Search Engine Marketing - How to
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Why Big Content Is Worth the Risk

Over the last year, I've really started to see the impact of big content - ideas that take real effort and break the mold of typical articles, infographics, etc.
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Big data: Googles marketing intelligence-oplossingen

Big data: Googles marketing intelligence-oplossingen | Search Engine Marketing - How to | Scoop.it

Google heeft met producten zoals Google Analytics en Insight for Search al lang bewezen dat het goed is in het maken van analysesoftware. Eerder schreef ik een blogpost over Google Correlate, waarmee het bedrijf een eerste stap zetten om externe data te gebruiken bij de analyses, maar nog steeds gericht op zoekresultaten en webverkeer.

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Be Careful Using AdWords for Keyword Research

For the past decade, most of us in the field of search have relied on Google's AdWords data (either in the public tool, the API or the tools inside AdWords accounts).
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Google brengt SEO en e-mailmarketing samen

Google brengt SEO en e-mailmarketing samen | Search Engine Marketing - How to | Scoop.it

Het is de missie van Google om jouw zoekopdracht te beantwoorden met zo relevant mogelijke informatie. Hoewel de vorm van deze informatie ooit bestond uit een lijst verwijzingen naar webpagina’s, lijkt Google deze met de dag uitgebreider te maken. Naast onder andere foto’s, video’s en producten speelt Google met het idee om je Gmail inbox te integreren in haar resultaten.

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E(motie)-marketing: 7 emoties voor online marketing

E(motie)-marketing: 7 emoties voor online marketing | Search Engine Marketing - How to | Scoop.it

Wat bepaalt onze uiteindelijke (online) aankoop? Nobelprijswinnaar en psycholoog Daniel Kahneman heeft al zo’n 10 jaar geleden aangetoond dat men zelden een échte rationele beslissing maakt. Wij denken wel dat we weloverwogen keuzes maken, maar meestal beslissen we op basis van onderbuikgevoel. Want wees eens eerlijk: in hoeverre vergelijk je echt àlle opties voordat je beslist? Of wordt die vergelijking meer bepaald op basis van een gevoel dat je hebt bij de zoekresultaten die Google vertoont? En doe je in de ene stemming niet eerder een aankoop dan in een andere?

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Outranking Google

Outranking Google | Search Engine Marketing - How to | Scoop.it
I wouldn’t say Google is the “enemy”, but all too often they’re far being from a friend. Understanding Google and understanding yourself will set you up to avoid catastrophe.
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Subdomains vs Subdirectories - What is best for SEO

Subdomains vs Subdirectories - What is best for SEO | Search Engine Marketing - How to | Scoop.it
Subdomains or subdirectories? Which is better for SEO? This article uncovers how each is treated differently and when to use each one.
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A Google Marketplace? New Google Shopping Is One Indicator

A Google Marketplace? New Google Shopping Is One Indicator | Search Engine Marketing - How to | Scoop.it

Imagine if Mall of America had unlimited space and let all merchants setup shop for free. Now imagine if Mall of America abruptly changed their business model and told each merchant they would have to pay rent based on how much foot traffic each of their stores get.

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SEO Isn't Magic - So Stop Doing SEO Tricks

SEO Isn't Magic - So Stop Doing SEO Tricks | Search Engine Marketing - How to | Scoop.it

I know a woman who’s recently lost about 30 pounds. She looks great, but I can’t tell you how many times I’ve heard someone compliment her on her new look and then ask, “What’s your secret?” “Just eating right and exercising,” she replies – and their faces invariably fall. Eating right and exercising? BO-RING! Sounds hard!

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In-depth Guide To Content Creation [With Infographic]

In-depth Guide To Content Creation [With Infographic] | Search Engine Marketing - How to | Scoop.it
How can you make creating high quality, shareable content easier? What processes can you follow to minimise the time you spend researching and thinking and maximise the time you spend creating and sharing your content?
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This INSANE Graphic Shows How Ludicrously Complicated Social Media Marketing Is Now

This INSANE Graphic Shows How Ludicrously Complicated Social Media Marketing Is Now | Search Engine Marketing - How to | Scoop.it

Digital marketing is confusing—really confusing—as this insane graphic shows. 

