The future of Entertainment
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The future of Entertainment
We focus on the future of entertainment industry and its insights
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How an Everyday Life Event can Become a Transmedia Event

How an Everyday Life Event can Become a Transmedia Event | The future of Entertainment | Scoop.it
Some days ago a friend of mine, owner of music bar close to my house, decided to plan a Funky Night with a Dj in 15 days.

From that idea I started thinking what I would have done to transform it into a transmedia experience.
Mattia Nicoletti's insight:

I just imagined how to trasform a party in a bar in a transmedia project.

Please feel free to comment.

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Digital Video Advertisers Up Budgets, Shift Spend From Display and TV

Digital Video Advertisers Up Budgets, Shift Spend From Display and TV | The future of Entertainment | Scoop.it
Advertising - As online video becomes a part of the marketing plans of a growing cross-section of advertisers, 72% of video buyers' budgets increased in the past year; moreover, 48% of those ...
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What if Twitter launched a #TV app? Here’s what it could look like - Lost Remote

What if Twitter launched a #TV app? Here’s what it could look like - Lost Remote | The future of Entertainment | Scoop.it
What if Twitter launched a #TV app? Here’s what it could look like
Mattia Nicoletti's insight:

Twitter and Facebook are running for social tv throne and in the last days their moves were quite interesting. What will be next?

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TVTechnology: Connected or Companion TV: Which Is Better for Broadcasters?

TVTechnology: Connected or Companion TV: Which Is Better for Broadcasters? | The future of Entertainment | Scoop.it
TVTechnology “We’re not going to make a bet on a single platform or app,” says Brian Handly, CEO of StepLeader Inc., a work-inducing but realistic stance for a company focused on creating on-demand TV and second-screen apps for TV stations and...
Mattia Nicoletti's insight:

 

“In 2013 and 2014, the connected living room experience will gain in overall share of consumption,” Lepe predicts.

That forecast validates Handly’s decision not to “bet on a single platform or app.” It appears that there will be room—and a demand— for everything.

And that leads to the ultimate challenge: Can broadcasters figure out the monetization formula for “everything” and “everywhere?”

 

Is there any chance to get to standards? 

In technology standard wins. Now the companion apps market is so fragmented that it is impossible to predict the future.

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Social Networks Are The Next Big Mobile Ad Platform

Social Networks Are The Next Big Mobile Ad Platform | The future of Entertainment | Scoop.it

But social-mobile ads are just getting started...."

 

Social Networks Are The Next Big Mobile Advertising Platform (Mobile Marketing Watch)
Social media advertising has grown thanks to customized ad units on Facebook and Twitter, writes Eric Mugnier, of M&C Saatchi Mobile. Facebook has definitely shown its potential, although largely with direct response app acquisition campaigns. This success is largely due to the quality of data that Facebook provides, which helps fine-tune targeting and ensure relevance and downloads. This is also due to new ad units rolled out over the last few months that allow users to install advertised apps without leaving Facebook. But Facebook and Twitter also need to prove their ad products can do more than just drive short-term spikes in consumer engagement.

Read more: http://www.businessinsider.com/social-networks-grow-as-ad-platforms-2013-4#ixzz2RfwOJxZQ


Via siobhan-o-flynn
Mattia Nicoletti's insight:

The evolution of advertising and media means that in some time even ad investors should realize that tv commercial and print ad it's not the only right way to communicate to million of people.

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Netflix CEO says future of TV is in apps - Washington Post

Netflix CEO says future of TV is in apps - Washington Post | The future of Entertainment | Scoop.it
New York Times
Netflix CEO says future of TV is in apps
Washington Post
After Netflix's blockbuster earnings sent its stock soaring this week, the company's chief executive made a bold prediction: TV as we know it is coming to an end.

