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Google Cloud Healthcare : Google veut créer la plus grande source de données médicales au monde

Google Cloud Healthcare : Google veut créer la plus grande source de données médicales au monde | Ma sélection e-santé | Scoop.it
Google Cloud Healthcare est une nouvelle API dévoilée par Google. Il s'agit de la plus grande source de données médicales du monde, et elle incorpore aussi des fonctionnalités analytiques et de Machine Learning. Cette API va permettre à Google d'étendre son influence sur le secteur de la santé.

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 Chiffres clés du baromètre des aidants 2017 — Silver Economie

 Chiffres clés du baromètre des aidants 2017 — Silver Economie | Ma sélection e-santé | Scoop.it
Pour la troisième année consécutive, la Fondation APRIL publie les résultats de son Baromètre des aidants, réalisé en partenariat avec l’Institut BVA.

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2018 > Les français pourront avoir accès à une #téléconsultation prise en charge par l'Assurance maladie #hcsmeufr #esante #telemedecine

2018 > Les français pourront avoir accès à une #téléconsultation prise en charge par l'Assurance maladie #hcsmeufr #esante #telemedecine | Ma sélection e-santé | Scoop.it
A partir de 2018, les citoyens français pourront avoir accès à une téléconsultation prise en charge par l'Assurance maladie obligatoire. Quelles en seront les conditions ?

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GIE_GERS's curator insight, December 13, 2017 6:19 AM

A partir de 2018, les citoyens français pourront avoir accès à une téléconsultation prise en charge par l'Assurance maladie obligatoire. Quelles en seront les conditions ?

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Les phrases maladroites à ne pas dire à un malade du cancer

Les phrases maladroites à ne pas dire à un malade du cancer | Ma sélection e-santé | Scoop.it
Que ce soit au moment du diagnostic, au cours des traitements ou pendant la période de rémission…Il n’est pas toujours évident de trouver les bons mots pour réconforter une personne confrontée à la maladie. La tristesse, la peur voire la gêne peuvent engendrer des problèmes de communication et des maladresses, souvent involontaires, qui peuvent blesser le malade. Cancer d’un proche : les phrases à éviter Voici quelques phrases à éviter et des conseils à suivre.
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Et si la réalité virtuelle était plus efficace que la morphine ?

Et si la réalité virtuelle était plus efficace que la morphine ? | Ma sélection e-santé | Scoop.it
Des chercheurs américains ont utilisé un jeu en réalité virtuelle pour soulager la douleur de leurs patients. Et ça semble marcher.
Via Isabelle de Cuniac, Lionel Reichardt / le Pharmageek
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Isabelle de Cuniac's curator insight, May 11, 2017 5:53 AM
Efficacité probante de la réalité virtuelle dans la prise en charge de la douleur: une réduction globale de 60 à 75% au cours de leur session de VR et de 30 à 50% immédiatement après. Une alternative prometteuse à la morphine.
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Does Social Media Matter to Pharma 

Does Social Media Matter to Pharma  | Ma sélection e-santé | Scoop.it

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Marques et chatbots : je t’aime, moi non plus ?

Marques et chatbots :  je t’aime, moi non plus ? | Ma sélection e-santé | Scoop.it
Sur 142 enseignes analysées, seules 5% ont un chatbot et 80% d’entre elles ne répondent pas sur le Messenger de leur page Facebook. Faut-il tirer la sonnette d’alarme ? Qu’en est-il de la relation client 2.0
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La France compte désormais plus de 10 millions de malades chroniques

La France compte désormais plus de 10 millions de malades chroniques | Ma sélection e-santé | Scoop.it
En 2015, 1,4 million de nouveaux cas d’affection de longue durée ont été enregistrés.Le vieillissement d

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Ma Thèse : « Réseaux sociaux de santé et enjeux pour l’industrie pharmaceutique » est en ligne !

