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VIHdéo game, un serious game sur le SIDA | Serious-Game.fr

VIHdéo game, un serious game sur le SIDA | Serious-Game.fr | Santé 2.0 | Scoop.it
Le laboratoire Janssen, en partenariat avec l’association Sida Info Service, a mis au point un serious game pour informer sur le VIH.

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L'agence de communication santé : La Blouse Blanche !

L'agence de communication santé : La Blouse Blanche ! | Santé 2.0 | Scoop.it
Agence de Communication Santé - KOL management, MedEd, Events, Formations, Editions, Santé 2.0, Web Tv, PharmaSuccess, Rencontres Recherche Clinique, Octobre rose
LA BLOUSE BLANCHE 's insight:

Agence de communication santé, spécialisée en KOL Management, Medical Education et Event.

En collaboration avec les leaders, nous développons des programmes de formation et des évènements clés en main pour répondre à vos besoins de communication.

Afin de vous accompagner dans la conception, la gestion et la réalisation de vos projets, nous mettons à votre service notre expertise scientifique et nos savoir-faire opérationnels.

Notre démarche intégrative prends en compte vos contraintes et les transforme en opportunités évolutives dans le temps.

Ensemble, construisons votre projet de communication environnementale !

L’échange, la proximité et la réactivité font partie intégrante de l’identité de La Blouse Blanche.

 

La science de relier les compétences !

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How far away are we from 3D printed drugs and medical devices?  #esante #hcsmeufr #digitalhealth cc @griottot

How far away are we from 3D printed drugs and medical devices?  #esante #hcsmeufr #digitalhealth cc @griottot | Santé 2.0 | Scoop.it
“Raymond Williams and Lauren Wilchek of law firm DLA Piper write…”
Via Lionel Reichardt / le Pharmageek
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How Digital Marketing Aiding Health Care Industry to Evolve 

How Digital Marketing Aiding Health Care Industry to Evolve  | Santé 2.0 | Scoop.it

As Healthcare Industry has become one of the biggest sectors in India that yields more revenue and Employment over the years. The growth of the healthcare Industry is rapidly increasing due to its importance among the people.

As the precedence of the patient remains unchanged among the Healthcare professionals, the doctors have a greater responsibility to be engaged with the patients in providing health care tips. Since the healthcare Industry is evolving to its prime, the doctors and professionals are in the act to formulate the future trends in order to stand out of the crowd and to foster their practices. The Medical Professionals has appeared to change their way of practicing from out-dated marketing strategy to the current digital marketing strategy where engaging patient priority is considered as the highest vision for Healthcare Professionals. Continue reading to know the most significant marketing strategy that helping healthcare professionals to engage patients.

Live Video Enquiry:This is the most compelling strategy where patients get the chance to question regarding their health tips and will get replies within seconds, this kind of live video streaming chats creates strong audience appeal on practice websites and social media accounts. These live video chat sessions increase the patient engagement which in result to bring changes in Healthcare Industry.

Responsive Websites:Having a responsive website will automatically add credit to Healthcare and also yields more revenue. As the mobile technology is emerging to its maximum, Healthcare Practice websites are in need to customize their website for mobile-friendly user experience which is the robust strategy for gaining patients and also results in increasing revenues.

Social Media Channels:Around 42 percent of social media users accept the Healthcare tips that influence through social media’s. Having a strong social media channel that will give enough followers will help people to recognize your brand and also to market your services through the Social Media’s.

Convenient Appointments:The Convenience and pace help to drive Practice to currency. As patients would expect more convenient and quick appointments where doctors and Medical Professionals will be available to make appointments which will increase the reputation of the Practice providing healthcare departments.

Location Based Advertising:With the help, Modern Marketing strategy like the location -advertising will allow not only to target patients by services but also through location based. By the greater use of geo conquesting the patients directly to their practice which increases the relationship between patients and doctors.