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15 Must Know Tips to Rock Your New Facebook Timeline Business Page | Social Media Today

15 Must Know Tips to Rock Your New Facebook Timeline Business Page | Social Media Today | Search Engine Marketing - How to | Scoop.it
Yup, Facebook did it to us again. This time they have added the new timeline to business pages. With it come both good and bad changes.
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Too Much SEO? Google’s Working On An “Over-Optimization” Penalty For That

Too Much SEO? Google’s Working On An “Over-Optimization” Penalty For That | Search Engine Marketing - How to | Scoop.it

Google’s Matt Cutts announced that Google is working on a search ranking penalty for sites that are “over-optimized” or “overly SEO’ed.” 

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Dagboek van een marketinghoer

Dagboek van een marketinghoer | Search Engine Marketing - How to | Scoop.it
Zelfstandigen zijn fraudeurs. Bankiers zijn bedriegers. Journalisten zijn gemanipuleerde paparazzi. Politici zijn zakkenvullers. Priesters zijn gefrustreerde pedofielen. Advocaten zijn leugenaars....
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What is an SEO Friendly Site Structure? Mastering Site Architecture for Google

There are many ways to organize pages on a site. Unfortunately, some common techniques of organizing information can also harm your SEO strategy.

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8 tips: haal meer klanten online binnen

Online is onmisbaar binnen de bedrijfsstrategie. Of het nu gaat om productverkoop, diensten aanprijzen of informatie beschikbaar stellen.

 

In alle gevallen betekent meer bezoek meer business. Hoe krijg je meer online bezoekers?

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Google Penguin: Past, Present & Future

Google Penguin: Past, Present & Future | Search Engine Marketing - How to | Scoop.it

Wat we weten en kunnen verwachten van Google Penguin.

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SEO Isn't What You Think It Is

SEO Isn't What You Think It Is | Search Engine Marketing - How to | Scoop.it

Updates to Google's algorithms mean that social engagement, rather than search engine trickery, yields top results.

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Strategic SEO & Website Design - How Website Structure & Information Architecture Will Rocket You To Your Business Goals

Strategic SEO & Website Design  - How Website Structure & Information Architecture Will Rocket You To Your Business Goals | Search Engine Marketing - How to | Scoop.it
Every serious business website must be built around relevant, business-critical keywords and phrases, and done in a strategic manner.
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Cookiewet bij Weer.net: 55 tot 80% bezoekersverlies | Marketingfacts

Cookiewet bij Weer.net: 55 tot 80% bezoekersverlies | Marketingfacts | Search Engine Marketing - How to | Scoop.it
Het vragen van toestemming aan bezoekers om cookies te plaatsen levert website-eigenaren flink wat hoofdpijn op. Hoe kan het bezoekersverlies en dataverlies worden beperkt en toch aan de wet worden voldaan?
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How Content Creators Benefit From The New SEO | Smashing Magazine

How Content Creators Benefit From The New SEO | Smashing Magazine | Search Engine Marketing - How to | Scoop.it
Because of big changes in the SEO landscape, designers, photographers, videographers and writers have new opportunities to build their reputation, expand brand awareness and generate more leads.
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Penguins, Pandas, and Panic at the Zoo

In the aftermath of Google's Penguin update, there's no shortage of panic. Like any algorithm update, you need to assess the damage - here are some dos and don'ts to keep you from making a bad situation worse.
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7 Achievable Steps For Great SEO After The Penguin Update

7 Achievable Steps For Great SEO After The Penguin Update | Search Engine Marketing - How to | Scoop.it
The Penguin update sent a strong message that not knowing SEO basics is going to be dangerous in the future. You have to have the basics down or you could be at risk.
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DATA: Google Totally Blows Away Facebook On Ad Performance

DATA: Google Totally Blows Away Facebook On Ad Performance | Search Engine Marketing - How to | Scoop.it
Facebook's click-through rates are pathetic.
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Social SEO Strategies to Start Using Right Now

Social SEO Strategies to Start Using Right Now | Search Engine Marketing - How to | Scoop.it
Google’s searchbots have long relied on humans to endorse relevant and useful links. Recently, however, Google upped the human ante by introducing Google Social Search.
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