Ma Thèse : « Réseaux sociaux de santé et enjeux pour l’industrie pharmaceutique » est en ligne ! | Ma sélection e-santé | Scoop.it
Bonjour à tous, Vous avez été plusieurs à me demander de mettre en ligne ma thèse d'exercice en pharmacie que j'ai soutenu mi octobre dernier (mention très bien au passage ;) ) qui portait sur "Réseaux sociaux de santé et enjeux pour l'industrie pharmaceutique". Je remercie d'ailleurs Lionel Reichardt (Pharmageek) pour son aide précieuse. La voilà…
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Un ancien de Google lance un étonnant cabinet médical futuriste

Un ancien de Google lance un étonnant cabinet médical futuriste | Ma sélection e-santé | Scoop.it
Forward, une start-up créée par un ancien de Google, vient de dévoiler un concept de cabinet médical du futur grandement inspiré par les Apple Stores.

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Pharma Marketers Should Re-evaluate the Use of Social Media in Light of Growing Consumer Mistrust

Pharma Marketers Should Re-evaluate the Use of Social Media in Light of Growing Consumer Mistrust | Ma sélection e-santé | Scoop.it

As pharma gets ready to explore social media, perhaps they should first ask patients/consumers if they want to engage pharma companies via social media as new research indicates that social media has a very low confidence among US adults.

 

The biggest threat to online health seekers is “trust in information”. There are a lot of sites out there that will automatically cookie users and use those cookies to serve up ads which makes a lot of people uncomfortable.

 

Can pharma leverage social media to enable patient conversations? The answer is yes, but legal people need to stay away from coffee to allow someone at pharma to talk with patients and the FDA has to better understand what patients want from pharma companies via social media.

 

In the course of my research I have learned that nothing is more private than a patients’ health. Using social media to engage pharma companies is a very huge step and pharma has to make sure that the step is worth it by adding value in the patient’s eyes, not marketers.

 

Social media is NOT the answer for pharma at a time when all social media marketing is tanking with stories of false metrics and extremely low organic reach. Social media is part of DTC marketing, but it’s only a very small part of the pie.

 

Further Reading:

“Patients Prefer Easy-to-Find Health Info Over Trusted Health Info”; http://sco.lt/7lCFSj“Millennials Trust Pharma Social Media, Mobile Apps & Advertising a Hell of a Lot More Than Their Geezer Parents!”; http://sco.lt/5vrNwH
Via Pharma Guy, Lionel Reichardt / le Pharmageek
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JEAN PASCAL POISSONNET's curator insight, January 16, 2017 12:27 PM
This sounds like a warning to Pharma industry as to the use of social media. What this article says is that health is not to be merchandised. Patients expect reliable information and long term commitment from Pharma industry to accompany them, not marketing coups. This can be done no doubt through the use of social media if used as true and trustworthy set of dialogue tools. 
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How Social Media Is Transforming Medical Care In The Developing World

How Social Media Is Transforming Medical Care In The Developing World | Ma sélection e-santé | Scoop.it
When a doctor in the Dominican Republic needed to learn how to treat burn patients, she turned to Facebook.

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QUELLE PLACE POUR LES OBJETS CONNECTÉS EN PHARMACIE ?

QUELLE PLACE POUR LES OBJETS CONNECTÉS EN PHARMACIE ? | Ma sélection e-santé | Scoop.it
Alors que différentes études annoncent des chiffres mirobolants sur les équipements en objets connectés à horizon 3 ans, le marché semble se développer à l’extérieur des pharmacies. Les pharmacies ont-elles intérêt à se positionner sur ce marché ? Quels segments de produits y seraient légitimes ?
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L'INCA lance une plateforme d'information autour du cancer du sein

L'INCA lance une plateforme d'information autour du cancer du sein | Ma sélection e-santé | Scoop.it
L’INCA met à disposition une nouvelle plateforme d'information et de dépistage autour du cancer du sein : cancersdusein.e-cancer.fr.

