Search and its role in Social Media
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Search and its role in Social Media
Search & Social Media are both essential to online Marketing - here's why...
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How to Create an Analytics Dashboard for Clients

How to Create an Analytics Dashboard for Clients | Search and its role in Social Media | Scoop.it
There is little more satisfying than creating a wonderful dashboard that simplifies all of your client reporting needs, and having it emailed to them automatically however often you choose. Here’s how to design your own great analytics dashboard.
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Google lands a harsh blow to sites with too much SEO

Google lands a harsh blow to sites with too much SEO | Search and its role in Social Media | Scoop.it
Anyone who has made sure their sites are as search engine optimised as is humanly -- or mechanically -- possible should be quaking their boots right about...
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The Periodic Table Of SEO Ranking Factors

The Periodic Table Of SEO Ranking Factors | Search and its role in Social Media | Scoop.it
The Periodic Table Of SEO Ranking Factors Search engine optimization — SEO — may seem like alchemy to the uninitiated. But there is a science to it.

Via WordPress SEO & Social Media
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"The Future of the Search Agency" - Live Webcast at Search Marketing Now, November 29 - 1 PM EST

"The Future of the Search Agency" - Live Webcast at Search Marketing Now, November 29 - 1 PM EST | Search and its role in Social Media | Scoop.it
Featured guest speaker Sean Corcoran explores how search agencies have evolved, what they need to know about social media and analytics -- and what to expect in the coming year.
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Time To Put On Your Keyword Glasses | Evolution Design Blog

Time To Put On Your Keyword Glasses | Evolution Design Blog | Search and its role in Social Media | Scoop.it
A website will typically rank well for most branded terms. Where things get interesting is with the potentially profitable, lead generating terms.
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The case for more Social Media investment --Google now encrypts up to 33% of search referral data

The case for more Social Media investment --Google now encrypts up to 33% of search referral data | Search and its role in Social Media | Scoop.it

A few weeks ago Google started to encrypt search data for logged in users. This essentially means that website owners will see no keyword data for visitors referred from Google....(solution? invest in more social media engagement, less in SEO) 

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Have You Tried a Landing Page? - Go! Media International - Social Media Marketing

Have You Tried a Landing Page? - Go! Media International - Social Media Marketing | Search and its role in Social Media | Scoop.it

One of the biggest mistakes businesses make if they do Search ads is failing to create great landing pages - or what we call a sales funnel to qualify and capture data and leads in exchange for the cost of running the ads in the first place..

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Where My Hatred of SEO Comes From

Where My Hatred of SEO Comes From | Search and its role in Social Media | Scoop.it

....DK has since become one of the foremost experts on Facebook Advertising but instead of altering his website to convert his natural, free traffic he builds internal pages that are highly optimized for conversion where he pays for the traffic from Facebook....

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Google Shakes Up Web Analytics, Again - Forbes

Google Shakes Up Web Analytics, Again - Forbes | Search and its role in Social Media | Scoop.it
By Joe Stanhope Google changed the web analytics market forever with the introduction of Google Analytics in 2005 (for a dose of nostalgia check out Brett Crosby’s original blog post).  It was easy to use, delivered as a service, integrated with...
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TechCrunch | Microsoft And Others Put $61M Into Intent-Driven Ad Technology Company Adchemy

TechCrunch | Microsoft And Others Put $61M Into Intent-Driven Ad Technology Company Adchemy | Search and its role in Social Media | Scoop.it

MSN and others sink 16M into search driven advertising co - Adchemy that offers

offers search engine marketing software that allows advertisers to deliver highly relevant advertising experiences to online audiences across search, display, social and mobile channels by leveraging consumer intent...

