Search Engine Marketing
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Search Engine Marketing for the Small Business
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What Matt Cutts Says about Local Search | LocalVisibilitySystem.com

What Matt Cutts Says about Local Search | LocalVisibilitySystem.com | Search Engine Marketing | Scoop.it
Laura Lake's insight:

You can’t just “target” any city you’d like.  Location matters.  Even if a city is in your “service area,” you can’t necessarily get visible in the local search results there if you’re not located there. 

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Forget Rankings: Here Are 6 SEO Metrics That Matter

Forget Rankings: Here Are 6 SEO Metrics That Matter | Search Engine Marketing | Scoop.it
Validating your work gets easier when you know the right metrics to share – and how to explain them to your client or boss. Armed with these six reports, you can explain how high rankings alone aren't enough – or even the most important SEO factor.
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Content Marketing and Local SEO - State of Search

Content Marketing and Local SEO - State of Search | Search Engine Marketing | Scoop.it
With Google+ Local it has become even more important to get your local content in order. An overview. (Check out this cool infographic from State of Search acknowledging the importance of local content.
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AdF.ly - shrink your URLs and get paid!

Search Engine Land's Must Attend Social Media Marketing Conference in 3 ... - Search Engine Land:...
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How To Improve Site Credibility Through Search & Social Media

How To Improve Site Credibility Through Search & Social Media | Search Engine Marketing | Scoop.it
Anyone—anyone—can make a website. Anyone can create a Twitter account, start a blog, or launch a Facebook fan page. And anyone—from 13-year-old girls to 45-year-old men—can pretend to be an attractive 20-year-old woman on the Internet.
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7 Quick Tips to Keep Your SEO On Track in 2012

7 Quick Tips to Keep Your SEO On Track in 2012 | Search Engine Marketing | Scoop.it
Once again, we've rounded the corner on a new year and many of us find ourselves re-evaluating our performance throughout many of life’s facets, wh...
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Remains of the Day: EPIC and Twitter Feel Google Search+ Skews Search Results

Remains of the Day: EPIC and Twitter Feel Google Search+ Skews Search Results | Search Engine Marketing | Scoop.it
Google is accused of unfairly skewing search results toward Google+ content and not most relevant content, yet another country blocks The Pirate Bay, and you can tour college campuses using the Street View feature in Google Maps.

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Citation Neighborhoods: How to Gain a Local Search Monopoly

Citation Neighborhoods: How to Gain a Local Search Monopoly | Search Engine Marketing | Scoop.it
An overview of major citation neighborhoods – local search engine properties, large directory sites, social media sites, review sites, and niche local and industry sites – as well as tips on how you can best take advantage of each and rank better.
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Should SEO Change It's Name? Matt Cutts Of Google Thinks… - Business 2 Community

Should SEO Change It's Name? Matt Cutts Of Google Thinks… - Business 2 Community | Search Engine Marketing | Scoop.it
Search Engine LandShould SEO Change It's Name?
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Search Engine Watch : How to Measure the Social Success of Content Marketing - inBlogs Ad-Free Aggregator

Search Engine Watch : How to Measure the Social Success of Content Marketing...
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The B2B Marketer's Guide to Keyword Optimization - TopTenWholesale News

TopTenWholesale NewsThe B2B Marketer's Guide to Keyword OptimizationTopTenWholesale NewsKeyword optimization is a vital part of content marketing and search engine optimization (SEO).
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How Search Engines Work

How Search Engines Work | Search Engine Marketing | Scoop.it
It’s been 10 years since I wrote the second edition of a book about search engines called “Search Engine Marketing: The Essential Best Pract...
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Microsoft's Search Sees Slight Gain in Market Share | ClickZ

Microsoft's Search Sees Slight Gain in Market Share | ClickZ | Search Engine Marketing | Scoop.it

Google held onto its hefty lead in search market share, while Microsoft saw a slight gain in December 2011 compared to the same month in the prior year, according to comScore.

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Google "Search Plus" Impact on Local: Limited So Far

Google "Search Plus" Impact on Local: Limited So Far | Search Engine Marketing | Scoop.it
Amid all the controversy that has erupted over Google’s new search personalization (Search Plus Your World), I’ve been doing local searches to see what if any impact it’s having on that arena.

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