Search Engine Optimization (SEO) - Pro
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Search Engine Optimization (SEO) - Pro
Discover all the new updates regarding search engine optimization, new researches, posts by the industry's top professionals and more. Upgrade your level of understanding regarding seo and online marketing.
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Google's Disavow Tool - To Use or Not To Use

Google's Disavow Tool - To Use or Not To Use | Search Engine Optimization (SEO) - Pro | Scoop.it

There's a new tool in the SEO utility belt - Google's link disavow.

 

Like all powers, this one comes with responsibility. Learn how to tell if disavowal is a good fit for you and how to use this power wisely.

 

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Competitive Intelligence with Google Analytics and Webmaster Tools

Competitive Intelligence with Google Analytics and Webmaster Tools | Search Engine Optimization (SEO) - Pro | Scoop.it

Learn how to use Google Webmaster Tools with Google Analytics (or any analytics platform) to do competitive intelligence on the keyword level.

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How AuthorRank gonna influence the way Google measures links?

How AuthorRank gonna influence the way Google measures links? | Search Engine Optimization (SEO) - Pro | Scoop.it

AuthorRank means that your reputation as a content creator will influence the ranking of search results. Not only that but AuthorRank can be used to make the link graph more accurate.

 

AuthorRank combines the web of people with the web of links to create a more savvy view of trust and authority that will be used to rank search results.

 

AuthorRank could be more disruptive than all of the Panda updates combined. Read more about this topic in AJ Kohn post.

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Google's Link Penalty - Are you the fish Google tries to catch?

Google's Link Penalty  - Are you the fish Google tries to catch? | Search Engine Optimization (SEO) - Pro | Scoop.it

This interesting article by iAcquire Tom "TR" Rusling is trying to shed more light about Google's recent updates and about the way Google's deploy those changes.

 

According to the article, Google is trying to use the sites webmasters to reveal their own artificial links.

This is an interesting theory, as it suggest that when Google is not sure if your site should be punished or not, they will throw a bait in your face and wait to see if you'll bite it.

 

Also, the article shed more light on the latest Google's link penalty and give some suggestions how to handle it.

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Google Penguin Update | Were You Hit & What To Do

Google Penguin Update | Were You Hit & What To Do | Search Engine Optimization (SEO) - Pro | Scoop.it

The Penguin Update launched on April 24. It was a change to Google’s search results that was designed to punish pages that have been spamming Google.

 

Sometimes it can take a few days for an update to fully rollout across all Google’s various data centers, which in turn means impacting all its search results. In this case, the rollout is complete. Google confirms that Penguin is fully live.

 

Read this post by Danny Sullivan to learn about the latest Google updates.

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Assessing Link Signals in 2012

Assessing Link Signals in 2012 | Search Engine Optimization (SEO) - Pro | Scoop.it

A close look at link signals after the recent Google updates in 2012, exact anchor text seems to have lost some of the weight it once had.

 

In their post, SEOWizz try to get a better understanding of what had been changed in the way Google evaluate links and how links correlate with rankings.

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SEO and PPC: Synergistic or Cannibalistic?

SEO and PPC: Synergistic or Cannibalistic? | Search Engine Optimization (SEO) - Pro | Scoop.it

Online marketers often wonder whether the paid search ads they place enhance or cannibalize the organic search results.

 

They wonder, in other words, if they end up paying for clicks they could have had for free organically.

 

A recent study by Google suggests that the relationship between paid and organic search is more synergistic than cannibalistic.

 

Whether you're an SEO person or a PPC person, I recommend you to read this article by Jill Kocher.

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6 Changes Every SEO Should Make BEFORE the Over-Optimization Penalty Hits

6 Changes Every SEO Should Make BEFORE the Over-Optimization Penalty Hits | Search Engine Optimization (SEO) - Pro | Scoop.it

 

Having overly optimized web pages could soon get your websites in some hot water with Google and their search results.

 

It has recently been announced that Google will start to penalize websites that engage in over-optimization practices.

 

So, if you practice SEO or inbound marketing you should better get ready to the new algorithm change.

 

Watch this great webinar by SEOmoz and listen to Rand's advice about 6 changes every SEO should make BEFORE the Over-Optimization Penalty hits.

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20 Landing Page Designs Get Picked Apart & Analyzed for Conversion | Unbounce

20 Landing Page Designs Get Picked Apart & Analyzed for Conversion | Unbounce | Search Engine Optimization (SEO) - Pro | Scoop.it

Landing pages give marketers an excellent opportunity to start a conversation with the consumer.

 

Why excellent? Because they’ve already made the effort to click on the advert, email link or QR code to get to your landing page, so they can be considered somewhat prequalified, or inclined toward your brand or product. This is no longer a cold lead, so marketers shouldn’t let that opportunity get away from them. At this point, the effectiveness of the landing page becomes paramount.

