The future of Entertainment
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The future of Entertainment
We focus on the future of entertainment industry and its insights
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Innovid's CTO on 'TV Everywhere' and Engagement

Innovid's CTO on 'TV Everywhere' and Engagement | The future of Entertainment | Scoop.it
Innovid's CTO on 'TV Everywhere' and Engagement - The Huffington Post
Mattia Nicoletti's insight:

Tv Everywhere engagement is different depending on the device

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Rescooped by Mattia Nicoletti from Tracking Transmedia
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Jane McGonigal on Gamification - IBM Connect 2013 Day 3 - 30 Jan 2013 [Video]

World renowned game designer, Jane McGonigal, dropped some amazing facts about gamification that will change your perspective. IBM Connect 2013 Session on Ga...

Via siobhan-o-flynn
Mattia Nicoletti's insight:

The engagement economy. A wonderful and illuminating video about how games can change the world. A must watch video.

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Mattia Nicoletti's comment, March 26, 2013 2:07 AM
Great illuminating concepts. Thanks!
Normand Miron's curator insight, March 26, 2013 8:27 AM

Gaming, the only human activity where people are willing tho spend 80% of their time failing (in my case, probably closer to 95% ;) in order to stimulate kicks up their caudate and hippocampus.   Must see video, thank you Jane!

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Is Twitter turning TV into social media's hot new hub? - Globe and Mail

Is Twitter turning TV into social media's hot new hub? - Globe and Mail | The future of Entertainment | Scoop.it
Globe and Mail
Is Twitter turning TV into social media's hot new hub?
Globe and Mail
The serious vote watchers spread out in front of a large TV, chatting and sometimes looking at smartphones to check social media or to tweet their thoughts.
Mattia Nicoletti's insight:

Twitter for social tv is not about ratings is about engagement=experience.

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Study: Second Screen Interaction boosts TV Engagement

Study: Second Screen Interaction boosts TV Engagement | The future of Entertainment | Scoop.it
New research reveals social media interaction can boost viewers' engagement levels by 9%. The study, funded by Australian broadcaster Seven Network and media agency MEC revealed: Interacting with s...
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Rescooped by Mattia Nicoletti from Audiovisual 2.0
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Tune in with twitter - Twitter launches "TV Book"


Via mirmilla
Mattia Nicoletti's insight:

A Twitter book about social tv. Genius! A perfect marketing move. Just before the globes.

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mirmilla's curator insight, January 12, 2013 12:27 PM

A seminal book for anyone involved in television of today - in the era of social networks. A subject of further consideration.

 

excerpts:

"Twitter is a real-time, public mirror for both broadcast content and advertising. Every programme - and every ad - has a Twitter presence.


Integration of Twitter into TV content can further stimulate engagement and discovery. Simply adding hashtags on air - or in ads - helps to organise and steer the conversation."

 

 

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Television in the social era: It’s not about your audience | memeburn

Television in the social era: It’s not about your audience | memeburn | The future of Entertainment | Scoop.it

The key features of social tv according Viacom Media Networks

- Explosion of user participation through social networking

- More screens, increased portability and interfacesGreater aggregation, discovery and availability of media

- Two-way streaming that allows users to contribute and become broadcasters

- Scheduling and media assembly moving into the home

- Better understanding of user engagement and greater measurement of behaviour

 

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