Search Engine Marketing Wizard
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Search Engine Marketing Wizard
Everything about SEO, Paid Placements, Contextual Advertising, etc.
Curated by Emmanuel Gonot
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Google’s Gags Go Worldwide For April Fool’s Day 2012

Google’s Gags Go Worldwide For April Fool’s Day 2012 | Search Engine Marketing Wizard | Scoop.it
It was right about this time last year when we gave Google the winner’s trophy for a series of gags that put all others to shame.
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How To Write The Most Optimal Social Media Status Updates

How To Write The Most Optimal Social Media Status Updates | Search Engine Marketing Wizard | Scoop.it

"A current and common question from businesses finding their way on social media is…How can we save time, and prepare status updates for social networks like Facebook and Twitter?"

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The Golden Triad Of Search Marketing: How To Leverage It For Massive Success

The Golden Triad Of Search Marketing: How To Leverage It For Massive Success | Search Engine Marketing Wizard | Scoop.it
John Doerr of KPCB calls it “SoLoMo“. Others call it by different names. I see it as the holy grail of our digital marketing future.
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How to improve your CTR in Google SERPs

How to improve your CTR in Google SERPs | Search Engine Marketing Wizard | Scoop.it

By improving your CTR, you will get more traffic to your website and can lower the Cost Per Click (CPC). So what should you do to improve your CTR in Google SERPs?

 

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SEO Video Resources I Like And Recommend

SEO Video Resources I Like And Recommend | Search Engine Marketing Wizard | Scoop.it
I don't know about you, but I'm a huge fan of watching SEO videos. In fact, I listen/watch them often when I'm doing other miniscule tasks.
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Clean Up Your Sloppy SEO Act in 5 Steps

Clean Up Your Sloppy SEO Act in 5 Steps | Search Engine Marketing Wizard | Scoop.it

If you can't find your website on the first few pages even after entering one of your own product names on Google, Bing or Yahoo!, chances are you have some sizable holes in your SEO game that need addressing.

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SEO 101: Editorial Links vs Blog Comment Links

SEO 101: Editorial Links vs Blog Comment Links | Search Engine Marketing Wizard | Scoop.it
Not All Links From The Same Site Are Created Equal! That link you just got from that PR3 site may not be the same as the one you received last week from.
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Google to Sell Android Tablets via New Online Store?

Google to Sell Android Tablets via New Online Store? | Search Engine Marketing Wizard | Scoop.it
Google will reportedly launch a new budget Nexus Tablet aimed at the same market as Amazon's Kindle Fire. Google may launch its own-brand tablet device, which will be made by "existing partners", through a new online store by the end of the year.
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Your Analytics Tool May Be Lying to You

Your Analytics Tool May Be Lying to You | Search Engine Marketing Wizard | Scoop.it
by Mike Fleming

Let's say your site contains iphone app reviews.  Your goal for the
4th quarter of 2011 was to increase your website traffic and conversions
by 8% compared to the third quarter.  The results?
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63 Free (or Almost Free) Ways to Market Your Business

63 Free (or Almost Free) Ways to Market Your Business | Search Engine Marketing Wizard | Scoop.it
We’ve dug deep into our bag of marketing tactics from over the years to pulled together 63 free (or almost free) marketing tips and tactics that any business on the planet can use big or small to generate publicity, buzz and awareness on the cheap.
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Five Huge Opportunities for Generating Traffic and Conversions to ecommerce Websites

Five Huge Opportunities for Generating Traffic and Conversions to ecommerce Websites | Search Engine Marketing Wizard | Scoop.it
Around half of the online marketing clients that I work with at GPMD are ecommerce, so we spend a lot of time thinking of new ways that they can generate more traffic / sales.
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The Value Of Testing Website Usability & Search Engine Performance

The Value Of Testing Website Usability & Search Engine Performance | Search Engine Marketing Wizard | Scoop.it
For one day during the holiday shopping period in December, customers could not use a well-known retail giant’s website. Heads rolled. Jobs were on the line. Searchers were puzzled.
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Update: Google Drive to Launch with 5 GB of Free Storage

Update: Google Drive to Launch with 5 GB of Free Storage | Search Engine Marketing Wizard | Scoop.it
As Search Engine Journal recently reported, the long-awaited Google Drive is expected to finally launch in the next several weeks.
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Building Awesome Relationships For Links, Likes, and Love

Building Awesome Relationships For Links, Likes, and Love | Search Engine Marketing Wizard | Scoop.it

Link building isn't really link building. It's relationship building. Links are just the proof of the relationship, as are the tweets, likes, sales… relationship building is link building. Your social graph is your linkerati.

