The future of Entertainment
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The future of Entertainment
We focus on the future of entertainment industry and its insights
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Dijit partners with broadcasters to remind users to watch TV

Dijit partners with broadcasters to remind users to watch TV | The future of Entertainment | Scoop.it
Everyday we're bombarded with promo ads for upcoming television shows. While I'm generally uninterested in watching the latest TLC docudrama, every once in a while I see one for something and think...
Mattia Nicoletti's insight:

"This new feature is exactly as it sounds: If you see an ad for a program on your phone or computer, be it a YouTube video, a social campaign, or just an ad, a button will pop up that says “Remind Me To Watch.” From there, the user is taken to NextGuide’s homepage, and that program is added to his or her NextGuide reminder list. Once the program is about to air, the user receives an email reminder."

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Transmedia Uses Tech to Change Storytelling | D...

Transmedia Uses Tech to Change Storytelling | D... | The future of Entertainment | Scoop.it
Transmedia Uses Tech to Change Storytelling on Digital Cinema - Transmedia curated by Digital Cinema in Transition (RT @digitalcinemaCa: #Transmedia Uses Tech to Change Storytelling | http://t.co/IUI2TNRUeu)...
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Why getting married to the TV industry may not be the road to success Twitter is hoping for it

Why getting married to the TV industry may not be the road to success Twitter is hoping for it | The future of Entertainment | Scoop.it
Twitter is banking on its status as a “second screen” for TV content to drive a lot of the value it is promising as part of its public offering — but what if that value turns out to be a mirage?
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Facebook And Pinterest Dwarf Twitter In Referral Traffic [CHART]

Facebook And Pinterest Dwarf Twitter In Referral Traffic [CHART] | The future of Entertainment | Scoop.it
Online sharing service Shareaholic just released its latest Social Media Traffic Report, based on 13 months of data collected from 200,000 publishers who reach more than 250 million unique monthly visitors.
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Social Drafting Off TV Dollars | InteractiveTV Today [video]

Social Drafting Off TV Dollars | InteractiveTV Today [video] | The future of Entertainment | Scoop.it
[itvt] is the most widely read and trusted news source on the medium of interactive multiplatform television. We provide concise, original coverage of industry developments, technologies, content projects, and the people building the business.
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Behind the boom in second screen usage | Media Life Magazine

Mattia Nicoletti's insight:

"First, the term “second screen” is a misnomer. This “second” screen that we’re referring to is actually the screen we take with us everywhere we go – our primary companion screen for life. Increasingly, the TV, along with all other screens, will serve as secondary screens to smart mobile devices which will soon serve as content hub, powerhouse and source of connectivity to peripheral dumb screens.

Second, the term second screen is something the TV industry made up, in response to the consumer attention crisis. The “second screen” represents both a threat and an opportunity."

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IPG Media Lab Research: The “Second Screen” is Becoming the “First” in the ... - Beet.TV

IPG Media Lab Research: The “Second Screen” is Becoming the “First” in the ... - Beet.TV | The future of Entertainment | Scoop.it
IPG Media Lab Research: The “Second Screen” is Becoming the “First” in the ...
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How ‘Stevie’ is curating celebrities’ social channels into TV style content - Lost Remote

How ‘Stevie’ is curating celebrities’ social channels into TV style content - Lost Remote | The future of Entertainment | Scoop.it
How ‘Stevie’ is curating celebrities’ social channels into TV style content
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Facebook goes hard on hashtags to tempt TV execs away from Twitter - The Guardian

Facebook goes hard on hashtags to tempt TV execs away from Twitter - The Guardian | The future of Entertainment | Scoop.it
The Guardian Facebook goes hard on hashtags to tempt TV execs away from Twitter The Guardian Rose's speech had several pointers to the social network's desire to establish its credentials as a social TV partner for broadcasters and producers ahead...
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The Full Twitter TV Picture Revealed

The Full Twitter TV Picture Revealed | The future of Entertainment | Scoop.it
RT @tribal: Twitter & Nielsen collaborate to develop a social TV rating to measure reach. http://t.co/ISIb7i0pli
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How can brands take greater advantage of second-screen usage? - Econsultancy (blog)

How can brands take greater advantage of second-screen usage? - Econsultancy (blog) | The future of Entertainment | Scoop.it
How can brands take greater advantage of second-screen usage?
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One-third of millennials watch no broadcast TV - study

One-third of millennials watch no broadcast TV - study | The future of Entertainment | Scoop.it
Several studies have been released in recent months that suggest that "cord cutting," or dropping traditional pay TV service in favor of Internet-based alternatives, is no longer only a niche phenomenon.
Mattia Nicoletti's insight:

"TV" screens are getting smaller

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Andrea Rossi's curator insight, October 14, 2013 12:03 PM

"Research from the New York Times presented at an Oct. 10 "audience monetization" summit shows that as many as one-third of "millennials" (people born between the early 1980s and early 2000s) watch no broadcast TV whatsoever. Instead, the research shows that these people "mostly" watch video online."

