The future of Entertainment
26.1K views | +0 today
Follow
The future of Entertainment
We focus on the future of entertainment industry and its insights
Your new post is loading...
Your new post is loading...
Rescooped by Mattia Nicoletti from Automatic Content recognition
Scoop.it!

ACR Platform Civolution Partners With DG To Monetize Second ...

ACR Platform Civolution Partners With DG To Monetize Second ... | The future of Entertainment | Scoop.it
LAS VEGAS — As demand for and usage of second screen apps grows, a shift towards the monetization of these apps can be seen. To this end, Automatic Content Recognition (ACR) platform Civolution has partnered with ad ...

Via liaoyong
Mattia Nicoletti's insight:

Monetization of second screen apps will be one of the main topic of 2013. I believe that another important topic will be standardization of second screen apps. 

more...
No comment yet.
Scooped by Mattia Nicoletti
Scoop.it!

TV Apps Hackathon Event: Second Screen & Connected TV Hackfest San Francisco - So Shall TV Be Disrupted? Or Democratised? Or is That the Same Thing? | Blog

TV Apps Hackathon Event: Second Screen & Connected TV Hackfest San Francisco - So Shall TV Be Disrupted? Or Democratised? Or is That the Same Thing? | Blog | The future of Entertainment | Scoop.it
by Richard Kastelein (http://nl. linkedin. com/in/expathos/) Before I go on a tangent - I have to say. I love what tBone (http://gigaom. com/video/anthony-rose-tbonetv-ipad-tv/) (now zeebox
more...
No comment yet.
Scooped by Mattia Nicoletti
Scoop.it!

Simultaneous Second Screen Experience Needs to be Open and Standardized

Simultaneous Second Screen Experience Needs to be Open and Standardized | The future of Entertainment | Scoop.it
A couple things have come across my desk this week pertaining to almost the same thing. So I let them percolate in my brain for a bit until I was ready to
Mattia Nicoletti's insight:

Why we need a standard for Second Screen experience. Fragmentation will just delay advertising incomes.

more...
No comment yet.
Scooped by Mattia Nicoletti
Scoop.it!

#newTV How connected TV will transform advertising by Emma Welles - JACOPO GIOLA

#newTV How connected TV will transform advertising by Emma Welles - JACOPO GIOLA | The future of Entertainment | Scoop.it
more...
No comment yet.
Scooped by Mattia Nicoletti
Scoop.it!

Three Ways Social TV Analytics Is About to Change the TV Business - Forbes

Three Ways Social TV Analytics Is About to Change the TV Business - Forbes | The future of Entertainment | Scoop.it
TV viewers are increasingly connected on social media While talk of social TV is not new, the industry is still stuggling to understand what exactly the intersection between social media and the TV business will mean.
more...
No comment yet.
Scooped by Mattia Nicoletti
Scoop.it!

A Simple Way to Get TV Viewers to Stop Skipping the Ads

A Simple Way to Get TV Viewers to Stop Skipping the Ads | The future of Entertainment | Scoop.it
Why "second (and third) screens" make you a better TV viewer—as far as advertisers are concerned, anyway.
more...
No comment yet.
Scooped by Mattia Nicoletti
Scoop.it!

Mercedes-Benz Drives Social TV Innovation With Twitter #YOUDRIVE Campaign - brandchannel.com

Mercedes-Benz Drives Social TV Innovation With Twitter #YOUDRIVE Campaign - brandchannel.com | The future of Entertainment | Scoop.it
Mercedes-Benz Drives Social TV Innovation With Twitter #YOUDRIVE Campaignbrandchannel.comSocial innovation is at an all time high and campaigns integrated with social media are the latest incarnation exemplified by the new Mercedes-Benz #YOUDRIVE...
more...
No comment yet.
Scooped by Mattia Nicoletti
Scoop.it!

The Endangered DVR: VOD Could Make It Obsolete | Media - Advertising Age

The Endangered DVR: VOD Could Make It Obsolete | Media - Advertising Age | The future of Entertainment | Scoop.it
after a decade of zapping past commercials using a digital video recorder, consumers may be gearing up to fast-forward past the device.
more...
No comment yet.
Scooped by Mattia Nicoletti
Scoop.it!