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How to Find Profitable Keywords For Your Website

How to Find Profitable Keywords For Your Website | Search Engine Marketing Wizard | Scoop.it
Keyword research is the most important step in the SEO process. Targeting the wrong keywords or keywords in the wrong order can provide lackluster results. Here’s how to target keywords that stand the best chance of providing you a solid ROI.
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Keyword Expansion Resources & Strategies For Retailers

Keyword Expansion Resources & Strategies For Retailers | Search Engine Marketing Wizard | Scoop.it
Many retailers already own the data they need to profitably expand their paid search campaigns: it exists within their site search logs, website analytics, inventory feeds and in external consumer intents found through search queries.
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Don’t Get Cute With Rel=Author Tags

Don’t Get Cute With Rel=Author Tags | Search Engine Marketing Wizard | Scoop.it
I finally got around to implementing rel=”author” tags on my blog.  It’s pretty easy to do by linking your Google + profile to your site – Instructions here - and the benefit, at least for me, was pretty immediate.
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The New On-Page Optimization - Whiteboard Friday

The New On-Page Optimization - Whiteboard Friday | Search Engine Marketing Wizard | Scoop.it

In this week's Whiteboard Friday, we are covering some advanced techniques that you can use to optimize your landing pages. The typical web user has evolved and it's important for web marketers to evolve with them.

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What To Look For In An SEO Expert

What To Look For In An SEO Expert | Search Engine Marketing Wizard | Scoop.it

If your Internet business is not where it should be, it could be time to hire an SEO expert to consult with you and help turn your business around.

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Oracle Rejects Google’s $3 Million Offer to Settle Patent Dispute

Oracle Rejects Google’s $3 Million Offer to Settle Patent Dispute | Search Engine Marketing Wizard | Scoop.it
Google offered Oracle $3 million plus less than 1 percent of its Android's revenue in the hopes of avoiding a trial over claims that Google's Android operating system has infringed on Java patents. Oracle has rejected the offer for being too low.
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Overdoing Your SEO? You Might Want to Rethink That ...

Overdoing Your SEO? You Might Want to Rethink That ... | Search Engine Marketing Wizard | Scoop.it
Head of Google's Web Spam Team, Matt Cutts, has set SEO tongues wagging this month with comments he made at a SXSW Conference session. In the panel session called Dear Google & Bing, Help Me Rank Better!
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How Serious Is Facebook About Search?

How Serious Is Facebook About Search? | Search Engine Marketing Wizard | Scoop.it
An article in BusinessWeek suggests that Facebook is planning a deeper push into search. Will that be limited to improving search for the site — or will it be something more comprehensive? It’s clear that Facebook needs better internal search.
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Tips on Finding the Right Web Developer

Tips on Finding the Right Web Developer | Search Engine Marketing Wizard | Scoop.it
It can feel overwhelming when trying to figure out who to hire to build your website. Here are a few things I suggest that you look for when interviewing potential web designers:
1.
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7 How To's I Learned About Pinterest

7 How To's I Learned About Pinterest | Search Engine Marketing Wizard | Scoop.it
1. How To Track Pinning With Google Analytics?
Like many embedable buttons the Pin It code creates an iframe through JavaScript; and you can't add anything to the code in that iframe..
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Does Anyone Get And/Or Give Links Anymore?

Does Anyone Get And/Or Give Links Anymore? | Search Engine Marketing Wizard | Scoop.it
Nothing revelatory here, but as I was coaching a client on how to generate links, the whole question of who in fact is going to give a s#%t enough to link to them from their site, even if the content is great, hit me like the Lord’s Bright Shining...
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