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FDA Sets Record for Recent Drug Approvals – Best Year Since 1996 #hcsmeufr #esante #digitalhealth

FDA Sets Record for Recent Drug Approvals – Best Year Since 1996 #hcsmeufr #esante #digitalhealth | Ma sélection e-santé | Scoop.it

The FDA just broke a recent record for most new drug approvals in a year, hitting a not-entirely meaningful (but not altogether meaningless) milestone for an agency that has long promised to pick up the pace.

 

With today’s green light of La Jolla Pharmaceutical Company’s Giapreza, a treatment for dangerously low blood pressure, the FDA hit 46 approvals for the year. That’s the most in at least a decade.

 

We’re looking at only approvals from the FDA’s drugs division, which considers pills and injections that treat disease. So-called living products, including vaccines and gene therapies, are approved by a different division at the agency and counted separately.

 

Further Reading:

“Big Pharma Had a Bumper Crop of New Drugs Approved in 2017, But Profitability Shrinks”; http://sco.lt/7OtdVx
Via Pharma Guy, Lionel Reichardt / le Pharmageek
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Pharma Guy's curator insight, December 22, 2017 7:57 AM

The tally includes NMEs (New Molecular Entities – traditional drugs) and BLAs (Biologic License Applications – these are manufactured biologics, which do not include vaccines).

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Mon dernier billet

Mon dernier billet | Ma sélection e-santé | Scoop.it
  Bientôt 8 ans, jour pour jour, que j’ai créé ce blog. Ma démarche à l’époque était venue de deux constats :   L’envie de donner de l’espoir aux femmes qui traversaient comme moi un cancer du sein. Leur montrer que malgré une rechute, j’étais là, vivante 9, 10, 15 et maintenant 17 ans plus tard.…

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Pfizer launches antibiotic resistance surveillance website

Pfizer launches antibiotic resistance surveillance website | Ma sélection e-santé | Scoop.it

Pfizer has made an online move into the fight against antimicrobial resistance with the launch of a new online and mobile information resource.


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Un nouveau site de santé pour l’accès à des informations de référence : sante.fr

Un nouveau site de santé pour l’accès à des informations de référence : sante.fr | Ma sélection e-santé | Scoop.it
Un Service public sur la santé
La santé est un domaine qui préoccupe un grand nombre de personnes. Internet est un vaste monde où pléthore d’informations se regroupent. Démêler le vrai du faux n’est pas toujours évident. De ce fait, les Français s’imaginent tout et n’importe quoi dès qu’un symptôme survient et qu’ils parcourent les différents sites et forums. Le gouvernement a réfléchi à une manière de centraliser toutes les informations de référence sur la santé. Cette réflexion les a amenés à créer un site internet sante.fr.

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Health Dialogue in the Social Media

Health Dialogue in the Social Media | Ma sélection e-santé | Scoop.it

Big data analysis of social media will give health professionals new tools for efficiently disseminating health information.

How can the healthcare system make sure that important health- and disease-related information in fact reaches the relevant citizens and is not lost in the great amount of information produced by the modern society? Copenhagen Health Innovation aims to answer this question by analysing how health information is communicated via the social media and how it affects citizens and patients.

By comparing data from health organisations’ Facebook and Twitter pages, e.g. media (text, photo or video), sender (official, employee or patient) and time, with the reactions of citizens, it is possible to develop a model for efficiently disseminating health information via the social media.

Dialogue can change behaviour

The aim is to facilitate as much interaction as possible with the relevant citizens through dialogue on health issues. Encouraging citizens to change their behaviour is easier through dialogue, e.g. by giving them concrete tools for changing their eating habits.

 
Identifying patients at an earlier stage

Using text analysis, the model will also try to determine whether the social media can be used to get into contact with citizens who show early signs of a disease.

 
Training of health professionals

Based on the model for health dialogue, new programmes will be developed for training health professionals to use the social media to create effective dialogue.


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Le Décodex, un premier pas vers la vérification de masse de l’information

Le Décodex, un premier pas vers la vérification de masse de l’information | Ma sélection e-santé | Scoop.it
« Le Monde » lance un outil pour aider les lecteurs à repérer les sites les moins fiables

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30 Facts & Statistics On Social Media And Healthcare

30 Facts & Statistics On Social Media And Healthcare | Ma sélection e-santé | Scoop.it

Constantly evolving social technology and user centric trends make for the perfect digital strategy storm! What platforms are better suited to adapting to drastic changes than those that focus on individualized care?  In this article, we highlight the most relevant statistics of social media and healthcare.

