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Control Arcade Fire's surreal new music video with your smartphone

Control Arcade Fire's surreal new music video with your smartphone | Amplification, Community and Content | Scoop.it
Arcade Fire debuted the first single off of their forthcoming album today, but they didn't release it as a simple MP3 file. Instead, the band debuted an interactive short film called "Just a Reflektor" that turns viewers into participants in the video by allowing them to control virtual light sources through their smartphones.
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PlayStation - Bid for Greatness

PlayStation - Bid for Greatness | Amplification, Community and Content | Scoop.it

Gamers were able to bid on costumes and items from the TV ad using their gold trophies that they had amassed playing on PlayStation.

We wanted to reward gamers for their achievements that they had achieved in game with a one-of-a-kind auction house showcasing ultra-rare PlayStation memorabilia seen in PlayStation’s Greatness Awaits brand film during E3.

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British Airways - 'Magic Of Flying' digital billboard

Samuel Grinfeder's insight:

This is a beautiful piece, amazing use of real time data technology to inform a digital billboard.

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L'Oreal + Michele Phan : profile of a modern brand

'35: Ll 7 5‘? j fj. é‘i‘ ~’l, r* terry rieser julia mavrodin tag creative l'Oreal luxe- em michelle phan chief Operating Officer director Of digital mark…
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EA Sports creates an online meme maker for NFL fans

NFL fanatics simply go to the GIFerator homepage and pick their favourite team. Fans are then presented with a range of different game-based GIFs to pick from, including key moments from the matches and several different background options. After adding their own text (or selecting from the pre-created suggestions), GIFs can be shared on social networking sites using the hashtag #MaddenGIFERATOR.

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Samsung Recharges Galaxy Phones with a Tweet at SXSW

Samsung Recharges Galaxy Phones with a Tweet at SXSW | Amplification, Community and Content | Scoop.it

"it was a beautifully executed customer relationship tactic that allowed Galaxy owners to feel like true VIPs.”

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Nestlé Fitness - Tweeting Bra

A special mechanism is hidden under the hook of the tweeting bra. Every time the bra is unhooked, it sends a signal to a cell phone, the cell phone notifies a server, and the server generates the tweet... To remind women their monthly breast self exam! 

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IDNA – spatial storytelling

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IDNA is the first story deployed on a spatial storytelling prototype. Each scene is designed on 360 degrees.

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In Spain, Cornetto "Love Plane" by LOLA MAdrid (Lowe&Partners)

In Spain, Cornetto "Love Plane" by LOLA MAdrid (Lowe&Partners) | Amplification, Community and Content | Scoop.it

Cornetto launched the first airplane with a banner that is connected to Twitter, so summer lovers could declare their love in front of everyone on the beaches of Spain. By the agency LOLA Madrid (Lowe & Partners).

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LIDL "The Live Social Grill" by MRM Romania

by Agency MRM Worldwide Romania

Samuel Grinfeder's insight:

Lidl Romania is barbecuing online on July 15-18, thought the Facebook app Lidl Live Social Grill.

The novelty of the campaign consist in a “live streaming” component that allows seeing, in real time, the products prepared on the grill positioned in the parking lot from a Lidl store in Bucharest. Facebook fans will have the opportunity to see online how the products are barbecues, to tag themselves in the prepared products and win them instantaneously.

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Tweeting Jo-Wilfried Tsonga to Victory by We Are Social for BNP-Paribas

Tweeting Jo-Wilfried Tsonga to Victory by We Are Social for BNP-Paribas | Amplification, Community and Content | Scoop.it
Last Wednesday, after several weeks of hard but gratifying work, the team here at We Are Social in Paris served up one of our most groundbreaking campaigns to
Samuel Grinfeder's insight:

WeAreSocial is using technology that’s never been seen before – a social media-controlled robot, connected to the internet and Twitter via 3G, which is able to fire tennis balls based on encoded hashtags in Tweets sent by social media users.

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Dark Knight Rises Viral Site Gives Glimpse of Bane | WIRED

Dark Knight Rises Viral Site Gives Glimpse of Bane | WIRED | Amplification, Community and Content | Scoop.it
Samuel Grinfeder's insight:

When the new website for Christopher Nolan’s third Batman movie went online, it was just a black screen and a 23-second clip of some wicked-sounding chants. It was relatively confusing. It also screamed “viral campaign.” 

Within hours, a helpful fan on SuperHeroHype.com figured out that running that strange chant through an audio program showed that the sound spectrum spelled out the hashtag #TheFireRises.

With that, Dark Knight fans went to Twitter and discovered a @thefirerises Twitter account, which was posting a series of links to another part of the movie’s promo site, where a mosaic image was being compiled. It was compiled by Hashtag Art, which creates pictures by making each person’s profile pic a tile in the final product.

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HP - a TV ad made entirely of Vines: #BendTheRules

HP - a TV ad made entirely of Vines: #BendTheRules | Amplification, Community and Content | Scoop.it
I liked the central idea and the hashtag campaign of #BendTheRules for HP x360 as it is anchored on the product. Personally I thought the 'stories' of people who have achieved something extraordinary by 'bending the rules' was a tad disconnected as the product had nothing to do with those stories. Of course the benefit to the brand is through association but as a relatively new product this particular model had no role to play in those stories of achievers. Also, other computer brands have done
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KLM - Live High Five

KLM - Live High Five | Amplification, Community and Content | Scoop.it

On Thursday the 28th of August, KLM's 'Live High Five' event took place in two lovely cities: New York and Amsterdam.

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IKEA's Instagram Website

Using basic features of Instagram, we have created an Instagram 'website', echoing the main concept of IKEA PS 2014: ‘Always on the move’: it is designed for smartphones,…
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#AmazonCart : add products to your cart without leaving twitter

#AmazonCart : add products to your cart without leaving twitter | Amplification, Community and Content | Scoop.it
Introducing #AmazonCart, http://amzn.to/1ufj9gn, an exciting new way to add Amazon products to your Cart, without leaving Twitter. Simply find a tweet contai...
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What McDonald's Is Doing on Snapchat [Infographic]

What McDonald's Is Doing on Snapchat [Infographic] | Amplification, Community and Content | Scoop.it
The Snapchat marketing train just keeps picking up steam. Agencies and brands have been jumping aboard since late summer 2013, and this week, McDonald's took a seat next to Taco Bell in the dining car. Meanwhile, Audi, Acura, GrubHub, Karmaloop and other firms are fellow travelers.
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Surprise interview! The ADC Takeover by BBDO Interone.

Every year, the Art Directors’ Club of Germany publishes the “most creative work in the country” on its site. Unsuspecting creatives who happened to click on Interone BBDO‘s designs as they browsed through the contest winners last week were in for a shock — surprise job interview!

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Tourism - The Melbourne Remote Control Tourist

http://www.remotecontroltourist.com - by Clemenger #BBDO "Remote Control Tourist" : Social media users can guide two intrepid adventurers around the city by tweeting Instructions that contain the hashtag #MelbourneRCT.

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In Tokyo, a pop-up store to do 3D printing - by the agency PARTY

By: PARTY, Inc. Country: Japan (Tokyo) Learn more here: http://tomorrowawards.com/showcase/1107/omote-3d-shashin-kan Celebrating the future of creative innovation.…
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