Murdoch University’s Audience Labs has tested using people’s web-browsing behaviour to select the TV ads they watch, a development it says could benefit viewers and advertisers as long as privacy concerns are addressed.
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Murdoch University’s Audience Labs has tested using people’s web-browsing behaviour to select the TV ads they watch, a development it says could benefit viewers and advertisers as long as privacy concerns are addressed.
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From
qz
Did you watch the latest season of Black Mirror? How about Handmaid's Tale? In the age of "peak TV," this classic water-cooler conversation starter induces more anxiety than enthusiasm for television series. As long ago as 2015, when he coined the phrase "peak TV," FX Networks boss John Langraf observed that there's "simply too much
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Owen Matthews's curator insight,
January 1, 5:58 PM
I really enjoyed this movie... felt like Die Hard or an 80's action flick. I wouldn't have watched at the cinema though.
![]() "Television, old or new, is the medium of our post-Enlightenment era when text and reason are substituted by images and emotions. To be brief and blunt, Trump is just the beginning."
Owen Matthews's curator insight,
January 1, 7:12 PM
The Internet used to be something you read. In 2018, it will officially be something you watch.
![]() Signal acquisition, content ingestion, transcoding, ad insertion, playback optimization, and end-to-end monitoring probably weren’t top of mind for NFL… |
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From
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Amazon.com Inc's top television shows drew more than 5 million people worldwide to its Prime shopping club by early 2017, according to company documents, revealing for the first time how the retailer's bet on original video is paying off. Via Nicolas Moulard - Actuonda
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![]() Context is everything. GumGum founder Ophir Tanz explains how his company got to $110 million in revenue by matching ads to online images.
![]() Universal Music Group has signed a global licensing deal that will allow users of Facebook, Instagram and Oculus to use UMG music in uploaded videos and other user generated content. UMG becomes the first major music group to sign a deal with the social networking giant. |