Science News About Emotion, Cognition, Perception and Action
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Brain Games that Capture Brain Circuits and What Neuroscience Tells Us about the Self

(Visit: http://www.uctv.tv/) What is the self? Dr. Winston Chiong, Brianne Bettcher and Kate Possin explore what neuroscience tells us about this age old que...
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How to Build a Device that Improves Our Neural Abilities | MIT Technology Review

How to Build a Device that Improves Our Neural Abilities | MIT Technology Review | Science News About Emotion, Cognition, Perception and Action | Scoop.it
Enhancing the flow of information through the brain could be crucial to making neuroprosthetics practical.
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Infographic: Brands, Colors and Emotion - Marketing Technology Blog

Infographic: Brands, Colors and Emotion - Marketing Technology Blog | Science News About Emotion, Cognition, Perception and Action | Scoop.it

Scientists have been studying the way we react to colors for many years.   Certain colors make us feel a certain way about something. As long as the  designer knows what these colors and emotions are, the designer can use that  information to help present the business in the right way. These are not hard  and fast rules but smart designers use the information to their clients  advantage. This fun infographic lays out the emotions and qualities that well  known brands like to be known for. The color psychology is only one part of the  puzzle but I think you will agree it is a very important part of  it.

 

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Brain system for emotional self-control discovered

Brain system for emotional self-control discovered | Science News About Emotion, Cognition, Perception and Action | Scoop.it
Different brain areas are activated when we choose to suppress an emotion, compared to when we are instructed to inhibit an emotion, according a new study.
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Neural Correlates of the Perception for Novel Objects

Neural Correlates of the Perception for Novel Objects | Science News About Emotion, Cognition, Perception and Action | Scoop.it

Perception of novel objects is of enormous importance in our lives. People have to perceive or understand novel objects when seeing an original painting, admiring an unconventional construction, and using an inventive device. However, very little is known about neural mechanisms underlying the perception for novel objects. Perception of novel objects relies on the integration of unusual features of novel objects in order to identify what such objects are. In the present study, functional Magnetic Resonance Imaging (MRI) was employed to investigate neural correlates of perception of novel objects. The neuroimaging data on participants engaged in novel object viewing versus ordinary object viewing revealed that perception of novel objects involves significant activation in the left precuneus (Brodmann area 7) and the right visual cortex. The results suggest that the left precuneus is associated with the integration of unusual features of novel objects, while the right visual cortex is sensitive to the detection of such features. Our findings highlight the left precuneus as a crucial component of the neural circuitry underlying perception of novel objects.


Via Ashish Umre
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