'Second screen' social media threaten broadcasters' revenue - Telegraph

'Second screen' social media threaten broadcasters' revenue - Telegraph | The future of Entertainment | Scoop.it
Nearly half of young people aged 16 to 24 use social networks such as Facebook or mobile phones to send each other messages while they are watching television, fuelling fears that traditional broadcasters could lose their advertising revenues...
more...
No comment yet.
Scooped by Mattia Nicoletti
Scoop.it!

Social TV Analytics: Commercials Spur 145% Lift in Social Media Comments for Mike’s Hard Lemonade

Social TV Analytics: Commercials Spur 145% Lift in Social Media Comments for Mike’s Hard Lemonade | The future of Entertainment | Scoop.it
Mike's Hard Lemonade saw a 145% lift in social media comments during a recent TV commercial campaign, according to a recent case study by AdAge and soci...
more...
No comment yet.
Scooped by Mattia Nicoletti
Scoop.it!

Second Screen Advertising - How Brands Will Use Our Phones and Tablets to Reach Us

Second Screen Advertising - How Brands Will Use Our Phones and Tablets to Reach Us | The future of Entertainment | Scoop.it
Think about it - when is the last time you sat still watching a TV show?
more...
No comment yet.
Scooped by Mattia Nicoletti
Scoop.it!

TV Everywhere! (Just No Ads) - ClickZ

TV Everywhere! (Just No Ads) - ClickZ | The future of Entertainment | Scoop.it
TV Everywhere! (Just No Ads)
ClickZ
This is a box that plugs into your cable feed and, in addition to having all of the normal features of a DVR, you can also watch your TV content on any Internet-connected device.
Mattia Nicoletti's insight:

An interesting analysis by Gary Stein about effect and impressions of traditional and digital advertising.

 

In my opinion the problem is that ad investors are still convinced that 30" commercial (and print ads) are more effective than any shape of digital advertising. For this reason the investors agree to pay more for traditional adv.

more...
No comment yet.
Scooped by Mattia Nicoletti
Scoop.it!

6 Ad Predictions For 2013: Social, Mobile And Apple TV - Forbes

6 Ad Predictions For 2013: Social, Mobile And Apple TV - Forbes | The future of Entertainment | Scoop.it
Guest post written by Gurbaksh Chahal Gurbaksh Chahal is founder and CEO of RadiumOne, a provider of online advertising services. Gurbaksh Chahal The ad industry is charging forward at a rapid pace and only those companies who innovate will survive.
Mattia Nicoletti's insight:

Advertising needs to evolve and to understand its next step. But first of all Ad investors have to understand and to accept that digital and social advertising is more valuable than the traditional one.

more...
No comment yet.
Rescooped by Mattia Nicoletti from Social TV & Second Screen Information Repository
Scoop.it!

Why Social TV Will Get Worse Before It Gets Better

Why Social TV Will Get Worse Before It Gets Better | The future of Entertainment | Scoop.it

As the old adage goes, there’s no gain without pain, and this brave new frontier known as “social TV” will likely experience a fair amount of turmoil before it becomes more ubiquitous and firing on all cylinders.


Via Nicholas Barr
more...
No comment yet.
Rescooped by Mattia Nicoletti from (Media & Trend)
Scoop.it!

What's working in mobile advertising -- and what might work in the future

What's working in mobile advertising -- and what might work in the future | The future of Entertainment | Scoop.it
Even as usage of mobile devices explodes, spending on mobile ads still lags spending on online ads by a huge margin. Will that gap narrow anytime soon? Here's a look at some of the strategies that mobile marketers are using.

 

As Mary Meeker, the Queen of the Internet, made clear earlier this year, mobile is on the wrong side of a monetization gap. While consumers are spending more and more time on mobile devices, advertising revenue there is still lagging well behind traditional online — some $30 billion was spent in online advertising last year in the U.S. vs. $1.6 billion for mobile ads. Ad rates on mobile are 5 times lower than on desktop.

