The future of Entertainment
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The future of Entertainment
We focus on the future of entertainment industry and its insights
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25 Incredible Statistics That Are Driving Mobile Marketing [INFOGRAPHIC]

25 Incredible Statistics That Are Driving Mobile Marketing [INFOGRAPHIC] | The future of Entertainment | Scoop.it
Did you know that 60 percent of Twitter’s ad revenue is expected to come from mobile advertising by 2015?
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SeeSpace InAiR: The World's 1st Augmented Television

InAiR turns your TV into a Minority Report-like experience, with layers of Web content, inline with the programs you're watching. (What if you could use the web & watch TV at the same time w/o looking up & down?
Mattia Nicoletti's insight:

The future of tv is in the air.

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Isabelle Bourekeb's curator insight, January 28, 2014 2:07 PM

Cool !! voilà le device companion fusionné avec l'écran principal 

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It's Up To You Whether You See Beckham Naked Or Clothed In H&M's Super Bowl Ad

It's Up To You Whether You See Beckham Naked Or Clothed In H&M's Super Bowl Ad | The future of Entertainment | Scoop.it
Retailer is using its teaser ad to get fans' input on its big game commercial. (Will this years Super Bowl ads be considered the new normal?
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MMW Op-Ed: How ‘Second Screen’ Mentality Can Enhance Your Super Bowl Advertising - Digital Marketing Domain - SEO Services, search engine optimization, internet marketing, social media optimization...

MMW Op-Ed: How ‘Second Screen’ Mentality Can Enhance Your Super Bowl Advertising - Digital Marketing Domain - SEO Services, search engine optimization, internet marketing, social media optimization... | The future of Entertainment | Scoop.it
Mattia Nicoletti's insight:

"On February 2nd, the Seattle Seahawks and Denver Broncos will face off for Super Bowl XLVIII. The Big Game is a huge day for advertisers, with nearly 110 million TV viewers and the average 30-second commercial running a whopping $4 million. However, if you’re like most businesses, you simply don’t have that kind of money in the bank to capture the attention of this captive audience. Enter the magic of mobile."



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New OECD report shows that connected TVs won't break the internet, but they will break business models

New OECD report shows that connected TVs won't break the internet, but they will break business models | The future of Entertainment | Scoop.it
A report out from the OECD takes a look at connected televisions and what it will mean for broadband networks, peering, set-top-box makers and consumers.
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2nd Screen Society Members Share CES Impressions : 2nd Screen Society

2nd Screen Society Members Share CES Impressions : 2nd Screen Society | The future of Entertainment | Scoop.it
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Second Screen: Home vs Stadiums

Second Screen: Home vs Stadiums | The future of Entertainment | Scoop.it
In an age where financial capital is stretched between so many different resources, how important is it for clubs to make sure stadiums are fully digitally enabled? and even if they were, do fans p...
Mattia Nicoletti's insight:

"The NFL has taken this view and has been experimenting with on-demand video replays and order-from-your-seat snack and beer service, controlled by apps on a smartphone or tablet. This enhances match-day experiences and makes the fan feel they are getting ‘more for their money’, particularly younger fans who may be used to extensive digital content. Fundamentally, younger fans are the future of the clubs, and if this core begins to feel that they can engage more from the comfort of their own homes, revenues will slide."


In sports second screen is the real star.  It can engage viewers at home and at the stadium in different ways. Again sports may be a real driver to make people get used to something that is going to stay.





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HBO and Showtime Strike Back: Subscriptions Aren't Actually Down - TIME

HBO and Showtime Strike Back: Subscriptions Aren't Actually Down - TIME | The future of Entertainment | Scoop.it
Fast Company HBO and Showtime Strike Back: Subscriptions Aren't Actually Down TIME Pay-TV channels, Showtime, HBO and Starz are blasting a highly-touted study that said premium channels were losing subscribers to digital services like Netflix, Hulu...
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HBO, Starz fall victim to cord-cutting as OTT's star rises

HBO, Starz fall victim to cord-cutting as OTT's star rises | The future of Entertainment | Scoop.it
Premium cable networks — a segment that includes HBO and Starz — are losing ground in the TV subscriber game, even as over-the-top (OTT) streaming services like Netflix continue to grow.
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Nielsen: 73% of Brand Tweeters Also Tweet About TV

