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Markets Live: The trend is your friend - Sydney Morning Herald

Markets Live: The trend is your friend - Sydney Morning Herald | Scadoosh | Scoop.it
Markets Live: The trend is your friend Sydney Morning Herald 1:06pm: Diversified real estate investment trust GPT Group, has expanded its logistics and business parks portfolio to be worth more than $1.1 billion after the purchase of two...
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Video Review of “Awaken The Giant Within” by Anthony Robbins – Just My Thoughts…

Video Review of “Awaken The Giant Within” by Anthony Robbins – Just My Thoughts… | Scadoosh | Scoop.it
I just finished reading the book “Awaken The Gian […]
The post Video Review of “Awaken The Giant Within” by Anthony Robbins – Just My Thoughts… appeared first on .

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Twitter / breehodel: Thoughts during swim practice. ...

Twitter / breehodel: Thoughts during swim practice. ... | Scadoosh | Scoop.it
RT @breehodel: Thoughts during swim practice. #distanceswimmer @iSwimWithIssues http://t.co/iVtVtEUCE9
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DataSift Expands Executive Team with Chief Marketing Officer - SourceWire (press release)

DataSift Expands Executive Team with Chief Marketing Officer SourceWire (press release) Beld brings more than 20 years experience in leading enterprise global marketing and product management teams to DataSift, where she will drive the company's...
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A New Look at the Value of Data to Marketers and the Economy - ClickZ | #TheMarketingAutomationAlert

A New Look at the Value of Data to Marketers and the Economy - ClickZ | #TheMarketingAutomationAlert | Scadoosh | Scoop.it
New research from the Data-Driven Marketing Institute outlines the scope and flow of data through our data-driven economy.

 

Digest...

 

The Value of Data: Consequences for Insight, Innovation and Efficiency in the U.S. Economy shows that yes, the Data-Driven Marketing Economy is big--and has big impact. There are some surprising aspects, though, which may provide inspiration and opportunity for your business.

-- >  The Data Driven Marketing Economy (DDME) added $156 billion in revenue to the U.S. economy and fueled more than 675,000 jobs in 2012 alone.

-- >  The real value of data is in its exchange: 70 percent of the value of the DDME depends on the ability of firms to exchange data across it. This includes traditional practices to append public or behavioral data, as well as new practices like digital onboarding, which matches digital visitors and buyers with offline profiles.

-- >  Individual level consumer data helped marketers optimize expenditure on interactive and direct response marketing, both offline and on.

-- >  All firms that use data to strengthen customer profiles and optimize targeting, however, small businesses are the biggest winners in the DDME, because they rely much more on the flows of data than large firms (who already have more customers).

 

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CYDigital's curator insight, October 22, 2013 6:37 PM

I think many of us would argue that the real benefit from a data-driven marketing strategy is the efficiency of operations, thus the reduced cost per lead. And I think the study took the easy way out by not tackling this factor.

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Indiana State receives $9.7 million in-kind software grant for product ... - Indiana Statesman

Indiana State receives $9.7 million in-kind software grant for product ...
Indiana Statesman
Indiana State received the grant from Siemens PLM Software for the Teamcenter® portfolio, the world's most widely used digital lifecycle management software.
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