We're a big fan of the idea of lean content for any type of content strategies - including of course content marketing. The idea that you have to plan and budget everything for 6 or 12 months, come out with a hit/miss perfect solution without any possibility of ongoing improvement is just dated in a worls of rapid changes and social media. Among these lean content techniques, content curation plays an important roles - in particular when taregting a new audience or covering a new topic as Carolyn Cohn mentions in this post.

Rescooped by Mike McMonagle from Content marketing automation
Scoop.it!

Social Signals Can Enhance Your SEO Campaign

Social Signals Can Enhance Your SEO Campaign | Search Engine Expertise | Scoop.it

Traditional search engine optimization consists of on page optimization tactics, content, keywords, and links to determine your organic rankings, but now that Google is using social signals as a ranking factor, why should you only focus on traditional SEO methods? You shouldn’t.


Via Antonino Militello, Guillaume Decugis
more...
R Kidambi Badri's curator insight, November 26, 2013 3:58 AM

Very useful info. Every internet marketer should read.

Randi Thompson's curator insight, November 26, 2013 10:47 AM

You might not know this yet, but social media and the posts you are sharing there... is now the best way to get listed on the top of the search results when people are looking for what you have to offer.  

Two Pens's curator insight, December 2, 2013 3:25 PM

We wrote about this 18 mo. ago, but hey, the news about social signals is still relevant. 

Rescooped by Mike McMonagle from Digital-News on Scoop.it today
Scoop.it!

The Secret To Scaling Social Networks And Local Marketplaces - Business 2 Community

The Secret To Scaling Social Networks And Local Marketplaces - Business 2 Community | Search Engine Expertise | Scoop.it

Via Thomas Faltin
Mike McMonagle's insight:

How much energy do we apportion to new digital mediums as opposed to the tradional small market town promotional paradigms?

more...
No comment yet.
Scooped by Mike McMonagle
Scoop.it!

The Office on the Subtle Art of Texting

The Office on the Subtle Art of Texting | Search Engine Expertise | Scoop.it
Texting is a craft that takes years of practice to truly master. How does one convey the proper tone, intonation, and emotion without the aid of voice and gesture?
more...
No comment yet.
Rescooped by Mike McMonagle from Search Engine Expertise
Scoop.it!

What is Edgerank? Understanding Facebook’s Newsfeed Algorithm | CircleClick

What is Edgerank? Understanding Facebook’s Newsfeed Algorithm | CircleClick | Search Engine Expertise | Scoop.it

Overall Edgerank does a great job in measuring interest. This ensure brands and businesses will place importance on producing quality content, and why marketers still live by the phrase, “content is king”.


Via Guillaume Decugis, Mike McMonagle
Mike McMonagle's insight:
More on Ranking and Facebook
 
more...
Guillaume Decugis's curator insight, November 11, 2013 3:32 PM

Insightful explanations on how Facebook algorithm - Edgerank - works. The interesting parallel is that both the algorithms of Facebook and Google - the two companies that dominate content discovery - are looking at the same thing now: content quality. Not only that: the way they mesaure quality is increasingly by looking at how other human beings reacted to it.


Good shareable content is now the key to be discovered. 

Rescooped by Mike McMonagle from Content marketing automation
Scoop.it!

The Real Truth Behind The 80-20 Rule of Content Marketing - Heidi Cohen

The Real Truth Behind The 80-20 Rule of Content Marketing - Heidi Cohen | Search Engine Expertise | Scoop.it

Want the REAL truth behind 80-20 rule of content marketing? Read Derek Halperin, Mark Schaefer, Jay Baer & Sander Biehn's input. With 7 content tips.


Via Guillaume Decugis
more...
Guillaume Decugis's curator insight, November 5, 2013 11:00 AM
Some say that as a content marketer you should allocate your time 20% on creation and 80% on distribution. Is that really so? What are the best practices on that point?
Rescooped by Mike McMonagle from Content marketing automation
Scoop.it!

What is Edgerank? Understanding Facebook’s Newsfeed Algorithm | CircleClick

What is Edgerank? Understanding Facebook’s Newsfeed Algorithm | CircleClick | Search Engine Expertise | Scoop.it

Overall Edgerank does a great job in measuring interest. This ensure brands and businesses will place importance on producing quality content, and why marketers still live by the phrase, “content is king”.


Via Guillaume Decugis
more...
Guillaume Decugis's curator insight, November 11, 2013 3:32 PM

Insightful explanations on how Facebook algorithm - Edgerank - works. The interesting parallel is that both the algorithms of Facebook and Google - the two companies that dominate content discovery - are looking at the same thing now: content quality. Not only that: the way they mesaure quality is increasingly by looking at how other human beings reacted to it.


Good shareable content is now the key to be discovered. 

Mike McMonagle's curator insight, March 20, 2017 4:18 AM
More on Ranking and Facebook
 
Rescooped by Mike McMonagle from Content marketing automation
Scoop.it!

How often should you blog? The ultimate answer.

How often should you blog? The ultimate answer. | Search Engine Expertise | Scoop.it
Bloggers and businesses who want to blog have been asking the question, "how often should I blog?" for years.

Via Guillaume Decugis
more...
Guillaume Decugis's curator insight, November 19, 2013 3:06 PM

A very interesting study by HubSpot over 7,000 businesses and corporation is analyzed in this post by [url=/u/1481092 x-already-notified=1]Mike Allton[/url].


His conclusion? 


"Businesses that blog nearly every day see dramatic increases in both traffic and leads"


So the question now is: how do you do that?


This is not about gaming Google with cheap content or old-fashioned backlinking tactics. You need quality content that is targeted to your audience which is precisely where topic-centric publishing-by-curation can help. And here's an interesting study on how effective this can be. 


While good curation can nicely complement your own content, there's no reason to give up on creation. You can also streamline it thanks to other #leancontent techniques such as this one or that one.


So are you ready to generate leads? How often do you think you can blog now? 

Rescooped by Mike McMonagle from Digital-News on Scoop.it today
Scoop.it!

Why we need to love local businesses

Why we need to love local businesses | Search Engine Expertise | Scoop.it
Local businesses are the unappreciated heart of the nation’s economy. Saliya Withana, UK marketing manager at Intuit QuickBooks, explains why we should be taking care of them.

Via Thomas Faltin
more...
No comment yet.
Scooped by Mike McMonagle
Scoop.it!

Twitter / newyorkfashionweek: @PARKCHOONMOO Congrats on ...

@PARKCHOONMOO Congrats on an amazing show today in #NYFW Classic yet Edgy! #FF http://t.co/Eammmi4y
Feb 10 via web Favorite Retweet Reply

@PARKCHOONMOO Congrats on an amazing show today in #NYFW Classic yet Edgy! #FF http://t.co/Eammmi4y (@PARKCHOONMOO Congrats on an amazing show today in #NYFW Classic yet Edgy!
more...
No comment yet.