Pay Per Click, Lead Generation, and Search Engine Marketing
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Search vs Display Ads: Which Works Best When? | Databox Blog

Search vs Display Ads: Which Works Best When? | Databox Blog | Pay Per Click, Lead Generation, and Search Engine Marketing | Scoop.it
Search ads vs Display ads. Leverages search's ability to target intent and display's ability to build awareness and remarket. Plus, a few other suggestions.
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5 Best PPC Keyword Research Tools

5 Best PPC Keyword Research Tools | Pay Per Click, Lead Generation, and Search Engine Marketing | Scoop.it
We Love Shares! Spread the love:PPC (Pay-Per-Click) advertising is one of the most profitable digital channels available today. If you build it out properly, you will be able to expect a high return on investment. You can create holistic digital marketing campaigns by including this channel in your arsenal. Many small business owners overlook or…
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Top 7 Costly PPC Mistakes and How to Avoid Them

Top 7 Costly PPC Mistakes and How to Avoid Them | Pay Per Click, Lead Generation, and Search Engine Marketing | Scoop.it
We Love Shares! Spread the love:When it comes to pay-per-click or CPC marketing, every click counts. And, stakes are high when providing PPC services to customers. That’s because getting them the much-needed clicks to boost business is integral to the success of your own business. Without getting customers clicks, you will lose them and earn…
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3 Reasons You Need a PPC Brand Campaign

3 Reasons You Need a PPC Brand Campaign | Pay Per Click, Lead Generation, and Search Engine Marketing | Scoop.it
“I’m already coming up first in the organic search results, so I don’t need a brand campaign” Not so fast! It’s tempting to think that you don’t need to bid on your brand-related keywords…
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7 Ways to Stop Burning Your AdWords Budget | WordStream

7 Ways to Stop Burning Your AdWords Budget | WordStream | Pay Per Click, Lead Generation, and Search Engine Marketing | Scoop.it
Using Google AdWords is the only way to ensure that your brand appears at the very top of the page when people are searching for products or services like yours. But it's easy to waste money on AdWords. Make sure you're following these practices to get ROI from your AdWords buys.
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How Will Chrome’s New Ad Blocker Impact Your Ads? | WordStream

How Will Chrome’s New Ad Blocker Impact Your Ads? | WordStream | Pay Per Click, Lead Generation, and Search Engine Marketing | Scoop.it
Google just launched a new ad blocker for Chrome. Its primary purpose is to combat and eradicate poor mobile browsing experiences, but how will it affect your advertising? Here’s what the new Chrome ad filter is actually going to do (and how it’s going to do it).
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Here's How the Google Speed Update Could Impact Your Site (& AdWords Account) | WordStream

Here's How the Google Speed Update Could Impact Your Site (& AdWords Account) | WordStream | Pay Per Click, Lead Generation, and Search Engine Marketing | Scoop.it
Google just made a change to its mobile ranking factors. It's called the Speed Update, and it could impact your organic rankings and the amount you pay in AdWords. Learn what the Speed Update is and what you can do to determine its impact on your business.
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RIP AdWords Review Extensions (+ What to Replace Them With) | WordStream

RIP AdWords Review Extensions (+ What to Replace Them With) | WordStream | Pay Per Click, Lead Generation, and Search Engine Marketing | Scoop.it
Your AdWords ads will no longer have the privilege of being accompanied by third-party reviews in the form of review extensions. Learn about what's changing and how to replace your old review extensions with other AdWords Features.
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Defending Your Territory: The Need to Bid on Your Brand Terms - Return On Now

Defending Your Territory: The Need to Bid on Your Brand Terms - Return On Now | Pay Per Click, Lead Generation, and Search Engine Marketing | Scoop.it
We Love Shares! Spread the love:Selecting high performing search terms are one of the most important aspects of running paid search campaigns. Often, your branded keywords are where you end up with the lowest CPC and highest CTR. However, many advertisers are skeptical about this practice because they already appear first in organic search listings.…
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7 Conversion-Sabotaging Words to Avoid at All Costs | WordStream

7 Conversion-Sabotaging Words to Avoid at All Costs | WordStream | Pay Per Click, Lead Generation, and Search Engine Marketing | Scoop.it
While some words, like 'Submit' on your CTA button, may seem innocent enough, they could be costing you dearly, turning away visitors in droves. Avoid these 7 words at all costs!
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4 AdWords Hacks That Could Dramatically Increase Your ROI Overnight

4 AdWords Hacks That Could Dramatically Increase Your ROI Overnight | Pay Per Click, Lead Generation, and Search Engine Marketing | Scoop.it
This article reveals four simple AdWords hacks that will increase your ROI dramatically, and prevent you from wasting money, or missing opportunities.
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How to Identify Your Most Valuable Keywords (& Find More) | WordStream

How to Identify Your Most Valuable Keywords (& Find More) | WordStream | Pay Per Click, Lead Generation, and Search Engine Marketing | Scoop.it
When it comes to immediate optimization you’re caught between a rock and a hard place… Unless you shift your focus to Click-Through Rate. Learn how to identify high-value, high-CTR keywords in your AdWords account and beyond.
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What’s a Good Quality Score for Each Type of Keyword? | WordStream

What’s a Good Quality Score for Each Type of Keyword? | WordStream | Pay Per Click, Lead Generation, and Search Engine Marketing | Scoop.it
What's a good Quality Score in AdWords? As usual, it depends, but we can set different Quality Score benchmarks for different keyword types: brand, low-intent, high-intent and competitor keywords.
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How to Stop Wasting Money on PPC (Pay Per Click)

