Salvador Smith
1 view | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by salvadorsmith11
Scoop.it!

This one little “social mistake” can make people hate you (don't do it…)

Imagine you're at a meetup, and you're having a conversation about something that just happened in the news.

While making your point, you mispronounce a word… and someone interjects, “Well, actually, you're supposed to say it like this…”

And there you are. You're in the middle of a group of 5 people, and this person just corrected a word you said.

Sure, it has nothing to do with the point you're making, but they went on to say, “Sorry about interrupting. Just wanted to make sure you knew the right way to say that word so you didn't sound dumb.”

How would you feel?

On one hand, it's nice to hear the RIGHT way to say a word. But really? Did it really need to happen in front of so many people?

Probably not, right?

And what about the guy who corrected you?

Sure, he's not a bad guy. He isn't thinking to himself, “Let me sabotage you right now in front of everyone.” But he did embarass you. And even if you can take it… because you're an adult… you'll likely never forget how he made you feel.

I know this is an egregious example, but as I look around, I see people making similar mistakes when they communicate with people.

Sometimes the mistakes are MUCH larger than other times…

…But the result is always the same: people want to be liked, they want to make a good first impression, and they want to put their best foot forward, but for whatever reason, when the time comes, they fail.

A while back, I used to chalk this up to “Well, that's just the way they are. I can accept it, or I can move on.” But I believe being “good with people,” is a skill that can be learned. And I believe anyone – whether you're already good with people or you're struggling – can benefit from learning tools and techniques for becoming better with people.

As an example…

In this video, I revealed a simple strategy people can use to email influential people – and get responses (FAST).

http://socialtriggers.com/email-influential-people/

In this video, I share a dumb mistake an entrepreneur makes at a conference (and what to do instead).

http://socialtriggers.com/meet-new-people/

And in this video, I help people who want to build confidence be more confident.

http://socialtriggers.com/how-to-be-confident/

But my question to you is this:

What types of “mistakes” do you see people make when they interact with people?

Do they come off too strong?

Do they act too timid?

Do they tell bad stories?

(Oh, I know a few who do that, and it drives me nuts).

What types of things do you see out in the world?

Leave a comment below.

more...
No comment yet.
Scooped by salvadorsmith11
Scoop.it!

Facebook Live Expands to Desktop and Drones: This Week in Social Media

Welcome to our weekly edition of what's hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What's New This Week Facebook Opens API to Desktop Apps, Drones and Cameras: The Facebook Live API allows “developers and publishers to [...]

This post Facebook Live Expands to Desktop and Drones: This Week in Social Media first appeared on .
- Your Guide to the Social Media Jungle

more...
No comment yet.
Scooped by salvadorsmith11
Scoop.it!

Facebook Brings Facebook Messenger to Websites: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Facebook Introduces New Page Plugin Features for Messages and Events: With these two new Facebook Page Plugin features, […]

This post Facebook Brings Facebook Messenger to Websites: This Week in Social Media first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle

more...
No comment yet.
Scooped by salvadorsmith11
Scoop.it!

Weekend Favs October Twenty Five

Weekend Favs October Twenty Five written by John Jantsch read more at Duct Tape Marketing

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.

I don’t go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a favorite for the week from Flickr or one that I took out there on the road.

Good stuff I found this week:

MachineGram – Tool that lets you schedule posts to Instagram

Pitchbox – Influencer outreach and content marketing platform

Referrer Spam Blocker – Tool that blocks referrer ghost traffic across all of your sites

more...
No comment yet.
Scooped by salvadorsmith11
Scoop.it!

How to Increase the Facebook Visibility of Your Local Business

Do you have a Facebook page for your local business? Are you looking for ways to reach your customers on Facebook? Because your audience is naturally limited by the area you serve, local marketing on Facebook can be challenging. In this article you’ll discover nine ways to use Facebook to get more local exposure for […]

This post How to Increase the Facebook Visibility of Your Local Business first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle

more...
No comment yet.
Scooped by salvadorsmith11
Scoop.it!

