Search Engine Optimisation
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Search Engine Optimisation
Search Engine Optimisation and Website Optimisation tips & Trics to help better performance on the Web for small business
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Rescooped by Pierre-Marc Cardinal from Social Media, SEO, Mobile, Digital Marketing
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A/B Test Finds 55% Increase in Leads When Images Added to Tweets [New Data]

A/B Test Finds 55% Increase in Leads When Images Added to Tweets [New Data] | Search Engine Optimisation | Scoop.it

Check out the results of our A/B test on tweets with and without images.


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Content Marketing: How to manage a change in content on your blog

Content Marketing: How to manage a change in content on your blog | Search Engine Optimisation | Scoop.it
There are plenty of great content marketing resources to help you start a new blog from scratch. But, what happens when your company undergoes a change in content?
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Lead Generation: 3 questions every marketer should ask themselves about incentive

Lead Generation: 3 questions every marketer should ask themselves about incentive | Search Engine Optimisation | Scoop.it
It’s all too often that we simply forget to thoroughly examine one key element for success – the incentive we’re offering.
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Testing and Optimization: Radical website redesign program improves lead gen 89%

Testing and Optimization: Radical website redesign program improves lead gen 89% | Search Engine Optimisation | Scoop.it
Testing persistently is key to making valuable new discoveries about your prospects. So read on to learn how Jacob Baldwin, Search Engine Marketing Manager, One Call Now developed a testing program that increased lead capture 55%.
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Matt Cutts: Larger Websites Don't Automatically Rank Higher on Google

Matt Cutts: Larger Websites Don't Automatically Rank Higher on Google | Search Engine Optimisation | Scoop.it
Having a large amount of indexed pages doesn't automatically give you a higher ranking, but having more pages provides more potential for someone to link to your site as well as getting overall search traffic on those internal pages.
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SEO Basics Every PR Pro Should Know - Business 2 Community

SEO Basics Every PR Pro Should Know - Business 2 Community | Search Engine Optimisation | Scoop.it
SEO Basics Every PR Pro Should Know http://t.co/hiTm2EeeVE #SM
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Time to Ramp Up Your Pinterest SEO: Bing Now Includes Pins in Image Searches

Time to Ramp Up Your Pinterest SEO: Bing Now Includes Pins in Image Searches | Search Engine Optimisation | Scoop.it
Bing is in a really sweet place right now. It's one of the only search engines that still provides keyword search data -- which is huge news in and of itself. As a marketer, Bing gets a gold star just for that in my book.

Via Thomas Faltin
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Landing Page Design Inspiration: SEO and UX

 Working Together by @GeoffKenyon

Landing Page Design Inspiration: SEO and UX

 Working Together by @GeoffKenyon | Search Engine Optimisation | Scoop.it
To many web designers, user experience (UX) is the crux of every homepage, while SEO is an inconvenient ploy that uses cheap tricks and focuses strictly on numbers. Many believe the two ideas can’t work together, but that is simply not true.
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Content Marketing: 7 copy editing tips to improve any content piece

Content Marketing: 7 copy editing tips to improve any content piece | Search Engine Optimisation | Scoop.it
Creating intriguing and relevant content is key to successful content marketing, yet improving your content through copy editing is often an afterthought with grave consequences as critics look to make your mistakes viral and readers begin to look...
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E-commerce: Why a forced checkout registration is never a good idea

E-commerce: Why a forced checkout registration is never a good idea | Search Engine Optimisation | Scoop.it
Unless your brand enjoys the near cult-like following of Apple or Coca-Cola, then it’s likely your website will play host to visitors with much lower motivation.
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5 Google AdWords Enhanced Campaign Tips for Efficiency & Better Performance

5 Google AdWords Enhanced Campaign Tips for Efficiency & Better Performance | Search Engine Optimisation | Scoop.it
Early adopters may have had the first jump on Enhanced Campaigns, but it’s definitely not too late to take advantage. See 5 tips to help maximize performance and improve efficiency in your Google AdWords campaigns.
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Expanding your site to more languages

Google covers best practices for expanding your site to new languages or country-based language variations. We discuss use cases of international sites, impl...
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Content Curation Guide For SEO

Content Curation Guide For SEO | Search Engine Optimisation | Scoop.it
Content Curation Infographic: Process & Best Practices (RT @Tillison_George: Content Curation Infographic: Process & Best Practices http://t.co/5RPLIZkVO9 via @pinterest #SEO #Internetmarketing)… See on www.pinterest.com The post Content Curation...

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