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Per rilevare e monitorare consumi energetici, temperatura, umidità e altre variabili ambientali
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What’s Happening to Biodiversity? [infographic]

What’s Happening to Biodiversity? [infographic] | scatol8® |

Biodiversity—the variety of plants, animals and ecosystems in the world—is a measure of our planet’s health.

Overexploitation of species, habitat destruction, and the introduction of invasive species are threatening Earth’s biodiversity. It’s time to turn the tide...

Via Lauren Moss
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The Evolution of Ecosystems: from Biology to Technology to Marketing

The Evolution of Ecosystems: from Biology to Technology to Marketing | scatol8® |
Learn how a marketing partner ecosystem can help add value to your solution.


Today Marketo is excited to announce the launch of our new partner ecosystem, Marketo LaunchPoint.


You can check it out at and see the 65+ partners which make this the most complete marketing ecosystem available today.


But before diving into the details we should discuss 3 important questions

What is an ecosystem? Why are ecosystems important? Why is a Marketing ecosystem important today?


What is an ecosystem?

The traditional concept of an ecosystem comes from the field of biology and ecology, describing a community of living and nonliving components such as plants, animals, microbes, air, water and soil all interacting with each other. The key characteristic of an ecosystem is interdependence where each component is dependent on each other component. For example a herbivore needs to eat plants which in turn need air, water and soil to grow. When animals die and decompose this then releases carbon and nutrients which allow plants to grow. And so the cycle of life continues.


The term ecosystem then entered the business world in the early 1990s, became intertwined with the concepts of network effect and platforms for technology companies and has reached mainstream awareness with the success of ecosystems such as iOS and Android. At Marketo, we define an ecosystem to be a complementary set of solutions that amplify the power of the underlying marketing platform, extending the value of what you already have. For example, a solution that creates and captures more leads makes a marketing automation platform more valuable. The inverse is also true. A solution that captures more leads is of limited value unless you can nurture those leads to a successful outcome with a marketing automation platform. Our short hand for this is 1+1=3. The whole is greater than the sum of the parts.


Why are ecosystems important?

Ecosystems are important because they give users greater choice, extensibility, trust and discoverability.


Continue Reading ... 

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Environmental Data Mapped: Ecosystem Stress in the Great Lakes

Environmental Data Mapped:  Ecosystem Stress in the Great Lakes | scatol8® |

A first-of-its-kind map that pulls together numerical data on nearly three dozen factors that affect the Great Lakes ecosystem shows that the lakes with the most urban and agricultural development in their watersheds are also those with the greatest environmental stress.


Lakes Erie and Ontario, the easternmost lakes, are challenged by high coastal population densities, an industrial legacy and phosphorous pollution from agricultural runoff. They are also downstream from wind currents that drop nitrogen generated by industries and power plants into their waters.

But the map’s patches of high-stress red and yellow should not be misinterpreted. The color scale is a relative measure that compares the combined stress of the 34 environmental indicators in a particular area to the stress level of the lake system as a whole.


To create the maps, the research team queried some 160 experts from universities, nonprofits and government agencies in the United States and Canada and compiled a list of 50 key biological, chemical or physical indicators, of which two-thirds had data sufficient enough to be plotted.

Via Lauren Moss
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Economic & Environmental Benefits of Integrating Ecosystems into Urban Planning

Economic & Environmental Benefits of Integrating Ecosystems into Urban Planning | scatol8® |

Biodiversity Conservation can Improve Human Health in Worlds Growing Cities, according to a new UN assessment...

The Cities and Biodiversity Outlook, a new study from the United Nations Convention on Biological Diversity (CBD), is the world's first global analysis of how projected patterns of land expansion will impact biodiversity and crucial ecosystems.

The world's total urban area is expected to triple between 2000 and 2030, with urban populations set to double to around 4.9 billion in the same period. This expansion will draw heavily on water and other natural resources and will consume prime agricultural land.
Global urbanization will have significant implications for biodiversity and ecosystems if current trends continue, with effects for human health and development, based on the new research.
The assessment, which draws on contributions from more than 123 scientists worldwide, states that over 60 percent of the land projected to become urban by 2030 has yet to be built.
This presents a major opportunity to greatly improve global sustainability by promoting low-carbon, resource-efficient urban development that can reduce adverse effects on biodiversity and improve quality of life..


Read the complete article for more on the UN Convention on Biological Diversity, as well as an overview of successful initiatives taken on by cities, local authorities and governments in their efforts to develop a green economy...

Via pdjmoo, Digital Sustainability, Lauren Moss
Mário Carmo's curator insight, January 13, 2015 4:23 PM

Integrating Ecosystems into Urban Planning Can Deliver Major Economic Benefits and Reduce Environmental Damage