Nielsen: 73% of Brand Tweeters Also Tweet About TV | The future of Entertainment | Scoop.it
Nielsen's analysis reveals that among 7.6 million Twitter users who tweeted about brands from August to October last year, 5.5 million tweeted about TV as well.
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HBO GO is coming to PlayStation 3 and PlayStation 4 - Lost Remote

HBO GO is coming to PlayStation 3 and PlayStation 4 - Lost Remote | The future of Entertainment | Scoop.it
HBO GO is coming to PlayStation 3 and PlayStation 4 (.@HBOGO is coming to @PlayStation: http://t.co/GOehjxgmfw #socialtv)
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Joe Bretz: 2014 Social Television Predictions [2391] | Opinion - TV App Market

Joe Bretz: 2014 Social Television Predictions [2391] | Opinion - TV App Market | The future of Entertainment | Scoop.it
TV App Market - Second Screen, Social TV, Transmedia, VoD, Connected TV News and Opinion
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Smartglass with the Xbox One – Is it actually useful now?

Smartglass with the Xbox One – Is it actually useful now? | The future of Entertainment | Scoop.it
2013 was the year of the "second screen.” With mass market penetration, millions of consumers began complementing their TV viewing with a tablet or phone.
Mattia Nicoletti's insight:

Gaming is really a great source of inspiration for second screen use. Because second screen it's not just a screen but a media that has lot of features can be integrated. 

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SANTA CLARA, Calif.: SoundHound Launches Immersive Second Screen GRAMMYs Experience, Offering Fans an Interactive Companion on Music’s Biggest Night | Business Press Releases | Fort Mill Times

SANTA CLARA, Calif.: SoundHound Launches Immersive Second Screen GRAMMYs Experience, Offering Fans an Interactive Companion on Music’s Biggest Night | Business Press Releases | Fort Mill Times | The future of Entertainment | Scoop.it
SoundHound Inc., the revolutionary sound search company, today announced that it has developed a dedicated page within its music and sound discovery mobile application specifically for users who will SoundHound the GRAMMYs live.
Mattia Nicoletti's insight:

"During the show, users watching on TV can SoundHound the live broadcast to see the name of artists performing along with real-time information, including winners, and the latest tweets from the official #grammys hashtag. SoundHound is deploying its broadcast recognition technology specifically for the GRAMMYs, accessible via the ‘orange button’ best known for searching for recorded music and exclusively identifying singing and humming."

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TV social network GetGlue is rebranding to tvtag and will get a major update next week

TV social network GetGlue is rebranding to tvtag and will get a major update next week | The future of Entertainment | Scoop.it
GetGlue is rebranding next week to tvtag as part of an acquisition by i.TV completed in November 2013. Writing in an email to customers that was sent out today, the company says that ...
Mattia Nicoletti's insight:

Why rebranding when your awareness is strong?

GetGlue next week is rebranding to TvTag after being acquired some months ago by i.Tv. The reasons of the rebranding may be due to the need of showing a new and improved service. GetGlue awareness is strong among tv watchers but in the last year GetGlue lost its shine missing the chance to become a major player in social tv battle. i.TV will probably launch something new (a major update of the app is expected for next week) more appealing to users that were not enthusiasts anymore about just stickers.

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REINVENTING THE WEB: A New App Lets You Watch Whatever TV Program You Want, Including The Olympics, Anywhere In The World

REINVENTING THE WEB: A New App Lets You Watch Whatever TV Program You Want, Including The Olympics, Anywhere In The World | The future of Entertainment | Scoop.it
A new app lets you watch any TV in the world, including the Olympics (TV Everywhere indeed.
Mattia Nicoletti's insight:

Everytime that Netflix wants to "conquer" a new nation he needs to make deals with rights owner for that specific place. And it's not often an easy deal. That's why for example Netflix it's not landed in Italy yet. In the same way people living in Italy can't watch Netflix US contents because Netflix US blocks every IP that it's not from United States.

Hola, a free Virtual Private Network, it's breaking this rules because allows people to watch tons of contents for free (usually to use VPN services you need to  pay).