Advertisers are expected to chase the eyeballs to mobile, though to what extent and how quickly is unclear. Mobile presents particular challenges for advertisers because they don’t have the same retargeting tools (like cookies) that they have online, the screens are smaller, and ads have the potential to be more intrusive than on the desktop. For now, marketers are spending more on ads for smartphones than for tablets, because more people own the former than the latter. But some of the metrics suggest that tablets may have better monetization potential. Click-through rates for the iPad, for example, are twice that of the iPhone, according to Inneractive, a mobile ad exchange, and thus the ad rates are also higher for the iPad.

Whether mobile ads ever catch up to online advertising in revenue will have huge ramifiations for big companies like Facebook, Twitter and Pandora whose audiences are rapidly shifting to mobile devices. Currently, the sectors that spend the most on mobile advertising are telecommunications, retail and restaurants, automotive, finance and education, according to Millennial Media. Many brands, however, are still just experimenting with mobile and are spending a very small percentage of their ad budget there.

Here’s a look at the main categories of mobile advertising, as well as some emerging strategies that publishers and developers are banking on to help close the monetization gap.

Search advertising

Still the big dog in mobile advertising, bringing in about half of all mobile ad spending. That is likely to continue as consumers turn to their smartphones as a research tool while on the go. As Google pointed out, the smartphone is often the first step in a longer research process that continues on a tablet or computer. Mobile search is also valuable for advertisers because most consumers are very intent-driven when they search on a mobile phone and are likely to complete a task after searching.

Google said that 9 out of 10 mobile searches by users have resulted in an action such as a purchase or a visit to a business. While Google, which pretty much owns this category, can obviously benefit from growing mobile search, local search engines like AroundMe and location-based services like Foursquare may also see a lift. The rise of mobile apps may also threaten Google as more consumers get their mobile queries answered through a dedicated application.

Amount forecast to be spent in the U.S. in 2012: $1.28 billion* Companies with the most revenue: Google (95 percent of the market).

Rich media and video ads

These offer advertisers an often pricey way to take over a screen and give consumers what can be a more immersive experience. Advertisers can use video, animation, photo galleries and interactive elements, which can make mobile advertising more akin to a TV commercial or a slick magazine. Opera Software, the mobile browser company,reported in July that users who clicked on a rich media ad spent an average of 52 seconds viewing a video and 1 min and 25 seconds interacting with photos. Opera noted that advertisers have started using rich media and video ads more frequently this year than traditional banner ads.

Amount forecast to be spent in the U.S. in 2012: $647.1 million* Companies with the most revenue: Apple iAd, Medialets, Crisp, Celtra

Banner display ads

Some of the most popular ad units in mobile are banner display adds, but in terms of ad spending, they were eclipsed by search ads last year. Display ads are still very prominent, in part because advertisers can buy in standard formats, like they’re used to doing online. But the units are problematic on small screens because they cantrigger more accidental clicks.

And if advertisers keep the banners small to avoid turning off users, then they can run into another problem — namely that they’re harder to make engaging and thus easier for readers to ignore. A traditional online banner ad may fetch $3 to $5 for every thousand impressions, which is still a lot more than mobile banner ads, which receive $1 or less on a smartphone, the New York Times reported. Banner ads won’t fade overnight but they are losing favor with advertisers. Opera Software said that static and expandable banners went from 66 percent of ads in January of this year to 36 percent in June.

Amount forecast to be spent in the U.S. in 2012: $457.5 million* Companies with the most revenue: Pandora, Google, Twitter, Millennial Media, Apple and Facebook

Those are the major mobile ad types that are growing. Below, are some other formats where the spending is smaller but that publishers and developers have high hopes for.

Location-based advertising 

One of the most promising parts of mobile advertising because it leverages the mobility of smartphones and tablets. But the early efforts have been slower to take off, in part because ads delivered via geo-fencing or proximity don’t necessarily catch people at a time when they want to act or don’t factor in a person’s preferences. Providers like Sense, JiWire and WHERE are getting smarter about mixing location data with behavioral profiles to deliver more relevant ads to people.