Supercharge Your Marketing Campaign with Visual Content

Supercharge Your Marketing Campaign with Visual Content written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing

From choosing which products to buy, to interacting with other humans via a smartphone screen, much of our lives are now filtered through images. Research shows that in the age of tweets and Snapchats, humans now have shorter attention spans than goldfish! This has been further compounded by the rapid adoption of mobile technology, which now revolves around compact, clean, and concise visual information.

As the world’s volume of digital content grows by 200% each year, it’s becoming increasingly difficult for traditional marketing methods to reach consumers – hence why more and more marketers are incorporating visual content into their campaigns. However, unless a video is particularly well executed or an image is brilliantly composed, you’ll get passive views at best and people switching off completely in the worst case scenario. Your grasp needs to match your extended reach.

Types of visual content

Let’s do a quick rundown of the three most powerful forms of visual content available to us:

Video and motion graphics

Since the dawn of HTML5, video has become so utterly integrated with the web experience that we barely even notice it anymore. You might have observed that many sites, such as that of GoPro, have filled traditional ‘banner’ or ‘header’ space with full-screen, high-quality video frames. That’s because digital video – be it live action or motion graphics – is the cornerstone of digital visual content today.

Video content enables brands to speak directly to viewers through an audiovisual narrative – giving products a human voice. People are much more likely to give videos the time of day, and this is reflected in statistics: posts with videos receive 300% more inbound links than traditional text posts.

However, video falls flat in one major way. It is too inescapably linear; to communicate a message in its entirety requires that viewers stick with a video for a good few minutes. Striking a fine balance between grabbing attention and informing viewers comprehensively with video is difficult. Tools like YouTube analytics can provide some assistance, but unless a video is exceptionally well-made, the problem of attention span still remains.

Infographics

Simply put, infographics combine textual information and graphic representation in order to inform and explain. They do this by breaking down large chunks of information into small parts to create a succinct yet informative narrative. This is where the potential of infographics resides – in enabling viewers to quickly scan and process a lot of information.

If properly constructed and promoted, infographics can maximise engagement through capitalising on the combined strengths of visual and textual data. However, their efficacy rests largely on the quality of the layout, script and visual elements.

Designers (like us) have to juggle concise language with impactful imagery. If an infographic fails significantly in these areas, it will not be effective.

Presentations

Slideshare is sort of like a Youtube of presentations, allowing everyone easy access to an endless database of informative and well-made digital presentations. Most significantly, it represents the perfect platform to share concise, visual/textual content. In 2013, 45% of the presentations on Slideshare averaged 24 words per slide, and the number of images used increased by 53%. As the platform develops, the quality of presentations is rapidly rising.

Presentations offer one obvious advantage over infographics: they can convey much more information whilst retaining the benefits of visual communication. However, this has restricted them from the general public to an extent – many of Slideshare’s users are themselves involved in business. As such, any product or service you market using the platform must be very specifically audience-oriented.

Injecting visual content into a campaign

It’s important to note that each visual form has its own particular function and place, and is not appropriate in every circumstance. The primary function of visual content should be to inform or entertain first, and to sell second. For example, you wouldn’t use an infographic to advertise a product directly – and if you did, it probably wouldn’t be as effective as a good video ad.

Visual content shouldn’t just be seen as a fix-all bandage you can slap on any digital marketing campaign. It’s no replacement for market research, SEO analytics or blog campaigns, for example. However, if used in conjunction with conventional marketing techniques, visual content has the potential to truly supercharge your digital marketing campaign.

Sterling Williams is the Lead Conceptual Designer at Mammoth Infographics. His background is in graphic design and internet marketing. When he’s not helping clients to turn their ideas into infographic masterpieces, he enjoys creative writing, playing with his labrador and honing his jiu-jitsu skills.