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The Coming Age of the Curation Economy: Building Context Around Content - VideoInk

The Coming Age of the Curation Economy: Building Context Around Content - VideoInk | The future of Entertainment | Scoop.it
A guest post by Steven Rosenbaum, CEO of Magnify.net, about how the increase in video consumption and raw data online is ushering the Age of Curation.
Mattia Nicoletti's insight:

Great article about content curation. 

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Social TV still struggles to turn eyeballs into cash | Broadcast Engineering Blog

The two leading social media platforms have generated quite a lot of buzz around TV themselves recently, but they are still making precious little money out of it.
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2014: The Year of Social TV

2014: The Year of Social TV | The future of Entertainment | Scoop.it
Brand marketers and their agencies have two big dreams for digital: simplicity and reach. Marko Muellner talks 2014 as year one for Social TV.
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The Twitter TV Bet Limits Company Valuation - Thirty-Five Millimeter Bytes

The Twitter TV Bet Limits Company Valuation - Thirty-Five Millimeter Bytes | The future of Entertainment | Scoop.it
The Twitter TV bet, working with traditional media companies on advertising partnerships is limited in a world where television viewing habits are changing.
Mattia Nicoletti's insight:

Great analysis of the opportunities of Twitter in the social t market.

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Netflix VP: Chromecast could take second-screen TV mainstream

Netflix VP: Chromecast could take second-screen TV mainstream | The future of Entertainment | Scoop.it
Netflix isn’t going to produce elaborate second-screen apps with a whole bunch of additional content any time soon. Instead, it’s investing in second-screen control – and having high hopes for Chromecast.
Mattia Nicoletti's insight:

Netflix+Google (chromecast) can win the second screen war. If the two companies decide to develop a strategy together I can imagine  they can disrupt the market.

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Per garantirsi la sopravvivenza agli IPTV resta un'ottima carta da giocare: i Big Data.

Premium content will remain the primary competitive weapon for pay TV operators, both against each other and to combat the ever rising threat from OTT upstarts.

Via Social Television
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Online TV/video market to be worth $35BN by 2018 | Rapid TV News

Online TV/video market to be worth $35BN by 2018 | Rapid TV News | The future of Entertainment | Scoop.it
The current online video proliferation will show no signs of stopping and will be massively monetised over the next five years according to a new survey from Digital TV Research.
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INSIGHT: 3 Reasons Why Facebook And Twitter’s Battle For The Second Screen Is Futile

INSIGHT: 3 Reasons Why Facebook And Twitter’s Battle For The Second Screen Is Futile | The future of Entertainment | Scoop.it
Facebook and Twitter both see TV as a lucrative string to their bows. Much is made of consumers’ use of their smartphones and tablets while watching television, but harnessing that for financial gain remains largely study-based with little-to-no...
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The Second-Screen Trend Is Bigger Than Twitter Vs. Facebook

The Second-Screen Trend Is Bigger Than Twitter Vs. Facebook | The future of Entertainment | Scoop.it
To form an intelligent guess at whether TV partnerships can help Twitter achieve the user and revenue growth it needs, or whether Twitter can help TV broadcasters survive technological disruption, it's first necessary to answer a more basic...
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Nielsen and Twitter Unveil Social TV Metrics, Showing How Little Tweets Line Up with Ratings

Nielsen and Twitter Unveil Social TV Metrics, Showing How Little Tweets Line Up with Ratings | The future of Entertainment | Scoop.it
By Todd Spangler Nielsen and Twitter have released their first rankings of TV shows, designed to show the reach of TV-related conversation on Twitter.
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Can Twitter Save TV? (And Can TV Save Twitter?)

Can Twitter Save TV? (And Can TV Save Twitter?) | The future of Entertainment | Scoop.it
On the eve of its fervently-hyped IPO, the micro-messaging service has a radical plan for nabbing the ad dollars it needs to thrive: helping TV networks survive the digital media revolution.
Mattia Nicoletti's insight:

Everyday we read that Facebook or Twitter is better in social tv strategy. It will be a long run but this is good for the future of tv

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U.S. cable companies should create Netflix rival: Malone

U.S. cable companies should create Netflix rival: Malone | The future of Entertainment | Scoop.it
NEW YORK (Reuters) - Cable pioneer John Malone said on Thursday that cable companies should team up to create a rival to Netflix Inc that would deliver programming over the Internet on a
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Agents of S.H.I.E.L.D. Social TV Fans Respond Warmly - Crimson Hexagon

Agents of S.H.I.E.L.D. Social TV Fans Respond Warmly - Crimson Hexagon | The future of Entertainment | Scoop.it
Using Crimson Hexagon's ForSight platform, we analyzed how Social TV fans reacted to Agents of Shield compared to this summer's enthusiastic hype.
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