  1.  42% of individuals viewing health information on social media look at health-related consumer reviews. (Source PWC)

Takeaway:  Audiences are seeking collective knowledge when it comes to their health related decision making.  Having multiple voices who can relate to a similar situation, or who have experienced similar circumstances, will always garner greater persuasion than that of a single brand.

  2.  32% of US users post about their friends and family’s health experiences on social      media. (Source PWC)

Takeaway: Social media platforms like Facebook, Twitter, Google, or even SnapChat have become the modern day blog forums for folks to vent about their loved ones healthcare stories and/or struggles.  For healthcare brands and startups, there’s huge potential in connecting with these caregivers and patients.

   3.  29% of patients viewing health information through social media are viewing other patients’ experiences with their disease. (Source PWC)

Takeaway: Patients want the most reliable information possible from their physicians/doctors, but want to familiarize themselves with others experiencing the same obstacles and concerns. Connecting with others suffering from the same disease(s) gives patients a basis on how things could go – regardless if it’s for better or for worse.  

  4.  Of all the individuals viewing healthcare information on social media, 24% are viewing health-related videos/images posted by patients.  (SourcePWC)

Takeaway: Straight from the source on a visual scale that is both irrefutable and incredibly compelling. Patients that post videos or images from a relatable stance tend to generate far more engagement as opposed to normal text only posts.

  5.  74% of internet users engage on social media. 80% of those internet users are specifically looking for health information, and nearly half are searching for information about a specific doctor or health professional.  (Source PewResearch)

Takeaway: Millions of people globally are using social media actively on a daily basis, and a great deal are wading through vast amounts of “social noise” looking for treatment options, disease groups, patient/doctor insights, and more.

 
 
  6.  Information on social media can halve a direct influence on patients’ decisions to seek a second opinion or choose a specific provider, particularly for people who are coping with a chronic condition or managing their diet, exercise or stress. (Source PWC)

Takeaway: Patient and caregivers will always seek out second opinions; searching the web helps them to discover via social media (or the internet in general) potential alternatives to diagnoses and/or treatments they otherwise wouldn’t know about.

 7.  Some of the most engaged and active audiences on social media are individuals coping with a disability or chronic condition, including heart disease, cancer, diabetes and people who have recently experienced a medical emergency. (Source PewResearch)

Takeaway: People who have undergone or are coping with a disability or chronic condition want their voices heard. They want to share their personal insights, that could potentially help another patient who is struggling. They don’t just care – they want to make a real difference and pay it forward.

 8. 81% of hospitals said service lines expressed an interest in participating in the hospital’s social media strategy. (Source AFIA)

Takeaway: It’s important for facilities to have their own accredited policies surrounding the use of social media, as it’s an invaluable tool for communication, reputation building, and general education purposes beyond the doors of the hospital.

 9. 60% of consumers say they trust doctors’ posts versus 36% who trust posts from a pharma firm. (Source MDDI)

Takeaway: Self explanatory – doctors are trusted more than brands themselves, because of their background. If brands want to build greater trust, it’s worth looking to strategically align themselves with medical influencers in the social space.

 10. 50% of healthcare apps available to consumers can be downloaded for free and are produced by a variety of developers. (Source IMS Institute)

Takeaway: Healthcare apps are all the rage – and for good reason. Portable medical data is coming soon; patients want more control over their health from a data ownership standpoint (let alone a physical standpoint).

 
 
  11. 27% of patients comment or post status updates based on health-related experiences. (Source MDDI)

Takeaway: Health is a very personal experience, but one that we all benefit from. Patients care about other patients, and want to provide as much information as possible (or obtain as much information as possible) in order to make the best decisions they can.