Related posts: Using Visual Media to Boost Your Marketing It is guest post day here at Duct Tape Marketing... Why You Must Add Visual Content to the Mix Look around these days and you’ll find it’s hard to... How to Combine Words and Pictures for Brand Value Thursday is guest post day here at Duct Tape Marketing...
more...
No comment yet.
Scooped by salvadorsmith11
Scoop.it!

How to Find More Customers With Twitter

Do you want to find new customers for your business? Have you considered searching for them on Twitter? Thanks to public updates, searchable bios and a plethora of third-party tools, you can find customers on Twitter easier than you can on any other network. In this article I’ll show you how to find your current […]

This post How to Find More Customers With Twitter first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle

more...
No comment yet.
Scooped by salvadorsmith11
Scoop.it!

How Top Brands Improve Customer Retention on Facebook

Do you nurture relationships with customers on social media? Want to decrease customer acquisition costs? When you cultivate relationships with social media, you improve customer retention and ultimately boost your bottom line. In this article I’ll share how top brands use Facebook to improve customer retention, and how you can apply their tactics to your […]

This post How Top Brands Improve Customer Retention on Facebook first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle

more...
No comment yet.
Scooped by salvadorsmith11
Scoop.it!

Why Your Business Must Focus on Google Local Listings

Why Your Business Must Focus on Google Local Listings written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing

Mike Blumenthal

Marketing Podcast with Mike Blumenthal

If you run a business that relies on local customers then you’ve probably come to the conclusion that being found online – even though a purchase may be made offline – is paramount to your success.

All the sales expertise, brilliant product demos and awesome packaging won’t amount to much if you’re not actually in the game.

As consumers, we’ve created and adopted all manner of ways to filter out unwanted sales messages, even those we may actually need to hear.

The key then for local businesses is to do everything in their power to show up early in the buyer’s journey by placing great emphasis on things that will help you show up in the search engines – particularly in Google Maps and on mobile devices.

This includes doing things like creating local content, focusing on reviews and making sure your listings in directories are accurate and up to date.

My guest for this week’s episode of the Duct Tape Marketing Podcast is Mike Blumenthal, one of the North America’s leading Google local search experts and creator of the Understanding Google Places and Local Search blog.

Questions I ask Mike:

Why is Google search so important for local business owners? How do you get into the Google Local 5,7,3 pack? What is the difference between local and organic ranking?

What you’ll learn if you give a listen:

Why it is so critical to make sure all of your business information must be accurate and up-to-date How reviews help your local search rankings How social media and offline marketing helps search results Related posts: Google Local Finally Adds Ability To List Your Local Business For local type businesses, those that just want business from... Google Moves Local Businesses to Google Plus With Brute Force In a move that I predicted from the very beginning,... Why Google Wanted Groupon and What It Means to Your Local Business Local buying of products and services is starting to look...
more...
No comment yet.
Scooped by salvadorsmith11
Scoop.it!

Twitter 101: How To Craft the Perfect Tweet

Twitter 101: How To Craft the Perfect Tweet written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing

photo credit: bigstockphoto.com

You’re a small business owner, trying to make an impact in the wild world of social media. Twitter is tempting. It’s not only a slick way to share your branded content, but it’s also a great platform for sharing other news and tips you think your community would enjoy.

The fact that Twitter exists in the first place, however, suggests our own collective impatience as a culture. If we wanted lots of words and links filling up our smartphone screens, we’d head over to Facebook. The twitterverse is a different type of platform, where people want things short, fast, and very much within their control.

Here’s how to play by the rules of Twitter and craft great tweets in the process.

Keep It Short(er)

How much shorter can you get than 140 characters? We all have so much to say, it almost seems unfair. But, how about 120 characters? Why, you ask? Because shorter tweets are … well, shorter.

Shorter tweets are easier to read, and better for retweeting. Those extra twenty characters you’ve kindly sacrificed will now be more easily usable for your followers. The extra characters allow them to add their own handle and hashtag if they wish to retweet and/or create a modified version of your tweet. At 120, there’s less risk of your precious message being cut off or truncated – all the more reason to tweet those extra characters forward

Front Load

When crafting a tweet, put the main topic of your message as close to the beginning as possible. Consider these variations.