Final thoughts:By use of the Digital Marketing, the healthcare industries received lots of changes in their way of marketing. Search Engine as a tool, engaging patients on social media, rich content to convey health tips and improved loyalty. These are the significant changes brought by the digital marketing agency to the Healthcare Industry. This is the right time to implement digital marketing to your healthcare business in order to take up your healthcare business to a next level.


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A Meditation on Anxious Emotions

A Meditation on Anxious Emotions | Santé 2.0 | Scoop.it
“ This practice involves deep investigation into the causes of anxious feelings so you can discover the story lines that trigger and drive your emotions.”
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#IoT : Rythm lève 10 millions d'euros pour améliorer le sommeil des Français - Maddyness

#IoT : Rythm lève 10 millions d'euros pour améliorer le sommeil des Français - Maddyness | Santé 2.0 | Scoop.it
Rythm a convaincu Maif Avenir, le fonds de l'assureur, à peine un an près avoir déjà bouclé une levée de 10 millions d'euros.
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Esanté : quand thérapie et formation passent par le jeu et le digital - Fédération de l'Hospitalisation Privée

Esanté : quand thérapie et formation passent par le jeu et le digital - Fédération de l'Hospitalisation Privée | Santé 2.0 | Scoop.it
L’e-santé est représentée par des dispositifs connectés à usage domestique mais pas que. Elle se … Continuer la lecture de Esanté : quand thérapie et formation passent par le jeu et le digital → Continue reading %s
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Soins de santé et ICT : 10 plates-formes à suivre absolument

Soins de santé et ICT : 10 plates-formes à suivre absolument | Santé 2.0 | Scoop.it
Une liste de 10 sites Internet sur l'e-Santé traitant exclusivement des soins de santé et de l’IT (Santé Numérique) et proposant des nouvelles et éditoriaux.
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Village by CA : 15 start-ups rejoignent l’accélérateur montpelliérain

Village by CA : 15 start-ups rejoignent l’accélérateur montpelliérain | Santé 2.0 | Scoop.it
FRENCH TECH. Le Village by CA Languedoc, accélérateur post incubation vient de confirmer avoir sélectionné les 15 premières start-ups qui intégreront le Village courant décembre 2017. Le comité de sélection composé des 4 partenaires ambassadeurs du Village -IBM, le Groupe Nicollin, le groupe GGL et le Crédit Agricole du Languedoc- et de 9 partenaires sponsors -Union Matériaux, …
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Panorama des médias sociaux 2017

Panorama des médias sociaux 2017 | Santé 2.0 | Scoop.it
Déjà la dixième édition de mon panorama des médias sociaux. Quand j’ai publié la première version en 2008, je ne me doutais pas que ces plateformes sociales allaient s’emparer du web et complètement modifier l’équilibre des forces de l’époque. Et pourtant… nous sommes en 2017 et les plateformes règnent en maitre sur le monde numérique. Si le panorama n’a pas beaucoup changé par rapport à celui de 2016, les annonceurs peinent à se conformer à ce nouveau contexte mobile-first. Je vous propose de faire le point sur les dernières tendances et pratiques à adopter.
Via Stéphane Koch, Esposito Christelle
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Retrouver la vue grâce à un nano-implant rétinien

Retrouver la vue grâce à un nano-implant rétinien | Santé 2.0 | Scoop.it
Des chercheurs américains viennent de concevoir une nano-prothèse révolutionnaire. Placée dans la rétine, elle sera en mesure de parfaitement restaurer la vision de personnes souffrant de défaillance visuelle. Oui oui, on parle bien de re-voir quand on est aveugle !