Companies like Waze, a crowd-sourced navigation app, and Roximity, which hooks into in-car entertainment systems, are showing how drivers can also be targeted with location-based ads in their car. There is a danger in being too pushy with location-based ads, and creeping out users who don’t know their location is being tracked. BIA/Kelsey forecast that U.S. mobile local ads, based on a user’s location, will grow from $664 million in 2011 to $5.8 billion in 2016.

Early leaders: JiWire, WHERE, Sense Networks

Native advertising

The latest rage for companies like Facebook, Twitter and Tumblr. Unlike with standard ad units, publishers help advertisers create messages and content that work within the flow of their platforms. By using the existing units of content, like a tweet or update, advertisers have an organic way to advertise through mobile that is harder to ignore.

Facebook said it now gets 14 percent of all of its revenue via mobile sponsored stories and install ads, which appear right in the news steam of its mobile apps and website. EMarketer estimated thatTwitter would make $129.7 million in mobile advertising this year, more than Facebook. The challenge with native advertising is that it can be hard to replicate across different publications and often requires more work to cater to each platform.

Early leaders: Facebook, Twitter, Tumblr

Other

There are some other approaches that show that it’s not just about placing a basic ad somewhere in an app or website. Kiip (see disclosure below) rewards people after achievements and milestones during games and apps. Pontiflex lets people sign up to receive ads and offers from brands they select. Appssavvy allows advertisers to place ads alongside activities inside apps and websites. Tapjoy helps people earn in-app rewards for watching videos, installing apps or subscribing to services. Conduit is creating lock-screens for Android devices that can be branded and potentially carry advertising.

*figures from eMarketer


Via Virginie Colnel
more...
No comment yet.
Scooped by Mattia Nicoletti
Scoop.it!

Advanced Advertising: Zeebox Aims to Build One Second Screen App to Rule Them All | Cable Television News | Broadcast Syndication | Programming | Multichannel.com

Advanced Advertising: Zeebox Aims to Build One Second Screen App to Rule Them All | Cable Television News | Broadcast Syndication | Programming | Multichannel.com | The future of Entertainment | Scoop.it
#Zeebox to build a #secondscreen #app for all ur shows. Are you always on ur #phone when watching tv?
more...
No comment yet.
Scooped by Mattia Nicoletti
Scoop.it!

Social Advertising Formats – Social TV Monetization | never.no blog

Social Advertising Formats – Social TV Monetization | never.no blog | The future of Entertainment | Scoop.it
Monetization elements that social TV can provide to content providers as well as advertising benefits for advertising brands and agencies.
more...
No comment yet.
Scooped by Mattia Nicoletti
Scoop.it!

CW Puts a Live Twitter Feed into a Print Ad - Cat: Creativity and Technology - Creativity Online

more...
No comment yet.
Scooped by Mattia Nicoletti
Scoop.it!

Brands test social TV apps - Warc

Brands test social TV apps - Warc | The future of Entertainment | Scoop.it
New York Times (blog)Brands test social TV appsWarcNEW YORK: Levi Strauss and Monster.com are among the brands testing whether social television apps can help them connect with consumers, reflecting the increasing integration between media channels.
more...
No comment yet.
Scooped by Mattia Nicoletti
Scoop.it!

For marketers, this Olympics is a social media event

For marketers, this Olympics is a social media event | The future of Entertainment | Scoop.it
Olympic sponsors will spend untold millions of dollars in a desperate attempt to shape, mold and control one thing: consumer use of social media.
more...
No comment yet.
Scooped by Mattia Nicoletti
Scoop.it!

Networked Insights » How-to Unlock Hidden Value and Maximize Revenue with SocialTV Data

Networked Insights » How-to Unlock Hidden Value and Maximize Revenue with SocialTV Data | The future of Entertainment | Scoop.it
more...
No comment yet.
Scooped by Mattia Nicoletti
Scoop.it!

Fans guide entertainment direction of sports: Second screen, social media key factors of evolution

Fans guide entertainment direction of sports: Second screen, social media key factors of evolution | The future of Entertainment | Scoop.it
New media. Social media. Multiplatform strategy. In the world of entertainment business, certain hot phrases just don't go away, and each term brings with it connotations of tech-savvy consumers and...
more...
No comment yet.