25 ways to make customers smile through great service. 25 smile-inducing customer service tips. 25 retail tips to keep your customers smiling.

Which one of the above tweets tickles your fancy? If you guessed “a” … you’d be wrong. It’s okay, it happens. For best results, “c” is your best bet. Tweet “c” not only explains that you’re about read retail tips, but it also details how many tips there are – all within the first three words. This is called front loading. Wait, am I suggesting that we’re all so impatient that we need to put the crux of our info at the front of our sentences? Yup.

Keep It Low

So much about Twitter is real estate. The available space you have to craft your tweet is a tiny one. Avoid the tendency to capitalize the first letter of every word, as we might do on other marketing platforms. Rather than Stopping the Eye with Random Capitalization … let the eye flow.

This may seem strange – to ‘not’ want to clash against the rest of your customer’s twitter feed. If all tweets look the same, isn’t it a good idea to use some varied capitalization to catch the eye? Nope. The Twitter experience is a smooth uncluttered scroll. It’s best to go with its flow. Think of random capitalization like bad fashion; you’ll stick out, but for the wrong reasons. Stick with lowercase.

No Tricks. All Tweets.

Recently, I saw a headline, “A Dolphin and a Dog Meet … and You Won’t Believe What Happens Next!” I immediately thought to myself, “Self, what do we know? We know that dogs are inherently friendly, and that dolphins are even friendlier. So, I’m going to guess that the dog and dolphin get along swimmingly.”

And, wouldn’t you know it, I was right. They got along just great. Which sort of annoyed me. These types of tweets and headlines are click bait. “Click-baity” headlines are like those faux-Oreo cookies your supermarket sells. They’re tempting. They’re cheap. And, they’ll make you feel bad as soon as you’re done with them.

People are on twitter because they want the facts and they want them fast, with no filler. Setting up a tweet so that people “have” to click the link to see which direction your story is going to go just isn’t nice. So, be nice. Be clear. Save your followers some time.

For instance, assuming you had the aforementioned stellar interspecies video clip, why not tweet something like: This dog-meets-dolphin video clip is a thing of pure joy. With only 140 characters, it’s not a time to be mysterious. Keep things honest, and you won’t hate yourself in the morning for tricking your followers for a cheap click.

Improve Your Images

A quick Google-ing will tell you that tweets with images work, big time. Tweets with images are 94% more likely to get retweeted, and 89% more likely to get favorite’d over tweets without images.

What kind of images work best? The easiest answer is relevant ones. If your tweet is in regards to a report or stat-filled article you’d like to share, include an image of a graph. Be sure it’s still clear enough to be read on a mobile device. If it’s not, use a screenshot of a portion of the graph.

If your tweet is not about data, add a cool, conceptual stock image that ties into the topic at hand. Twitter is a good place to have some fun and to express your brand’s personality, and images are a clever way to do just that.

Conclusion

Play by the rules that Twitter set up from the get-go. Keep things informative, short, fast, and clear. Doing so will keep your followers engaged and informed while building trust between them and your brand.

Brian Masefield is the social media and copy manager of Bigstock, an online marketplace for royalty-free photos, vectors, and video. For more design tips, you can follow Bigstock on Twitter.

Related posts: How To Add Your Business To Twitter Places Twitter has been wrestling with the location game for some... Explore the Twitter Hashtag There is a pretty useful trick that twitter insiders use... 5 Tips for Getting More From Twitter In continuing with my series of quick social media tips...
more...
No comment yet.
Scooped by salvadorsmith11
Scoop.it!

The most important business lesson comes from two crazy brothers who built a flying machine…

When Wilbur heard about Otto Lilienthal’s death, he became obsessed. And he passed that obsession on to his brother Orville. Here’s what happened:

Lilienthal, better known as “Flying Man,” worked tirelessly on gliders that would allow men to fly, but on August 9th, 1896, he crashed, fell fifty feet from the sky, and broke his spine.