Via Les Médias en Chantier www.lmc.today, JP Fourcade, Esposito Christelle
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Des perturbateurs endocriniens retrouvés dans les cheveux des enfants - L'Usine Santé

Des perturbateurs endocriniens retrouvés dans les cheveux des enfants - L'Usine Santé | Santé 2.0 | Scoop.it
Les cheveux de 43 enfants âgés de 10 à 15 ans, vivant en milieu urbain et rural, ont été testés. Des perturbateurs endocriniens ont... - L'Usine Santé
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Stratégie e-santé 2020 : France eHealthTech appelle à l’action ! | France eHealthTech

Stratégie e-santé 2020 : France eHealthTech appelle à l’action ! | France eHealthTech | Santé 2.0 | Scoop.it
La #France doit promouvoir la #stratégie de l'#esanté pour développer les #startup https://t.co/599GMfVjpt https://t.co/5CCw8ioJdI
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Hellocare lève 1 million d’euros pour développer son service de consultation en ligne - Assurance du futur

Hellocare lève 1 million d’euros pour développer son service de consultation en ligne - Assurance du futur | Santé 2.0 | Scoop.it
L'application est gratuite et est disponible sur tablette et mobile depuis janvier 2017.Sourced through Scoop.it from: www.frenchweb.fr
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Janssen set to launch clinical trial system that uses smartphone app, smart blister packs #digitalhealth #pharma

Janssen set to launch clinical trial system that uses smartphone app, smart blister packs #digitalhealth #pharma | Santé 2.0 | Scoop.it
“Janssen Research and Development, a Johnson & Johnson subsidiary, will launch the first clinical trial to use its iSTEP technology toolset, which employs smart blisterpacks and a patient-facing smartphone app, by the end of the year. iSTEP, which stands for Integrated Smart Trial and Engagement Platform, has been under development at Janssen for five years.”
Via Lionel Reichardt / le Pharmageek
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Influenza aviaire: le virus H7N9 HP se révèle à la fois létal et transmissible chez un modèle animal infecté

Influenza aviaire: le virus H7N9 HP se révèle à la fois létal et transmissible chez un modèle animal infecté | Santé 2.0 | Scoop.it
“ Fin juillet 2017, 1 600 personnes ont été testées positives pour le virus H7N9, et près de 40 % des personnes infectées sont décédées. ”
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Pharma Needs to Fearlessly Innovate in Social Media

Pharma Needs to Fearlessly Innovate in Social Media | Santé 2.0 | Scoop.it

There’s something the pharmaceutical industry can learn from this past year’s Presidential election: social media counts. It’s no secret that the pharma industry is risk-averse. However, it’s time for a change. As management guru W. Edwards Deming reminds us, “Change is not required. Survival is not mandatory.”

Peter Pitts, President and Co-Founder of the Center for Medicine in the Public Interest and Former FDA Associate Commissioner for External Relations said, “Social media just keeps on rolling along. And regulated industry just keeps falling further and further behind the curve.”

This article is featured in O'Dwyer's Oct. '17 Healthcare & Medical PR Magazine

Don’t misunderstand the FDA

To understand why pharmaceutical companies have been slow to integrate social media into their media mix, it’s helpful to consider the perception of an indistinct regulatory landscape they must put aside. The good news is that the FDA offers specific guidance for pharma companies to participate in social media in a regulatory-compliant manner.

It’s not easy, but it is possible. And the benefits certainly outweigh the risks.

The FDA writes:

If a firm voluntarily corrects misinformation in a truthful and non-misleading manner and as described in this draft guidance, FDA does not intend to object if the corrective information voluntarily provided by the firm does not satisfy otherwise applicable regulatory requirements regarding labeling or advertising, if any.

To many in pharmaceutical company marketing and regulatory review departments, it may seem a distinction without a difference. But that’s a fundamental misunderstanding of the FDA’s mindset when it comes to social media. For example, in September 2008, the FDA sent out a warning letter regarding a YouTube video in which a paid celebrity spokesperson said that a drug had “cured” his disease (a decidedly off-label claim, shades of Dorothy Hamill and Vioxx).

And many internal reviewers industry-wide said, “See, you can’t use YouTube.”

Not so. It wasn’t about YouTube. If the content is non-compliant, then it is non-compliant, regardless of platform. As far as the FDA is concerned, platforms are agnostic. It’s the content that counts.

