Search Marketing for Health Sciences
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Search Marketing for Health Sciences
How to do "Search" for your pharma, life sciences, or healthcare brand
Curated by Casey Williams
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Is pharma ready for a conversation on Facebook ?

Is pharma ready for a conversation on Facebook ? | Search Marketing for Health Sciences | Scoop.it
Marketing on Facebook for pharma means more than just a page it means a changing mindset to conversational marketing.
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How to Use Physicians in Your Healthcare Marketing Campaign | The Remedy | Healthcare Marketing

How to Use Physicians in Your Healthcare Marketing Campaign | The Remedy | Healthcare Marketing | Search Marketing for Health Sciences | Scoop.it
Physicians are a critical part of any healthcare service and oftentimes a great way to showcase a particular service. So, how do you navigate the process and find the right physician?
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+1 reporting in Google Webmaster Tools and Google Analytics

+1 reporting in Google Webmaster Tools and Google Analytics | Search Marketing for Health Sciences | Scoop.it
Official Google Webmaster Central Blog: It’s been a busy week for us here at the Googleplex. First we released +1 buttons to Google search sites globally, then we announced the beginning of the Google+ project.

The +1 button and the Google+ project are both about making it easier to connect with the people you trust online. For the +1 button, that means bringing advice from trusted friends and contacts right into Google search, letting the users who love your web content recommend it at the moment of decision.

But when you’re managing a website, it's usually not real until you can measure it. So we’re happy to say we’ve got one more announcement to make -- today we’re releasing reports that show you the value +1 buttons bring to your site.
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Dr. Google Is In: Search Marketing Overview

Dr. Google Is In: Search Marketing Overview | Search Marketing for Health Sciences | Scoop.it
Nowadays, we take search for granted. At least we do as users – but as marketers, sometimes it’s too easy to let search considerations fall by the wayside.

When a question arises over dinner about what exactly constitutes high blood pressure, the answer is easy. “Just Google it!” Our queries are so easily and immediately answered that we have learned to turn to search engines when we have questions.
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Missed Opportunity: Meds for Pets! | iProspect | Digital Performance on a Global Scale

Missed Opportunity: Meds for Pets! | iProspect | Digital Performance on a Global Scale | Search Marketing for Health Sciences | Scoop.it
By Casey Williams | The pet industry is booming. Over 117 million US households have at least one pet, of which 171 million are cats and dogs. And these pet owners are spending money!
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Motivational Text Messages May Help Smokers Quit

Motivational Text Messages May Help Smokers Quit | Search Marketing for Health Sciences | Scoop.it
Though technically SMS text messages are not 'Search Marketing', they represent an important way to reach consumers on their mobile devices at a point of need, much like search. Read about how motivational text messages helped UK people quit smoking!
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There Is No Such Thing As A Health Care Consumer | Fast Company

There Is No Such Thing As A Health Care Consumer | Fast Company | Search Marketing for Health Sciences | Scoop.it
Google announced last week that it is shutting down personal health record service Google Health. The underlying cause: the people who use Google Health aren't the people making health care decisions.
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Healthcare Costs – The Cost of Good Health – Infographic

Healthcare Costs – The Cost of Good Health – Infographic | Search Marketing for Health Sciences | Scoop.it
Looking at today's high cost for health care can leave you scared for a future that probably involves you getting less healthy as time passes and you age.
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Structure in a Chaotic World: Microdata & Schema.org

Structure in a Chaotic World: Microdata & Schema.org | Search Marketing for Health Sciences | Scoop.it
By Rich Arsenault | Strategy Leader Do you love labeling and organizing the various socks in your dresser drawer? Well do we have news for you!
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