Via Marja Honkakorpi
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Study: Second Screen Interaction boosts TV Engagement

Study: Second Screen Interaction boosts TV Engagement | The future of Entertainment | Scoop.it
New research reveals social media interaction can boost viewers' engagement levels by 9%. The study, funded by Australian broadcaster Seven Network and media agency MEC revealed: Interacting with s...
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Mumsnet is best platform to assess “social view” of TV, not Twitter or Facebook, says YouView CEO

Mumsnet is best platform to assess “social view” of TV, not Twitter or Facebook, says YouView CEO | The future of Entertainment | Scoop.it
Broadcasters, content creators and advertisers should look to platforms like Mumsnet rather than Facebook or Twitter to gain a “social...
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A TV show should feature 15 social media talking points, says Viacom senior VP

A TV show should feature 15 social media talking points, says Viacom senior VP | The future of Entertainment | Scoop.it
TV shows should have between 10 and 15 social media talking points baked into them to guarantee a successful social TV experience,...
Mattia Nicoletti's insight:

It is interesting to think that there could be rules to develop tv contents for social tv, in the same way for tv series you have to create dramatic arcs and cliffhanger for commercial breaks. 

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Mobile Apps Are the New Network TV, Without the Ad Dollars

Mobile Apps Are the New Network TV, Without the Ad Dollars | The future of Entertainment | Scoop.it
Mobile apps are now getting a bigger audience than broadcast TV. So why is it getting just a fraction of the ad revenues?
Mattia Nicoletti's insight:

"Researcher Flurry reported on Thursday that the audience for mobile apps has hit 58 million in primetime — 8 p.m. — a figure that rivals that of the top three TV networks on a very good night, but revenues are still just a fraction of those of TV".

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Study: Facebook Activity Correlates To TV Viewership (Social TV's Not Just For Twitter)

Study: Facebook Activity Correlates To TV Viewership (Social TV's Not Just For Twitter) | The future of Entertainment | Scoop.it
Much has been made of the symbiotic relationship between TV and Twitter and the company’s recent activity to attract both broadcasters and marketers to the platform.  Now a new paper from social advertising platform, CitizenNet, looks at how...
Mattia Nicoletti's insight:

Another article on CitizenNet study on the relation between Facebook and television contents.

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Twitter Partnership With Fuse Flips Social TV Scenario, Placing ...

Twitter Partnership With Fuse Flips Social TV Scenario, Placing ... | The future of Entertainment | Scoop.it
We KNEW Twitter was coming for you, TV – and we told you so. And now that day has arrived. In a new partnership announced today, Twitter is officially, aggressively moving to forever flip the Social TV phenomenon by ...
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NBC Tunes Into Social With 'Million Second Quiz' Game Show

NBC Tunes Into Social With 'Million Second Quiz' Game Show | The future of Entertainment | Scoop.it
NBC is embracing the second screen and social TV with its latest game show, "The Million Second Quiz."
Mattia Nicoletti's insight:

Second screen quiz show can be the next entertainment.

Last June I wrote a second screen quiz show format and I purpose it in UK and Italy but I have not got any answer or I was told to be too early for the market. Maybe now it's the right time ;-)

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Netflix earnings shine, but the business model isn’t yet proven | Rapid TV News

Following quarter after quarter struggling to make the content model work, Netflix is emerging with a new approach to its role in the competitive landscape — one that hinges on a continuing original content strategy, which sets it up to truly...
Mattia Nicoletti's insight:

Is Netflix going to grow to 60 million subscribers?

I don't know, but it would be interesting to know Netflix international development strategy because it could express its strenghts (for example in Italy). 

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Content Curation Guidelines for Where to Share | Curata Blog

Content Curation Guidelines for Where to Share | Curata Blog | The future of Entertainment | Scoop.it
Mattia Nicoletti's insight:

A deep and detailed analysis on content curation today by Pawan Deshpande.

