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Search engine optimization and social media marketing related latest news, trends etc. for rapid growth over internet marketing sphere.
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Everything You Need to Know About Waze

Everything You Need to Know About Waze | Search Engine Marketing Trends |

You may have heard that Google purchased a popular social traffic app called Waze on Tuesday for a reported $1.03 billion. For those who aren't familiar with Waze, we've detailed everything you need to know about the app, below.

Like other mapping services, Waze offers voice-guided GPS navigation with turn-by-turn directions. But what's really unique about the app is its social layer: Waze's active community of users share real-time traffic and road information. That means it gives you a heads-up about reported obstacles on your route (e.g. road closures, accidents, police traps), and can then redirect you to your destination.

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Eric Laylon's curator insight, June 12, 2013 2:32 PM

I used this for a while but never really liked it all that much.  Wonder what Google is going to do with it.


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Could Facebook Make Waves With Waze?

Could Facebook Make Waves With Waze? | Search Engine Marketing Trends |

Facebook has made quite the flurry of acquisitions lately. Last week, the social network acquired Threadsy. The word on Wednesday is that Facebook could consider purchasing Waze, developer of a well-liked, free, community-based traffic-nav app. Waze has nearly 6,200 users talking about it and the app has garnered 126,000 likes.

The rumors of the possible acquisition were first reported by Israeli financial daily newspaper Globes, then followed by Forbes and BGR. Reports claim that there was a recent tête-à-tête between big-wig execs at Facebook and the like from Waze.

This would be the third Facebook acquisition in Israael, after, which the site acquired in June for $60 million and Snaptu, which the social network bought in March 2011 for roughly $70 million.

While the real agenda for the get-together has not been confirmed, it is speculated that Facebook may be considering a possible collaboration with or acquisition of Waze, which has an office in Facebook’s former stomping grounds of Palo Alto, Calif.

Waze, founded in March 2008, recently partnered with Apple to provide a traffic app for the new GPS system for its next smartphone.

Readers: What do you think Facebook could do if it acquires Waze?




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