The future of Entertainment
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The future of Entertainment
We focus on the future of entertainment industry and its insights
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Introducing New Ways to Create, Share and Discover Live Video on Facebook | Facebook Newsroom

Introducing New Ways to Create, Share and Discover Live Video on Facebook | Facebook Newsroom | The future of Entertainment | Scoop.it
We're excited to announce new features for Facebook Live to give you more ways to discover, share, and interact with live video, and more ways to personalize your live broadcasts.
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Facebook gets big like in social TV leadership

Facebook gets big like in social TV leadership | The future of Entertainment | Scoop.it
Research from analyst TDG into who’s leading social TV has given Facebook the big thumbs up over arch-rival Twitter.
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Why Facebook’s Ad System is Really the World’s Biggest Email System in Disguise

Why Facebook’s Ad System is Really the World’s Biggest Email System in Disguise | The future of Entertainment | Scoop.it
Smart Facebook ads are no different than smart email marketing. The same principles of list building, segmentation, sequenced content delivery, and optimization all apply.
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Facebook Tries to Outdo Twitter at the Super Bowl With a Real-Time Hub | WIRED

Facebook Tries to Outdo Twitter at the Super Bowl With a Real-Time Hub | WIRED | The future of Entertainment | Scoop.it
The Super Bowl is coming in just a few days, and Facebook wants to command more of your attention during America’s mammoth television event---in more ways than one.
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WORLD CUP: Everything You Wanted to Know About Facebook Check-Ins, Part II - AllFacebook

WORLD CUP: Everything You Wanted to Know About Facebook Check-Ins, Part II - AllFacebook | The future of Entertainment | Scoop.it
The Facebook Data Science Team revisited check-ins at 2014 FIFA World Cup Brazil, analyzing more than 1 million of them and determining how many users met during the event and connected on the social network.
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2014 World Cup Breaks Facebook Records | Facebook Newsroom

2014 World Cup Breaks Facebook Records | Facebook Newsroom | The future of Entertainment | Scoop.it
The World Cup was a unique moment for Facebook, which measured the highest level of conversation for any event in history. From June 12 - July 13, 350 million people joined the conversation on Facebook, generating 3 billion interactions (posts, comments and likes) related to the tournament.
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WORLD CUP: Everything You Wanted To Know About Facebook Check-Ins From Brazil - AllFacebook

WORLD CUP: Everything You Wanted To Know About Facebook Check-Ins From Brazil - AllFacebook | The future of Entertainment | Scoop.it
The Facebook Data Science Team turned its attention to check-ins at 2014 FIFA World Cup Brazil, studying how many users of the social network checked in at the various World Cup cities in Brazil between June 2 and 16, where they came from, and who they are.
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Tune into Second Screen Engagement with Facebook Data | BN Blog

Tune into Second Screen Engagement with Facebook Data | BN Blog | The future of Entertainment | Scoop.it
The Leading Social Media Advertising and Analytics Platform (Tune into #SecondScreen Engagement with Facebook Data http://t.co/x8kQrPwLvh via @brandnetworks)...
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Unilever’s Dove Product Line Gives Facebook’s Premium Video Ads A Test Flight

Unilever’s Dove Product Line Gives Facebook’s Premium Video Ads A Test Flight | The future of Entertainment | Scoop.it
It may be too early to say that Facebook is cleaning up with its premium video ads, but the social network did land the Dove personal care product line from Unilever as a client, marking the first foray into the nascent sector by a...
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NBC Runs Facebook Premium Video Ads For Three Midseason Series

NBC Runs Facebook Premium Video Ads For Three Midseason Series | The future of Entertainment | Scoop.it
Facebook signed its first television advertiser for its new premium video ads, as NBC launched a campaign Wednesday in support of midseason series “Rosemary’s Baby,” “The Night Shift,” and “Undateable.” continued...New Career Opportunities Daily:...
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Twitter and Facebook Wield Little Influence on TV Watching - NYTimes.com

Twitter and Facebook Wield Little Influence on TV Watching - NYTimes.com | The future of Entertainment | Scoop.it
RT @amazaira: http://t.co/ZDwAUJ8qoN #Secondscreen progress will not come by # SocialTV. It´s time to delivering value to viewer: http://t.…
Mattia Nicoletti's insight:

A strong critic by NY Times at social tv impact on tv watching.