 12.  Among the 165,000 health & medical apps now on the market, nearly two thirds are focused on general wellness issues like fitness, lifestyle & stress, and diet. The remainder is made up by apps focused on specific health conditions (9%), medication info & reminders (6%), and women’s health & pregnancy (7%). Mental health apps led among disease specific apps, followed by diabetes (source: iMedicalApps)

Takeaway: While a preventative focus is important, apps are a surefire way to monitor what is and isn’t working. This translates across all facets of general health, mental health, and disease specific conditions that need more granular, individualized attention.

   13. $392,000,000 is the revenue from mobile healthcare apps in 2015 (source: Northern Kentucky University)

Takeaway: The app space isn’t getting smaller anytime soon. The healthcare space in particular, is set to grow exponentially as the largest generational segment of individuals in the US (the Baby Boomers) begins retiring and increasingly familiar with tech.

 14. California, New York, and Texas hospitals use social media the most of any other state. (Source Master of Health Administration)

Takeaway: This is interesting! If you don’t live in one of these states, maybe it’s time to take a look at your social presence!

15.  88% of physicians use the Internet and social media to research pharmaceutical, biotech and medical devices. (Source Master of Health Administration)

Takeaway: Doctors and physicians need access to information too – it’s important for them to diversify their knowledge base by keeping up to date on medical developments, tech, and treatments.

 
 
 16. Out of the 5,624 hospitals in the United States, only 1,501 are using a form of social media, which equates to approximately 26%. (Source OXZ IN)

Takeaway: Social media is an incredibly powerful tool for garnering influence, reaching audiences, and building brand awareness and trust. Social media is not only good for your patient base, it’s good for your employees too.

  17.  Healthcare marketers use social media less often than other marketers. (Source Content Marketing Institution)

Takeaway: Healthcare organizations are often locked in archaic methodologies that worked wonders for them in the past, and their size makes it difficult to suddenly adapt to newer trends and tech. While somewhat disadvantaged, this doesn’t mean they can’t turn around in a timely fashion with a properly implemented digital strategy tailored to their specific need and goals.

 

 18. On average, healthcare marketers spend 23% of their total marketing budget on content marketing activities, compared to 31 percent for all marketers.  (Source Content Marketing Institution)

Takeaway: There’s a knowledge gap between best practices for content marketing and compliance-mandated content marketing. Many healthcare marketers are afraid of triggering an Adverse event, or exposing themselves in a way that might cause financial ramifications or bad press. Too often, this means the quality of this component of their  marketing suffers.

  19. Healthcare marketers tend to use print at higher rates than other marketers.  For print magazines 47% of healthcare marketers use them versus 35%, and for print newsletters 43% of healthcare marketers use them, versus 28%.  (Source Content Marketing Institution)

Takeaway: This goes back to using outdated methodologies – much of their consumer base is rooted in older tricks of the trade. As is the tech the marketers use, and the age of the marketers themselves. New tech requires new blood; adaptation is never easy, but it’s inevitable. Audiences will be talking about your brand whether you’re on social media or not.

 20. There are 695 hospitals on YouTube and 1,116 hospitals on 4Square. (Source Becker’s Spine Review)

Takeaway: 4Square is a powerful tool that provides additional audience insights regarding geographic-specific preferences. With such low participation, this could be an area of opportunity for physical clinics, hospitals, and specialist practitioners looking to generate stronger relationships with their localities.

 
 
 21. 72% of all internet users are active social media users. (Source CDW)

Takeaway: Can you fathom this number? It’s in the hundreds of millions for the USA alone. Imagine what they all have to say!

 22. 43% of baby boomers are starting to leverage social media for healthcare related information.  (Source Mature Marketing Matters)

Takeaway: The silver surfers (as they’re called) are coming out in droves – ease of access, quality and quantity of information, and more qualified sources means this crowd is well armed and equipped to make those important healthcare related decisions while heading into retirement.

