Search Engine Optimization and Marketing
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Search Engine Optimization and Marketing
Online Marketing resources and relevant info.
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3 Tips for Successful Content Marketing on Tumblr

3 Tips for Successful Content Marketing on Tumblr | Search Engine Optimization and Marketing | Scoop.it
Regardless of what happens as a result of Yahoo's recent acquisition of Tumblr from a financial standpoint, the popular platform will surely focus on retaining its viability as a content channel th...
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Ya no hay excusa para no gamificar: los ámbitos de la Gamificación (#gamicap)

Ya no hay excusa para no gamificar: los ámbitos de la Gamificación (#gamicap) | Search Engine Optimization and Marketing | Scoop.it
Jugar tiene un sentido en sí mismo pero cuando hablamos de Gamificación lo hacemos de la utilización del juego para conseguir otros más allá de la propia diversión.
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How Your Domain Name Will Impact SEO & Social Media Marketing - Search Engine Journal

How Your Domain Name Will Impact SEO & Social Media Marketing - Search Engine Journal | Search Engine Optimization and Marketing | Scoop.it
When starting a new website, one of the first and most important decisions you have to make is choosing a domain name. That choice will impact the website'
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Your Brand Is WEAK: Make It Strong With These 27 Social Media Exercises

Your Brand Is WEAK: Make It Strong With These 27 Social Media Exercises | Search Engine Optimization and Marketing | Scoop.it

You know your brand is underperforming on social media, but what can you do about it? 


Via Ally Greer
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Ally Greer's curator insight, May 1, 2013 3:17 PM

This is a long but incredibly informative article on some of the best ways to get your brand's social media presence up and running. I would recommend taking a look at it whether you're just starting out, or are a social media veteran - there's always something new to be learned.


Some of my key takeaways include:


B2C companies who blog generate 88% more leads than those who don't.

This is hardly news, but it is a cool statistic to back up the claims we've been hearing over the last year or so that it's becoming all about content. Don't have time to blog? How about trying curation? *wink.*


Find your niche.

Somewhat of another cliche, yet often forgotten. You don't have to start off being everywhere. Think about what you do best, and focus on that. Then, you can expand.


"Whatever you sell, whether it's plumbing or round-the-world trips, you're helping people fulfill dreams."

Be inspiring to your customers! Cheesy as it can be, it works. People love feeling emotions.


BE VISUAL!

-Users are more likely to engage with brands who post photos over any other media.

-Photos on Facebook generate 53% more likes than the average post.

-Over 80% of Pinterest pins are repins.



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How to Run a Content Marketing Campaign with Zero Budget

How to Run a Content Marketing Campaign with Zero Budget | Search Engine Optimization and Marketing | Scoop.it
If you're an innovative marketer working for a company that's stuck in the past, use these 5 free tools to run a zero-budget content marketing campaign. Run a successful shoestring effort and you j...
Carlos Peralta's insight:

Detailed step by step how to, well done CMI.

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8 Reasons Your Business Doesn’t Need Facebook | Find People that Want what You Sell

8 Reasons Your Business Doesn’t Need Facebook | Find People that Want what You Sell | Search Engine Optimization and Marketing | Scoop.it
Building an online community around a website one of the most important business goals. It requires effort to build an online community - but, it doesn't have to be Facebook.
Carlos Peralta's insight:

Maybe this is right. I believe we have to focus on our goals and find the right strategy for the social media, that doesn't mean have a facebook page just because I have to, it means that if I'm gonna have a facebook page I will make it work for my content strategy, if not, better keep those resources on other platform. It's all the Goals.

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El anuncio más visto de la historia no fue un anuncio ¿Ha muerto la publicidad?

El anuncio más visto de la historia no fue un anuncio ¿Ha muerto la publicidad? | Search Engine Optimization and Marketing | Scoop.it
El gran salto Tres protagonistas: Felix Baumgartner, Red Bull Stratos y el desafío a la gravedad. Juntos consiguieron con el salto al vacío de Baumgartner la...
Carlos Peralta's insight:

Adiós publicidad. Hola Branding.