Scary. I know. But Wilbur and Orville caught the bug. They wanted to build a flying machine too…

…And even though, as David McCullough writes in his new book “The Wright Brothers”, “they had no college education, no formal technical training, no experience working with anyone other than themselves, no friends in high places, no financial backers, no government subsidies, and little money of their own. Or the entirely real possibility that at some point, like Otto Lilienthal, they could be killed,” they could not be deterred.

What happened? And more important, what does this have to do with you?

As you know, the Wright brothers went on to create the world’s first flying machine…

…And the reason why they succeeded can help you in your pursuit of starting – and growing – a profitable and successful business. As a matter of fact: the most important thing you can learn about business comes from these two crazy brothers who wanted to build a flying machine.

Here’s why:

After the Wright brothers analyzed Lilienthal’s work, they found the problem. For flying, as David writes, the Wright brothers realized “the chief need was skill rather than machinery,” and “In the five years Lilienthal had devoted to gliders and gliding, he spent a total of only five hours in actual flight.”

How could Lilienthal develop the necessary skill of flying with only 5 hours of practice?

He didn’t. He died. And that’s why the Wright brothers planned to do things MUCH differently.

Lilienthal thought about it. The Wright brothers practiced it.

Lilienthal made calculations on paper. The Wright brothers made adjustments to their glider.

Lilienthal flew fifty feet in the air. The Wright brothers stayed as close to the ground as possible.

Lilienthal stayed in his head. The Wright brothers stayed in the air.

And that was the secret.

You see, when you’re looking to start – or grow – a business it’s easy to make the same mistake Lilienthal made.

You can lock yourself up in the room and plan something perfectly, and then swing for the fences. If you fail, it hurts. And it hurts bad.

Or you could do the same thing the Wright brothers did.

Get something out into the world as fast as possible and make adjustments along the way.

The latter is the Wright way to do it. And beginning next week, I’ll show you HOW.

You see, what most people don’t know about my story is this: I registered Social Triggers as a domain name back in 2009. I knew I wanted to build a business, but I wasn’t sure what that business was…

…And I made the same mistake Lilienthal made. I kept planning, and planning, and planning, and I wasted the full year of 2009. And then I did the same thing in 2010. I wanted to build a business, but I couldn’t get out of my head. And I made NO PROGRESS.

That’s when I finally said screw it. I launched Social Triggers in March 2011, and the rest was history. Fast forward to today, and you’ll see that Social Triggers is now a multi-million dollar business.

When I launched, did I know how I was going to make money?

Nope.

Did I realize that Social Triggers would have an org chart like this?

Nope.

And yet, here I am.

How did I do it?

Well, beginning next week, I’m going to release an all new series of training material. There will be videos, worksheets, webinars, and more.

Much of it, at first, will be no charge. And then, towards the end of the series, I’ll announce a new online training course.

You will get a ton of value.

So, look for an email from me next week.

For right now, answer this question:

What in your business have you been putting off for “someday?” Share that in the comments and tell me why you’re putting it off. Is there a big problem you’re facing? Is there a question you need answered?

The more specific you are the better!

Additionally, if you know someone else who will benefit from this, please pass this on!

more...
No comment yet.
Scooped by salvadorsmith11
Scoop.it!

Pinterest Search Gets Smarter: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Pinterest Introduces Smarter Search Features: Pinterest is “rolling out a couple changes to search that will make it […]

This post Pinterest Search Gets Smarter: This Week in Social Media first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle

more...
No comment yet.
Scooped by salvadorsmith11
Scoop.it!

5 Ways to Reduce Your Website Bounce Rate

An overview of what bounce rate is and how to improve it.        Related StoriesWhat Makes a Website Link-Worthy?Regular Maintenance for Your Website 
more...
No comment yet.
Scooped by salvadorsmith11
Scoop.it!