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How Tablets Are Changing the Way We Search

How Tablets Are Changing the Way We Search | Search and its role in Social Media | Scoop.it
What will search, as influenced by the tablet's unique form factor, look like in 5 to 10 years?
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Google Maps update for Android shows one reason Google acquired Zagat | VentureBeat

Google Maps update for Android shows one reason Google acquired Zagat | VentureBeat | Search and its role in Social Media | Scoop.it
Google quietly updated its Google Maps app for Android this week, a move that helps shed more light on the company's local search strategy and its decision to purchase reviews service Zagat yesterday.
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chartbeat - tour - Unique engagement metrics

chartbeat - tour - Unique engagement metrics | Search and its role in Social Media | Scoop.it
chartbeat shows you real-time traffic to your website and allows you to set alerts for any downtime or spikes in traffic...
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PPC Reports: How to Highlight Meaningful Metrics Using Data Visualization

PPC Reports: How to Highlight Meaningful Metrics Using Data Visualization | Search and its role in Social Media | Scoop.it
Good reporting is a key to proving the value of PPC and the job you’re doing managing PPC. Reports with poorly-crafted charts and rows of numbers suck. Use the right charts to effectively visualize your data, and combine them with solid analysis.
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Should You Abandon SEO for Social Search and Optimization?

Should You Abandon SEO for Social Search and Optimization? | Search and its role in Social Media | Scoop.it
Blog post at For Bloggers By Bloggers : There's a lot of talk at the minute on whether there's any value left in traditional SEO, or search engine optimization.
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"Your World" Or Their World? Google's New Feature Controls Personal Info In Search [Updated] | Fast Company

"Your World" Or Their World? Google's New Feature Controls Personal Info In Search [Updated] | Fast Company | Search and its role in Social Media | Scoop.it
If Google's to be trusted, Google is the only source you need when Googling around for information. At least, that's the impression one gets from Google's new "Your World" feature.
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Google Plus for Internet Marketing, Social Media and SEO

Google Plus for Internet Marketing, Social Media and SEO | Search and its role in Social Media | Scoop.it
I finally got the importance and coolness of Google Plus (+) for Internet Marketing, Social Media and Search Engine Optimization (SEO). Do you agree with me?
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High school and college students may be ‘digital...but can they search?

High school and college students may be ‘digital...but can they search? | Search and its role in Social Media | Scoop.it

According to this post the role of Serach in Social media may be rapidly dimishing with the next generation lacking in critical thinking skills..

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TechCrunch | Are We At An Inflection Point For Mobile Search?

TechCrunch | Are We At An Inflection Point For Mobile Search? | Search and its role in Social Media | Scoop.it
New data from search marketing platform Efficient Frontier and Ben Schachter, a stock analyst at the Macquarie Group, indicates that mobile search advertising is at an important inflection point and may be ready to take off next year.
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Your Facebook Comments, Coming Soon to a Google Search Near You | Webmonkey | Wired.com

Your Facebook Comments, Coming Soon to a Google Search Near You | Webmonkey | Wired.com | Search and its role in Social Media | Scoop.it

Google’s goal is to include anything “hiding” behind a form — comment systems like Disqus or Facebook and other JavaScript-based sites and forms.

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My Favorite Web Analytics Tool

My Favorite Web Analytics Tool | Search and its role in Social Media | Scoop.it
Entrepreneur Andy Crestodina explains how he uses Crazy Egg to analyze web traffic.
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TechCrunch | Oh, Hey Google: Chomp Launches Its Own AdWords For App Search; Brings Realtime Search To iPhone

TechCrunch | Oh, Hey Google: Chomp Launches Its Own AdWords For App Search; Brings Realtime Search To iPhone | Search and its role in Social Media | Scoop.it
Two weeks ago, we covered Chomp's news that it will be powering app search on Verizon's app store for all Android phones.
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Is it Really Possible to Improve Your AdWords Quality Score with Google +1?

Is it Really Possible to Improve Your AdWords Quality Score with Google +1? | Search and its role in Social Media | Scoop.it
This week I have listened to some exciting presentations and had a few conversations with Google AdWords product evangelists regarding Google +1. The pro...
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The game of all games: content and context (why Mark Zuckerberg, Marc Benioff, and Larry Page are carving up the social world) — Scobleizer

The game of all games: content and context (why Mark Zuckerberg, Marc Benioff, and Larry Page are carving up the social world) — Scobleizer | Search and its role in Social Media | Scoop.it

the @scobilizer talks about how Google and its "identity" profile...the game of games...aka... identity politics...it's and always has been about politics which goes back to philosphy and values...and so on and so forth! Nothin new under the sun...eh?

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Understanding what chartbeat is measuring

Understanding what chartbeat is measuring | Search and its role in Social Media | Scoop.it
When people initially think about "real-time analytics" they often think of it as "like traditional analytics, only faster." But what's often missed is the transformative way chartbeat measures vis...
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