 

So, without any further ado, here are 20 of the best… and the worst… landing pages

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One Month after - Google Penguin Update, Ways To Recover & Negative SEO

One Month after - Google Penguin Update, Ways To Recover & Negative SEO | Search Engine Optimization (SEO) - Pro | Scoop.it

It’s been about a month since Google launched its Penguin Update.

 

Read this post by Danny Sullivan, where you can find more coverage about Google's latest updates and some comments from Matt Cutts.

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How Authorship (and Google+) Will Change Linkbuilding

How Authorship (and Google+) Will Change Linkbuilding | Search Engine Optimization (SEO) - Pro | Scoop.it

Back in the early days Google treated all links as being equal. A link in the footer was as good as a link in the main content, a link in bad content was as good as a link in good content, and so on.

 

Over the last decade Google have begun using a wide range of new signals for determining the answer to the question they have to answer for every single link: How much do we trust this link?

 

So Google needed to find a way to provide people with the ability to improve the quality of a link, to verify that links are trust-worthy.

 

Tom Anthony wrote this great post, in which he describes the importance of the rel=author from Google point of view, when they try to determine links value.

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Penguin Analysis & 5 Practical Tips

Penguin Analysis & 5 Practical Tips | Search Engine Optimization (SEO) - Pro | Scoop.it

The new Google Penguin update was a big change and many sites had suffer from this update in the last few days. Well... I don't have any good news for the sites that got hit by this update, as I believe it will be almost impossible for them to recover.

 

However, the main thing is that the world of SEO is changing, and Penguin is probably the most significant update Google made in the last 2 years.

 

I recommend that you'll read this post by MicrositeMasters and check their insights about the Penguin update and their recommendations for future SEO activity. Their main recommendations are -

 

Create you own microsites
Create you own high quality blog networks
Use a diversify of anchor texts for your links
Practice whitehat SEO
Run your SEO sites like a real business

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The New Google SmartPhone Crawler | Part 1 Situation Overview

The New Google SmartPhone Crawler | Part 1 Situation Overview | Search Engine Optimization (SEO) - Pro | Scoop.it

Google has launched a new smartphone crawler, and this will likely push the differences between desktop search and mobile search more into the mind of the average SEO.

 

This is the beginning of a three-part blog post series, all focused on the new Google smartphone bot. This first post will focus on how it works and what sites will be effected. The next post will focus on how you can optimize your mobile content for the new smartphone bot best by creating effective mobile redirects. The final post will discuss common mis-indexing problems that mobile websites have and review how to protect your mobile content from search engine indexing problems.

 

Read more about this topic and stay tuned for more in the following weeks.

 

 

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Were You Penalized By The New Google Link Algorithm?

Were You Penalized By The New Google Link Algorithm? | Search Engine Optimization (SEO) - Pro | Scoop.it

In the past 6 weeks Google has made more changes that directly affect the SEO industry than at any point in the past 8 years.

 

We all remember huge updates such as Vince in 2009, Florida in 2003 and Panda in 2011 but the Unnatural Link update of March 2012 is bigger for the mainstream SEO industry than any of these.

 

This is a must read article for any online marketer !!

 

By conducting analysis across more than 50 sites branded3.com published their insight into what Google has been identifying and punishing for -

 

Commercial Link Networks – if you use a link-building product with a name then it’s likely that this product has already been wiped out or is a target for Google in the near future. They have already de-indexed tens of thousands of websites on networks such as Build My Rank and most of the other well-known tools and systems.

 

Agency Link Networks – well-known SEO agencies who use their own blog networks to build links exclusively for clients and some are reporting mass de-indexing by Google across thousands of sites. This shows that Google has the technology to identify the networks without relying on creating accounts and using the products like some suspected they were doing with services such as Build My Rank. This hasn’t been widely reported but it’s clear that Google knows about these networks and they are a target for elimination.

 

Sidebar Links – if you have lots of sidebar links these are a big red flag to Google. Take them down.

 

Anchor Text – The way that Google evaluates anchor text has changed and sites with lots of keyword anchor text are more at risk of a penalty and/or link devaluation.

 

Sites That Have Become Toxic – sometimes a link can be placed on an average site and 12 months later the site owner has decided to sell dozens of links and paid posts every month to unrelated sites. The site has turned from a good link source into a toxic site and the link needs to be removed.

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Did Google's recent updates affected your site?

Did Google's recent updates affected your site? | Search Engine Optimization (SEO) - Pro | Scoop.it

Over the last week, Google has been testing what appear to be some significant algorithm changes, which have cause significant changes in ranking for a variety of sites.

 

Google also issued warnings to the SEO community about penalties for ‘over optimization’, but with scant details on what factors they were assessing.

 

Learn more about Google's recent updates and how it may already affected your site.

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