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Exclusive : All about the emergence of connected TVs and second screen viewing / Alex Woodford, Digital Strategy Director at AKA | TheMarketingblog

Exclusive : All about the emergence of connected TVs and second screen viewing / Alex Woodford, Digital Strategy Director at AKA | TheMarketingblog | The future of Entertainment | Scoop.it
As the iPad prepares to celebrate its 3rd birthday later this month Alex Woodford, Digital Strategy Director at AKA, discusses the opportunities and challenges
Mattia Nicoletti's insight:

"What we’re talking about a market that did not exist three years ago, that is now generating the second largest amount of traffic to your sites (and rising). We need to act fast, experiment, learn and start harvesting the opportunities this ‘second screen’ market provides"



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The Trendrr Blog » Blog Archive » Broadcast TV Accounts for 56% of all 2nd Screen Activity. Men are driving activity on Cable.

Broadcast TV Accounts for 56% of all 2nd Screen Activity. Men are driving activity on Cable @trendrr says http://t.co/iMxEQrDoSw #SocialTV
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What Does That Second Screen Mean for Viewers and Advertisers? [infographic]

What Does That Second Screen Mean for Viewers and Advertisers? [infographic] | The future of Entertainment | Scoop.it
The more screens you have, the more likely you are to engage in media multitasking. To find out what all that means for programmers and advertisers, the Time Warner Medialab conducted a series of studies of multitasking behaviors.

Via Marja Honkakorpi
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The Toad Stool by Alan Wolk: Heresies

The Toad Stool by Alan Wolk: Heresies | The future of Entertainment | Scoop.it
Mattia Nicoletti's insight:

I love reading Alan Wolk visions on the future of television.

I only would like to say that in my opinion:

- zero tv homes are a reality

- twitter can't be the king of social tv but It is going on to play a key role

- second screen apps must be very appealing to engage the viewers

 

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Speed Summary: FT 2013 Special Report on Digital and Social Media Marketing

Speed Summary: FT 2013 Special Report on Digital and Social Media Marketing | The future of Entertainment | Scoop.it
Here's a speed summary of the just-published Financial Times 2013 special report on Digital & Social Media Marketing (PDF (FT subscribers only)). It's a long report, published in tandem with to...
Mattia Nicoletti's insight:

Tv is not dead but anyway mobile screens are going to rise contnuosly.

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New Reality Show to Skip TV, Play Entirely on Social Media (EXCLUSIVE)

New Reality Show to Skip TV, Play Entirely on Social Media (EXCLUSIVE) | The future of Entertainment | Scoop.it
The Chernin Group is producing an audacious new unscripted series that will be distributed entirely on social-media platforms instead of having a home on TV, according to sources familiar with the ...
Mattia Nicoletti's insight:

Contents developed for social tv and social tv monetization will likely be the drivers for definitively spreading social tv.  

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Exclusive: Social TV results HBO’s Game of Thrones season three launch - Lost Remote

Exclusive: Social TV results HBO’s Game of Thrones season three launch - Lost Remote | The future of Entertainment | Scoop.it
Exclusive: Social TV results HBO’s Game of Thrones season three launch
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All about TV-Twitter connection

All about TV-Twitter connection | The future of Entertainment | Scoop.it
New advertising deal worth hundreds of millions of dollars is a major reflection of the growing importance of social TV
Mattia Nicoletti's insight:

Partnerships, merges and acquisitions are changing everyday social media panorama, especially relating to television.

Anyway big players are taking advantages of their power and their numbers of users.

As happened in year 2000 for portals and search engines at the end of social tv war just few players will stay alive.

 

Size and killer apps will win.

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Insights into innovation in social TV

Insights into innovation in social TV | The future of Entertainment | Scoop.it
Futurescape publishes strategy reports on social TV and the future of television.
Mattia Nicoletti's insight:

Here we are! Facebook Tv check-in itìs finally arrived (in USA).

And now for companies like GetGlue, even if they are trying more to go towards tv guides, life will be more difficult.

 

Social tv battle is getting more and more interesting.

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MediaPost Publications Some Cable Networks Better Prepared For TV Everywhere Than Others? 04/24/2013

Some Cable Networks Better Prepared For TV Everywhere Than Others? - 04/24/2013
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