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5 Step Blog Profit Plan For Beginners | BlogPad - Digital World

5 Step Blog Profit Plan For Beginners | BlogPad - Digital World | Search Engine Optimization and Marketing | Scoop.it
Blogging is one of the easiest ways to make money online. Unfortunately, many people focus on SEO and ranks and not enough on what pays the bills. Read, 5 step blog profit plan that will guide, how to make money online with blogging.
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19 Things Successful People Do On Social Media - Forbes

19 Things Successful People Do On Social Media - Forbes | Search Engine Optimization and Marketing | Scoop.it
Twitter Master Calvin Lee of Mayhem Studios #1: They believe. Successful people believe they are adding value to your day, on and off social media.
Carlos Peralta's insight:

All Items we should be aware of for lead to success in social media.

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5 Cool Social Media Infographics | Jeffbullas's Blog

5 Cool Social Media Infographics | Jeffbullas's Blog | Search Engine Optimization and Marketing | Scoop.it
Infographics have almost become a media in their own right and the creative mix of design and data are on display for all to see.
Carlos Peralta's insight:

Some of this all ways educative Infographics.

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How to Optimize Your Facebook Page for Facebook Graph Search | Social Media Examiner

How to Optimize Your Facebook Page for Facebook Graph Search | Social Media Examiner | Search Engine Optimization and Marketing | Scoop.it
Facebook Graph Search: learn how to increase your exposure and prepare your Page so that it comes up more often in Facebook searches.
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7 Things you must tell your Clients as an SEO specialist

7 Things you must tell your Clients as an SEO specialist | Search Engine Optimization and Marketing | Scoop.it
"Customer is always king", "Customer is always right" - yeah that's what the world will tell you. Well in SEO, your clients have to know a thing or two about what they're getting into.
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Ten Social Networking Mistakes to Avoid When Marketing Your Business | Jeffbullas's Blog

Ten Social Networking Mistakes to Avoid When Marketing Your Business | Jeffbullas's Blog | Search Engine Optimization and Marketing | Scoop.it
Business owners worldwide are utilizing various social media platforms to promote products and reach out to consumers.Many companies thrive, thanks to strong web presence.
Carlos Peralta's insight:

Sometimes unconsciously we make a few because we don't know about them. Here is a list for avoiding them.

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Un 56% de los usuarios ya utiliza el móvil para comprar o realizar acciones relacionadas

Esta es una de las principales conclusiones del II Estudio sobre Mobile Commerce en España elaborado por MMA Spain, presentado durante el Primer encuentro de Comercio Móvil de MMA....
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The Future Of SEO in a Socially Driven World

The Future Of SEO in a Socially Driven World | Search Engine Optimization and Marketing | Scoop.it

If SEO is dead, social media will be, too, in another five years.

 

In today’s search world, there’s a lot of talk about how social is “taking over,” how “content is king,” and how search engine optimization is “dead” – with search updates like Penguin and Panda hitting the final nails on the coffin. Sounds very dramatic, doesn’t it?


Yes, social is more significant than ever. But, it is too early to draw any conclusions about the death of SEO based on the patterns that we’re seeing. If anything, what we’re seeing today are the after effects of a healthy transition.


Read More: http://searchengineland.com/the-future-of-seo-157803


Via Antonino Militello
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Kaye Blum's curator insight, May 19, 2013 8:27 AM

More on the impact of Social Media on SEO

ibs's comment, May 30, 2013 8:21 AM
amazing stuff!!
Media Street Apps's comment, May 30, 2013 9:17 AM
It is
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Optimizing For Facebook Graph Search: SEO Meets Social

Optimizing For Facebook Graph Search: SEO Meets Social | Search Engine Optimization and Marketing | Scoop.it

As Facebook Graph Search evolves and marketers begin to come to grips with the opportunities provided from the social graph, it becomes clear that a combination of both search and social media tactics are required if brands aim to improve visibility in the graph search engine results.

