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Rescooped by Yoann Chatelain from Time to Learn
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Evolution du quality score adwords

Evolution du quality score adwords | SEA | Scoop.it
Getting your site to feel native means doing everything you can to get your site to perform as quickly as possible.

Via Frédéric DEBAILLEUL
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Frédéric DEBAILLEUL's curator insight, September 23, 2013 7:21 AM

Ce changement confirme que cette notation plus resserrée n’est pas corrélée à la qualité du niveau d’enchère, ce qui est logique, cela a fait le succès du système d’enchères à la google ! 

 

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How To Bid Smarter With Your Ideal Keyword Positions | PPC Hero®

How To Bid Smarter With Your Ideal Keyword Positions | PPC Hero® | SEA | Scoop.it
How to use Excel Pivot Tables and Google Analytics to help calculate your ideal keyword positions in Google AdWords with PPC Hero.
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The Top 20 Most Expensive Keywords in Google AdWords Advertising | WordStream

The Top 20 Most Expensive Keywords in Google AdWords Advertising | WordStream | SEA | Scoop.it
Learn the top 20 most expensive keywords. These keyword categories have the highest costs per click (CPC) in Google AdWords advertising.
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Doing Marketing Keyword Research with Google Keyword Planner (Part 2): PPC Insights - Business 2 Community

Doing Marketing Keyword Research with Google Keyword Planner (Part 2): PPC Insights - Business 2 Community | SEA | Scoop.it
Doing Marketing Keyword Research with Google Keyword Planner (Part 2): PPC Insights: In Part 1 of this post de... http://t.co/fgccaVgNEG
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Rescooped by Yoann Chatelain from Search engine optimization : SEO
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A Breakdown Of What Contributes To Your SEO Rankings [INFOGRAPHIC] - AllTwitter

A Breakdown Of What Contributes To Your SEO Rankings [INFOGRAPHIC] - AllTwitter | SEA | Scoop.it
A Breakdown Of What Contributes To Your SEO Rankings [INFOGRAPHIC]

Via Veille digitale
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Veille digitale's curator insight, August 31, 2013 3:34 PM

75% of people never scroll past the first page of Google search results....

Rescooped by Yoann Chatelain from The MarTech Digest
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The Google AdWords Economy: CPCs, CTRs, Ad Impressions, Conversion Rates... [Infographic]

The Google AdWords Economy: CPCs, CTRs, Ad Impressions, Conversion Rates... [Infographic] | SEA | Scoop.it

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10 Alternatives to Google AdWords | PPC Hero®

10 Alternatives to Google AdWords | PPC Hero® | SEA | Scoop.it
A look at ten options available to those PPC managers who have run out of growth opportunities in Google on PPC Hero, the internet's favorite PPC only blog.
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The most expensive Google AdWords keywords

The most expensive Google AdWords keywords | SEA | Scoop.it
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Google AdWords Adds Cross-Account Conversion Tracking & MCC Search ... - Search Engine Land

Google AdWords Adds Cross-Account Conversion Tracking & MCC Search ... - Search Engine Land | SEA | Scoop.it
Google AdWords Adds Cross-Account Conversion Tracking & MCC Search ...
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The Secret Side of Google AdWords: Video Ads

The Secret Side of Google AdWords: Video Ads | SEA | Scoop.it
If you are using Google AdWords to generate leads and drive sales, you’ve probably noticed increasing competition for many of your keywords over the last few years.
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10 interesting digital marketing statistics we've seen this week

10 interesting digital marketing statistics we've seen this week | SEA | Scoop.it
Here are some of the most interesting digital marketing statistics we've seen this week.
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How To Automate Mobile Bid Multipliers — And Other New AdWords Scripts Tricks - Search Engine Land

How To Automate Mobile Bid Multipliers — And Other New AdWords Scripts Tricks - Search Engine Land | SEA | Scoop.it
How To Automate Mobile Bid Multipliers — And Other New AdWords Scripts Tricks
Search Engine Land
September 5th marks the first anniversary of AdWords Scripts.
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Rescooped by Yoann Chatelain from Search engine optimization : SEO
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SMO of SEO: 7 Steps | Social Media Today

SMO of SEO: 7 Steps | Social Media Today | SEA | Scoop.it
This article explores the history of SMO, its relationship to SEO and 7 steps to optimizing your SMO.

Via Minter Dial, Veille digitale
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Martin (Marty) Smith's curator insight, September 1, 2013 9:21 AM

Solid and wide ranging atticle about how to optimize content and the social signals that support it. We know social signals are critical to SEO. We also know not all contnet is equal in its ability to engage social signals. This post provides ways to make sure your SMM is in line with your SEO (always a good thing). 

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Most Expensive Google AdWords Keywords - UK Data (infographic)

Most Expensive Google AdWords Keywords - UK Data (infographic) | SEA | Scoop.it
UK Data - the most expensive Google AdWords Keywords. Main categories: Gambling, Claims & Compensation, Debt, Insurance, Computing.

Via Brian Yanish - MarketingHits.com
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Abhishek Singh's curator insight, August 6, 2014 1:50 AM

High competition forcing advertisers to bid more & more. Simple rule if you have Big margin then set high bids or be calm down.

Rescooped by Yoann Chatelain from The MarTech Digest
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The Google AdWords Landscape (Infographic) - SEOmoz

The Google AdWords Landscape (Infographic) - SEOmoz | SEA | Scoop.it
The evolving AdWords landscape impacts more than just PPC - on-page ads effect ranking position, CTR, and ultimately SEO success. We looked at 10,000 queries to find out where ads appear, how many of them there are, and how often they show up.

Via CYDigital
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CYDigital's curator insight, March 8, 2013 8:09 AM
  • See the article at www.seomoz.org
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Why keyword match types are important to the success of your PPC ad campaigns

Why keyword match types are important to the success of your PPC ad campaigns | SEA | Scoop.it
For text ads on Google, everything revolves around keywords. Keywords are what link a customer’s search to relevant ads created in AdWords.  If keywords qualify Ads to be shown for searches on Goog...
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5 New AdWords Features Open Up New Data Insights and Optimization Potential - ClickZ

5 New AdWords Features Open Up New Data Insights and Optimization Potential - ClickZ | SEA | Scoop.it
5 New AdWords Features Open Up New Data Insights and Optimization Potential
ClickZ
Create filters to find possible issues like decreasing CTRs or conversion rates. time-period-comparison. 2. Top movers report.
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