How to Repurpose Content From the Hottest Social Networks

Are you creating content on Snapchat, Blab, Vine, Periscope, or Facebook Live? Want to reuse that content on other social channels? Whether it's a live broadcast on Facebook, a quick snap on Snapchat, or short audio from Anchor, you can save and download your social content and share it across all of your profiles. In [...]

This post How to Repurpose Content From the Hottest Social Networks first appeared on .
- Your Guide to the Social Media Jungle

more...
No comment yet.
Scooped by salvadorsmith11
Scoop.it!

3 Ways to Advertise on Twitter

Are you thinking about running Twitter ads? Wondering what your options are? Twitter advertising isn't difficult to set up, and for a very small amount of money it can provide an additional stream of traffic, customers and revenue. In this article, you'll discover three cost-effective ways to advertise on Twitter. Determine Your Campaign Budget To control [...]

This post 3 Ways to Advertise on Twitter first appeared on .
- Your Guide to the Social Media Jungle

more...
No comment yet.
Scooped by salvadorsmith11
Scoop.it!

Pinterest Launches Visual Search: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Pinterest Introduces Visual Search Tool: Pinterest’s new visual search tool “lets you find all those things you don’t have […]

This post Pinterest Launches Visual Search: This Week in Social Media first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle

more...
No comment yet.
Scooped by salvadorsmith11
Scoop.it!

21 Ways to Improve Your Facebook Ads With Ad Targeting

Do you use Facebook ads? Are you aware of all of the targeting options Facebook offers? Facebook offers so many ways to target potential customers, there’s a right advertising option for every business. In this article you’ll find 21 ways to target specific audiences with Facebook advertising. #1: Know Your Customers’ Interests On Facebook, you […]

This post 21 Ways to Improve Your Facebook Ads With Ad Targeting first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle

more...
No comment yet.
Scooped by salvadorsmith11
Scoop.it!

Meerkat Enables Multi-User Streaming: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Meerkat Cameo Allows Users to Take Over Streams: “Broadcasters can now invite viewers to take over their stream […]

This post Meerkat Enables Multi-User Streaming: This Week in Social Media first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle

more...
No comment yet.
Scooped by salvadorsmith11
Scoop.it!

4 Ways to Create Social Media Ads That Stand Out

Are your ads getting noticed as much as you’d like? Are you looking for ways to grab your audience’s attention? Successful social media ads entice consumers to watch, listen to or click on the message. In this article you’ll discover four ways to create social media ads that stand out. #1: Script It for Broadcast […]

This post 4 Ways to Create Social Media Ads That Stand Out first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle

more...
No comment yet.
Scooped by salvadorsmith11
Scoop.it!

Optimizing or Satisficing?

When you need to optimize your business and when satisficing is an even better idea.        Related StoriesHow to Become a Better Decision Maker5 Ways to Get Inexpensive Help For Your BusinessBusiness Building or Business Fiddling? 
more...
No comment yet.
Scooped by salvadorsmith11
Scoop.it!

Weekend Favs July Four

Weekend Favs July Four written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.

I don’t go into depth about the finds, but encourage you check them out if they sound interesting. The photo in the post is a favorite for the week from Flickr or one that I took out there on the road.

Good stuff I found this week:

LAPA – Nice collection of landing page examples from around the web

Synup – Another player in the local marketing software category with some nice features

Open Space – New York based unique spaces for short term rent and collaboration

Related posts: Weekend Favs July Thirty One My weekend blog post routine includes posting links to a... Weekend Favs October Four My weekend blog post routine includes posting links to a... Weekend Favs July Ten My weekend blog post routine includes posting links to a...
more...
No comment yet.
Scooped by salvadorsmith11
Scoop.it!

YouTube Community Development: How to Build a Following With YouTube

Do you create YouTube videos? Want to increase your audience? To learn how to create an online community using YouTube, I interview Tim Schmoyer. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with […]

This post YouTube Community Development: How to Build a Following With YouTube first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle

more...
No comment yet.
Scooped by salvadorsmith11
Scoop.it!