 

Just as on-page optimization is vital to SEO, Facebook page optimization is the first place to start on your Graph Search strategy. Ensure that you have selected the appropriate category, and plan for your basic information (such as the short description and the elements on your About page) to contain descriptive keywords, just like search. Make sure your page is relevant, always up to date, and publicly viewable and sharable.

 Read More: http://searchengineland.com/facebook-graph-search-optimization-meets-social-sharing-157710


Via Antonino Militello
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Alexander Abramov's curator insight, May 10, 2013 12:59 AM

I'm sorry but facebook in RuNet is less important than Vkontakte

Nick Mortel's curator insight, June 21, 2013 8:04 AM

add your insight...

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Razones por las que tu página de Facebook no es “COOL”

Razones por las que tu página de Facebook no es “COOL” | Search Engine Optimization and Marketing | Scoop.it
Hay muchos clientes, agencias y Community Managers que se frustran cuando observan que su página de Facebook no Mola y la de su competencia si Mola.
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Volskwagen asombra al mundo de la publicidad con el primer anuncio SEO - Ecoteuve.es

Volskwagen asombra al mundo de la publicidad con el primer anuncio SEO - Ecoteuve.es | Search Engine Optimization and Marketing | Scoop.it
Volkswagen ha asombrado al mundo de la publicidad con el que es, probabemente, el primer anuncio dispuesto en Internet mediante herramientas SEO de posicionamiento web . "El primer anuncio orgánico", según la propia empresa ha proclamado.
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Content Creation: 3 Steps to Great Marketing Writing

Content Creation: 3 Steps to Great Marketing Writing | Search Engine Optimization and Marketing | Scoop.it
Once you have ideas lined up, how do you transform them into content. Use this simple 3-step writing formula to help you quickly wade in and boost your success with all types of content creation.
Carlos Peralta's insight:

A nice way to start writting.

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5 Easy Steps To Build a Content Marketing Strategy

5 Easy Steps To Build a Content Marketing Strategy | Search Engine Optimization and Marketing | Scoop.it
Creating a Content Marketing Strategy is essential to knock down the walls of sales resistance all while establishing your company as a trusted, credible, and authoritative source.
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Why marketers are embracing content curation - iMediaConnection.com

Why marketers are embracing content curation - iMediaConnection.com | Search Engine Optimization and Marketing | Scoop.it
Carlos Peralta's insight:

It's cheap, it's interesting, and in my opinion it helps to expand creativity in content marketing, keep it fresh.

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Are We, Social Media Professionals, Destroying Social Media? | Social Media Today

Are We, Social Media Professionals, Destroying Social Media? | Social Media Today | Search Engine Optimization and Marketing | Scoop.it
The reality is brands are becoming the trolls, or spammers (at least in the way they do it today), which will hurt the social networks we use and cause people to find alternative places to track and participate in conversations.
Carlos Peralta's insight:

In deed we are, the competition for attention is producing and overposting and a lot of noise to the media streams.

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3 Essential Content Curation Best Practices to Boost Content Marketing Performance

3 Essential Content Curation Best Practices to Boost Content Marketing Performance | Search Engine Optimization and Marketing | Scoop.it
Creating original content is resource intensive and while some companies that have all the copywriting resources they need (that's an exception not the rule) it
Carlos Peralta's insight:

This might be a good way to start curating content.

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How To Write a Sales Pitch – Sales Persuasion Techniques

How To Write a Sales Pitch – Sales Persuasion Techniques | Search Engine Optimization and Marketing | Scoop.it
Having professional selling skills plays crucial role in the art of selling. A large amount of internet users relate this skills to the Sales management. I usually use the term marketing as an ART ...
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SEO is NOT dead, you are just doing it wrong! « James Norquay

SEO is NOT dead, you are just doing it wrong! « James Norquay | Search Engine Optimization and Marketing | Scoop.it
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