Sarah McNay
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National survey reveals conflicted mindset of college students about ADHD prescription stimulant misuse, abuse and diversion

A recent survey conducted by Harris Poll on behalf of the newly-formed Coalition to Prevent Attention-Deficit/Hyperactivity Disorder (ADHD) Medication Misuse (CPAMM) finds that college...
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How Small Marketing Teams Can Achieve Big Content Wins

Whether you're focused on building a content strategy, creating and distributing content, or measuring content performance, even one-person teams can achieve content marketing success. Read the full article at MarketingProfs
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#SocialSkim: Instagram Stories Surpasses Snapchat, Facebook Launches Free Workplace: 12 Stories This Week

Instagram Stories surpasses Snapchat's user base (in 9 months!); Facebook introduces a free version of its work collaboration tool; Twitter launches a data-light version; LinkedIn changes its revamped desktop design; much more! Read the full article at MarketingProfs
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How Much Time Do People Spend on Social Media? [Infographic]

People apparently spend more time on social media than they spend on eating and drinking. See where consumers are spending their hours—and days and years—on each social media platform. Read the full article at MarketingProfs
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Which Digital Marketing Channels Are Small Businesses Investing In?

Most small businesses are putting more marketing budget toward social media and websites this year, according to recent research from Clutch. Read the full article at MarketingProfs
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#SocialSkim: YouTube TV Is Here, LinkedIn Optimizes Lead Gen: 11 Stories This Week

Google changes the TV landscape with YouTube TV; Snapchat makes itself a video search destination; LinkedIn introduces easy lead-gen forms; Amazon's influencer program; Facebook's alternative News Feed; Twitter fights to offer pay TV; much more! Read the full article at MarketingProfs
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Stem cell trial offers hope for children with autism

Gracie Gregory smiles beneath her brilliant blue eyes. She's sitting on her mother's lap, next to her older sister, Ryleigh, who boasts about Gracie being "very sweet and kind."
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How to Identify the Right Influencers to Market for Your Brand

Not all influencers are the same. In fact, there are plenty of phonies and lame ducks out there. So how do you determine whether they can make a difference for your ROI? Here are three ways. Read the full article at MarketingProfs
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#SocialSkim: LinkedIn Launches Trending Topics, Facebook Targets Snapchat: 11 Stories This Week

Facebook undermines Snapchat, dives into politics and fundraising; LinkedIn launches trending topics; YouTube defends itself against big advertisers; best times to publish on LinkedIn; Facebook ad benchmarks for 18 industries; much more! Read the full article at MarketingProfs
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Anatomy of a Viral Video: A Tale of Two Stories

Between two similar videos, what makes one buzz to the top of the YouTube charts, and one languish in obscurity? Experts weigh in. Read the full article at MarketingProfs
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How Brands Are Using Influencer Content

Most companies that pay influencers to create content also repurpose those pieces for their own brand channels, according to recent research from Linqia. Read the full article at MarketingProfs
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Diversifying Ad Spend: Why Mobile Marketers Need Both David and Goliath

Although Facebook and Google dominate mobile advertising, marketers run the risk of relying too much on them for the results their brands need. Spreading spend across a variety of channels increases the likelihood of optimal ad performance. Read the full article at MarketingProfs
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The Highest-Spending E-Commerce Customers Are Seeing Stars--Star Ratings, That Is

Star ratings are simple, but they have an immense effect. They increase social proof, boost word-of-mouth marketing, and improve the results of paid ads. And, most important, they influence purchases. Read the full article at MarketingProfs
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When you wish your baby had never been born

Dortha Biggs enters through the front door and rushes to greet her daughter, Lesli, who sits in a recliner, curled in fetal position.
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Global pandemics: 7 reasons they're inevitable

It could take just one cough, one kiss, one touch or even one bite to change not only your life, but the lives of everyone around you -- and for months or even years.
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