From one side it is an illegal service but from the other it shows that traditional rules (in this case we refer to rights managed by the owner in a different way for every single nation) don't work anymore.

The problem is not easy to be solved but in the next few years rights management is going to disrupt (For example Netflix shall manage rights in a global way).

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The second screen audience | RealityMine | Market Research Technology Solutions

The second screen audience | RealityMine | Market Research Technology Solutions | The future of Entertainment | Scoop.it
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Living with the Second Screen

Living with the Second Screen | The future of Entertainment | Scoop.it
The Wii U GamePad has changed the way I think about console games, but not in the way I expected.
Mattia Nicoletti's insight:

This post tells a story. A story about attention. The great thing about it is that underlines the power of second screen in a certain situation. We cannot imagine or dream that a great second screen content can work if we pay attention at the same time to a different one. There must be always the right time and the right equilibrium between first and second screen. it's quite a lesson.

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Millennials key targets for second screen content - THE CHINA GAP

Millennials key targets for second screen content - THE CHINA GAP | The future of Entertainment | Scoop.it
Of the Second Screen users surveyed, 79 per cent access a second device while watching TV programming.
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Why Second Screen Apps Keep Users Engaged | Appscend

Why Second Screen Apps Keep Users Engaged | Appscend | The future of Entertainment | Scoop.it
Let's get some insights into why second screen apps have the potential to keep users engaged.
Mattia Nicoletti's insight:

Is second screen driving to distraction?

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Amazon Said to Seek Content to Start Internet TV Service

Amazon Said to Seek Content to Start Internet TV Service | The future of Entertainment | Scoop.it
Amazon.com Inc., the world’s largest online retailer, has approached U.S. media companies to acquire rights for an online pay-television service, according to people with knowledge of the situation.
Mattia Nicoletti's insight:

Is OTT the new Cable?

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The Sports Strategy of the Second Screen - Business 2 Community

The Sports Strategy of the Second Screen - Business 2 Community | The future of Entertainment | Scoop.it

Via Social Television
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Social Television's curator insight, January 21, 2014 6:09 AM

Lo sport è uno dei contenuti ideali per social tv e second screen:

- E' live (e gli eventi live è noto generano più engagement)

-  Crea discussione (il tifo sportivo come gli orientamenti politici crea dibattiti e molto altro)

- Non necessita un'attenzione maniacale (vale soprattutto per il football americano ma in ogni caso chi segue una partita trova sempre il tempo per dedicarsi al second screen)

- Consente una conversazione fra squadre e tifosi

- Ha la possibilità di creare esperienze diverse per chi è allo stadio e per chi è davanti al televisore

 

Sports is a key content for social tv and second screen:

- It's live and live events generate more engagement

- sports fans of different teams are very likely to generate conversation

- You have the time to give the attention to second screen

- Can create different experiences for television viewers and in stadium fans

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Disney: The Television Will Become the Second Screen - Streaming Media Magazine

Disney: The Television Will Become the Second Screen - Streaming Media Magazine | The future of Entertainment | Scoop.it
TV vendors are quickly trotting out smart TV interfaces, but Disney says they can't compete with rich and easily updated tablet apps.
Mattia Nicoletti's insight:

"Will Television be just a dumb terminal?". probably yes according to Mark Arana, executive director for strategy and innovation at Walt Disney Studios.


I have always been doubtful about smart TV and the incredible growth of mobile (smartphone and tablets live with us the whole day) can confirm what Arana says. Human being are more confortable to use what they know better.

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What’s Holding Us Back From True TV Everywhere?

What’s Holding Us Back From True TV Everywhere? | The future of Entertainment | Scoop.it
  The ability to watch TV programming at any time and on any device goes by many names: “TV Everywhere,” “Video Anywhere” and, for industry insiders, “multiscreen TV.” Whatever you choose to call i...
Mattia Nicoletti's insight:

Tv Everywhere can be the best experience possible and at the same time the worst one. 

Programmers and operators as the article suggests should:

- Evangelize the viewers

- Improve the user experience

- invest enough money in the technical infrastructure to allow viewers to have a great experience (it's better not to invest money just to have tv everywhere as a option if user experience can be frustrating)


Tv Everywhere is an opportunity and a threat and operators should be aware of it.

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