How to Use LinkedIn Showcase Pages for Business

Are you looking for more ways to use LinkedIn for your business? Have you considered showcase pages? LinkedIn showcase pages enable you to promote certain products or services to specific customer segments. In this article you’ll discover how to use LinkedIn showcase pages for your business. What Are Showcase Pages? Showcase pages are an extension […]

This post How to Use LinkedIn Showcase Pages for Business first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle

more...
No comment yet.
Scooped by salvadorsmith11
Scoop.it!

5 Unusual Tips to Improve Your SEO With Social Media

Do you want to rank higher in search engines? Interested in ways to use your social accounts to improve your SEO? Social media has a significant impact on your search results, and a strong social presence can boost your search rankings. In this article you’ll discover five ways to use social media to improve your […]

This post 5 Unusual Tips to Improve Your SEO With Social Media first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle

more...
No comment yet.
Scooped by salvadorsmith11
Scoop.it!

Will Amazon Put You Out of Business?

Will Amazon Put You Out of Business? written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing

Let me start by saying, I have nothing against Amazon. In fact, I’m a user and fan, but don’t look now, they are coming after your business.

They already own some pretty big market share in many categories beyond books and recently made real a proposed plan to add same day shipping. You know, it’s 8 am and you realize you’re out of toothpaste. No problem you’ll have a tube on your door before it’s time to brush and go to bed.

The service is launching selectively, (see map below) but is sure to further disrupt many small local businesses. But here’s the thing – we shouldn’t let it.

Now, don’t get me wrong this is not a head in the sand cry to urge people to buy local. In fact, it’s actually a plea to small business owners locally to up your game – because we need you.

Look all around you – people are out innovating you.

The so-called sharing economy is putting service businesses out of business because there’s simply no more market for the service. That certainly doesn’t make Uber the bad guy. Uber is just moving the money you spend on transportation to a new democratized group of people willing to drive us.

We need small business now more than ever because Amazon can’t replace the foundation of a community. Small business owners build our churches, coach our little leagues and support our local not for profits. But, they can’t do that unless they remain viable and that means figuring out how to employ the one thing that people will still pay for – an experience that moves them.

That I believe is the ultimate expression of how to compete in a search engine driven world.

And don’t think your industry is immune. Amazon is looking to control referrals for home services like plumbing. Buyers will buy in the way that makes the most sense to them and includes insurance, legal services and even consulting. There are few things we buy today that can only be acquired locally.

But there’s one thing a virtual experience can’t deliver and that’s a hug and a handshake.

There’s a new bakery that opened up near where I live and the response has been nothing short of phenomenal. On several occasions, I’ve seen lines wrapped around the inside and spilling to the outside. What Kate and Scott Meinke have done with Heirloom Bakery and Hearth is create an experience that moves people. The food is incredible, the branding is simple and artful, and the vibe simply draws you to come back over and over again. I suspect you can find artisanal bread, scones and crackers online and have them delivered to you by lunch, but you’ll never be moved in a way that simply makes you look forward to returning.

There’s a children’s bookstore near me that still provides kids with the kind of experience that helps them develop a love for adventure, dreaming, sharing, caring and perhaps even learning. No UPS truck can deliver that experience. We need Reading Reptile now more than ever.

There’s a gift store near me that sells things you simply can’t get anywhere. They source and support artists, they hold events that empower people to think bigger, and they support the local business community and neighborhood by giving back to the very organizations that make my community such an awesome place to live. We need Casey and Sloane Simmons and their brand of store called Stuff more than ever.

If you own a business of any kind, go to one of these three businesses listed above and see what a moving experience looks and feels like.

This is both a plea and warning to small businesses in every corner of the world. Create an experience that moves people or Amazon will put you out of business – and we need you to thrive!

Related posts: Amazon’s UGC Playground Along with being one of the world’s biggest book stores,... Introducing Small Business Saturday First came Black Friday, then came Cyber Monday, and now,... Amazon Trots Out More eCommerce Tools Amazon.com recently jumped into the merchant service, transaction and ecommerce...
more...
No comment yet.