 23. There are 27.4 million people over the age of 55 engaged in social networking, and 19 million of those use Facebook.  (Source 4 Imprints)

Takeaway: Facebook is easily the social media that trumps all other channels – it’s diverse, unique, and offers an array of information if you know where to look. It also benefits from the ability to connect individuals, both far and wide, via similar interests.

  24. 53% of physician practices in the United States have a Facebook page. (Source CDW)

Takeaway: Astounding! We just learned audiences are 60% more likely to trust doctors that are online than those that aren’t! This means 50% of doctors in the US aren’t expanding their reach beyond their localities.

  25. There are at least 967 hospitals on Twitter and around 3,000 hospitals have a company page on LinkedIn. (Source Becker’s Spine Review)

Takeaway: LinkedIn by far is a healthcare provider favorite – but mostly for recruiting and employments means. It’s not the place to generate a true “following”, or engage with audiences via their brand. The lack of Twitter accounts is an example of this.

 
 
   26. 16% of Facebook users post reviews of medication, treatments, doctors or insurers. (Source Becker’s Spine Review)

Takeaway: This may seem like a small number, but remember – there are 191.3 MILLION users in the US alone. The quantity, let alone quality of the content being posted by several million users is absolutely invaluable to your brand.

 27. 18 to 24 year olds are more than 2x as likely than 45 to 54 year olds to use social media for health-related discussions. (Source Mediabistro)

Takeaway: The millennial generation is constantly pushing the evolution of social technology – and the age of transparency in business is upon us. Audiences want their voices to be heard, so user-centric businesses must respond to these voices in order to stay relevant.

   28. 30% of adults are likely to share information about their health on social media sites with other patients, 47% with doctors, 43% with hospitals, 38% with a health insurance company and 32% with a drug company. (SourceFluency Media)

Takeaway: Older generations have their preference of media, just as younger generations do. But don’t discount their presence among diversified platforms – there’s still a bounty of information to be revealed by these quieter audience segments.

 29. 23% of drug companies have not addressed security and privacy in terms of social media. (Source Mediabistro)

Takeaway: This is troublesome; brands that aren’t online are still being talked about online. It’s to their advantage to create an online presence that allows consumers to approach them directly. But it’s moreso important for them to develop a best practices process and fulfill compliance requirements so they can do so without the fear of repercussion.

 30. YouTube traffic to hospital sites has increased 119% year-over-year. (Source Google’s Think Insights)

Takeaway: This is awesome! When audiences get to actually “see” what their healthcare providers do, it generates a unique blend of trust, reliance, and inquisitiveness around their brand.


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Docteur Laurent Alexandre à la table ronde du 19 janvier sur l'Intelligence Artificielle au Sénat

Quelles conséquences de la robotique sur le travail ? Intervention du Docteur Laurent Alexandre à la table ronde du 19 janvier sur l'Intelligenc
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E-santé : Facebook lance son premier programme d'accompagnement de start-up

E-santé : Facebook lance son premier programme d'accompagnement de start-up | Ma sélection e-santé | Scoop.it
Facebook a annoncé ce mardi l'installation à Paris d'un espace pour accompagner le développement de start-up indépendantes sur le site de

Via Jerome Leleu, Celine Sportisse, Lionel Reichardt / le Pharmageek
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Social media : quelles seront les tendances de 2017?

Social media : quelles seront les tendances de 2017? | Ma sélection e-santé | Scoop.it
À quoi ressemblera l'univers des médias sociaux en 2017? Kantar Media liste 10 tendances qui marqueront l'année à venir.

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Les industriels de santé appelés à "investir fortement" les réseaux sociaux

Les industriels de santé appelés à "investir fortement" les réseaux sociaux | Ma sélection e-santé | Scoop.it

DEAUVILLE (Calvados) (TICpharma) - Intervenant lors du festival de la communication santé le 25 novembre à Deauville, l'ancien président du Conseil national du numérique (CNNum), Benoît Thieulin, a appelé les industries de santé à "investir fortement" les réseaux sociaux pour contribuer au débat public et contrôler les informations, parfois erronées, qui peuvent y circuler.



Via Ilan Hirsch, Esposito Christelle
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