In March 2013, there was much angst over the FDA’s Warning Letter to AMARC Enterprises because of their Poly Mva Facebook page. Some concluded that this meant pharma shouldn’t be on Facebook. But the gist of that letter was that the company is marketing its veterinary dietary supplement as a human oncology drug.

In the letter, the Office of Prescription Drug Promotion spends a lot of time addressing the violative claims made on the company’s website and then—at the very bottom of the letter—addresses the issue of Facebook. The OPDP writes: We also note that your Facebook account includes a post, which was “liked” by “Poly Mva”:

“Poly MVA has done wonders for me. I take it intravenously 2x a week and it has helped me tremendously. It enabled me to keep cancer at bay without the use of chemo and radiation … Thank you AMARC.”

That’s a violative statement on any media platform. It just happened to take place on Facebook. “Liking” a violative third-party statement from your own Facebook account is violative behavior. You don’t have to be a rocket scientist to figure that one out.

As long as pharma companies communicate with honesty and integrity, they will be just fine on social media, which should be music to their ears, because the platform provides them an opportunity to innovate and reach customers in new ways.

Courage + conviction=content, creativity

For pharma industry social media pioneers, the payoff has been big. For example, Pfizer leveraged the power of community to create the platform Get Old, which centers around the fear of aging as well as wellness, disease prevention and treatment. The campaign fosters online discussion through content, forums and social media posts. The goals for pharma companies in campaigns like this are much bigger than an increase in product sales. It’s about shifting attitudes of not only their own companies, but becoming the hub of information for large populations of people.

The results have shown this to be true: several years later a poll conducted on behalf of Pfizer reported that the Get Old campaign produced a 45 to 55 percent uptick in how consumers felt about Pfizer’s reputation as a trustworthy company and also attributed to employee recruitment and retention goals.

Unbranded content communities can bring people together through powerful storytelling that isn’t possible with traditional marketing communications. Abb-Vie created StoryLab, which features researched, strategic articles that bring Abb-Vie to life through unbranded, engaging stories that matter to their key stakeholders.

To get their big idea off the ground, AbbVie created a focused content team that creates, develops, distributes and measures a wealth of stories and information across social platforms. It’s also worth noting their owned content also is often distributed and pitched to traditional media outlets, which truly makes StoryLab an efficient and integrated strategy—two keys to success.

One way to begin this new approach to content development is by creating a platform that focuses on the areas where your products specialize. This means shifting away from product-specific marketing to disease education and prevention information that helps audiences connect with one another. The most effective unbranded social media efforts evoke emotions and encourage experiences.

Not only will connective social campaigns elevate pharma companies to becoming educators and leaders in health, but they will also empower patients to become energized brand ambassadors. While pharma companies have been slower to dive into the innovative opportunities within digital campaigns, populations will continue to seek meaningful ways to connect with the companies that help improve their health and their lives.

It’s time for pharma to get over any remaining fears of social media, or mistakenly point to regulatory as a crutch. And companies shouldn’t just “keep the lights on” or “do it because we need a Facebook page.” They should dive headfirst into smart, engaging campaigns that create a platform around the needs of the customer. The industry’s hesitance means there is opportunity — right now — to win the communications in this space. If you keep waiting around, someone is going to beat you to it.


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Pharmacie : Leclerc en a rêvé, Amazon l'a fait #hcsmeufr #esante 

Pharmacie : Leclerc en a rêvé, Amazon l'a fait #hcsmeufr #esante  | Santé 2.0 | Scoop.it

Amazon, le géant du web veut se lancer dans la vente en ligne de médicaments. C'est tout le secteur de la santé qu


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Lionel Reichardt / le Pharmageek's curator insight, October 30, 2017 3:29 PM

Amazon, le géant du web veut se lancer dans la vente en ligne de médicaments. C'est tout le secteur de la santé qui vacille...