How to Stop Wasting Money on PPC (Pay Per Click) | Pay Per Click, Lead Generation, and Search Engine Marketing | Scoop.it
We Love Shares! Spread the love:Advertising can be one of the most expensive aspects of running a business, especially online. Therefore, knowing how to manage your PPC ad campaign will help you reach your target audience while preventing wasteful spending. Top Ways Companies Waste Money on PPC Not Tracking Conversions Conversion tracking can tell you…
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8 Common Facebook Ad Myths, Debunked | WordStream

8 Common Facebook Ad Myths, Debunked | WordStream | Pay Per Click, Lead Generation, and Search Engine Marketing | Scoop.it
Advertising on Facebook is among the best ways to get traffic and acquire users, and absolutely anyone can do it. Having spent over $3M on Facebook ads, I can say that some of the common beliefs about Facebook ads are simply myths which were completely crushed by my campaigns’ results. Here are the eight most common myths about Facebook advertising that you should stop believing immediately.
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11 Common Mistakes We See Digital Marketing Agencies Make | WordStream

11 Common Mistakes We See Digital Marketing Agencies Make | WordStream | Pay Per Click, Lead Generation, and Search Engine Marketing | Scoop.it
After chatting with WordStream’s best and brightest, we pulled together this list of 11 common mistakes we see agencies make every day. Some will sound ludicrous to you, others will be more like light bulbs popping on atop your head!
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4 Tips to Create the Best Calls-To-Action for B2B Lead Generation

4 Tips to Create the Best Calls-To-Action for B2B Lead Generation | Pay Per Click, Lead Generation, and Search Engine Marketing | Scoop.it
Calls-to-action are an important part of any online marketing strategy. But, the success of your next CTA relies on one question– Is it clickable or not? To get clicks and to increase conversion rates, you don’t just need a CTA: you need a CTA that can convert.
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Beginner’s Guide to Google AdWords

Beginner’s Guide to Google AdWords | Pay Per Click, Lead Generation, and Search Engine Marketing | Scoop.it
We Love Shares! Spread the love:Google AdWords can be such an important part of a successful marketing strategy. When it comes to boosting a business, online advertising is one of the easiest ways to do it. Even though it is widely adopted as part of a well-built lead generation campaign, you might be surprised by…
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8 Real, Data-Backed Predictions for PPC in 2018 | WordStream

8 Real, Data-Backed Predictions for PPC in 2018 | WordStream | Pay Per Click, Lead Generation, and Search Engine Marketing | Scoop.it
Between new features and new advertising channels, 2018 promises to be a crazy year for PPC. To learn more about what might be on the horizon, dig into WordStream Senior Data Scientist Mark Irvine's 8 Real Data-Backed Predictions for PPC in 2018!
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How Did Google’s Recent Budget Changes Actually Impact Advertisers? [Data] | WordStream

How Did Google’s Recent Budget Changes Actually Impact Advertisers? [Data] | WordStream | Pay Per Click, Lead Generation, and Search Engine Marketing | Scoop.it
In 2017 Google announced that it was changing the way it allocated daily budgets in AdWords, a change that allowed the search giant to increase daily spend by 100% on any given day. What was the impact on real advertiser accounts? We looked at the data to see exactly how this change played out at the end of 2017.
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The Year in AdWords: The 27 Biggest Stories of 2017 | WordStream

The Year in AdWords: The 27 Biggest Stories of 2017 | WordStream | Pay Per Click, Lead Generation, and Search Engine Marketing | Scoop.it
AdWords had tons of major changes in 2017! From platform redesign to new features to fundamental strategic adjustments, the world's most popular search marketing platform experienced MAJOR upheaval. Learn more about the 27 most profound changed AdWords experienced this year!
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Google Customer Match Expands to Include Targeting by Phone Number & Address | WordStream

Google Customer Match Expands to Include Targeting by Phone Number & Address | WordStream | Pay Per Click, Lead Generation, and Search Engine Marketing | Scoop.it
As great as customer match is, not all advertisers have a large list of emails for their customers or prospects to target their ads. Even when they did, Google wasn’t able to match every email to a user on their network.Well, just in time for the holidays, Google has expanded the way advertisers can target users with Customer Match – by matching them to their phone number or their address!
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3 Creative Ways to Use Ad Extensions (that Google Won't Tell You About!) | WordStream

3 Creative Ways to Use Ad Extensions (that Google Won't Tell You About!) | WordStream | Pay Per Click, Lead Generation, and Search Engine Marketing | Scoop.it
What kind of online advertiser doesn’t want a competitive advantage? Use these three creative, alternative applications for ad extensions to dominate your competition in AdWords.
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8 Ways to Make the Most of Your AdWords Keywords | WordStream

8 Ways to Make the Most of Your AdWords Keywords | WordStream | Pay Per Click, Lead Generation, and Search Engine Marketing | Scoop.it
Once you've found the right keywords for your AdWords campaigns, what's next? Check out these smart tips for getting more leverage from your AdWords keywords at lower overall costs.
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Wondering How to Make Your PPC Rock? Read This

Wondering How to Make Your PPC Rock? Read This | Pay Per Click, Lead Generation, and Search Engine Marketing | Scoop.it
These 5 five PPC tips for small businesses address specific problem areas that often turn into real pitfalls for SMBs trying to attract customers.
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