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What will social media's giants look like in 5 or 10 years? - Fortune Tech

What will social media's giants look like in 5 or 10 years? - Fortune Tech | The future of Entertainment | Scoop.it
Five years ago, Facebook trailed MySpace and Twitter was busy harpooning its Fail Whale. Where will they be in five more? Experts tell us.
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Twitter’s Share Of Global Mobile Ad Revenue Is Just 2.6% (Google: 46.8%, Facebook: 21.7%) [STATS] - AllTwitter

Twitter’s Share Of Global Mobile Ad Revenue Is Just 2.6% (Google: 46.8%, Facebook: 21.7%) [STATS] - AllTwitter | The future of Entertainment | Scoop.it

Twitter’s Share Of Global Mobile Ad Revenue Is Just 2.6% (Google: 46.8%, Facebook: 21.7%) [STATS]

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Discovery gets social as Facebook video becomes an engine of growth

Discovery gets social as Facebook video becomes an engine of growth | The future of Entertainment | Scoop.it
Facebook has beaten estimates in its latest earnings, with positive movement on the video front.
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More People Share Personal Videos on Facebook Than YouTube, Says Study

More People Share Personal Videos on Facebook Than YouTube, Says Study | The future of Entertainment | Scoop.it
Three-quarters of internet users in the United States have recorded and shared a personal video on Facebook in the last six months, compared to less than half who have done the same on YouTube, reveals a new study.
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2Q EARNINGS: World Cup Ads Score on Facebook

2Q EARNINGS: World Cup Ads Score on Facebook | The future of Entertainment | Scoop.it
The first part of 2014 FIFA World Cup Brazil took place during the second quarter, and advertising efforts on Facebook during soccer’s main event was a topic of conversation during the company’s second-quarter earnings call Wednesday.
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Facebook To Provide Nielsen With Aggregated, Anonymized Data On TV Viewers - AllFacebook

Facebook To Provide Nielsen With Aggregated, Anonymized Data On TV Viewers - AllFacebook | The future of Entertainment | Scoop.it
Facebook will begin sending anonymized information on the ages and genders of viewers of specific television shows to ratings-measurement outfit Nielsen this fall, the Los Angeles Times reported.
Mattia Nicoletti's insight:

The agreement between Facebook and Nielsen, privacy issues apart , it is very important because together with Twitter data gives a partially complete vision to advertising investors on social tv opportunities

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Facebook Tries Being A TV Channel With New Mobile Video Player | TechCrunch

Facebook Tries Being A TV Channel With New Mobile Video Player | TechCrunch | The future of Entertainment | Scoop.it
If you watch one of a friend's videos, Facebook will now try to get you to watch more with a new carousel of suggested videos that appears after you view one..
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World Cup Nets 274 Million More Facebook Interactions Than Super Bowl, Oscars - TheWrap

World Cup Nets 274 Million More Facebook Interactions Than Super Bowl, Oscars - TheWrap | The future of Entertainment | Scoop.it
141 million users have generated 459 million interactions
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Facebook Adds Feature to Identify Music, TV Shows - Wall Street Journal

Facebook Adds Feature to Identify Music, TV Shows - Wall Street Journal | The future of Entertainment | Scoop.it
Wall Street Journal
Facebook Adds Feature to Identify Music, TV Shows
Wall Street Journal
The feature was the latest in a series of changes by Facebook to nudge users to divulge more—and more-specific—personal information on the social network.
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Consumer Interactions With Brands More Positive On Twitter Than Facebook [STUDY] - AllTwitter

Consumer Interactions With Brands More Positive On Twitter Than Facebook [STUDY] - AllTwitter | The future of Entertainment | Scoop.it
Consumer Interactions With Brands More Positive On Twitter Than Facebook [STUDY]
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Where Twitter and Facebook fit into social TV - Lost Remote

Where Twitter and Facebook fit into social TV - Lost Remote | The future of Entertainment | Scoop.it
Where Twitter and Facebook fit into social TV
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Oculus Rift Just Put Facebook in the Movie Business

Oculus Rift Just Put Facebook in the Movie Business | The future of Entertainment | Scoop.it
Just as the movie industry gathered this week at CinemaCon to discuss its future, Facebook came along and changed it without even bothering to show up in Las Vegas. The surprise $2 billion acquisit...
Mattia Nicoletti's insight:

What is cinema? What is television?

Today when we refer to contents there is no need anymore to define the destination of them, where we watched them. Television set is just a screen, and the same is for cinemas.


For sure there are some contents that are more suitable for some media, but at the end it's all about storytelling.


Probably, we must have a different approach when we refer to ecosystems. Ecosystems (Apple, Google, Facebook, Microsoft) have the chance to develop contents creating transmedia and immersive experiences.


In this very good article, Andrew Wallenstein evaluates the opportunities for Facebook after acquiring Oculus. Movie business it something Zuckerberg may evolve.

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Second Screen: How Twitter and Facebook Can Do Better (FB, TWTR)

Real-time engagement is the key to taking advantage of the second screen. - Rex Moore - Tech and Telecom
Mattia Nicoletti's insight:

Everytime we go back to storytelling. Facebook and Twitter have to engage audience working with tv content developers in order to build stories. On advertising side Facebook has more possibilities than Twitter to get revenues.

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