A Google+ Overview: Breaking Through Misconceptions | Search Engine Marketing Trends | Scoop.it

If you only take one thing away from my engagement series, it should be this: each social network is unique in its own way, with its own personality and set of best practices. Knowing how each social network operates is going to give you a head start in your social media marketing by allowing you to connect to your past, present, and future audience in an acceptable manner.

As I continue my engagement series, in the next two posts we will switch focus to Google Plus. Google Plus is the newest of the group, and like it or not, it is Google, and thus should not be ignored. There are tons of rumors floating around about how Google Plus will help you with your SEO rankings. While this may or may not true, it shouldn't be the sole reason to use G+. The reason to use G+ is to connect and converse with your audience.

As the online world we live in gets more and more segmented, it is important to get in touch with each of these networks in a way that will benefit your brand and your audience. Since I have yet to talk about G+ on this blog, let's begin with the basics and progress into how you can use it for engagement.

Read More: http://socialmediatoday.com/stephaniefrasco/1332761/google-plus-overview