Isa SIMON's curator insight, October 31, 2017 10:58 AM
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Concilio lève 3 millions d'euros pour lancer de nouveaux services

Concilio lève 3 millions d'euros pour lancer de nouveaux services | Santé 2.0 | Scoop.it
Concilio permet de conseiller et de mettre en relation les patients avec un médecin spécialisé.
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Table ronde SynAApS - Sécurité des données de santé

Découvrez l’intégralité de la table ronde du Cloud Event Santé SynAApS le 19 janvier 2017. Ethique, risques liés aux dernières tendances technologiques
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E-santé : quelles solutions proposées par les Territoires de Soins Numériques ? | E-media, the Econocom blog

E-santé : quelles solutions proposées par les Territoires de Soins Numériques ? | E-media, the Econocom blog | Santé 2.0 | Scoop.it
La coordination des parcours de soins est au cœur du programme Territoires de Soins Numériques lancé en France en 2014. Les cinq projets régionaux sélectionnés, basés sur des plateformes et services digitalisés sont maintenant entrés en phase opérationnelle. SI coordonnés, dématérialisation, outils de communication en ligne, etc., voici un aperçu des innovations qu’ils proposent. Avec […]
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Miss Londres : ePatiente militante !

Miss Londres : ePatiente militante ! | Santé 2.0 | Scoop.it

« Je fais partie de ces personnes qui ont trouvé énormément de réconfort sur internet ». Très active sur Twitter sous le nom de @MissLondres, cette ePatiente qui vit avec la maladie d’Hashimoto depuis 7 ans a fait de son combat pour la reconnaissance des droits des personnes malades chroniques son métier.  Rencontre avec la coordinatrice du collectif [im]patients, Chroniques et Associés.


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Quels défis ralentissent l’émergence d’une médecine de précision ? | L'Atelier : Accelerating Innovation

Quels défis ralentissent l’émergence d’une médecine de précision ? | L'Atelier : Accelerating Innovation | Santé 2.0 | Scoop.it
La médecine de précision consiste à étudier le génome humain, l’environnement et le mode de vie du patient pour prévenir une maladie ou proposer un traitement ciblé. Quels obstacles subsistent et pourquoi cette médecine du futur n’est pas encore celle du présent ?

Via Esposito Christelle
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Plan EcoAntibio et antibiorésistance : version 2 pour le plan national de réduction des risques en médecine vétérinaire

Plan EcoAntibio et antibiorésistance : version 2 pour le plan national de réduction des risques en médecine vétérinaire | Santé 2.0 | Scoop.it
La lutte contre l’antibiorésistance se poursuit. Stéphane Le Foll, ministère de l’Agriculture a annoncé les vingt actions du plan ÉcoAntibio 2 (2017-2021)
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PressForward: a WordPress plugin to aggregate and curate content through RSS

PressForward: a WordPress plugin to aggregate and curate content through RSS | Santé 2.0 | Scoop.it
PressForward provides an integrated workflow for curating content aggregated from the web.
Via Serge Courrier
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#PortraitDeCDO – Thierry Picard – Pierre Fabre | OCTO talks !

#PortraitDeCDO – Thierry Picard – Pierre Fabre | OCTO talks ! | Santé 2.0 | Scoop.it
#PortraitDeCDO – Thierry Picard – Pierre Fabre Découvrez pour le sixième #PortraitDeCDO, avec le portrait de Thierry Picard Chief Digital Officer de Pierre Fabre Médicament et Santé. Vous allez pouvoir découvrir les enjeux du numérique pour son entreprise, ses contraintes au quotidien ou encore son rôle au sein de sa société pour faire bouger les lignes du digital. Des […]
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Cancer du sein : ces femmes qui vivent avec un risque plus élevé que les autres

Cancer du sein : ces femmes qui vivent avec un risque plus élevé que les autres | Santé 2.0 | Scoop.it
À cause d’antécédants familiaux ou de prédispositions génétiques, certaines femmes voient leur risque de développer un cancer du sein augmenter. Comment vivre avec le spectre de la maladie ? …
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